《 人民日报 》（ 2025年12月04日 04 版） (责编：牛镛、岳弘彬) 目前，已累计处置违规直播间7.3万余个、账号2.4万余个，指导网站平台发布治理公告和典型案例28 期，严打一批大粉丝量主播账号，对各类打赏乱象行为形成震慑，娱乐团播等问题集中领域的生态面貌 明显改善，攀比打赏和诱骗打赏等不良行为得到有力遏制，行业风气持续向好。 本报北京12月3日电 （记者金歆）记者3日从中央网信办获悉："清朗·整治网络直播打赏乱象"专项行动 启动一个月以来，中央网信办指导督促网站平台，紧盯低俗团播引诱打赏、虚假人设诱骗打赏、诱导未 成年人打赏和刺激用户非理性打赏等突出问题，持续加大清理处置力度，完善打赏规则和管理制度，规 范直播打赏营利行为。 ...

Core Viewpoint - The central government has initiated a two-month special action to rectify the rampant issues in the live streaming tipping industry, focusing on entertainment group broadcasts and private live streams that are prone to misconduct [1][2]. Group 1: Special Action Overview - The special action aims to address specific issues such as vulgar group broadcasts, false personas, inducement of minors to tip, and irrational tipping behaviors [1][2]. - The live streaming and short video industry in China is projected to reach a market revenue of 212.64 billion yuan by the end of 2024 [1]. Group 2: Targeted Areas and Issues - The action emphasizes the need for precise targeting of entertainment group broadcasts and private live streams, which have become high-frequency areas for misconduct due to their informal beginnings and hidden methods [2]. - The initiative is a continuation of previous "clean and clear" actions, aiming to confront the root causes of persistent issues in the live streaming tipping sector [2]. Group 3: Industry Responsibility and Future Direction - The rectification of tipping misconduct is not a temporary measure; it requires all stakeholders, including platforms, streamers, and agencies, to recognize their responsibilities and move away from exploitative practices [3]. - A healthy and sustainable live streaming ecosystem should focus on quality content and engaging interactions rather than lowbrow tactics aimed at maximizing tips [3].

Core Viewpoint - The central government is launching a two-month special action to regulate online live streaming tipping practices, focusing on addressing various problematic behaviors in the industry [1] Group 1: Work Objectives - The initiative aims to target key areas prone to tipping issues, including entertainment group broadcasts and private live streams, with a focus on four main problems: vulgar group broadcasts, deceptive personas, underage tipping, and irrational user tipping [2] Group 2: Key Issues for Rectification - The action will specifically address four categories of issues: - Vulgar group broadcasts that entice tipping through inappropriate content and actions [3] - Deceptive personas that mislead users into tipping through fabricated identities and false narratives [3] - Inducing minors to tip through various misleading tactics [4] - Stimulating irrational tipping behaviors by lacking reasonable limits on tipping amounts and creating competitive environments based on tipping [4] Group 3: Work Requirements - Local internet information departments are required to implement the initiative effectively, focusing on problem identification and ensuring the action achieves its intended results [5] - There will be an emphasis on increasing enforcement against accounts and platforms that repeatedly violate regulations, as well as exposing negative examples to deter misconduct [5] - Platforms must refine their management practices, including setting clear tipping rules and limits, and establishing mechanisms for complaints and refunds for underage tipping [5] - A long-term governance approach will be adopted to ensure ongoing supervision and responsibility among platforms, streamers, and related organizations [5]