Group 1 - Shenzhen's internet information office is conducting a series of "Clear" special actions in 2025 to combat malicious marketing in the short video sector, misinformation from self-media, abuse of AI technology, and infringement related to enterprises [2][3] - The actions include supervising local websites and platforms to fulfill their responsibilities, cleaning up harmful information, and dealing with non-compliant accounts to maintain a healthy online ecosystem [2] - Specific applications and accounts, such as "Tianyan" and "Tuqu AI," have been identified for spreading low-quality AI-generated content and failing to meet labeling requirements [2] Group 2 - Multiple accounts have been penalized for malicious marketing, including Tencent's "Qingfeng Kanggao" for posting fake staged content and WeChat's "Guoneng Goudong Yike" for impersonating authoritative institutions [3] - The initiative also targets accounts that exploit minors, including those posting vulgar content or using minors' images for profit, with several accounts being shut down or restricted [3] - Efforts to purify the online environment for minors have led to the identification of accounts involved in spreading false information related to school violence and other inappropriate content [3] Group 3 - In addressing misinformation from self-media, several accounts have been suspended for spreading subjective and inflammatory statements, distorting historical facts, and promoting negative values [4] - The campaign against malicious provocation of negative emotions has led to the restriction of accounts that spread divisive rhetoric or exploit social issues for views [5] - The initiative also includes measures against low-quality live streaming and accounts that engage in vulgar inducement for tips, resulting in restrictions or permanent bans on several accounts [5] Group 4 - The Shenzhen internet information department plans to continue strengthening governance over various online ecological issues, enforcing laws against non-compliant websites and accounts, and publicly sharing typical case resolutions [6]

Core Viewpoint - The "Clear and Bright: Rectification of Online Live Streaming Reward Chaos" initiative has been launched to address issues related to inappropriate reward practices in live streaming, focusing on various problematic behaviors and improving management regulations [1] Group 1: Regulatory Actions - The Central Cyberspace Administration of China has been actively guiding and supervising online platforms to tackle issues such as vulgar group broadcasts, deceptive personas, and the inducement of minors to make rewards [1] - Over the past month, more than 73,000 non-compliant live streaming rooms and over 24,000 accounts have been dealt with, indicating a significant enforcement effort [1] Group 2: Improvement in Industry Standards - The initiative has led to the publication of 28 governance announcements and typical case studies by online platforms, aiming to standardize reward practices and improve the overall industry environment [1] - There has been a noticeable improvement in the ecosystem of the entertainment group broadcast sector, with a strong deterrent effect against behaviors such as competitive rewarding and deceptive practices [1]

Core Viewpoint - The central government has initiated a two-month special action to rectify the rampant issues in the live streaming tipping industry, focusing on entertainment group broadcasts and private live streams that are prone to misconduct [1][2]. Group 1: Special Action Overview - The special action aims to address specific issues such as vulgar group broadcasts, false personas, inducement of minors to tip, and irrational tipping behaviors [1][2]. - The live streaming and short video industry in China is projected to reach a market revenue of 212.64 billion yuan by the end of 2024 [1]. Group 2: Targeted Areas and Issues - The action emphasizes the need for precise targeting of entertainment group broadcasts and private live streams, which have become high-frequency areas for misconduct due to their informal beginnings and hidden methods [2]. - The initiative is a continuation of previous "clean and clear" actions, aiming to confront the root causes of persistent issues in the live streaming tipping sector [2]. Group 3: Industry Responsibility and Future Direction - The rectification of tipping misconduct is not a temporary measure; it requires all stakeholders, including platforms, streamers, and agencies, to recognize their responsibilities and move away from exploitative practices [3]. - A healthy and sustainable live streaming ecosystem should focus on quality content and engaging interactions rather than lowbrow tactics aimed at maximizing tips [3].

Core Viewpoint - The central government is launching a two-month special action to regulate online live streaming tipping practices, focusing on addressing various problematic behaviors in the industry [1] Group 1: Work Objectives - The initiative aims to target key areas prone to tipping issues, including entertainment group broadcasts and private live streams, with a focus on four main problems: vulgar group broadcasts, deceptive personas, underage tipping, and irrational user tipping [2] Group 2: Key Issues for Rectification - The action will specifically address four categories of issues: - Vulgar group broadcasts that entice tipping through inappropriate content and actions [3] - Deceptive personas that mislead users into tipping through fabricated identities and false narratives [3] - Inducing minors to tip through various misleading tactics [4] - Stimulating irrational tipping behaviors by lacking reasonable limits on tipping amounts and creating competitive environments based on tipping [4] Group 3: Work Requirements - Local internet information departments are required to implement the initiative effectively, focusing on problem identification and ensuring the action achieves its intended results [5] - There will be an emphasis on increasing enforcement against accounts and platforms that repeatedly violate regulations, as well as exposing negative examples to deter misconduct [5] - Platforms must refine their management practices, including setting clear tipping rules and limits, and establishing mechanisms for complaints and refunds for underage tipping [5] - A long-term governance approach will be adopted to ensure ongoing supervision and responsibility among platforms, streamers, and related organizations [5]