《恒源祥品牌书》正式发布 转自：中国质量报 2025年，恒源祥成立98周年。五一国际劳动节前夕，恒源祥集团董事长兼总经理陈忠伟被授予"全国劳动模范"称号——这枚勋章不仅是对他个人深耕实业、 引领创新的嘉奖，更成为百年恒源祥在中国式现代化征程中锚定方向、践行使命的生动注脚。9月1日，"传承模范匠心 织就百年品质"2025年恒源祥质量月 在无锡恒源祥绒线一厂开幕，这也是恒源祥质量月活动步入的第29个年头。陈忠伟为无锡藕塘商会百余家企业家带来《编织未来：百年品牌的破局思维与新 质生产》主题演讲，以劳模力量破解企业发展难题，通过恒源祥的品牌实践，讲述企业点亮高质量发展的成长路径。 自2022年提出以"数字经济、低碳经济、美学经济"作为三大战略坐标，践行新质生产力与中国品牌现代化的探索与实践以来，恒源祥始终以前瞻视野与系统 布局，持续推动中国自主品牌在新时代的焕新与超越。在迈向百年的进程中，恒源祥立志走"用文化的方法做品牌，用品牌持续引领创新"的路径，让经典品 牌在传承中扛起时代责任。从数字经济领域以技术赋能产业革新，到美学经济层面深耕海派文化与非遗传承，向世界传递中国美学自信，再到低碳经济实践 中实现产销全链路降碳， ...

Core Insights - The article emphasizes the significant impact of visually appealing food images on consumer purchasing decisions in the food delivery industry, highlighting that attractive images can lead to increased sales without additional marketing efforts [1][2][3]. Group 1: Research Findings - A study conducted in collaboration with a major food delivery platform analyzed over 506,553 orders from 71 restaurants, revealing that aesthetically pleasing food images correlate with higher sales [2]. - Specifically, for every unit increase in the aesthetic score of food images, average sales increase by 4.8%, indicating that even a small improvement in image quality can lead to substantial revenue gains [2]. - The effect of image quality is particularly pronounced during the "cold start" phase for new restaurants, where consumers rely heavily on visual cues due to a lack of reviews [2]. Group 2: Pricing and Consumer Behavior - High-quality images not only influence the decision to purchase but also affect consumers' willingness to pay higher prices, acting as a natural premium tool [3]. - For instance, a well-presented dish priced at 20 yuan can maintain or even increase sales without discounts, while a poorly presented image may require discounts to attract buyers [3]. Group 3: Role of AI in Aesthetics - The research utilized AI to evaluate image aesthetics, achieving a correlation of 0.75 between AI ratings and human consumer preferences, demonstrating that AI can effectively assess visual appeal [4]. - This AI-driven approach allows businesses to enhance their visual presentation without the need for expensive photography services, making aesthetic improvements accessible to smaller establishments [5]. Group 4: Signal Interaction - The study identifies two types of signals influencing consumer decisions: promotional signals (e.g., advertisements, beautiful images) and reputational signals (e.g., platform certifications, user reviews) [9]. - It was found that excessive advertising can dilute the effectiveness of attractive images, as consumers may become skeptical of the authenticity of the visuals when overwhelmed by promotional content [10]. - Conversely, third-party endorsements can amplify the positive effects of appealing images, leading to increased consumer trust and higher sales [11]. Group 5: Broader Implications - The findings suggest a universal principle in business: in environments lacking direct experience, visual aesthetics serve as a powerful persuasive tool [12]. - This principle applies across various industries, indicating that high-quality visuals can significantly influence consumer confidence and purchasing behavior, even in B2B contexts [13]. - The research outlines three key takeaways for businesses: the importance of first impressions, the need to avoid conflicting signals, and the recognition of aesthetics as a productivity driver [18][19][20].