齐鲁晚报.齐鲁壹点孔茜 2026年，济宁坚持惠民生和促消费紧密结合，深入实施提振消费专项行动，通过提升新供给、塑造新场 景、培育新热点三点发力，全力推动消费市场扩容升级，力争全年社会消费品零售总额增长6%左右， 为经济高质量发展注入强劲动力。 释放商品消费需求，落实好以旧换新政策，联动商家平台推出消费券和让利优惠，推动汽车、家电、手 机数码产品换新，举办"运河之都、惠购济宁"促消费活动200场以上。加快建设高品质住宅，推出一 批"好房子"，用好"卖旧买新""以旧换新"政策，积极开展购房节、重点群体团购等活动，激活住房消 费。 挖掘服务消费潜力，扩大餐饮、旅游、教育、医疗、养老等服务消费规模，积极发展首店经济、美食经 济、赛事经济。激发新型消费动能，推进智慧商圈、智慧街区、无人商店建设，大力发展即时零售、直 播电商等新业态，打造"1+10"电商产业集聚区。支持"互联网+医疗健康"发展，提升养生保健、康复疗 养等服务水平。 推动消费载体升级，培育壮大太白楼路、金宇路、京杭路等主城区核心商圈，优化提升任城运河记忆、 曲阜蓼河古街、微山运河湾、梁山公明坊等特色街区，深入开展千集万店改造提升行动，畅通县乡村三 级商贸物 ...

Core Insights - The article highlights the cultural and economic significance of Roujiamo (meat sandwich) in Shaanxi, emphasizing its evolution from a simple snack to a vital part of the local economy and culinary heritage [2][3][6] Industry Overview - Roujiamo has transformed into a standardized, branded, and scaled industry, with companies like Shengtong Catering Management Co. in Weinan producing 700 million frozen buns annually, generating an output value of 1 billion yuan and creating over 100,000 jobs [4] - The rise of chain brands such as "Yuanji Roujiamo" and "Weijia Liangpi" has facilitated standardized production through central kitchens, with "Yuanji Roujiamo" opening over 500 stores nationwide [5] Cultural Heritage - Shaanxi province has included Roujiamo in its intangible cultural heritage protection, promoting standards for ingredients and production techniques to ensure the preservation of traditional craftsmanship [3] - The culinary tradition is being passed down through educational initiatives, with the establishment of the Roujiamo Industry College in Weinan County, training over 400 students in the art of making Roujiamo and brand management [5] Global Expansion - Roujiamo is gaining international popularity, with establishments like "Xishaoyeye Roujiamo" in London and other locations in Thailand and Spain attracting significant customer interest, showcasing the appeal of Chinese fast food abroad [5]

Group 1 - Suqiao Ancient Town, with over 1400 years of history, is located between the famous scenic spots of Leshan Giant Buddha and Emei Mountain, featuring more than 30 preserved cultural relics [1] - The town is recognized as one of the most vibrant ancient towns in China and is the only food-oriented characteristic town in Sichuan Province [1] - Suqiao Ancient Town is the birthplace of the provincial intangible cultural heritage "Qiaojiao Beef Soup Pot" making it a culinary hub with over 80 Qiaojiao beef shops [1][3] Group 2 - From January to July 2025, Suqiao Ancient Town received approximately 6.3 million visitors, generating over 600 million RMB in tourism revenue, a year-on-year increase of over 10% [3] - The town aims to establish itself as a "nationally renowned food landmark," hosting various cultural and culinary events to enhance its appeal [3][4] - The establishment of the Suqiao Qiaojiao Beef Association and the registration of the "Suqiao Qiaojiao Beef" trademark have led to the development of over 800 specialty dining establishments and nearly 10,000 franchise stores nationwide, generating an annual output value exceeding 7 billion RMB [3] Group 3 - The local government is focused on building a "Leshan Flavor" value system, creating a brand matrix that includes "Leshan Flavor + Intangible Cultural Heritage Cuisine + Time-honored Brands" [4] - Future plans include hosting the 8th World Sichuan Cuisine Conference and participating in the Hong Kong Food Expo to enhance the domestic and international recognition of Leshan cuisine [4]

Core Points - The "2025 Xinjiang Silk Road Food Festival" showcases diverse culinary offerings and cultural exchanges, aiming to enhance cooperation with countries along the Belt and Road Initiative [1][4] - The festival features various activities, including food tasting, cultural performances, cooking competitions, and trade negotiations, totaling 24 events [1][2] - The event highlights the growth of local food enterprises and their efforts to promote Xinjiang cuisine on a larger scale [1][3] Summary by Sections Food Festival Overview - The festival opened on August 16, 2025, in Xinjiang, emphasizing food as a medium for cultural exchange and tourism [1] - Activities include free tastings, drone delivery, and demonstrations of local culinary skills, attracting large crowds [1] Competitions and Awards - The "2025 Silk Road Culinary Master Ranking Competition" featured top chefs from cities and countries along the Silk Road, focusing on baking and Chinese cooking [2] - A contestant from Changji won first place with dishes that reflect both Xinjiang flavors and other regional culinary elements [2] Local Business Participation - Local businesses showcased their products, with a focus on handmade noodles and other traditional foods, contributing to the local economy [3] - The festival's structure includes a main venue and two sub-venues, with various activities planned to engage visitors [3] Economic and Cultural Impact - The festival aims to promote the integration of food and industry, enhancing cultural exchange and economic development in Changji [4] - Local government initiatives, such as tourism routes and promotional discounts, are designed to attract visitors and boost the local economy [4]