Core Insights - The article highlights the cultural and economic significance of Roujiamo (meat sandwich) in Shaanxi, emphasizing its evolution from a simple snack to a vital part of the local economy and culinary heritage [2][3][6] Industry Overview - Roujiamo has transformed into a standardized, branded, and scaled industry, with companies like Shengtong Catering Management Co. in Weinan producing 700 million frozen buns annually, generating an output value of 1 billion yuan and creating over 100,000 jobs [4] - The rise of chain brands such as "Yuanji Roujiamo" and "Weijia Liangpi" has facilitated standardized production through central kitchens, with "Yuanji Roujiamo" opening over 500 stores nationwide [5] Cultural Heritage - Shaanxi province has included Roujiamo in its intangible cultural heritage protection, promoting standards for ingredients and production techniques to ensure the preservation of traditional craftsmanship [3] - The culinary tradition is being passed down through educational initiatives, with the establishment of the Roujiamo Industry College in Weinan County, training over 400 students in the art of making Roujiamo and brand management [5] Global Expansion - Roujiamo is gaining international popularity, with establishments like "Xishaoyeye Roujiamo" in London and other locations in Thailand and Spain attracting significant customer interest, showcasing the appeal of Chinese fast food abroad [5]

Group 1 - Suqiao Ancient Town, with over 1400 years of history, is located between the famous scenic spots of Leshan Giant Buddha and Emei Mountain, featuring more than 30 preserved cultural relics [1] - The town is recognized as one of the most vibrant ancient towns in China and is the only food-oriented characteristic town in Sichuan Province [1] - Suqiao Ancient Town is the birthplace of the provincial intangible cultural heritage "Qiaojiao Beef Soup Pot" making it a culinary hub with over 80 Qiaojiao beef shops [1][3] Group 2 - From January to July 2025, Suqiao Ancient Town received approximately 6.3 million visitors, generating over 600 million RMB in tourism revenue, a year-on-year increase of over 10% [3] - The town aims to establish itself as a "nationally renowned food landmark," hosting various cultural and culinary events to enhance its appeal [3][4] - The establishment of the Suqiao Qiaojiao Beef Association and the registration of the "Suqiao Qiaojiao Beef" trademark have led to the development of over 800 specialty dining establishments and nearly 10,000 franchise stores nationwide, generating an annual output value exceeding 7 billion RMB [3] Group 3 - The local government is focused on building a "Leshan Flavor" value system, creating a brand matrix that includes "Leshan Flavor + Intangible Cultural Heritage Cuisine + Time-honored Brands" [4] - Future plans include hosting the 8th World Sichuan Cuisine Conference and participating in the Hong Kong Food Expo to enhance the domestic and international recognition of Leshan cuisine [4]

椒麻鸡、馕坑肉、油糕、炒米粉……走进2025新疆舌尖上的丝绸之路美食节会场，各色美食香气四溢， 仿佛一场味蕾的狂欢。万人免费吃、无人机送餐、民间技艺展演等活动，让会场人头攒动的同时，也让 不少食客大快朵颐。 8月16日，"2025新疆舌尖上的丝绸之路美食节暨昌吉州美食文化旅游节"开幕，这场以美食为媒、文化 为魂、旅游为体的盛会，通过品美食、促交流、话合作，已成为展示新疆丝绸之路美食风采和民俗魅 力，深化与共建"一带一路"国家和地区交流合作的舞台。 美食节期间，新疆的特色餐饮企业摩拳擦掌，纷纷展示看家美食。新疆楼兰秘烤在展台上提供免费烤 肉，吸引了众多消费者前去品尝。新疆楼兰秘烤餐饮管理有限公司运营总监杨明利告诉记者，美食节是 展示新疆美食的窗口，作为新疆的"网红餐厅"，来参加美食节，主要是为了让更多人了解新疆美 食。"我们也希望更多的餐饮企业集聚起来，做好美食经济。"杨明利说。 除了特色美食品鉴，美食节期间，农副产品展销也吸引了不少市民和游客前来，番茄、粮油、葡萄酒、 鹰嘴豆、乳制品、肉制品等琳琅满目。 一家速食包装的手工拉条子展台上，不少消费者竞相购买。展台负责人张治国介绍，这是他们第三次参 加美食节，带了 ...