开栏语 （来源：天津日报） 转自：天津日报 大型系列纪录片《老字号 共潮生》第三季已于2月17日（农历正月初一）在天津卫视浓情首播。新年之 际，镜头再次聚焦津门大地，一批承载着城市记忆与匠心传承的老字号企业，将以更加饱满的时代姿态 走进千家万户的荧屏。 从百年技艺的薪火相传到守正创新的发展脉搏，老字号不仅是商业的品牌，更是文化的符号、城市的印 记、人心的纽带。为深入记录这场传统与现代的对话，本版今日同步推出"掌门人说老字号"专栏，邀请 多家老字号企业领航者，讲述他们如何在岁月中坚守本心、在变革中拥抱未来，共同勾勒老字号高质量 发展的新蓝图。 让我们一起凝视时光里的匠心，聆听转型中的潮声，感受老字号在新时代迸发的蓬勃生命力与文化感召 力。 从元代回民落籍津门播下清真饮食的种子到明清宫廷技艺与市井风味交融共生，天津清真菜在河海交汇 的包容土壤中沉淀出独特底蕴。燕春楼的百年脉络，深植于津门的市井烟火与饮食文脉。1927年，恰逢 天津餐饮业鼎盛之际，燕春楼应时而生——因筹措于春日取"紫燕唤春"之意，"燕"与"宴"谐音，暗含宾 至如归的期许，凭借股东多为顶尖厨师的技艺优势，开业即跻身"天津清真九大楼"之列，成为马三立相 ...

Core Insights - The railway department has established a "Beijing Specialty Time-honored Brand Corridor" at Beijing West Station to integrate traditional brands with the travel experience, offering convenient snacks and gift boxes for travelers during the Spring Festival [1][2] - Six renowned Chinese time-honored brands, including Daoxiangcun, Quanjude, and Beijing Tongrentang, are now available at Beijing West Station, enhancing the travel experience for millions of returning travelers [1] - The management company, China Railway Century Media Advertising Co., is focused on supporting these traditional brands through brand enhancement and professional management strategies [1][2] Group 1 - The railway department is enhancing the operational quality of time-honored brands by focusing on attracting quality brands, ensuring they meet passenger needs, and creating a unique commercial cultural landscape [2] - During the Spring Festival, the railway department will conduct regular inspections of the time-honored brand shops to ensure orderly operations and provide comprehensive support in areas such as crowd management and facility maintenance [2] - Suggestions for optimizing shop layouts and introducing convenient food options have been provided to help these brands better serve travelers [2]

活动期间，与会嘉宾围绕赋能老字号发展等主题进行观点交流，多家老字号企业代表分享了拓展新业态 等方面的实践经验。此外，天津市老字号协会"老字号品牌发展专委会"在会上正式揭牌成立。 （来源：天津日报） 本报讯（记者 马晓冬）日前，我市召开老字号传承创新赋能发展大会，会上发布《津门老字号认定管 理办法》及焕新标识，并为津门老字号企业现场授牌。 转自：天津日报 观照轩以津派艺术瓷为特色，去年被认定为津门老字号。观照轩主理人、陈氏制瓷（手绘）制作技艺第 五代传承人赵彦菊说："未来我们会设计更多适应市场需求的文创产品，兼顾文化内涵、品质和情绪价 值，让艺术更好地走进生活。" 截至目前，我市共有213个津门老字号，其中，中华老字号达72个。市商务局相关负责人表示，我市将 继续营造老字号高质量发展的良好环境，引导老字号把握消费升级趋势，加速数字化转型，拓展市场空 间，为天津国际消费中心城市建设注入文化动力和品牌能量。 ...