2月2日，商务部等九部门联合印发《2026"乐购新春"春节特别活动方案》，提出要加大金融支持力度、 加力推进以旧换新，为春节消费市场保驾护航，为消费增长注入政策动能。从各地情况来看，多地结合 自身实际推出针对性举措，如广州聚焦全消费场景推出奖券优惠政策，叠加国补、省补、属地优惠与商 家让利，有效激发市民游客消费意愿。广州商务官方微信公众号发布的数据显示，2026年国补、省补优 惠品类涵盖了汽车、电视、冰箱、空调、手机、智能手表手环、智能眼镜等26类产品，截至2月22日， 2026年"广东优品购"活动累计带动家电、汽车销售260亿元，消费品以旧换新累计带动销售额47.6亿 元。 在政策引领下，金融机构也主动担当、积极作为，立足老百姓的消费需求，推出一系列便民惠民的金融 服务，助力春节消费升级。有消费金融公司升级"以旧换新领好礼"活动，向在春节期间购买家居家电等 相关品类的目标客户发放更高价值专属权益，加大以旧换新活动投放推广力度，支持以旧换新政策在春 节期间扩围实施，满足消费者多样化家居消费需求；还有消费金融公司在节日期间推出大促活动，受邀 用户可领取免息券，包括30天免息券、88折免息券、150元免息券以及后 ...

每一个热闹的场景、每一组攀升的数据，都传递着民生的幸福与经济的活力，不过要真正形成"消费大 年"，还需持续加大政策支持力度、创造更多新的消费场景、提供更加优质的金融服务，让中国消费市 场持续回暖升温。 消费市场持续升温，离不开场景的创新赋能，更离不开政策的精准引领和金融的有力支撑。 2月2日，商务部等九部门联合印发《2026"乐购新春"春节特别活动方案》，提出要加大金融支持力度、 加力推进以旧换新，为春节消费市场保驾护航，为消费增长注入政策动能。从各地情况来看，多地结合 自身实际推出针对性举措，如广州聚焦全消费场景推出奖券优惠政策，叠加国补、省补、属地优惠与商 家让利，有效激发市民游客消费意愿。广州商务官方微信公众号发布的数据显示，2026年国补、省补优 惠品类涵盖了汽车、电视、冰箱、空调、手机、智能手表手环、智能眼镜等26类产品，截至2月22日， 2026年"广东优品购"活动累计带动家电、汽车销售260亿元，消费品以旧换新累计带动销售额47.6亿 元。 在政策引领下，金融机构也主动担当、积极作为，立足老百姓的消费需求，推出一系列便民惠民的金融 服务，助力春节消费升级。有消费金融公司升级"以旧换新领好礼"活动 ...

自2017年以来，从国家到地方层面构筑了多层次、系统化的政策支持体系。从国家《"十四五"规划和 2035年远景目标纲要》的宏观指引，到北京《培育建设国际消费中心城市实施方案》的具体落地，再到 《北京老字号认定管理办法》等专项政策的精细化管理，政策覆盖了改革创新、品牌保护、产业融合、 国资发展等关键环节。政策的多维支撑，使老字号从商业主体升级为兼具文化使命和城市服务功能的重 要载体。 到2025年，北京已形成覆盖14个行业的老字号发展格局，政策体系的多层次支持为老字号创新发展注入 了强劲动力。老字号的规模扩张并非简单的数量增长，而是品牌集群效应与产业价值重构的双重结果。 在274家老字号中，前8家百亿级以上企业贡献67.7%的营收，这不仅仅是头部效应的体现，更是老字号 企业通过品牌矩阵和产业链延伸实现的价值倍增。 在守正创新中激活发展动能，将历史文化底蕴转化为现实消费吸引力和行业竞争力，承载深厚文化与商 业价值的传统优势，正为老字号产业集群赋予新的时代使命。北京青年报记者昨天从北京老字号协会获 悉，根据协会近期发布的《北京老字号传承创新发展报告（2021—2025）》，对老字号阶段性发展实践 进行的系统性梳理与 ...

2026年春节假期，北京文旅市场呈现人气旺、消费热、年味浓、科技范、国际化等特点，9天超长假期 累计接待游客1984.3万人次，实现旅游总花费331.4亿元。丙午马年春节的北京，呈现出前所未有 的"新"年味——既守住了京味年俗、老字号烟火、非遗匠心的根脉，又以科技、创新和开放的姿态，让 人们在"京"彩年的画卷里，照见新北京的时代变迁，感受到传统文化的生生不息。 春节期间，隆福寺新春市集热闹非凡。 本报记者 邓伟 摄 传统年味焕发新活力 春节期间，全市举办40余个各具特色的庙会灯会游园会活动，数量、规模均创新高，各大庙会以京味年 俗融合科技体验为亮点，打造"日逛庙会、夜赏灯彩"全时段、沉浸式新春盛宴，让市民游客在烟火气、 文化味、科技感中感受地道京味年。 这个春节，北京兴起了老字号消费热、非遗体验热。隆福寺新春市集成为春节假期"顶流"，义利面包、 稻香村糕点、六必居酱菜、兔儿爷文创等京味美食、非遗文创深受市民游客喜爱。地坛庙会、龙潭庙 会、厂甸庙会等传统经典庙会人气爆棚，带来民俗表演、科技潮玩、特色市集等多重惊喜，是市民游客 过年的"必打卡地"。 北京市文旅局联合天津、河北、广西、内蒙古等11个省区市，共同开展 ...

Group 1 - The cultural and tourism market in Beijing during the Spring Festival showed characteristics of high visitor numbers, strong consumption, rich cultural atmosphere, technological integration, and internationalization, with a total of 19.843 million visitors and a total tourism expenditure of 33.14 billion yuan [1] - Over 40 unique temple fairs, lantern festivals, and garden events were held, achieving record numbers in both quantity and scale, highlighting the integration of traditional Beijing customs with technological experiences [1] - There was a surge in consumption of time-honored brands and intangible cultural heritage experiences, with the Longfu Temple New Year Market becoming a popular destination for visitors, featuring local delicacies and cultural products [1] Group 2 - A total of 2,190 commercial performances were held during the Spring Festival, attracting approximately 410,000 audience members and generating ticket revenue of about 64.015 million yuan [2] - Major cultural institutions such as the National Grand Theatre and Beijing Symphony Orchestra hosted New Year-themed concerts and performances, contributing to the festive atmosphere [2] - The Shuwenke Group's 2026 New Year Cultural Season featured notable performances, including "Five Stars Rising from the East" and a Peking opera concert, enhancing the cultural offerings during the holiday [2]

Group 1 - The core viewpoint of the articles highlights the vibrant cultural and tourism market in Beijing during the 2026 Spring Festival, with a total of 19.84 million visitors and a tourism expenditure of 33.14 billion yuan [1] - The top ten tourist attractions during the Spring Festival included Wangfujing, Olympic Park, Tiananmen area, Xidan, Liangma River International Style Waterfront, Qianmen Street, Temple of Heaven, Shichahai Scenic Area, Summer Palace, and Nanluoguxiang [1] - Over 40 unique temple fairs and lantern festivals were held, showcasing a blend of traditional Beijing customs with technological experiences, creating an immersive New Year celebration for visitors [1] Group 2 - The "Wander in the Suburbs" smart platform was a key initiative by the Beijing Municipal Bureau of Culture and Tourism, enhancing rural tourism product offerings [2] - During the holiday period, the "Wander in the Suburbs" platform achieved over 28 million exposures through short videos and live broadcasts, resulting in 31,000 orders and a transaction volume exceeding 10 million yuan [2] - There was a notable increase in consumption of nighttime tours and in-depth experience products during the holiday [2]

Core Insights - The article highlights the dedication of delivery personnel during the Spring Festival, showcasing the evolving nature of consumer behavior in the Wangfujing area, particularly the shift towards online shopping and home delivery services. Group 1: Changes in Consumer Behavior - Tourists now prefer to shop online for traditional goods, such as Quanjude roast duck and Daoxiangcun pastries, and have them delivered instead of carrying them home themselves [3][4] - The proportion of e-commerce packages has significantly increased, allowing consumers to avoid crowded shopping malls by ordering online and receiving deliveries at home [4] Group 2: Delivery Operations and Challenges - Delivery personnel, like Zhao Junfeng, must handle packages with care, especially fragile items like pastries, ensuring they are securely packed to prevent damage during transit [6] - The daily routine for delivery personnel includes early mornings and long hours, often exceeding 20,000 steps a day, reflecting the physical demands of the job [7] Group 3: Company Support and Employee Welfare - The company provides meals and special incentives for delivery personnel during peak periods, including a bonus for outstanding performance during the Spring Festival [7] - Post-holiday policies allow delivery personnel to take time off to reunite with their families, addressing the emotional aspect of working during the festive season [7]

Core Insights - The railway department has established a "Beijing Specialty Time-honored Brand Corridor" at Beijing West Station to integrate traditional brands with the travel experience, offering convenient snacks and gift boxes for travelers during the Spring Festival [1][2] - Six renowned Chinese time-honored brands, including Daoxiangcun, Quanjude, and Beijing Tongrentang, are now available at Beijing West Station, enhancing the travel experience for millions of returning travelers [1] - The management company, China Railway Century Media Advertising Co., is focused on supporting these traditional brands through brand enhancement and professional management strategies [1][2] Group 1 - The railway department is enhancing the operational quality of time-honored brands by focusing on attracting quality brands, ensuring they meet passenger needs, and creating a unique commercial cultural landscape [2] - During the Spring Festival, the railway department will conduct regular inspections of the time-honored brand shops to ensure orderly operations and provide comprehensive support in areas such as crowd management and facility maintenance [2] - Suggestions for optimizing shop layouts and introducing convenient food options have been provided to help these brands better serve travelers [2]

Group 1 - Xi Jinping emphasized the importance of fostering a strong sense of national pride among technology workers and encouraged them to contribute to China's modernization efforts [1][2] - The focus on the development of the robotics industry was highlighted during Xi's visit, indicating a commitment to advancing this sector in Beijing [2] - The government is urged to enhance elderly care services by integrating various resources to improve the quality and availability of these services [2][3] Group 2 - Xi Jinping's visit to local communities reflects a commitment to understanding and addressing the needs of both the elderly and the younger workforce, such as delivery workers [2][3] - The importance of preserving and innovating traditional brands, like the Beijing Daoxiangcun, was underscored during Xi's visit to a local pastry shop [3] - Beijing is encouraged to adopt a high-quality development approach, balancing economic growth with sustainable practices [3]

Group 1 - Xi Jinping visited grassroots cadres and the public in Beijing, offering New Year greetings and emphasizing the importance of traditional values and community support [2][5] - During the visit to the National Innovation Park, Xi highlighted the significance of technological self-reliance and encouraged tech workers to contribute to national modernization [3][6] - The "Wulao New Street" elder care service area was noted for its improvements in accessibility and diverse services for the elderly, reflecting a commitment to social responsibility [3][4] Group 2 - Xi Jinping underscored the need for Beijing to leverage its strategic position and enhance high-quality development, focusing on economic growth and urban planning [7][8] - The emphasis was placed on the integration of education, technology, and talent development to foster innovation and collaboration within the Beijing-Tianjin-Hebei region [7] - Urban governance must adhere to high standards, ensuring public safety and environmental sustainability while addressing community needs effectively [8]