1773年（清乾隆三十八年），苏州稻香村始创于苏州观前街，传承发展两个半世纪，是中式糕点行业现存历史最悠久的老字号之一，是驰名中外的"稻 香村"品牌创立者、"稻香村"糕点类商标持有人，商务部认定的中华老字号。2009年，"稻香村苏式月饼制作技艺"被列入江苏省级非物质文化遗产保护名录， 成为中国传统糕点的历史瑰宝。2013年，糕点类"稻香村"商标被评为"中国驰名商标"。品牌价值达182.77亿元。 因时而变，知产保护进行到底 据《苏州稻香村史稿》考证，从清末起，业内模仿苏州稻香村的行为蔚然成风，其中，华北地区仿冒的"稻香村"字号，以北京、天津仿冒最多；在东北 地区，奉天（今沈阳）市商会1933年编印的《奉天市商业汇编》，记录当时沈阳城内有35家"稻香村"字号。 为以正视听，苏州稻香村于1879年在中国近现代报纸的"开山鼻祖"——《申报》上刊载反对仿冒声明，称"只此一家，并无分出"，并在此后数十年，陆 续在《苏州中报》《苏州明报》等报纸多次刊载反对伪冒字号的《声明》。 同时，苏州稻香村于1905年向清商部注册全国茶食糖果行业的第一家注册公司；在1925年向民国农商部注册执照和"禾"字商标，这是苏州稻香村"禾"字 ...

Group 1 - The conference theme "Towards the Far, the Deep, and the Integrated" reflects the new paradigm of brand development in the post-pandemic era, emphasizing the transformation of global economic relations and brand strategies [1][6] - "Towards the Far" signifies a global perspective and long-term vision for brands, focusing on sustainable growth and mutually beneficial cooperation in a complex international environment [4][6] - "Towards the Deep" highlights the importance of core brand development, emphasizing product strength, supply chain resilience, and corporate culture as essential for competitive advantage [4][6] Group 2 - "Towards the Integrated" represents a trend of fusion and collaboration, where digital technology and the real economy merge, promoting sustainable development and local innovation [4][5] - The shift from a unipolar to a multipolar globalization model is evident, with brands engaging in deep cooperation and bilateral interactions based on shared interests [6][8] - Sustainability has transitioned from a bonus to a hard standard for market entry, with environmental, social, and governance factors becoming core competitive advantages for brands [6][7] Group 3 - Technology is identified as a key driver of brand innovation, with trust being a foundational element, as transparency and compliance enhance brand credibility [7][8] - The successful integration of traditional brands with modern cultural narratives signifies a rise in cultural confidence and brand storytelling capabilities [7][8] - The establishment of think tanks and platforms is crucial for providing decision-making support and fostering high-level cooperation in uncertain environments [7][8] Group 4 - The conference provided a high-level international dialogue platform, showcasing practical case studies that offer clear roadmaps and collaboration opportunities for global brands, particularly Chinese brands [8][9] - Chinese brands are encouraged to move beyond "cost-performance" labels to embrace "value innovation," focusing on compliance and localization as critical strategies for international expansion [8][9] - The path to global brand development is fraught with challenges, including geopolitical risks and trade protectionism, necessitating a balance between global vision and local insight [8][9]

Group 1: Holiday Sales Performance - During the Dragon Boat Festival holiday from May 31 to June 2, 2025, monitored retail sectors in Beijing achieved sales of 4.18 billion yuan, a year-on-year increase of 1.6% compared to the same period in 2024 [1] - Key commercial districts in Beijing recorded a total of 23.28 million visitors during the holiday, representing a year-on-year growth of 2.1%, with nighttime foot traffic increasing by 25.7% to 12.54 million [1] - The total consumption amount in these districts reached 6.62 billion yuan, showing a year-on-year growth of 0.8% [1] Group 2: Consumer Engagement Activities - Over 300 promotional activities were organized in Beijing during the holiday, integrating traditional customs and children's experiences to attract visitors [2] - Major shopping centers featured various IPs such as Ultraman and Peppa Pig, enhancing the holiday experience for families [2] - Interactive events like "Find the Weasel" and themed exhibitions contributed to increased foot traffic and sales in malls [2][3] Group 3: Dining Sector Growth - Restaurants capitalized on the "childlike economy" by launching themed activities, leading to significant sales increases, with some traditional restaurants seeing over 50% growth in sales during the first two days of the holiday [7] - Notable dishes from famous restaurants, such as squirrel fish and dumplings, became popular among families, enhancing the cultural dining experience [7][8] - The holiday saw a surge in visitors at dining establishments, with many families choosing traditional restaurants for both food and cultural engagement [7][9] Group 4: Tax Refund Services - Beijing has expanded its "immediate refund" service for foreign tourists, allowing them to process tax refunds conveniently in shopping areas, which is expected to boost inbound consumption [5][6] - During the holiday, 70 tax refund stores in Beijing reported sales of 7.79 million yuan, marking a year-on-year increase of 32.7% [6] Group 5: Cultural and Entertainment Activities - The first Museum Season launched before the holiday featured a series of exhibitions and activities, significantly contributing to consumer interest and engagement [9] - Various cultural events, including dragon boat races and traditional performances, were organized, enhancing the festive atmosphere and attracting more visitors [10] - The integration of cultural and entertainment activities led to a notable increase in consumer spending, with cultural entertainment spending rising by 7.6% year-on-year [11]