Core Points - Hangzhou has launched a new round of automotive consumption promotion activities starting from November 25, which includes subsidies and additional consumption vouchers for new car purchases [1][2] - The maximum subsidy available is 6,000 yuan, with an additional 5,000 yuan in consumption vouchers [1] - The subsidy structure is tiered based on the price of the new car, with specific amounts allocated for different price ranges [1] Subsidy Structure - For new cars priced between 50,000 yuan and 100,000 yuan, a subsidy of 1,000 yuan and additional vouchers of 2,000 yuan are offered [1] - For new cars priced between 100,000 yuan and 200,000 yuan, a subsidy of 2,000 yuan and additional vouchers of 3,000 yuan are provided [1] - For new cars priced between 200,000 yuan and 300,000 yuan, a subsidy of 4,000 yuan and additional vouchers of 4,000 yuan are available [1] - For new cars priced above 300,000 yuan, a subsidy of 6,000 yuan and additional vouchers of 5,000 yuan are granted [1] Duration and Limitations - The promotion will run until December 31, 2025, based on the date of the new car invoice issuance [1] - The number of subsidies is limited and will be distributed on a first-come, first-served basis until the quota is exhausted [1] - The promotion cannot be combined with national vehicle scrapping and provincial replacement subsidies [1][2]

在0公里二手车出口现象被揭露之后，规则正式浮出水面。 日前，商务部、工业和信息化部、公安部、海关总署四部门联合发布《关于进一步加强二手车出口管理 工作的通知》（以下简称《通知》），明确提出将严控新车以二手车名义出口，并提出了一揽子规范方 案，严控0公里二手车出口，规范二手车出口市场。 二是维护了新车出口合理的价格体系，确保车企能够在新车销售中获得应有的利润。有了稳定的利润来 源，车企就能投入更多的资金用于新车的研发和品牌建设。随着二手车出口的增加，国内消费者也能够 更加顺畅地进行置换更新，带动国内汽车消费的升级。 三是此消彼长之下，推动新能源汽车等高端产品"出海"，不仅能够为我国新能源汽车产业链"走出去"开 辟新赛道，还将助力全球绿色交通转型，推动可持续发展，构建有序的竞争环境，引导相关企业从"拼 此次《通知》的出炉，击中了0公里二手车出口这一乱象的要害。它释放出的强烈信号表明，我国二手 车出口行业将告别过去粗放式增长模式，转而追求高质量、可持续的发展。《通知》主要从车源规范、 企业监管、改装车等多个关键领域入手，通过一系列具体且严格的措施，对二手车出口行业进行全面规 范引导，为行业的健康发展奠定坚实基础。 ...

欧洲汽车制造商协会：上汽集团10月在欧盟的新车注册量增长56%。 ...

在0公里二手车出口现象被揭露之后，规则正式浮出水面。 在车源方面，《通知》设置180天注册期门槛，由此将新车与二手车清晰地进行了区分，从源头上保障 了二手车出口的真实性和规范性。同时，要求相关企业强化售后服务承诺，为消费者提供保障。这对于 提升中国二手车在国际市场的口碑和竞争力具有积极作用。 从市场竞争角度看，一些企业为提高销量数据或清库存，把新车包装成二手车出售。正因为0公里二手 车有接近新车的品质和相对较低的价格，迅速在汽车出口市场中悄然崛起。这种不公平竞争，不仅扰乱 了正常的市场秩序，还让那些真正从事二手车出口的企业陷入困境，挤占了正规产品、正规企业的生存 空间。 从海外市场看，价格低廉的0公里二手车虽然能在短期内吸引一定数量的消费者，但从长远看，却损害 了我国汽车产品的整体声誉。海外消费者在购买到这些看似便宜的车后，往往存在售后维修困难、零部 件供应不足等问题，进而损害中国品牌口碑。而且，新车出口市场也遭受了0公里二手车出口的冲击。 其以相对较低的成本进入国际市场，在一定程度上挤占了新车、正规二手车出口的份额。尤其是新车出 口，对于我国汽车产业结构升级和技术创新具有重要意义，而0公里二手车出口的增长， ...

巴西《圣保罗州报》11月12日报道，巴西咨询公司Bright Consulting数据显示，今年前10个月，巴 新车平均价格为15.97万雷亚尔，涨幅为2.4%，低于同期巴通胀指数（IPCA）3.64%。这是近五年来巴 新车涨价幅度首次低于通胀率。该咨询公司表示，这一趋势反映了巴汽车市场竞争日趋激烈。随着包括 采取激进定价策略的中国品牌在内的一批新车企进入市场，巴汽车价格受到下行压力。 （原标题：巴西新车涨价幅度五年来首次低于通胀率） ...

11月20日，商务部新闻发言人何咏前在商务部召开的例行新闻发布会上表示，商务部将推动二手车出口 由规模增长迈向价值增长，为全球消费者提供更丰富多元的产品选择。 同日，商务部公布的2025年1至10月我国电子商务发展情况相关数据显示，我国电子商务在提振消费惠 民生、促进现代产业体系建设、扩大高水平对外开放等方面发挥积极作用，不断释放商务发展新动能。 数字消费助力扩内需惠民生 对于前10月我国电子商务发展情况，商务部电子商务司负责人介绍，数字消费、品质电商以新供给创造 新需求，不断激发消费潜力。据国家统计局数据，1至10月全国网上零售额同比增长9.6%。智能产品、 网络服务、即时电商增长亮眼，据商务大数据监测，AI眼镜、智能手表等智能穿戴网上零售额增长 23.1%，网络服务消费增长21%，其中线上购券-线下体验的到店餐饮增长25.1%，即时电商便利消费需 求，销售额增长24.3%。 产业电商助力数智化转型。惠企对接提升中小企业数字化转型和柔性制造能力，主要电商平台开展产业 电商对接超400场，带动重点监测的纺织、药品等领域产业电商交易额增长5.5%、3.4%。在山东举 行"数商兴农"活动，联动山西、甘肃、江西等地 ...

大和发表报告指，受惠新车销售与技术服务的强劲增长，小鹏汽车第三季营收按年增长102%至204亿 元；毛利率达20.1%，较去年同期提升4.8个百分点，较上季提升2.8个百分点，净利润为3.81亿元。公司 目标于2025年第四季达成盈亏平衡。由于毛利率持续改善，且在无人驾驶出租车与类人机器人领域竞争 力增强，该行将其评级由"持有"升至"买入"，美股目标价由24美元上调至29美元。 ...

Core Insights - Renault and Geely announced a partnership to invest 3.8 billion Brazilian Reais (approximately 714 million USD) in Paraná, Brazil, to develop new vehicle models that are "safe, efficient, and affordable" [1] Investment Details - The investment will support Geely's new zero-emission and low-emission platform, laying the groundwork for two new vehicles to be produced starting in the second half of 2026 [1] - Remaining funds will be allocated to update an existing Renault model next year and to launch a new model in 2027 [1]

今年，活人感成为了营销圈的高频词汇。当AI越来越像人，而人与生俱来的真实、鲜活、带点毛边的"人味"却成了稀缺品。真正的活人感，不是精修人 设，而是会犯傻、能玩梗，不端不装，也更最动人。比如，雪王的街溜子体质、奔驰与麦当劳联名组成的CP、各地文旅凭借"活人感"频频出圈等。 在算法精准投喂的年代，人们反而被笨拙的真诚打动。活人感，不是策略，而是松弛；不是表演，而是本色。这也让品牌的营销有温度，让城市有了性 格，也屏幕后边的消费者愿意为此停留。 当消费者越来越渴望真实共鸣，品牌"说人话"的能力，既是加分项，也是生存必备技能之一，也使品牌的营销开始"不谈交易，而是交心"的方向进行转 变。究竟大家"交心"的方式有哪些呢？ 01 玩梗式交心，与用户玩在一起 作为撬动年轻群体的重要方式，现在品牌做营销更喜欢造梗、接梗、自黑等方式，使其营销不是生硬的蹭热点，而是让梗自然融入年轻人的语言体系，让 传播诉求在好玩、共情中实现"软着陆"。这种玩梗式营销，其本质是放下身段、走进语境，用年轻人喜欢的方式说自己的话。当品牌不再端着，而是以平 视的姿态与用户对话，交心便成了水到渠成的事。 最近凭借造梗出圈的，非麦当劳与奔驰莫属，非常麦驰（ ...

New Car Transaction Situation - In September, Beijing's new car transactions reached 64,900 units, with a month-on-month increase of 13.69% and a year-on-year increase of 4.02%. The month-on-month growth rate is 0.79 percentage points higher than the national average, while the year-on-year growth rate is 10.88 percentage points lower than the national average [4][21] - From January to September, a total of 486,600 new cars were traded in Beijing, a decrease of 2.94% compared to last year, which is 15.84 percentage points lower than the national average [4] Imported Car Sales Situation - In September, Beijing's imported car transactions totaled 2,456 units, showing a month-on-month increase of 8.29% but a year-on-year decrease of 15.22% [8][12] - From January to September, the cumulative transactions of imported cars in Beijing were 21,700 units, reflecting a year-on-year decline of 20.39% [8] New Energy Vehicle Sales Situation - In September, Beijing's new energy vehicle transactions reached 41,900 units, with a month-on-month increase of 14.25% and a year-on-year increase of 25%, accounting for 64.55% of the total new car transactions [13][21] - Pure electric vehicle sales were 26,200 units, making up 62.54% of new energy vehicle sales. However, the proportion of pure electric vehicles has been declining since June, decreasing by 7.18 percentage points [13][21] - From January to September, a total of 290,900 new energy vehicles were traded in Beijing, representing a year-on-year growth of 16.78% and accounting for 59.78% of total new car transactions [13] Used Car Transaction Situation - In September, Beijing's used car transaction volume was 62,300 units, with a month-on-month increase of 14.75% and a year-on-year increase of 11.42% [19][21] - From January to September, the cumulative used car transactions reached 501,000 units, showing a year-on-year growth of 0.81% [19] - The average transaction price of used cars in the third quarter increased by 0.02 million yuan compared to the second quarter, but decreased by 0.78 million yuan compared to the same period last year, indicating pressure on dealers [21] Market Trends and Government Policies - The third quarter saw a V-shaped trend in Beijing's new car sales, with a rapid increase in June followed by a decline in July and August, before a recovery in September [21] - Government regulations targeting issues such as blind exports and price competition were introduced, indicating a commitment to addressing the chaotic state of the automotive industry [21] - Despite short-term spikes in sales due to policy support, the overall market remains under pressure, particularly for traditional fuel vehicles, while the used car market shows signs of recovery [21]