Core Insights - In the first half of 2025, 42 listed securities firms achieved a net profit attributable to shareholders of 104 billion yuan, representing a year-on-year increase of 65.1% driven primarily by revenue growth from brokerage and proprietary trading businesses [1][2] Revenue and Profitability - Adjusted revenue (operating revenue minus other business costs) for listed securities firms increased by 35.1% year-on-year to 247.3 billion yuan, with a net profit margin rising by 7.6 percentage points to 42.1% [1] - In Q2 2025, adjusted revenue for listed securities firms increased by 16.2% quarter-on-quarter, while net profit decreased by 0.7% quarter-on-quarter due to the impact of high base effects from significant non-operating income in some firms [1] Business Segment Performance - The contribution to adjusted revenue growth from proprietary trading and brokerage businesses was 45% and 44% year-on-year, respectively, accounting for 53% and 30% of net revenue growth [2] - Investment banking business saw an 18% year-on-year growth due to a recovery in equity financing, while asset management business experienced a slight decline attributed to adjustments following the sale of Huatai Assetmark and a drop in income from some firms' private asset management businesses [2] Market Dynamics and Differentiation - There is a significant performance differentiation among securities firms, with large and medium-sized firms benefiting from proprietary trading transformations, while small firms rely more on brokerage business [3] - The transformation of proprietary trading has become a key issue in the industry, with differences in business models, transformation processes, and investment capabilities leading to operational disparities among firms [3] Investment Outlook - The securities sector is expected to benefit from a combination of increased allocation power and performance elasticity, with institutional investors increasing their allocation to equity assets due to declining fixed-income asset yields [4] - The wealth effect from long-term capital entering the market is anticipated to drive retail investor participation, alongside the generally high growth in semi-annual reports, suggesting a positive outlook for the non-bank financial sector, particularly for securities firms [4]

报告导读： 半年报普遍高增，我们看好券商板块受益配置力量与业绩弹性共振，继续推 荐。 2025 年上半年上市券商归母净利润同比 +65.1% 。 1 ） 2025 年上半年， 42 家上市券商合计实现归母净利润 1040 亿元，同比 +65.1% 。由经纪和自 营业务带来的收入提升是业绩改善的主因，上市券商调整后营收（营业收入 - 其他业务成本）同比 +35.1% 至 2473 亿元，同时归母净利润率同比 +7.6pct 提升至 42.1% 。 2 ）单季度看，上市券商 2025Q2 调整后营收环比 +16.2% ，归母净利润则环比 -0.7% ，环比下滑主因部分券商大额营业外收入的基数 影响。 自营及经纪业务驱动业绩增长。 1 ）拆分 25H1 各项业务对调整后营收的增量贡献度，自营、经纪业务 yoy+45% 、 44% ，分别贡献 53% 、 30% 的净 营收增长，其中自营改善主因股衍及权益业务修复、 OCI 债浮盈兑现平滑等因素。 2 ）其余业务方面，投行业务随股权融资节奏回暖以及港股高增，同比实 现 18% 的增长，资管业务则小幅下滑、预计主因华泰 Assetmark 出售后口径调整，以及部分券商私 ...

Group 1: Food and Beverage - The investment suggestion emphasizes structural differentiation and growth potential, with a focus on new consumption and high growth in consumer goods, while the liquor sector is in a bottoming phase, highlighting its value for allocation [2][3] - The liquor industry is experiencing increased differentiation and rationality, with the industry still seeking a bottom in Q2 2025, and the head companies showing resilience during the off-season [2] - Beer is expected to recover as the peak season approaches, while the beverage sector is in a phase of releasing single product potential [3] Group 2: Cosmetics - The investment recommendation suggests increasing holdings in personal care and beauty sectors, focusing on companies benefiting from product innovation and new channel opportunities [6] - The demand for cosmetics remains stable, with domestic brands gaining market share, particularly in skincare and makeup categories [6] - Trends indicate accelerated product innovation and emotional consumption, with a focus on cost-effective products benefiting from supply-demand dynamics [6] Group 3: Education and Consumer Services - The high school education sector is projected to have a stable demand for the next 7-8 years, supported by policy initiatives aimed at expanding education [12] - Emotional and experiential consumption is accelerating, with traditional demands being met by new supply, particularly in the IP toy sector [12] - The tea and coffee sectors are undergoing product, channel, and technological iterations, indicating structural growth opportunities [12] Group 4: Home Appliances - The home appliance sector is witnessing a recovery led by major brands, with a focus on price competition and market consolidation [17] - New consumption trends are emerging, with high aesthetic product designs and AI integration driving innovation in the sector [17] - Investment suggestions highlight opportunities in both domestic and international markets for leading brands [17] Group 5: Agriculture and Animal Husbandry - The agricultural sector maintains a "buy" rating, with slow growth expected in livestock output and a recovery in the animal health feed sector [29] - The pet food market is experiencing robust growth, driven by domestic brands gaining market competitiveness [29] - The planting sector is expected to see rising grain prices due to reduced import volumes, with core seed varieties becoming increasingly important [30] Group 6: Internet and AI - The investment outlook for the internet sector remains positive, particularly for technology stocks, with a focus on AI-driven growth [34] - The AI narrative is expected to enhance the value of social networks, with a strong emphasis on user engagement and ecosystem development [59] - The evolution of AI capabilities is anticipated to create new demand and enhance the social network's value proposition [59] Group 7: Non-Banking Financials - The non-banking financial sector is undergoing significant transformation, with a focus on wealth management and asset management business models [73] - The recommendation is to favor leading comprehensive brokerages that demonstrate balanced business structures and strong professional capabilities [73] - The insurance sector is expected to see stable growth in new business value, with an emphasis on improving asset allocation [76] Group 8: Banking - The banking sector is projected to face revenue pressure but maintain positive net profit growth, with a stable policy environment supporting sustainable operations [79] - The expectation of increased long-term capital inflow into the banking sector is driven by regulatory changes and market dynamics [80] - Investment strategies suggest focusing on high-growth regional banks and those showing signs of loan recovery [81]