Core Insights - The company has successfully navigated the challenge of balancing revenue growth and profit margins, achieving a continuous increase in gross margin for seven consecutive years while outpacing market revenue growth [1][2] - The company anticipates maintaining its growth momentum in 2024, with a projected doubling of net profit to 132 million yuan, establishing itself as the only consistently profitable player in the third-party delivery industry [2][4] Group 1: Business Performance - The company reported a significant increase in active merchants, reaching 650,000 in 2024, with a strong growth in key accounts (KA) and a market share that remains competitive [1][2] - The number of active consumers exceeded 23 million, with a notable increase in repurchase rates, contributing to revenue growth and enhancing order density in various business districts [1][2] - The active rider count reached 1 million last year, with a significant year-on-year increase in high-income riders [1] Group 2: Business Segments - The company’s three business segments (ToB, ToC, and last-mile delivery) are expected to drive sustained growth, with the ToB segment expanding its customer base by over 7,500 stores last year [2][3] - The ToC segment has introduced exclusive delivery products that strengthen its position in the high-end market, aiding consumer business development [2][3] Group 3: Market Trends - The ongoing competition in the food delivery sector is intensifying, with major players like Meituan and JD.com heavily investing in the market, indicating a shift towards a broader range of products beyond just food [4][5] - The company believes that the current food delivery battle is just the beginning, with future expansions into grocery, pharmacy, and other sectors expected to drive significant growth [4][5] Group 4: Strategic Focus - The company aims to maintain its unique third-party positioning and comprehensive business model, focusing on enhancing service quality and building a robust rider ecosystem [5][6] - The company plans to leverage customized logistics solutions to cater to various verticals, including grocery and pharmaceuticals, while integrating warehousing and delivery services to enhance efficiency [5][6] Group 5: Long-term Outlook - The company is positioned in a long-term growth sector, with increasing consumer demand for convenience and instant delivery aligning with modern lifestyle trends [6][7] - The industry is expected to see an influx of new players, driven by the need for diverse channels and the ongoing trend of brand concentration in the supply side [6][7]

Group 1 - The consumption market during the Dragon Boat Festival is thriving, with 119 million domestic trips made, a year-on-year increase of 5.7%, and total spending reaching 42.73 billion RMB, up 5.9% [1] - Instant delivery services have effectively met the demand for personalized gifting during the festival, with significant growth in orders for cakes and flowers, particularly through the "one-to-one" delivery model [2][5] - The competition among food delivery platforms continues to intensify, with companies like Taobao, JD, and Meituan offering promotions to expand instant retail consumption scenarios, benefiting third-party delivery services [7] Group 2 - The demand for beverages, fast food, and supermarket goods has surged, with instant delivery services playing a crucial role in supporting holiday consumption [7][8] - Collaboration with major retail brands like Sam's Club and Yonghui Supermarket has led to significant growth in order volumes across various categories, ensuring that essential items are readily available for consumers [8] - The integration of diverse instant delivery services has revitalized traditional holiday experiences, allowing consumers to enjoy both at-home celebrations and immersive cultural activities [8]

Group 1 - The core activity of Shunfeng Tongcheng is the "Duanwu Limited Knight" event, where riders distribute random gifts to pedestrians in 13 cities, enhancing brand visibility and consumer engagement [1] - The offline consumption market is experiencing a resurgence, with traditional and trendy stores seeing long queues, indicating strong consumer interest in festive products like zongzi [1] - Shunfeng Tongcheng offers personalized services such as "buying and sending" for business gifts and personal presents, ensuring reliable delivery during the festive season [1] Group 2 - The overall sales of zongzi and other seasonal products like mugwort and sachets are performing well, driven by the rise of instant retail [2] - Shunfeng Tongcheng collaborates with platforms like Douyin, WeChat, and Alibaba to provide comprehensive order fulfillment support, leading to record-high order volumes during festive periods [2] - For instance, during the 520 event, Shunfeng Tongcheng saw a more than 9-fold increase in flower orders compared to the previous day, with Douyin ecosystem orders growing by 237% year-on-year [2]

2025.05. 23 本文字数：2393，阅读时长大约4分钟 作者 | 第一财经 陆涵之 外卖行业上演三国杀，深度关联的即时配送行业也备受关注。 5月22日美股收盘，即时物流服务平台闪送（FLX）股价下跌1.26%至2.35美元。闪送在去年10月4 日上市，上市大半年后股价距离16.5美元的发行价已经跌去85.8%。 过去即时配送市场以第三方服务商为主，例如顺丰同城、闪送和达达。随着外卖服务渗透率不断提 高，即时配送市场也迎来了变化。 除了闪送外，其他物流企业的业绩呈现分化趋势。 顺丰2024年年报显示，2024年顺丰同城收入同比增长27.1%至157.5亿元。其中同城配送服务增长 23.5%至91.2亿元，主要是因为餐饮外卖消费需求稳定，零售消费等场景下即时配送需求加速释 放。目前同城配送服务主要来自于餐饮外卖消费，非餐场景2024年收入为37亿元，占比为40.6%。 而达达2024年财报显示，2024年总净收入为96.64亿元，同比下滑8%。达达快送（即时配送开放平 台）产生的净收入由2023年的40.15亿元增长44.6%至2024年的58.05亿元，增长主要是因为向各连 锁商家提供的同城配送服务订单 ...

Core Insights - The romantic economy was significantly boosted during the 520 festival, with a notable increase in demand for instant delivery services, particularly for flowers and food items [1][2] - On May 20, flower orders surged over 9 times compared to the previous day, while beverage orders increased by 143% and fast food orders rose by 98% [1] - The "exclusive delivery" service gained popularity, with nationwide order volume increasing by 369%, and in Shenzhen, the growth exceeded 8 times [1] Delivery Trends - Instant delivery platforms played a crucial role in facilitating the purchase of gifts, with online channels being the primary method for consumers [1][2] - The peak delivery time on May 20 was between 6 PM and 7 PM, highlighting the convenience for working individuals [2] - The total delivery distance for flower and cake orders exceeded 6 million kilometers on the festival day [1] Market Dynamics - The demand for instant delivery services extended to various platforms, including Douyin and Alibaba, with significant growth in beverage and fast food orders [2] - The lower-tier markets also showed strong enthusiasm, with supermarket and department store orders increasing by 99% [2] - The company utilized a flexible network and intelligent scheduling system to enhance delivery efficiency, particularly for fragile items like flowers and cakes [2][3] Consumer Experience - The "pick-up and delivery" service provided personalized options for consumers, such as queueing at popular restaurants and timely delivery of flower bouquets [3] - The company effectively captured the full-spectrum demand during the festival, reinforcing its role as a core consumer infrastructure and enhancing overall consumer experience [3]

Core Insights - The romantic economy has been ignited by consumer trends such as timely flower delivery and surprise gifts, leading to a significant increase in demand for same-day delivery services on special occasions like May 20th [1][3] Group 1: Delivery Trends - On May 20th, flower delivery orders surged over 9 times compared to the previous day, with beverage orders increasing by 143% and fast food orders by 98% [1][4] - The "exclusive delivery" service saw a nationwide order increase of 369%, with Shenzhen experiencing over 8 times growth [1][3] Group 2: Consumer Behavior - Nearly 40% of consumers preferred to purchase gifts on the day itself through instant retail platforms, indicating a shift towards immediate gratification rather than pre-planning [3][4] - The trend of online ordering for food and gifts reflects a growing preference for convenience and personalization in consumer experiences [4][8] Group 3: Market Performance - The total delivery mileage for flower and cake orders exceeded 6 million kilometers on May 20th, showcasing the scale of demand [3] - The instant delivery service for platforms like Douyin and Alibaba has helped capture significant market opportunities, with Douyin's order volume increasing by 237% [3][4] Group 4: Operational Efficiency - The company utilized a flexible network and intelligent scheduling systems to enhance delivery efficiency, particularly for fragile items like flowers and cakes [8] - Specialized delivery methods, including careful handling and temperature control, were implemented to ensure service quality [8] Group 5: Regional Highlights - Shenzhen emerged as the top city for flower and cake deliveries, while Beijing achieved recognition for a long-distance delivery of 93 kilometers [6]

Core Viewpoint - The market is witnessing a shift in perception towards third-party instant delivery platforms, with SF Express (顺丰同城) emerging as a key beneficiary amidst the competitive landscape of food delivery giants like JD, Meituan, and Alibaba [1][2] Group 1: Market Dynamics - The ongoing battle for the instant retail market, initially focused on food delivery, has revealed two main issues: the inability of self-owned logistics from platforms to meet diverse delivery demands and the need for merchants to avoid being tied to a single delivery platform [2] - SF Express, as a neutral third-party delivery platform, is positioned to capitalize on these challenges by providing services across multiple platforms, thus enhancing operational efficiency for merchants [2] Group 2: Competitive Landscape - The market for neutral logistics has been disrupted in 2024, with Dada Group being privatized by JD and Flash Delivery facing significant losses, highlighting the scarcity of leading third-party players [3] - In contrast, SF Express has demonstrated strong and sustained profitability, with a 27% year-on-year revenue increase to 15.7 billion yuan and a doubling of net profit, solidifying its position as the only consistently profitable player in the sector [3] Group 3: Future Outlook - The stock performance of SF Express reflects a market re-evaluation of the value of third-party instant delivery services, driven by the increasing demand for multi-scenario fulfillment and the company's strong brand presence [3] - Analysts predict continued growth for SF Express, with expectations of increased revenue in 2025 and 2026, supported by a 40% year-on-year increase in daily usage of its rider platform [4]