Core Insights - The Taizhou team won the inaugural "Su Super" championship by defeating the Nantong team 4-3 in a penalty shootout, marking a significant achievement for local football in Jiangsu province [1] - The "Su Super" league has gained immense popularity, with a total reading volume of 290 million and 168,000 discussions on social media as of October 31 [1] - The league's success is attributed to its grassroots appeal, yet it has professional elements, as many players come from established youth training programs [1][12] Attendance and Engagement - Attendance at matches has been increasing, with the final match nearly reaching full capacity at close to 100% [2] - The ticket prices for the "Su Super" league are significantly lower than those of the Chinese Super League, with the highest ticket price being only 20 yuan, fostering a passionate fan environment [8] - The league has created a "Su Super economy," where a 1 yuan ticket generates 7.3 yuan in surrounding consumption, indicating a strong economic impact [9] Economic and Cultural Context - Jiangsu province has the highest number of top 100 cities in China and the smallest wealth gap, providing a solid foundation for the league's success [14] - The rise of the "Su Super" league has sparked interest in similar leagues in other provinces, but success will depend on local economic conditions and cultural support [12][14] - The future of the "Su Super" league may involve balancing professionalization with grassroots engagement, ensuring that it remains connected to local communities [14]

Core Insights - The "Su Super" football event in Nanjing has significantly boosted the local economy, creating a vibrant consumption ecosystem that integrates sports, nightlife, tourism, and retail [1][12] - The event has transformed match tickets into valuable assets, driving increased foot traffic and sales across various sectors in the city [9][10] Economic Impact - On the day of the semi-final, Nanjing's key commercial areas recorded a transaction amount of 7.8 billion yuan, a 5.4% increase compared to the previous week [3] - During the event, sales in major commercial districts reached over 10 billion yuan in a single day, with retail, dining, and accommodation sectors seeing significant growth [6][12] Consumer Behavior - Many fans, despite not securing match tickets, participated in the event by visiting "second venues" to watch live broadcasts, contributing to a lively atmosphere in various districts [4][10] - The "Su Super" event has encouraged families and tourists to engage in combined experiences of sports and local culture, leading to increased hotel occupancy rates by 5.7 percentage points year-on-year during the holiday period [7][9] Marketing and Promotions - The Nanjing government has launched promotional activities that allow ticket holders to enjoy discounts at local attractions, restaurants, and shopping centers, effectively converting spectator enthusiasm into consumer spending [9][12] - Various themed activities and markets have been organized around the matches, enhancing the overall experience for attendees and driving additional sales [6][10] International Engagement - The event has attracted foreign executives and international visitors, enhancing Nanjing's image as a vibrant city and fostering potential investment opportunities [12] - The integration of sports events with international business networking has positioned Nanjing as a hub for economic collaboration and cultural exchange [12]

Core Insights - The "Su Super" league has significantly boosted offline consumption in Jiangsu province, with Douyin group purchase orders increasing by 23% and sales rising by 66% from May 10 to September 15 [1] - The league has generated substantial online engagement, with various humorous trends and discussions emerging on Douyin, contributing to the overall excitement surrounding the matches [1] Group 1: Economic Impact - Hotel accommodation orders in Jiangsu province increased by 55% during the same period, driven by visitors traveling to watch the matches [3] - Non-heritage food-related group purchase orders on Douyin saw a 49% increase, with sales soaring by 209% [3] - Leisure and entertainment consumption orders grew by 40%, with sales increasing by 122% [5] Group 2: Tourism and Local Attractions - Popular tourist attractions such as Nanjing Niushou Mountain Cultural Tourism Area and Changzhou China Dinosaur Park have seen increased visitor numbers, aided by special ticket promotions related to the league [3] - The league has led to the promotion of local delicacies, with influencers sharing their experiences and boosting local food culture [5] Group 3: Marketing and Engagement Strategies - Douyin has launched the "Follow Su Super to Explore Jiangsu" campaign, collaborating with local businesses to enhance the viewing experience [5] - Offline viewing events have been organized in cities like Huai'an and Xuzhou, featuring celebrity appearances to create a vibrant match atmosphere [5]

Core Insights - The "Su Super" event significantly boosted consumer spending in Jiangsu, with a notable increase in group purchase orders and sales during the weekend of June 28-29 [1][2][3] - The event has transformed local business districts into major consumption hubs, with a remarkable rise in orders and sales across various categories, including food and leisure [1][4] Group Purchase Orders and Sales Growth - Jiangsu's business districts saw a 103% increase in group purchase orders and a 114% increase in sales compared to the previous Thursday and Friday [1] - Specific cities like Nanjing, Suzhou, and Taizhou reported substantial growth in group purchase orders, with increases of 1157%, 918%, and 167% respectively [1] Hospitality and Leisure Sector Performance - Despite losing the match, Zhenjiang experienced the highest growth in hospitality spending, with a 108% increase in group purchase orders compared to the previous weekend [2] - Other cities like Suzhou and Taizhou also saw significant increases in hospitality orders, with growth rates of 34% and 31% respectively [2] Local Cuisine and Attractions - The event has also promoted local cuisines, with cities like Xuzhou and Yangzhou reporting increases in food-related group purchase orders, such as an 80% rise in Xuzhou's barbecue orders [2] - Iconic attractions in cities like Lianyungang and Yancheng experienced substantial increases in consumer spending, with Lianyungang's Flower Fruit Mountain seeing over a 46% rise in orders [2][3] Night Economy Activation - The event has stimulated the night economy in various cities, with activities like live broadcasts and local food promotions attracting significant consumer engagement [3] - Notable increases in night-time food orders were reported, with barbecue and grilled meat orders rising by 17% and 15% respectively in Huai'an [3] Marketing and Promotion Strategies - The "Follow Su Super to Explore Jiangsu" campaign launched by Douyin Life Services aims to enhance consumer experiences during the event, promoting local businesses and attractions [4] - The initiative is designed to integrate cultural, sports, and tourism sectors, driving further economic growth in the region [4]

Core Viewpoint - The article discusses the "Su Super" football league in Jiangsu, highlighting its role in stimulating local economic activity through government, state-owned enterprises, and citizen participation, ultimately aiming to attract private investment and enhance regional economic integration [30][23][55]. Group 1: Event Overview - The "Su Super" league is supported by the Jiangsu government and state-owned enterprises, inviting citizens to attend matches for free to boost local and regional economic activity [30][23]. - The attendance at matches has been significant, with the latest match between Huai'an and Nanjing drawing 26,018 spectators, indicating growing interest in local football [33]. - The league has seen a steady increase in attendance, with previous matches recording 18,000, 22,198, and 22,613 attendees [32]. Group 2: Economic Impact - The Jiangsu Sports Industry Group predicts that the entire season will generate over 300 million yuan in economic benefits, with an average revenue increase of over 20 million yuan for each city involved [37]. - Local businesses, including hotels and restaurants, have engaged in promotional activities during the league, although the immediate impact on tourism and dining has been limited [45][50]. - The league has attracted sponsorship from various local enterprises, with the number of sponsors increasing from one to nineteen, indicating a growing interest from the private sector [29][26]. Group 3: Community Engagement - The event has fostered a sense of community pride, with local fans expressing strong support for their team, despite the team being perceived as underdogs [15][17]. - Many attendees received free tickets through schools and organizations, highlighting the community's engagement and the low-cost nature of attending matches [30][12]. - The league has also incorporated local cultural elements, such as performances and promotions related to Huai'an's heritage, to enhance the spectator experience [41][40]. Group 4: Future Considerations - The article suggests that balancing government support with private sector involvement is crucial for the league's sustainability and growth [56]. - There is a need for more effective consumer incentives to stimulate spending beyond the matches, as many attendees are not die-hard fans but seek low-cost entertainment [59][60]. - Future strategies may include leveraging local events, such as the "Lobster Festival," to create synergies between sports and local industries, enhancing overall economic activity [54].