Core Insights - The "Su Super" league has significantly boosted offline consumption in Jiangsu province, with Douyin group purchase orders increasing by 23% and sales rising by 66% from May 10 to September 15 [1] - The league has generated substantial online engagement, with various humorous trends and discussions emerging on Douyin, contributing to the overall excitement surrounding the matches [1] Group 1: Economic Impact - Hotel accommodation orders in Jiangsu province increased by 55% during the same period, driven by visitors traveling to watch the matches [3] - Non-heritage food-related group purchase orders on Douyin saw a 49% increase, with sales soaring by 209% [3] - Leisure and entertainment consumption orders grew by 40%, with sales increasing by 122% [5] Group 2: Tourism and Local Attractions - Popular tourist attractions such as Nanjing Niushou Mountain Cultural Tourism Area and Changzhou China Dinosaur Park have seen increased visitor numbers, aided by special ticket promotions related to the league [3] - The league has led to the promotion of local delicacies, with influencers sharing their experiences and boosting local food culture [5] Group 3: Marketing and Engagement Strategies - Douyin has launched the "Follow Su Super to Explore Jiangsu" campaign, collaborating with local businesses to enhance the viewing experience [5] - Offline viewing events have been organized in cities like Huai'an and Xuzhou, featuring celebrity appearances to create a vibrant match atmosphere [5]

Core Insights - The "Su Super" event significantly boosted consumer spending in Jiangsu, with a notable increase in group purchase orders and sales during the weekend of June 28-29 [1][2][3] - The event has transformed local business districts into major consumption hubs, with a remarkable rise in orders and sales across various categories, including food and leisure [1][4] Group Purchase Orders and Sales Growth - Jiangsu's business districts saw a 103% increase in group purchase orders and a 114% increase in sales compared to the previous Thursday and Friday [1] - Specific cities like Nanjing, Suzhou, and Taizhou reported substantial growth in group purchase orders, with increases of 1157%, 918%, and 167% respectively [1] Hospitality and Leisure Sector Performance - Despite losing the match, Zhenjiang experienced the highest growth in hospitality spending, with a 108% increase in group purchase orders compared to the previous weekend [2] - Other cities like Suzhou and Taizhou also saw significant increases in hospitality orders, with growth rates of 34% and 31% respectively [2] Local Cuisine and Attractions - The event has also promoted local cuisines, with cities like Xuzhou and Yangzhou reporting increases in food-related group purchase orders, such as an 80% rise in Xuzhou's barbecue orders [2] - Iconic attractions in cities like Lianyungang and Yancheng experienced substantial increases in consumer spending, with Lianyungang's Flower Fruit Mountain seeing over a 46% rise in orders [2][3] Night Economy Activation - The event has stimulated the night economy in various cities, with activities like live broadcasts and local food promotions attracting significant consumer engagement [3] - Notable increases in night-time food orders were reported, with barbecue and grilled meat orders rising by 17% and 15% respectively in Huai'an [3] Marketing and Promotion Strategies - The "Follow Su Super to Explore Jiangsu" campaign launched by Douyin Life Services aims to enhance consumer experiences during the event, promoting local businesses and attractions [4] - The initiative is designed to integrate cultural, sports, and tourism sectors, driving further economic growth in the region [4]

点击图片▲预约直播 " 苏超是江苏政府、国企花钱邀请市民免费参加足球观赛的活动，借此吸引本地以及外地民企参与投资，最终以达到活跃地方和区域经济融合的目的。 " 文 / 巴九灵（微信公众号：吴晓波频道） 开赛日早九点，奥体中心进出口严重堵塞，安保严密。 一位白发高个老人跑到了内场，试图买到票，从黄牛或者主办方手里。 淮安奥体中心 图源：小巴拍摄 "好多人要买票，买不到。"他是奥体所在的淮安清江浦区人，存侥幸心理，没定时抢票。 " 看一场少一场，大家就会觉得很珍贵。珍贵的东西就愿意去碰。 " 从南京到淮安，将近 200公里的沿线，一路上都有人关注苏超。 淮安翔宇蓝鹰球迷协会会长支忠雪对小巴道，这次他们组织了 "八百球迷"助阵，设计了巨幅海报 和全新战服。 "连多年不看球的老球迷，也争先恐后前往现场，想一睹本市足球的峥嵘。"一位本地球迷说道。 图源：小巴拍摄 6月14日，苏超第四轮第一场，淮安主场打南京。比赛前一天 ，小巴从杭州出发， 中转南京，途 经 淮安下辖的盱眙县，再往淮安市区观赛，感受 了这久违的民间体育的活力。 " 最后几分钟看得我紧张死了 "， 城市精神的凝聚 淮安VS南京 家有高中生的一个南京胖司机对 ...