11月1日晚，泰州队通过点球4-3击败了南通队，成为首届"苏超"冠军。这支代表"宝藏小城"的球队，几乎就是奇 迹的代名词。从小组赛的跌跌撞撞，再到淘汰赛阶段的不断逆袭，半决赛淘汰夺冠热门，他们以"黑马"的姿态让 江苏足球再次沸腾。 决赛虽然落幕了，但球迷间的讨论并没有结束。有人欢呼泰州队的"草根逆袭"，也有人发现这支"黑马"，其实并 不那么"草根"。南通和泰州这两支球队的身上，似乎都有职业足球的影子。 南通队多名球员来自南通海门珂缔缘青少年足球俱乐部，这是一支征战中乙的职业球队的梯队；而泰州队完全以 中超长春亚泰的U21青训梯队为班底。虽然苏超比赛的后半段"职业气息"越来越浓，但看台上的激情一直都是最 纯粹的。 自5月10日开赛以来，苏超一路"爆红"。截至10月31日，#江苏省城市足球联赛#话题阅读量已达2.9亿，讨论量16.8 万。一个地方足球联赛，硬是踢出了"现象级"的存在感。 从常规赛到半决赛，比赛场馆的上座人数越来越多，尤其是在南京队将自己的主场阵地换到奥体中心后，现场观 众更是一场比一场多，并且全部突破了六万人，上座率全都超过了95%。决赛夜虽然球场上比赛的是南通队和泰 州队，但是现场集齐了江苏的" ...

Core Insights - The "Su Super" football event in Nanjing has significantly boosted the local economy, creating a vibrant consumption ecosystem that integrates sports, nightlife, tourism, and retail [1][12] - The event has transformed match tickets into valuable assets, driving increased foot traffic and sales across various sectors in the city [9][10] Economic Impact - On the day of the semi-final, Nanjing's key commercial areas recorded a transaction amount of 7.8 billion yuan, a 5.4% increase compared to the previous week [3] - During the event, sales in major commercial districts reached over 10 billion yuan in a single day, with retail, dining, and accommodation sectors seeing significant growth [6][12] Consumer Behavior - Many fans, despite not securing match tickets, participated in the event by visiting "second venues" to watch live broadcasts, contributing to a lively atmosphere in various districts [4][10] - The "Su Super" event has encouraged families and tourists to engage in combined experiences of sports and local culture, leading to increased hotel occupancy rates by 5.7 percentage points year-on-year during the holiday period [7][9] Marketing and Promotions - The Nanjing government has launched promotional activities that allow ticket holders to enjoy discounts at local attractions, restaurants, and shopping centers, effectively converting spectator enthusiasm into consumer spending [9][12] - Various themed activities and markets have been organized around the matches, enhancing the overall experience for attendees and driving additional sales [6][10] International Engagement - The event has attracted foreign executives and international visitors, enhancing Nanjing's image as a vibrant city and fostering potential investment opportunities [12] - The integration of sports events with international business networking has positioned Nanjing as a hub for economic collaboration and cultural exchange [12]

Core Insights - The "Su Super" league has significantly boosted offline consumption in Jiangsu province, with Douyin group purchase orders increasing by 23% and sales rising by 66% from May 10 to September 15 [1] - The league has generated substantial online engagement, with various humorous trends and discussions emerging on Douyin, contributing to the overall excitement surrounding the matches [1] Group 1: Economic Impact - Hotel accommodation orders in Jiangsu province increased by 55% during the same period, driven by visitors traveling to watch the matches [3] - Non-heritage food-related group purchase orders on Douyin saw a 49% increase, with sales soaring by 209% [3] - Leisure and entertainment consumption orders grew by 40%, with sales increasing by 122% [5] Group 2: Tourism and Local Attractions - Popular tourist attractions such as Nanjing Niushou Mountain Cultural Tourism Area and Changzhou China Dinosaur Park have seen increased visitor numbers, aided by special ticket promotions related to the league [3] - The league has led to the promotion of local delicacies, with influencers sharing their experiences and boosting local food culture [5] Group 3: Marketing and Engagement Strategies - Douyin has launched the "Follow Su Super to Explore Jiangsu" campaign, collaborating with local businesses to enhance the viewing experience [5] - Offline viewing events have been organized in cities like Huai'an and Xuzhou, featuring celebrity appearances to create a vibrant match atmosphere [5]

Core Insights - The "Su Super" event significantly boosted consumer spending in Jiangsu, with a notable increase in group purchase orders and sales during the weekend of June 28-29 [1][2][3] - The event has transformed local business districts into major consumption hubs, with a remarkable rise in orders and sales across various categories, including food and leisure [1][4] Group Purchase Orders and Sales Growth - Jiangsu's business districts saw a 103% increase in group purchase orders and a 114% increase in sales compared to the previous Thursday and Friday [1] - Specific cities like Nanjing, Suzhou, and Taizhou reported substantial growth in group purchase orders, with increases of 1157%, 918%, and 167% respectively [1] Hospitality and Leisure Sector Performance - Despite losing the match, Zhenjiang experienced the highest growth in hospitality spending, with a 108% increase in group purchase orders compared to the previous weekend [2] - Other cities like Suzhou and Taizhou also saw significant increases in hospitality orders, with growth rates of 34% and 31% respectively [2] Local Cuisine and Attractions - The event has also promoted local cuisines, with cities like Xuzhou and Yangzhou reporting increases in food-related group purchase orders, such as an 80% rise in Xuzhou's barbecue orders [2] - Iconic attractions in cities like Lianyungang and Yancheng experienced substantial increases in consumer spending, with Lianyungang's Flower Fruit Mountain seeing over a 46% rise in orders [2][3] Night Economy Activation - The event has stimulated the night economy in various cities, with activities like live broadcasts and local food promotions attracting significant consumer engagement [3] - Notable increases in night-time food orders were reported, with barbecue and grilled meat orders rising by 17% and 15% respectively in Huai'an [3] Marketing and Promotion Strategies - The "Follow Su Super to Explore Jiangsu" campaign launched by Douyin Life Services aims to enhance consumer experiences during the event, promoting local businesses and attractions [4] - The initiative is designed to integrate cultural, sports, and tourism sectors, driving further economic growth in the region [4]

Core Viewpoint - The article discusses the "Su Super" football league in Jiangsu, highlighting its role in stimulating local economic activity through government, state-owned enterprises, and citizen participation, ultimately aiming to attract private investment and enhance regional economic integration [30][23][55]. Group 1: Event Overview - The "Su Super" league is supported by the Jiangsu government and state-owned enterprises, inviting citizens to attend matches for free to boost local and regional economic activity [30][23]. - The attendance at matches has been significant, with the latest match between Huai'an and Nanjing drawing 26,018 spectators, indicating growing interest in local football [33]. - The league has seen a steady increase in attendance, with previous matches recording 18,000, 22,198, and 22,613 attendees [32]. Group 2: Economic Impact - The Jiangsu Sports Industry Group predicts that the entire season will generate over 300 million yuan in economic benefits, with an average revenue increase of over 20 million yuan for each city involved [37]. - Local businesses, including hotels and restaurants, have engaged in promotional activities during the league, although the immediate impact on tourism and dining has been limited [45][50]. - The league has attracted sponsorship from various local enterprises, with the number of sponsors increasing from one to nineteen, indicating a growing interest from the private sector [29][26]. Group 3: Community Engagement - The event has fostered a sense of community pride, with local fans expressing strong support for their team, despite the team being perceived as underdogs [15][17]. - Many attendees received free tickets through schools and organizations, highlighting the community's engagement and the low-cost nature of attending matches [30][12]. - The league has also incorporated local cultural elements, such as performances and promotions related to Huai'an's heritage, to enhance the spectator experience [41][40]. Group 4: Future Considerations - The article suggests that balancing government support with private sector involvement is crucial for the league's sustainability and growth [56]. - There is a need for more effective consumer incentives to stimulate spending beyond the matches, as many attendees are not die-hard fans but seek low-cost entertainment [59][60]. - Future strategies may include leveraging local events, such as the "Lobster Festival," to create synergies between sports and local industries, enhancing overall economic activity [54].