Core Viewpoint - The strategic cooperation between Fujian Broadcasting and Film Group's Beijing studio and three tea companies aims to enhance the global dissemination of Fujian tea culture and expand the market for Fujian tea brands through media empowerment [1] Group 1: Strategic Cooperation - The cooperation involves three tea companies: Rishun Tea, Zheng Fuxin, and Chunlun, each with unique characteristics and heritage in tea production [1] - Rishun Tea has a 300-year history of Tieguanyin production, emphasizing craftsmanship in every process [1] - Zheng Fuxin, a century-old brand, showcases intangible cultural heritage tea-making techniques [1] - Chunlun Group is renowned for its jasmine tea, highlighting the unique charm of Fujian tea culture [1] Group 2: Media Empowerment - The Beijing studio will utilize "Haibo TV" as a platform to create communication channels between tea companies and consumers, promoting Fujian tea globally [1] - The event featured tea art performances and promotional videos from each tea company, illustrating their brand characteristics [2] - The collaboration is seen as a critical starting point for promoting Fujian tea and aims to build an ecosystem of "tea culture dissemination + industry empowerment" [2]

Core Viewpoint - The article highlights the global significance of tea, tracing its origins in China and its journey across the world, emphasizing its cultural impact and the shared linguistic roots in various languages [5][10][11]. Group 1: Historical Context - Tea originated in China and has become one of the world's three major beverages, with over 2 billion people consuming it globally [9][10]. - The earliest written records of tea date back to the Han Dynasty, over 2000 years ago, coinciding with the rise of the Silk Road [16]. - Tea was considered a "hard currency" along the Silk Road, connecting various regions from the Yellow River to Europe [17][18]. Group 2: Cultural Significance - The pronunciation of tea, such as "Cha" and "Tea," reflects a cultural exchange that has evolved over time, becoming a symbol of social customs and dietary habits [3][4][19]. - Different cultures have adopted the term for tea with slight variations, showcasing its integration into local customs, such as "chá" in Turkish and "chai" in Arabic [19][20]. Group 3: Trade Routes - Tea spread globally through various trade routes, including the Silk Road, Grassland Road, Tea Horse Road, and Maritime Tea Route [11][12][13]. - The maritime trade significantly increased the distribution of Chinese tea to Europe, with the first shipment arriving in Amsterdam in 1610, leading to a tea craze in the Netherlands [23][24]. - The Dutch East India Company played a crucial role in importing and exporting tea, establishing the term "Tee" in Europe, which later evolved into "Tea" [25][27][28]. Group 4: Modern Implications - The International Tea Day serves as a reminder of tea's role in connecting cultures and promoting shared experiences, reflecting the spirit of Chinese civilization [30].