西贝自有品牌瓶装沙棘汁
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食饮吾见 | 一周消费大事件(10.13-10.17)
Cai Jing Wang· 2025-10-17 08:18
Group 1: Moutai and Alcohol Industry - Moutai's sales of its sauce-flavored liquor showed a significant month-on-month recovery in September, with the channel inventory-sales ratio for Moutai 1935 returning to a healthy level [1] Group 2: Dairy Industry - Nestlé reported a total sales revenue of 65.9 billion Swiss francs for the first nine months, a year-on-year decrease of 1.9%, but with an organic growth rate of 3.3% [2] - The organic growth rate in Q3 was 4.3%, an increase from 2.9% in the first half of the year, driven mainly by coffee and candy businesses [2] Group 3: Food and Beverage Industry - Good Products announced the termination of the control transfer agreement, confirming that the control of the company remains unchanged [3] - Youyou Foods appointed Xie Yaling as the new board secretary, with no prior shareholding in the company [4] Group 4: Retail and Restaurant Industry - 85°C responded to the closure of several stores in cities like Shanghai and Hangzhou, stating it is part of a strategy adjustment to optimize store performance [7] - Xibei clarified that its newly registered company is solely for restaurant operations and does not indicate a shift to pre-packaged food business [8] - Fei Dachu's number of nationwide stores surpassed 200, with plans for further expansion in multiple cities [9] - Yonghui Supermarket's vice president plans to reduce shareholding by up to 108,790 shares due to personal financial needs [10]
成立新公司卖预制菜?西贝:不实,预包装食品仅为饮料月饼等
Nan Fang Du Shi Bao· 2025-10-14 12:20
Core Viewpoint - The establishment of a new company by Xibei to sell pre-packaged food has sparked attention, but the company clarifies that it does not signify a shift towards a new business model focused on prepared dishes [1] Group 1: Company Overview - Shenzhen Yuhua Meihao Catering Management Co., Ltd. was established on September 30, with Xibei Catering Group holding a 95% stake [1] - The new company's business scope includes catering management and food sales, specifically pre-packaged food [1] - Xibei Catering Group, founded in 1998, operates multiple brands including Xibei Youmian Village and Xibei Kungfu Cuisine [1] Group 2: Recent Developments - Following criticism from influencer Luo Yonghao regarding the prevalence of pre-packaged dishes in Xibei's restaurants, the company has been under public scrutiny since September 11 [1] - Initially, Xibei's founder, Jia Guolong, announced intentions to sue Luo Yonghao, but later issued an apology on September 15, stating that adjustments to the menu would be made [1] - Xibei has faced additional backlash over a promotional article published by its official account, with users questioning its authenticity, although the company has not publicly responded to these concerns [1]
还是放不下预制菜?西贝回应
Sou Hu Cai Jing· 2025-10-14 06:44
Core Viewpoint - The establishment of a new company by Xibei has sparked renewed attention, particularly in the context of its previous controversies surrounding prepared dishes and its impact on store operations [1][4]. Group 1: Company Developments - Xibei has established a new company, Shenzhen Yuhua Meihao Catering Management Co., Ltd., which is 95% controlled by Inner Mongolia Xibei Catering Group Co., Ltd. and focuses on pre-packaged food sales and food internet sales [1]. - The new company is intended to serve as an operating entity for Xibei's stores, with its main business being "catering services," and does not signify a shift towards prepared dishes [1]. - Xibei's founder, Jia Guolong, clarified that the company previously offered prepared dishes but has since ceased that practice, currently only selling a limited range of pre-packaged foods [1]. Group 2: Financial Impact and Response - Following controversies regarding prepared dishes, Xibei experienced a significant drop in daily sales, with a reported decrease of 1 million yuan on September 10 and 11, and an expected drop of 200,000 to 300,000 yuan on September 12 [5]. - In response to customer dissatisfaction, Xibei announced adjustments to its food preparation processes, including transitioning to on-site cooking and changing cooking oils to non-GMO soybean oil [5]. - To recover from declining customer traffic, Xibei initiated a promotional campaign offering 100 yuan dining vouchers and implemented price reductions on 33 dishes, with some prices dropping by over 20% [5].
经营承压:西贝害怕再次卷入“预制菜”风波
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-14 01:33
Core Viewpoint - The company West B has denied rumors about launching a new pre-packaged food business, clarifying that its newly registered company is primarily for restaurant operations and does not indicate a shift towards pre-prepared meals [1][10]. Group 1: Company Operations - West B's new company, registered on September 30, has a capital of 1 million yuan and focuses on restaurant services and the sale of pre-packaged foods [1]. - The founder, Jia Guolong, reported significant drops in daily sales, estimating a decline of 1 million yuan on September 10 and 11, and a potential drop of 200,000 to 300,000 yuan on September 12 [2]. - In response to the crisis, West B has implemented several operational changes, including switching to non-GMO soybean oil and introducing fresh ingredients in various dishes starting from mid-September [3]. Group 2: Marketing and Promotions - By the end of September, West B issued 100 yuan vouchers and reduced prices on certain menu items as part of its promotional strategy [4]. - The company's efforts appear to be effective, as evidenced by full restaurants during the National Day holiday, with some locations experiencing slight queues [5]. Group 3: Industry Context - The restaurant industry is facing challenges, with many national brands reporting declines in revenue and profit this year. West B is also experiencing a downward trend in revenue as of May 2025 [6]. - The company has chosen to communicate openly with the public during this recovery phase, indicating a proactive approach to managing its reputation [7]. - The registration of the new company suggests that West B remains optimistic about its future prospects [8].
经营承压:西贝害怕再次卷入“预制菜”风波丨消费参考
2 1 Shi Ji Jing Ji Bao Dao· 2025-10-14 01:30
Core Viewpoint - Xibei has denied rumors about launching a new pre-packaged food business, clarifying that the newly registered company is primarily for restaurant operations and does not indicate a shift towards pre-made dishes [1][4][5]. Group 1: Company Operations - Xibei registered a new company named Shenzhen Yuhua Meihao on September 30, with a registered capital of 1 million yuan, focusing on restaurant services and pre-packaged food sales [1]. - The founder, Jia Guolong, reported significant declines in daily sales, estimating a drop of 1 million yuan on September 10 and 11, and a potential drop of 200,000 to 300,000 yuan on September 12 [1][3]. Group 2: Recovery Efforts - In response to the operational challenges, Xibei implemented several changes starting from mid-September, including switching to non-GMO soybean oil and introducing fresh ingredients in various dishes [2]. - Promotional efforts included issuing 100 yuan vouchers and reducing prices on certain menu items, which led to increased customer traffic during the National Day holiday [2]. Group 3: Industry Context - The overall restaurant industry is facing difficulties, with many national brands experiencing declines in revenue and profit, as noted by multiple industry leaders [3].
西贝回应“成立新公司卖预包装食品”
Guan Cha Zhe Wang· 2025-10-13 14:17
Core Viewpoint - The establishment of a new company by Xibei to engage in pre-packaged food business has sparked speculation about Xibei's potential entry into the prepared dish market, which the company has denied, clarifying that the new entity is primarily for restaurant operations and not indicative of a shift towards pre-prepared meals [1][3]. Group 1: Company Developments - Xibei has registered a new company, Shenzhen Yuhua Meihao Catering Management Co., Ltd., on September 30, with a registered capital of 1 million yuan, focusing on pre-packaged food sales and restaurant service management [3]. - The new company is 95% owned by Inner Mongolia Xibei Catering Group Co., Ltd., which invested 950,000 yuan, while Shenzhen Benkang Meihao Catering Management Partnership holds the remaining 5% [3]. Group 2: Market Response and Strategy - Xibei's founder, Jia Guolong, acknowledged past involvement in pre-packaged dishes, specifically mentioning "Kongfu Cai," but stated that it is no longer sold in stores, with current offerings limited to "Northwest Reliable Breakfast" available online [3]. - Following public criticism regarding its production processes, Xibei issued an apology on September 15, recognizing a significant gap between its production methods and customer expectations, and committed to improving food safety and processing standards [3].
西贝,紧急回应
Mei Ri Jing Ji Xin Wen· 2025-10-13 14:12
Core Viewpoint - The establishment of Shenzhen Yuhua Meihao Catering Management Co., Ltd. by Xibei has attracted public attention, particularly regarding its involvement in the pre-packaged food sector, although the company clarifies that it is primarily focused on restaurant services and not entering the pre-prepared food business [2][5]. Group 1: Company Formation and Ownership - Shenzhen Yuhua Meihao Catering Management Co., Ltd. was established on September 30, 2025, with a registered capital of 1 million RMB [2]. - The company is 95% owned by Inner Mongolia Xibei Catering Group Co., Ltd., while Shenzhen Benkang Meihao Catering Management Partnership (Limited Partnership) holds the remaining 5% [3]. Group 2: Business Scope and Public Reaction - The business scope of Yuhua Catering includes catering management, sales of pre-packaged food, and internet sales of pre-packaged food [5]. - The registration of the new company has led to public speculation that Xibei is venturing into the pre-packaged food market, causing it to trend on social media [5]. - In response to the speculation, Xibei stated that the new company is intended for store operations, and the sale of certain beverages and products, such as bottled sea buckthorn juice and mixed grain mooncakes, falls under pre-packaged food, but does not indicate a shift towards pre-prepared meals [5].
新公司涉及“预包装食品”,西贝回应
Xin Jing Bao· 2025-10-13 13:56
Core Viewpoint - The establishment of Shenzhen Yuhua Meihao Catering Management Co., Ltd. by Inner Mongolia Xibei Catering Group Co., Ltd. does not indicate a shift towards a new business in prepared dishes, but rather serves as a platform for store operations [1] Group 1: Company Structure and Ownership - Shenzhen Yuhua Meihao Catering Management Co., Ltd. is 95% owned by Xibei Catering, with the remaining 5% held by Shenzhen Benkang Meihao Catering Management Partnership [1] - The registered address of the new company is located in the Wanli Business Center, Fuyong Street, Bao'an District [1] Group 2: Business Operations - The new company will focus on "catering services" and will sell certain pre-packaged foods, such as Xibei's own brand of bottled seabuckthorn juice and multigrain mooncakes [1] - Xibei Catering emphasizes that the registration of the new company does not signify an expansion into the prepared dish sector, but rather a continuation of their existing business model [1]
成立新公司做预制菜?西贝回应来了
Di Yi Cai Jing Zi Xun· 2025-10-13 13:11
Core Viewpoint - Xibei has established a new company to engage in pre-packaged food business, but it clarifies that this does not indicate a shift towards a new business in prepared dishes [2][5]. Group 1: Company Developments - A new company named Yuhua Meihao was established on September 30 with a registered capital of 1 million yuan, focusing on pre-packaged food sales and restaurant service management [5]. - Xibei holds a 95% stake in Yuhua Meihao, contributing 950,000 yuan, while Shenzhen Benkang Meihao holds a 5% stake with an investment of 50,000 yuan [5]. Group 2: Business Operations - The newly registered company is intended for store operations, primarily focusing on "catering services" [2]. - Some products sold at Xibei stores, such as its own brand of bottled seabuckthorn juice and multigrain mooncakes, fall under the category of pre-packaged foods [2].
西贝成立新公司,要卖预制菜?最新回应来了
Zheng Quan Shi Bao Wang· 2025-10-13 13:10
Core Viewpoint - The establishment of a new company by Xibei for pre-packaged food business has been misinterpreted as a shift towards ready-made dishes, while Xibei clarifies that the new entity is primarily for restaurant operations and does not signify a new business direction in pre-made meals [1] Group 1: Company Developments - Xibei has registered a new company, Shenzhen Yuhua Meihao Catering Management Co., Ltd., which is 95% owned by Inner Mongolia Xibei Catering Group Co., Ltd., focusing on pre-packaged food sales and food internet sales [1] - As of now, Xibei operates nearly 400 stores nationwide and employs approximately 18,000 staff [2] - Xibei plans to open its first overseas store in Los Angeles in 2024, marking the beginning of its global expansion [2] Group 2: Operational Adjustments - Following a controversy regarding ready-made dishes, Xibei experienced a significant drop in daily sales, with a reported decrease of 1 million yuan on September 10 and 11, and an expected drop of 200,000 to 300,000 yuan on September 12 [2] - Xibei has acknowledged the gap between production processes and customer expectations, committing to adjustments such as transitioning from using soybean oil to non-GMO soybean oil and moving certain food preparations to in-store cooking [2][3] - The company has initiated a series of adjustments across its nearly 400 stores, including plans for further upgrades in food preparation standards and a second phase of adjustments for children's meals [3] Group 3: Marketing and Pricing Strategies - To counteract declining customer traffic, Xibei launched a promotional campaign called "Xibei Invites You to Dinner," offering 100 yuan dining vouchers to customers [3] - On October 1, Xibei implemented significant price reductions on 33 dishes, with some items seeing price cuts of over 20% [3]