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【周度分析】车市扫描(2026年1月1日-1月11日)
乘联分会· 2026-01-14 08:41
Market Overview - From January 1 to 11, the national retail sales of passenger cars reached 328,000 units, a year-on-year decrease of 32% and a month-on-month decrease of 42% [2][5] - The wholesale volume for the same period was 381,000 units, down 40% year-on-year and 30% month-on-month [2][8] - In the new energy vehicle sector, retail sales were 117,000 units, a 38% year-on-year decline, while wholesale was 167,000 units, down 30% year-on-year [2][5] Production Trends - In the first week of January, production of pure fuel light vehicles was 91,000 units, a 63% year-on-year decrease, while production of hybrid and plug-in hybrid vehicles was 139,000 units, down 17% year-on-year [3][6] Policy Impact - The National Development and Reform Commission announced a policy to promote large-scale equipment updates and a trade-in program, which is expected to boost domestic car consumption [5] - The policy will maintain strong incentives for commercial vehicle updates, while subsidies for passenger vehicle trade-ins are projected to decrease by 20% on average by 2025 [5] Market Dynamics - The weak retail performance in January is attributed to the recent expiration of the vehicle purchase tax exemption policy, but market conditions are expected to improve as local subsidy details are fully implemented [6][9] - The January sales are anticipated to show slight growth due to pre-orders and the impact of the upcoming Spring Festival [9] International Trade Developments - The Ministry of Commerce reported progress in negotiations regarding the EU-China electric vehicle case, which aims to provide price commitments to Chinese exporters, thus avoiding high tariffs [10] - This agreement is seen as a significant breakthrough, allowing Chinese electric vehicles to maintain access to the EU market and stabilizing industry expectations [10] Pricing Trends - The average retail price of passenger vehicles has slightly decreased, influenced by structural changes in the market, with the average price expected to drop to 170,000 yuan in 2025 [11] - The average price of new energy vehicles is also declining, from 184,000 yuan in 2023 to 161,000 yuan in 2025, reflecting structural changes in consumer preferences [12] Export Tax Adjustments - The recent announcement to reduce export tax rebates for lithium batteries is expected to have minimal impact on supply and demand, as the first quarter's domestic demand is only 18% of the annual total [13] - This adjustment aims to align export prices with market realities and address international trade concerns [13]
乘联分会:1月1-11日全国乘用车新能源市场零售11.7万辆 同比下降38%
Zhi Tong Cai Jing· 2026-01-14 08:14
Group 1: New Energy Vehicle Market Performance - From January 1 to January 11, the retail sales of new energy vehicles in the passenger car market reached 117,000 units, a year-on-year decrease of 38% and a month-on-month decrease of 67% [1] - The retail penetration rate for new energy vehicles in the passenger car market is 35.5%, while the wholesale penetration rate is 43.9% [1] - The wholesale of new energy vehicles in the passenger car market totaled 167,000 units, down 30% year-on-year and 51% month-on-month [1] Group 2: Overall Passenger Car Market Trends - The total retail sales of passenger cars from January 1 to January 11 were 328,000 units, reflecting a year-on-year decline of 32% and a month-on-month decline of 42% [3] - The wholesale volume for passenger cars was 381,000 units, down 40% year-on-year and 30% month-on-month [5] - The average daily retail sales in the first week of January were 30,000 units, a decrease of 32% year-on-year and 42% month-on-month [3] Group 3: Policy Impact on Market - The National Development and Reform Commission announced a policy to promote large-scale equipment updates and a trade-in program, which is expected to boost domestic automobile consumption [3] - The subsidy for scrapping and updating passenger cars is projected to decrease by 20% on average per vehicle, with the maximum decline reaching 30% [3] - The expiration of the vehicle purchase tax exemption policy is contributing to the weak retail performance in January, but the market is expected to improve as subsidy details are rolled out [6] Group 4: Electric Vehicle Export and Market Dynamics - The Ministry of Commerce reported progress in negotiations regarding the EU-China electric vehicle case, which aims to provide price commitments to Chinese exporters, avoiding high tariffs [7] - This agreement is expected to stabilize market access for Chinese electric vehicles in the EU and promote a shift towards higher-end products [7] - The average price of passenger vehicles has seen a slight decline, influenced by structural changes in consumer purchasing power [8] Group 5: Battery Export Tax Changes - The announcement to reduce export tax rebates for lithium batteries is expected to have minimal impact on supply and demand in the short term [10] - The adjustment aims to align export prices with market realities and address international concerns, potentially easing trade tensions [10] - The first quarter's domestic demand for lithium batteries is projected to be only 18% of the annual total, indicating limited immediate effects on the industry [10]