Core Insights - The new general manager of Mengshi Technology, Wan Liangyu, has outlined three strategic directions: deepening cooperation with Huawei, building a partner ecosystem, and strengthening user operations [1] - This marks a significant move for the Mengshi brand, which aims to accelerate its presence in the smart off-road vehicle market through enhanced intelligence and channel development [1] Group 1: Strategic Directions - The collaboration with Huawei will extend across multiple dimensions, including product definition, technology research and development, and marketing promotion, to strengthen Mengshi's competitive edge in the luxury smart off-road sector [1] - Mengshi is exploring new channel construction models in partnership with Huawei, aiming to integrate the DFSW sales system with Huawei's channel methodologies to create a more competitive terminal network [1] Group 2: Recent Developments - In September, Dongfeng Group established a joint venture for smart off-road vehicles, which is seen as a key move to enhance the technical support for the Mengshi brand [1] - The Mengshi brand has already launched China's first luxury electric off-road technology solution, the M TECH architecture, in 2022, and this year introduced a luxury smart off-road technology solution in collaboration with Huawei [2]

Core Insights - The launch of the M817 Max+ version of the luxury smart off-road SUV by Dongfeng Mengshi Technology in collaboration with Huawei addresses key user pain points related to frequent charging, energy anxiety, and outdoor power supply difficulties [1][3]. Group 1: Product Features - The M817 Max+ version is equipped with a 50.4 kWh battery from CATL, achieving a comprehensive range of 1365 km, which is the best in its class, effectively eliminating concerns about long-distance off-road charging [3]. - It offers a pure electric range of 215 km, allowing for a week of commuting without the need for recharging, thus enhancing urban driving convenience and significantly reducing daily commuting costs [3]. - The vehicle supports a maximum external discharge power of 6 kW, enabling the simultaneous use of high-power appliances for up to 8 hours, catering to continuous power needs throughout the day [5]. Group 2: Technological Integration - The M817 Max+ version is the first luxury smart off-road SUV fully integrated with Huawei's technology, featuring the Huawei Drive ADS 4, HarmonyOS cockpit 5, and other advanced technologies [5]. - It incorporates a robust chassis and advanced off-road systems, including a dual-direction 20° rear wheel steering and adjustable air suspension, enhancing maneuverability in various environments [5][7]. Group 3: Performance Specifications - The vehicle boasts a combined power of 505 kW and a torque of 848 N·m, comparable to a 6.0T engine, making it powerful for off-road driving and overtaking [7]. - The intelligent all-terrain system offers multiple driving modes and terrain settings, suitable for diverse conditions such as urban, snowy, sandy, and rocky environments [7]. Group 4: Customization and Comfort - The M817 Max+ version features over 20 reserved modification interfaces for users to customize their off-road equipment, enhancing personalization [7]. - It includes luxury amenities such as NAPPA leather seats with 8-point massage, a high-fidelity audio system, and ambient lighting, providing a premium experience for both daily commuting and off-road adventures [7].

Core Viewpoint - Dongfeng Motor is collaborating with Huawei to enhance the marketing and sales strategy for the Mengshi brand, aiming to create a stronger channel system and competitive advantage in the luxury smart off-road vehicle market [1] Group 1: Collaboration Details - Dongfeng Motor is exploring store establishment for the Mengshi brand in partnership with Huawei, indicating a strategic alliance to strengthen their market presence [1] - The collaboration will involve joint efforts in product definition, development, marketing promotion, and ecosystem services, highlighting a comprehensive approach to enhance the Mengshi brand [1] Group 2: Leadership Statements - Dongfeng Mengshi Technology's General Manager Wan Liangyu and Deputy General Manager Zhao An emphasized the importance of the partnership in a letter to all Mengshi dealers, reinforcing the commitment to work closely with Huawei [1] - The letter indicates a focus on building a competitive edge for the Mengshi brand in the luxury smart off-road segment through this collaboration [1]

Core Viewpoint - The launch of the Mengshi M817, a luxury smart off-road SUV developed by Dongfeng Motor Group's Mengshi Automotive Technology Company in collaboration with Huawei, aims to redefine the standards of intelligent off-road vehicles in China, focusing on user needs and integrating advanced technology [1][5]. Group 1: Product Features - The Mengshi M817 is designed with a "five full" capability, providing a comprehensive travel solution that adapts to urban and off-road environments, thus setting a new benchmark for intelligent off-road value [5]. - It features Huawei's QianKun Intelligent Driving ADS 4, which supports P2P 2.0 functionality for parking, and NCA navigation assistance to handle various urban driving scenarios [5]. - The vehicle is equipped with VMC intelligent chassis control technology, enhancing comfort and precision in driving, along with CDC continuous damping variable shock absorbers that adjust damping 500 times per second to filter bumps effectively [5]. - The Mengshi M817 offers nine driving modes for different terrains, including rock, sand, and mud, ensuring versatility across various conditions [5]. - It includes over 20 customization interfaces for modifications in appearance, lighting, loading, towing, all-terrain capability, rescue, and entertainment [5]. Group 2: Testing and Certifications - The Mengshi M817 has undergone over 10 million kilometers of rigorous testing, exceeding the off-road vehicle testing standards by 1.5 times, covering extreme conditions such as high temperatures, cold climates, and high altitudes [5]. - It has received multiple safety certifications, including the "TOP Safety" certification from the China Automotive Center and the "Super Crash" certification from China Automotive Research [6]. - The off-road engine has been awarded the "Highland Power Star" certification, and the hybrid system has achieved "S-level reliability" certification for new energy vehicle hybrid systems [6]. - The vehicle's battery safety has been validated through the NESTA six-dimensional electric safety certification, recognized as the most comprehensive and stringent testing standard in the industry [6].

Core Insights - The launch of the Mengshi M817 marks a significant collaboration between Mengshi Technology and Huawei, aiming to penetrate the mainstream consumer market with an innovative product [1][3]. Pricing and Market Positioning - The Mengshi M817 is priced starting at 329,900 yuan, making it more accessible compared to the higher-end Mengshi 917, which was priced over 600,000 yuan [3]. - The vehicle targets the luxury smart off-road SUV segment, which has traditionally been viewed as a niche market dominated by high-end imported models like the Mercedes G-Class and Land Rover Defender [3]. Product Features and Technology - The Mengshi M817 is equipped with Huawei's "full-stack" technology, which enhances its appeal by integrating advanced smart features into the off-road vehicle segment [4]. - It features the Qian Kun Intelligent Driving HUAWEI ADS 4, providing comprehensive parking assistance and advanced driving capabilities for various road scenarios [6]. - The vehicle includes a high-tech interior with a 10.25-inch instrument screen, a 15.6-inch central control screen, and a HarmonyOS cockpit, offering a rich application ecosystem and seamless user interaction [6]. Performance and Capabilities - The Mengshi M817 boasts a robust performance profile with a dual-gear 11-mode PHEV architecture, delivering a system power of 505 kW and a torque of 848 N·m, enabling acceleration from 0 to 100 km/h in approximately 5 seconds [9]. - It features a maximum water wading depth of 900 mm and a minimum turning radius of 5.2 meters, enhancing its versatility for both urban and off-road driving [7][9]. - The vehicle offers a comprehensive range of 1,300 km on a single charge, with a fuel consumption rate of 7.24 L/100 km when running on gasoline [9].