Group 1 - The core viewpoint of the article is that Douyin aims to regulate the financial content shared on its platform by implementing the "Douyin Community Financial Industry Convention (Trial)" to combat misinformation and unqualified financial advice [2][3] - Douyin's Vice President, Li Liang, emphasized the importance of professional qualifications for those sharing financial content and the need for stricter regulations to eliminate misleading accounts [2] - The convention outlines that creators in the financial sector must complete professional qualification certification before publishing financial content, and prohibits unqualified accounts from recommending financial services or products [3] Group 2 - The convention specifically bans accounts from falsely claiming financial expertise or impersonating financial professionals and institutions, as well as the sale or forgery of financial licenses and qualifications [3] - It mandates that any changes in qualifications must be reported to the platform within 30 days, and content production related to finance must cease immediately if qualifications change [3]

Core Viewpoint - Douyin Group has introduced a financial industry governance convention aimed at combating the dissemination of financial market content by individuals lacking professional qualifications, as well as the promotion of financial products by such individuals [1][5]. Group 1: Governance Convention - The convention emphasizes stricter qualification restrictions to eliminate accounts that mislead users by impersonating experts or financial institution employees [2][5]. - It encourages deep professional content creators to complete qualification certification to enhance user trust [3][5]. - The convention allows for the sharing of objective and compliant financial experiences by users, but stresses that having qualifications does not permit unrestricted commentary [4][5]. Group 2: Content Management - The governance convention outlines core management norms regarding account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability [6]. - It applies to all accounts within the Douyin community that publish financial-related content, establishing clear governance boundaries from the source [6].

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to regulate the dissemination of financial content within its community, establishing governance norms for account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability [1]. Group 1: Account Qualifications - The convention encourages financial creators to complete the platform's financial professional qualification certification before publishing financial content [3]. - It explicitly prohibits unverified accounts from publishing professional financial content or recommending related services [6]. Group 2: Content Management - The platform promotes the dissemination of financial knowledge to enhance users' financial literacy [5]. - It bans the impersonation of financial experts or institutions and the use of misleading terms that could confuse users [6]. - The convention prohibits the publication of false or misleading information, including illegal fundraising and unauthorized financial services [10]. Group 3: Marketing Behavior - Financial institutions and professionals are restricted from conducting marketing activities beyond their authorized scope [11]. - The convention outlines that any marketing must not mislead or deceive users regarding financial products or services [13]. - Violations of these marketing regulations will result in varying degrees of penalties, including account suspension or permanent bans for severe infractions [14]. Group 4: Violation Handling and Accountability - The convention specifies a tiered penalty system for violations, which may include content removal, account suspension, or permanent bans depending on the severity of the infraction [12][14]. - In cases where illegal financial services harm user rights, the platform will cooperate with judicial authorities and report to regulatory bodies [14].

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to enhance the quality of financial content on its platform, regulate the dissemination of financial information, and promote orderly operation of related accounts [1]. Group 1: Account Qualification - Douyin encourages creators in the financial sector to complete professional qualification certification before publishing financial content [9]. - The platform prohibits accounts without certification from publishing financial professional content or recommending financial services/products [11]. - It is forbidden to impersonate financial experts or institutions, using misleading names or identifiers that closely resemble those of well-known financial entities [5]. Group 2: Content Management - Douyin promotes the publication of objective and neutral financial knowledge, aiming to enhance users' financial literacy [10]. - The platform prohibits maliciously undermining economic development, disrupting financial market order, or defaming the financial industry [6]. - It is forbidden to provide or teach illegal services such as money laundering, illegal fundraising, or tax evasion [6][15]. Group 3: Marketing Behavior - Financial institutions and professionals are prohibited from conducting marketing activities beyond their licensed scope [8]. - Douyin bans misleading marketing practices, including using the names of authoritative institutions to mislead users [16]. - The platform restricts the promotion of illegal financial content related to virtual currencies and prohibits illegal investment advice [15].

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to enhance the quality of financial content on its platform, regulate the dissemination of financial information, and promote orderly operation of related accounts [2]. Account Qualification - Financial creators are encouraged to complete professional qualification certification before publishing financial content, and accounts without certification are prohibited from posting financial professional content or recommending financial services/products [7][15]. - The platform strictly prohibits impersonation of financial experts or institutions, including the use of misleading names or identifiers [6][7]. Content Management - Douyin encourages creators to share objective and neutral financial knowledge, aiming to provide high-quality financial content that enhances users' financial literacy [9][14]. - The platform prohibits maliciously undermining economic development, disrupting financial market order, and defaming the financial industry [10][19]. Marketing Behavior - Financial institutions and professionals are not allowed to conduct marketing activities beyond their licensed scope and must avoid misleading marketing practices [12][20]. - The platform emphasizes that financial marketing must not involve fraud or misleading representations of financial products or services [22]. Violation Handling and Accountability - Violations of the governance norms will result in a range of penalties based on the severity and frequency of the infractions, including warnings, content restrictions, and account bans [5][21]. - Accounts that publish professional financial content without certification will face penalties such as interaction function cancellation and potential permanent bans for serious violations [23].

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to regulate the dissemination of financial content within its platform [1] Group 1: Governance and Compliance - The convention outlines core governance norms and violation handling mechanisms to standardize financial content dissemination [1] - It applies to all financial content accounts within the Douyin community, establishing governance boundaries from the source [1] Group 2: Creator Qualifications - The convention encourages financial creators to complete professional qualification certification [1] - It prohibits unverified accounts from publishing professional content or recommending related services [1]

Core Viewpoint - Douyin has released the "Douyin Community Financial Industry Convention (Trial)" to regulate the dissemination of financial content, emphasizing account qualifications, content management, marketing behaviors, and mechanisms for handling violations and accountability [1] Account Qualification Standards - The platform encourages financial creators to complete financial professional qualification certification before publishing financial content [2] - Accounts without certification are prohibited from publishing financial professional content or recommending related services [4] Content Management Standards - The platform promotes the sharing of objective and neutral financial knowledge to enhance users' financial literacy [3] - It is forbidden for unqualified accounts to imply or state that they possess a financial professional background or can provide financial services [4] Prohibited Activities - Activities such as impersonating financial experts, using misleading terms, and falsifying financial licenses are strictly prohibited [4] - The platform bans the publication of false or misleading information, including illegal fundraising and unauthorized financial services [14] Marketing Behavior Standards - Financial institutions and practitioners are not allowed to conduct marketing activities beyond their business scope or engage in misleading marketing practices [15][17] - The platform will impose penalties for violations, including the cancellation of interaction functions for unqualified accounts and potential permanent bans for severe infractions [18] Violation Handling and Accountability - Violations of the governance norms will result in graduated penalties based on the severity of the infraction [16] - The platform will cooperate with judicial authorities in cases where illegal financial services harm user rights [18]

Core Viewpoint - Douyin has released a trial version of the Douyin Community Financial Industry Convention, which includes regulations on account qualifications, content management, marketing behaviors, and violation handling [1]. Content Management Regulations - The platform encourages the dissemination of financial knowledge to enhance users' financial literacy through professional and high-quality content [3]. - Objective and neutral sharing of financial professional knowledge is emphasized [4]. - The platform aims to convey correct investment and financial management concepts in an accessible manner [6]. - Original content that is compliant and relevant to daily life in finance is promoted [8]. Marketing Behavior Regulations - Financial institutions and professionals are prohibited from conducting marketing activities beyond their business licenses and from engaging in improper marketing practices [12]. - The platform bans the publication of false or misleading information to reduce negative impacts on users and their financial well-being [10][11]. Violation Handling and Accountability - Violations of the governance norms will result in graduated penalties based on the specific circumstances of the infraction [13]. - Specific prohibited actions include maliciously undermining economic development, distorting financial policies, and providing illegal financial services [14]. - The platform will take action against accounts that publish professional financial service content without certification, including disabling interaction features and imposing bans [16].