Group 1 - The core viewpoint of the report highlights the diverse consumer choices in the "New Year goods" market, driven by trends such as "light cooking" for New Year's Eve dinners and the popularity of local specialties and smart home products [1][2][7][9] - From January 16 to 29, the transaction volume of New Year's Eve dinner-related products increased by 92%, with popular items including seafood gift boxes and traditional dishes that require minimal preparation [2][6] - The sales of local specialty products exceeded 10 million orders during the New Year period, reflecting a 53% year-on-year growth, with items like sea cucumbers and camel milk powder gaining popularity [7] Group 2 - Smart home appliances saw significant growth, with orders for window-cleaning robots increasing by 209% and overall smart device sales rising by 72% due to consumer demand for home upgrades [9] - The trend of non-heritage and traditional products is on the rise, with orders for heritage-related items increasing by 43% and sales of time-honored brands growing by 70% [11] - Pet-related products also experienced a surge, with sales increasing by 83%, indicating a growing trend of including pet supplies in holiday preparations [13]

Group 1 - The report indicates a significant increase in consumer preferences for diverse products in the New Year market, with a focus on convenience and cultural significance [1][2] - The sales of New Year’s Eve dinner-related products surged by 92% from January 16 to 29, highlighting the popularity of easy-to-prepare meal options that maintain traditional festive elements [2] - Tools and ingredients for preparing traditional foods also saw growth, with orders for dumpling-making tools increasing by 57%, and local specialty foods achieving over 10 million sales, up 53% year-on-year [4] Group 2 - There was a notable rise in orders for smart home devices, with window-cleaning robots seeing a 209% increase, and overall sales of smart appliances growing significantly as families upgraded their home environments [6] - The interest in intangible cultural heritage (ICH) products and traditional brands has grown, with a 70% increase in sales for time-honored brands and a 66% rise in orders for new Chinese-style clothing during the festive period [8] - Pet-related products also experienced substantial growth, with an 83% increase in sales, indicating a trend towards more diverse household consumption during the New Year [10]