中国年，世界年。这段时间，浓浓的中国年味跨越山海，飘向全球。在不少国家和地区，红灯笼映红大 街小巷，俏年花绽放海外市集，新中式年服格外吸睛……一件件承载着美好祝福与团圆期盼的中国年 货，正搭乘跨境物流的快车热销世界。年货"出海"不仅慰藉了海外中华儿女的乡愁，更让世界各国友人 沉浸式感受"中国年"的独特魅力，为中外文化交融写下生动注脚。 全球同庆 中国红扮靓新春 春节前夕，四川省成都市金堂县金龙镇的一家灯笼厂内，一派忙碌景象。工人们正麻利地将灯笼打包装 车。厂房另一侧灯光亮起，镜头对准了这些年味十足的工艺制品，来自马来西亚的直播团队正流利地讲 解着蕴藏其中的"团圆""吉祥"寓意，画面实时传递至东南亚千家万户。 这家工厂已运营了11年，负责人陈俊龙却是一位年轻小伙。他从父辈手中接过这家老工厂后，与海外直 播团队开展合作，为"中国红"开辟了"出海"新航线。"父亲常常嘱咐我，做灯笼要'用心'。"他说，"对海 外游子来说，这盏红灯笼是乡愁的寄托；对外国朋友而言，它是看得见、摸得着的春节文化。" 随着全球多地同步开启"春节时间"，漂洋过海的中国年货，勾勒出一幅热闹的全球新春图景：法国巴黎 香榭丽舍大街，春节巡游中的机器人 ...

过去一年，关于消费的讨论几乎都围绕着一个关键词展开：谨慎。 但在中国市场，春节往往会有一些"新气象"。根据国家统计局数据显示，2025年春节期间(1-2月)，粮油 食品类消费同比增长11.5%；化妆品、金银珠宝类增速环比显著改善，化妆品类增速由负转正至 +4.4%，金银珠宝类回升6.4个百分点至+5.4%。 春节增长的背后，本质上是"年货"意义正在发生变化。如今，除了吃什么、穿什么，如何"记录、分享 与表达"也已成为过年体验不可或缺的一部分。 巨量引擎数据显示，截至2026年2月10日，抖音#过年 话题播放量已达1920.8亿次，#春节 话题播放量达 815.7亿次；去年春节期间更是成为平台全年内容互动的高峰时段，#晒出我家年夜饭 话题的UGC发布 量高达日常的2倍，话题播放量达3.4亿。 而随着这股"新年味"在抖音中持续被记录、放大，也逐步影响了人们的春节消费习惯。抖音电商数据显 示，今年年货节期间，年夜饭相关产品销售额同比增长92％，新中式服装订单量同比增长66%，擦窗机 器人订单量同比增长209%，洗地机订单量同比增长101%，宠物相关用品成交额同比增长83%。这股充 满烟火气的消费情绪，在今年春节正进 ...

Core Viewpoint - The event "Party Building Leads to Assistance, Silk Consumption in Government Agencies" aims to integrate consumption stimulation with social welfare, rural revitalization, and the development of the private economy, showcasing the responsibility of state-owned enterprises in releasing domestic demand potential [1][4]. Group 1: Event Overview - The event was organized by the Party Branch of the Beijing Branch of People’s Insurance Company of China (PICC) in collaboration with the China National Textile Industry Federation, focusing on the theme of "East Silk West Solid" [1][3]. - It took place on January 20 and 22 at the PICC workplace and the headquarters building, respectively [1]. Group 2: Implementation and Activities - The event emphasized party leadership, led by Secretary Zhu Xiaokun, and involved close cooperation with the China Textile Federation and assisting enterprises to accurately assess employee consumption needs [3]. - A variety of products were showcased, including new Chinese-style clothing, charitable woven goods, silk home textiles, standard down jackets, and specialty agricultural products, utilizing a model of "purchase instead of donation" to effectively implement assistance tasks [3]. Group 3: Outcomes and Future Plans - The event created a vibrant atmosphere, attracting employees from the headquarters and leasing units, indicating strong interest in the showcased products [3]. - It established a solid communication bridge between PICC Beijing Branch and the China National Textile Industry Federation, reaching a consensus on resource sharing and government-enterprise services [3][4]. - Moving forward, PICC Beijing Branch plans to continue promoting consumption assistance work under the guidance of party building, deepening government-enterprise collaboration, and innovating assistance models to support rural revitalization and the private economy [4].

Group 1 - The report indicates a significant increase in consumer preferences for diverse products in the New Year market, with a focus on convenience and cultural significance [1][2] - The sales of New Year’s Eve dinner-related products surged by 92% from January 16 to 29, highlighting the popularity of easy-to-prepare meal options that maintain traditional festive elements [2] - Tools and ingredients for preparing traditional foods also saw growth, with orders for dumpling-making tools increasing by 57%, and local specialty foods achieving over 10 million sales, up 53% year-on-year [4] Group 2 - There was a notable rise in orders for smart home devices, with window-cleaning robots seeing a 209% increase, and overall sales of smart appliances growing significantly as families upgraded their home environments [6] - The interest in intangible cultural heritage (ICH) products and traditional brands has grown, with a 70% increase in sales for time-honored brands and a 66% rise in orders for new Chinese-style clothing during the festive period [8] - Pet-related products also experienced substantial growth, with an 83% increase in sales, indicating a trend towards more diverse household consumption during the New Year [10]

Core Insights - The report highlights a significant shift in consumer preferences for the upcoming Spring Festival, with a focus on diverse product choices in categories such as food, clothing, and home goods [1][3]. Group 1: Consumer Trends - The "light cooking" trend for New Year's Eve dinners has gained popularity, with related product sales increasing by 92% from January 16 to 29 [3]. - Popular items include seafood gift boxes, eight-treasure rice, and Buddha jumps over the wall, which require minimal preparation, catering to families' desire for convenience [3]. - Tools and ingredients for traditional food preparation also saw growth, with orders for dumpling-making tools up by 57%, dumpling skins by 78%, and glutinous rice balls by 55% [3]. Group 2: Regional and Cultural Products - Local specialty foods have become increasingly popular, with sales exceeding 10 million orders, a 53% year-on-year increase [4]. - Notable products include sea cucumbers from Dalian, camel milk powder from Xinjiang, and beef balls from Chaoshan, reflecting consumers' preference for "hometown flavors" [4]. Group 3: Smart Home and Digital Products - Orders for smart cleaning devices and digital products have surged, with window-cleaning robots up by 209%, floor washing machines by 101%, and computers by 76% [4]. - The demand for home appliance upgrades during this period has led to a 72% increase in sales for participating merchants [4]. Group 4: Cultural Heritage and Domestic Brands - The interest in intangible cultural heritage products continues to rise, with 300 million users purchasing related items on Douyin e-commerce [5]. - Orders for traditional crafts and classic foods have increased, with sales from time-honored brands rising by 70% [5]. - New Chinese-style clothing has also gained traction, with orders up by 66% and the number of active merchants increasing by 345% [5]. Group 5: Pet Products and Diverse Spending - Pet-related products have seen an 83% increase in sales, indicating a diversification in household spending [5]. - Popular items include pet tags, cat litter, and pet food, reflecting the growing trend of including pets in holiday preparations [5].

Group 1: Year-End Dinner Products - The transaction value of year-end dinner related products increased by 92% year-on-year from January 16 to 29 [1] - Popular items included seafood dinner gift boxes, eight-treasure rice, Buddha jumps over the wall gift boxes, and large pot dishes, which are favored for their convenience [1] Group 2: Regional Specialty Products - The "Hometown New Year Goods" initiative by Douyin e-commerce led to over 10 million orders of local specialty products, a 53% increase year-on-year [1] - Notable popular items included sea cucumbers from Dalian, camel milk powder from Xinjiang, Buddha jumps over the wall from Fujian, corn from Siping, and beef balls from Chaoshan [1] Group 3: Smart Cleaning and Digital Products - Orders for smart cleaning appliances and digital products saw significant growth, with window cleaning robots increasing by 209%, floor washing machines by 101%, and vacuum robots by 59% [1] - Computer orders also rose by 76% during the same period [1] Group 4: New Chinese Style Clothing - New Chinese style clothing became a preferred choice for consumers during the Spring Festival, with order volume increasing by 66% and the number of active merchants rising by 345% [1] - Popular items included reversible outerwear, traditional vests, and printed straight pants featuring traditional elements [1] Group 5: Festive Decoration Products - The number of merchants selling festive decoration products with transaction values exceeding one million yuan increased by 57% year-on-year [1] - Items such as the character "Fu" for the Year of the Horse, Chinese knots, plush couplets, static window flowers, and creative red envelopes were particularly favored by families [1] Group 6: Pet Products - The transaction value of pet-related products grew by 83% year-on-year from January 16 to 29 [2] - Popular items included pet badges, cat litter, pet snacks, disinfectants for pet supplies, and lint rollers [2]

智通财经APP获悉，2月3日，抖音电商发布《2026抖音电商年货消费趋势数据报告》。数据显示，1月16日至29日，年夜饭相关产品成交额同比增长 92%。海鲜年夜饭礼盒、八宝饭、佛跳墙礼盒、大盆菜等"轻开火"菜品备受青睐。抖音商城"家乡年货"专项走进多个省市及自治区，带动地方特色好物销 售超过1000万单，同比增长53%。其中，辽宁大连海参、新疆驼奶粉、福建佛跳墙、吉林四平玉米、潮汕牛肉丸深受欢迎。 智能清洁电器和数码产品订单量增长明显，擦窗机器人订单量同比增长209%，洗地机、扫地机器人的订单量分别同比增长101%、59%，电脑订单量同比 增长达到76%。新中式成众多消费者的新春服饰首选。新中式服装订单量同比增长66%，动销商家数量同比增长345%。新中式双面穿外套、国风马甲、国 风印花直筒裤等带有传统元素的服装较为热门。 另外，带有节日氛围的装饰类商品持续热销。成交额破百万元的年俗相关产品商家数量同比增长57%，马年福字、中国结、绒面对联、静电窗花、创意抽 签红包等年俗商品备受家庭用户青睐。家庭消费也延伸至宠物用品。1月16日至29日，宠物相关用品成交额同比增长83%。宠物徽章、猫砂、宠物零食、 宠物用品消 ...

（来源：经济参考报） 刺绣马甲搭配牛仔裤、香云纱旗袍叠穿西装外套……近年来，蕴含中式美学的时尚单品，越来越多 地"走"进人们的衣柜，不仅引领穿搭新风尚，更催生千亿级消费热点。"新中式"服装缘何走俏？"国 潮"如何变"热潮"？记者走进一线市场，采访产业各方。 上新 "新中式"成消费新风景 在北京的一家"新中式"买手店，"90后"李女士正在试穿一件宋锦提花棉马甲。"它既有传统文化的美学 设计，又兼顾通勤实用性。"她说，去年开始迷上"新中式"服装，现在几乎每套穿搭都含有国风元素。 针脚勾勒山水、纹样浓缩精粹。在大街小巷，时常能看到人们穿着各类"新中式"服装；社交平台 上，"新中式"成为热门关键词。数据显示，2024年以"新中式"为代表的国潮服饰市场规模超2200亿元， 预计2025年将突破2500亿元。 "刚开年我们的订单就接到了第二季度。"汉服品牌织造司的创始人之一谢凌龙说，2020年织造司复原云 锦工艺应用在舞法天女仿妆花马面裙上，上线至今销售50万余条。"国风服饰'破圈'进入到大众日常生 活，客户年龄阶段更泛化。" "新中式"引发产业新变迁 在山东曹县，纺织企业与高校专家合作，基于本地"牡丹文化"开发系列产品 ...

﹃新中式﹄服装扮靓﹃新消费﹄ 2025秋冬汉服新品发布会上的模特。 2025年10月15日，模特在2026春夏上海时装周东方·新中式秀上展示盖娅传说品牌时装。 点。"新中式" 服装缘何走 俏？"国潮"如 何变"热潮"？ 记者走进一线 刺绣马甲 搭配牛仔裤、香云纱旗袍叠穿西装外套……近年来，蕴含中式美学的时尚单品，越来越多地"走"进人们 的 衣柜，不仅引 领穿搭新风 尚，更催生千 亿级消费热 将中华优秀传统文 化符号融入服装产品，"新中式"背后有产业新 变迁。 市场，采访产 业各方。1上新，﹃新中式﹄成消费新风景 在北京的一家"新中式"买手店，"90后"李女士正在试穿一件宋锦提花棉马甲。"它既有传统文化的美学 设计，又兼顾通勤实用性。"她说，去年开始迷上"新中式"服装，现在几乎每套穿搭都含有国风元素。 针脚勾勒山水、纹样浓缩精粹。在大街小巷，时常能看到人们穿着各类"新中式"服装；社交平台 上，"新中式"成为热门关键词。数据显示，2024年以"新中式"为代表的国潮服饰市场规模超2200亿元， 预计2025年将突破2500亿元。 "刚开年我们的订单就接到了第二季度。"汉服品牌织造司的创始人之一谢凌龙说，2020年织 ...

Core Insights - The rise of "New Chinese" fashion reflects a growing consumer interest in traditional aesthetics, leading to a significant market opportunity estimated to exceed 220 billion yuan in 2024 and surpass 250 billion yuan in 2025 [2][4] Group 1: Market Trends - "New Chinese" fashion is becoming a mainstream trend, with consumers increasingly favoring products that reflect traditional Chinese aesthetics and craftsmanship [8] - The market for "New Chinese" apparel is projected to grow rapidly, with a forecasted scale of over 220 billion yuan in 2024 and expected to exceed 250 billion yuan by 2025 [2][7] Group 2: Industry Transformation - The integration of traditional cultural symbols into clothing is driving a new industrial transformation, with a focus on deep cultural exploration and contemporary reinterpretation [4][10] - Companies are innovating by combining traditional elements with modern design, as seen in collaborations between textile firms and academic experts [4][5] Group 3: Technological Advancements - New technologies in fabric production are enhancing the wearing experience, such as the development of silk jacquard production lines that maintain traditional patterns while improving practicality [5] - Smart manufacturing and digital technologies are being utilized to ensure flexible production and meet personalized demands [5][6] Group 4: Sales Channels - Online sales, particularly through live streaming, have become a crucial channel for "New Chinese" fashion, reaching consumers in over 30 countries [6] - Physical stores are evolving into cultural experience spaces, blending traditional clothing with immersive consumer experiences [6] Group 5: Future Potential - The Chinese government is promoting the development of culturally rich and fashionable products, indicating strong growth potential for "New Chinese" fashion [7][10] - The focus is shifting towards scene-based and customized high-quality products, which is expected to enhance both market scale and quality [10]