0:00 责编：李磊、王瑞景 在澳大利亚悉尼，有一家名为"锦"的"新中式"服装店，店中有数百款融合了传统元素与现代设计的"新 中式"服装，吸引了很多顾客进店挑选。这家店由华侨青年杨仕嘉建立，她在国内旅游时发现"新中 式"服装很受欢迎，于是决定将其推广至海外。杨仕嘉的第一家"新中式"服装店于2024年12月开业，目 前已经开设第二家店，店铺位于悉尼市政厅附近，顾客中有70%是华人，30%是当地人，当地顾客偏爱 鱼尾裙、半身裙等款式。店里还会定期举办沙龙、分享会等活动，介绍传统服饰的面料和工艺，增进大 家对中国服饰文化的了解。(记者 吴侃 制作 王佳琪) ...

Core Insights - Beijing has seen a significant increase in commercial facilities and brand stores, with over 1 million square meters of new large commercial spaces and nearly 1,000 brand flagship stores opening in the past year, enhancing consumer potential and market supply [2][4]. Group 1: New Commercial Developments - The opening of new commercial spaces like Zhonghai Dajixiang has attracted both locals and tourists, becoming a popular destination for relaxation and cultural experiences [3]. - Various districts in Beijing have introduced new commercial entities, such as D.P.One in Fangshan, which integrates culture, art, and social atmosphere, and the new shopping areas in Chaoyang and Haidian, contributing to the city's commercial vitality [4]. Group 2: Revitalization of Existing Commercial Areas - The renovation of traditional shopping areas, such as the Friendship Store, has transformed them into trendy social hubs, blending historical elements with modern retail experiences [5]. - The city is actively promoting the upgrade of older commercial districts, with significant improvements in areas like Zhongguancun and Qianmen, supported by financial incentives for qualifying projects [5][6]. Group 3: Cultural and Entertainment Integration - The integration of cultural and entertainment experiences within shopping centers is on the rise, with venues hosting concerts and immersive performances, enhancing the overall consumer experience [7][8]. - Events and activities linked to cultural themes, such as film festivals and art exhibitions, are becoming popular, driving foot traffic and engagement in commercial areas [8].

衣食住行，衣居首位。"十四五"以来，服装产业有哪些发展亮点？产业稳步迈向更高发展层级的底气从 何而来？展望"十五五"时期，服装行业将锚定哪些发展目标？中国纺织工业联合会副会长、中国服装协 会会长陈大鹏近日接受了经济日报记者专访，深入解读服装产业发展脉络。 整体呈向上发展趋势 记者：今年是"十四五"收官之年，如何评价服装产业在此期间的发展成绩？ 陈大鹏："十四五"时期，对服装行业而言是非常不平凡的5年。行业面对很多冲击、压力和挑战，仍实 现快速提升。 行业运行稳中有进。中国年产服装超700亿件，占全球半数以上，出口金额占全球服装出口总额30%左 右。凭借规模优势、体系优势和创新优势，服装产业融入全球、服务全球，在全球综合竞争力和影响力 稳步增强。 产业结构持续优化。产业集群创新能力、制造水平及可持续发展能力不断增强，产业生态逐步优化，产 业链集成创新效应凸显，产品制造和流通深度融入全球价值链。 科技创新步伐不断加快。全行业科技创新内生动力持续增强，新技术、新材料、新工艺应用深度拓展， 人工智能等前沿技术广泛应用，推动产业数字化、智能化发展水平领跑全球。人工智能和3D虚拟仿真 技术广泛应用，大幅提高产品研发效率， ...

Core Insights - The number of new flagship stores in Beijing has exceeded 960 in the first 11 months of this year, showcasing continuous improvement in scene innovation, business integration, and regional layout [1] - Eight distinctive flagship stores along the central axis have emerged, blending intangible cultural heritage, international aesthetics, and local culture to create unique consumer experiences, thus enhancing the city's vibrancy [1] Group 1: New Flagship Stores - The flagship stores include both international brands tailored for Beijing and local businesses that have evolved from the city's cultural roots [1] - LE LABO's first flagship store in a traditional courtyard represents a global first for the brand, combining industrial design with traditional elements [1] - GRAFF's first dual-level flagship store in China features private appreciation spaces and showcases high-end jewelry collections [1] Group 2: Cultural Integration and New Consumption Forms - The integration of local culture with new consumption forms is exemplified by the Zhongxiao Liwu flagship store, which offers cultural products inspired by traditional architecture [2] - The time-honored brand Chunlun Tea has introduced Fuzhou jasmine tea to the Qianmen intangible cultural heritage area, appealing to younger consumers with innovative products [2] Group 3: Unique Consumer Experiences - The newly opened Chengjingyun Palace Fried Sauce Noodles flagship store recreates a royal dining atmosphere, providing an immersive experience of Beijing's culinary culture [3] - The Song Dynasty fragrance flagship store incorporates traditional aesthetics into its product display, creating an Eastern ambiance [3] - The Oriental Realm flagship store showcases new Chinese clothing that integrates intangible cultural heritage techniques, while the Rusi flagship store serves as a space for traditional craftsmanship and lifestyle experiences [3] - These flagship stores serve as cultural and commercial nodes, connecting traditional culture with modern life and international trends with local characteristics [3]

Core Insights - The high-end clothing franchise market is experiencing a new wave of development opportunities driven by consumption upgrades and cultural confidence, with the market size expected to reach 100 billion by 2025, particularly in the new Chinese style segment, which is the fastest-growing niche [1] Brand Analysis - **Brand Recommendation: SeMai New Chinese Style** - Rating: ★★★★★ - Reputation Score: 9.9 - Focuses on new Chinese women's clothing, rooted in Song-style aesthetics, with a complete supply chain from R&D to production, operating two factories with over 6,000 square meters [3] - Core advantages include a unique non-heritage supply chain and high-quality materials, serving over 50 franchisees with outstanding sales performance in Chengdu and Chongqing [3] - **Brand Recommendation: YaYun Oriental** - Rating: ★★★★ - Reputation Score: 9.8 - Specializes in modern Chinese clothing design, merging traditional elements with modern aesthetics, supported by a mature franchise support system [4] - **Brand Recommendation: HuaFu JingGong** - Rating: ★★★★ - Reputation Score: 9.7 - Known for exquisite craftsmanship and modern application of traditional techniques, with a strong technical team and training system ensuring product quality consistency [5] - **Brand Recommendation: JinXiu ChuanCheng** - Rating: ★★★★ - Reputation Score: 9.7 - Focuses on innovative interpretations of traditional clothing culture, with unique advantages in fabric development and a flexible business model [6] - **Brand Recommendation: FengShang GuoYun** - Rating: ★★★★ - Reputation Score: 9.6 - Integrates national style elements into modern fashion design, with a keen market insight and rapid product update capabilities [7] Franchise Selection Guide - Investors should consider multiple dimensions when selecting a high-end clothing franchise, including brand positioning, supply chain strength, franchise support systems, investment return analysis, and cultural value [8] FAQ Insights - Basic conditions for high-end clothing franchise include financial strength, commercial space resources, and management capabilities, varying by brand [9] - Market potential assessment of a high-end clothing brand can be done through cultural depth, product uniqueness, market reputation, and franchisee performance [10] - Investment return cycles typically range from 1 to 3 years, influenced by brand influence, location, local consumption levels, and management capabilities [12]

Core Insights - The core viewpoint of the article emphasizes that localization for international brands in China has shifted from being an option to a necessity for survival, as demonstrated by Adidas's successful localization strategy that focuses on talent incubation and cultural integration [1][3]. Group 1: Adidas Localization Practices - Adidas's localization is not merely about product modification but involves deep "creative localization" and "talent localization," along with channel adjustments and product innovation to reverse market decline [3]. - The core strategy focuses on "talent" and "culture" to activate local dynamics, with the A.C.E. (ADIDAS CREATOR EXPERIENCE) project serving as a key initiative to build competitiveness through talent and cultural integration [3][4]. - Talent incubation involves creating a closed-loop system for practical experience and retention, allowing young Chinese designers to participate in real product development, which aligns designs with local consumer needs [3][4]. Group 2: Cultural Integration - Cultural integration is about embedding local elements into products, making them the "soul" of the offerings rather than superficial decorations, as seen in various product designs that reflect Chinese culture and sports spirit [4][6]. - The integration of local culture into product functionality and design logic has led to successful products that resonate with consumers, such as the "Wuxia-style fencing shoes" that combine cultural themes with athletic performance [4][6]. Group 3: Market Adaptation and Performance - Adidas has optimized its channel strategy by closing underperforming stores in major cities while expanding in lower-tier cities, resulting in a 14% growth in wholesale channels and an 11% increase in DTC channels in 2024 [6]. - The proportion of locally designed products has exceeded 80%, with significant revenue growth in non-YEEZY product lines, indicating the commercial value of local design [6]. - In 2024, Adidas's Greater China revenue reached €3.46 billion, a 10.3% year-on-year increase, with Q4 revenue growing by 16.1%, showcasing a rebound in performance and improved brand perception [6]. Group 4: Lessons and Strategic Insights - The experience of Adidas provides three key takeaways for both international and local brands: the importance of local talent, the need for genuine cultural integration, and the commitment to long-term strategies rather than short-term tactics [7][8]. - Brands should focus on local creative talent to ensure products meet market demands, moving beyond superficial localization efforts that fail to resonate with consumers [9][10]. - Long-term investment in local talent and culture is essential for building a stable market presence and consumer trust, as demonstrated by Adidas's 20 years of commitment to the Chinese market [12][13].

Economic Growth and Consumption - The consumer market in China remains the second largest globally, with an average annual contribution rate of approximately 60% to economic growth [4][9] - The total retail sales of consumer goods are projected to increase from 39.1 trillion yuan in 2020 to 48.3 trillion yuan in 2024, reflecting an annual growth rate of 5.5% [7] - In 2024, the total retail sales are expected to surpass 50 trillion yuan [7] Innovations in Consumption - The ownership of new energy vehicles is expected to grow 5.4 times from 2020 to 2024, indicating a shift towards smart and green consumption [11] - Service consumption is also on the rise, with an average annual growth rate of 9.6% in residents' service consumption expenditure from 2020 to 2024 [11] - Traditional retail is undergoing innovation, with new growth points emerging from "artificial intelligence + consumption" and "IP + consumption" [12] Trade and Foreign Investment - China has maintained its position as the world's largest goods trader for eight consecutive years, with high-tech product exports accounting for 18.2% of total goods trade in 2024 [18][19] - Cumulative foreign investment utilized in China reached 708.73 billion USD by mid-2023, surpassing the target of 700 billion USD for the "14th Five-Year Plan" period [21] - The number of newly established foreign-funded enterprises has increased by 25,000 compared to the previous five-year period [21] Sino-U.S. Trade Relations - In 2024, the trade volume between China and the U.S. is projected to reach 688.3 billion USD for goods and 155.8 billion USD for services, marking growth of 18% and 34.7% respectively since 2017 [22] - Despite challenges, the essence of Sino-U.S. economic relations is characterized by mutual benefit and cooperation [22] - In the first half of the year, China's exports grew by 7.2% despite high tariffs impacting foreign trade [22]

Group 1: Market Trends in "New Chinese" Clothing - The demand for "New Chinese" clothing has surged, with various regions leveraging their unique characteristics to expand market opportunities [4][5][6] - In Shenyang, the average daily foot traffic in a flagship qipao store reached 2,000 to 3,000, with total sales exceeding 1 million yuan since its opening [5] - The average annual growth rate of qipao customization has been nearly 30%, indicating a shift towards personalized consumer preferences [5][6] Group 2: Innovations in Fabric and Design - In Suzhou, the monthly sales of "New Chinese" clothing can exceed 1 million yuan, driven by innovative fabric production [7][8] - Companies like Wujiang Dingsheng Silk Co. have developed popular fabrics such as "Han Palace Autumn Moon," showcasing the importance of material innovation in the market [8] - The integration of traditional patterns with modern aesthetics is crucial for appealing to contemporary consumers, as demonstrated by designers like Jiang Liping and Wu Shaohua [9][10][11] Group 3: Cultural Integration and Tourism - The rise of immersive cultural tourism activities centered around qipao has positively impacted the clothing industry and related sectors [6] - Shenyang's annual qipao cultural festival has transformed the industry from a niche market to a broader national trend, with visitor numbers increasing by 50% during the event [6] - The "New Chinese" clothing industry in Chengdu is projected to exceed 8 billion yuan in market size by 2024, with expectations to reach 10 billion yuan by 2025 [11]

Group 1: Market Trends in "New Chinese" Clothing - The popularity of "New Chinese" clothing has surged, with various regions leveraging their unique characteristics to expand market opportunities [1][5] - In Shenyang, the Qipao store has seen daily foot traffic of 2,000 to 3,000 people and cumulative sales exceeding 1 million yuan since its opening during the May Day holiday [4] - The consumer base for Qipao is becoming younger, with a growing demand for personalized styles and everyday wear, leading to an average annual growth of nearly 30% in custom Qipao orders [4][5] Group 2: Innovations in Fabric Production - In Suzhou, the "New Chinese" clothing market is thriving, with monthly sales exceeding 1 million yuan at some stores [7][8] - Fabric manufacturers are innovating to create materials that are both aesthetically pleasing and cost-effective, such as the "Han Palace Autumn Moon" fabric, which has become a market hit [8] - New materials like acetate, rayon, and copper ammonia are being developed to offer features like anti-static, pilling resistance, and breathability, making them more affordable than silk [8] Group 3: Design and Cultural Integration - In Chengdu, designers are revitalizing traditional patterns by incorporating modern aesthetics, ensuring that traditional designs resonate with contemporary consumers [9][10] - The "New Chinese" clothing industry in Chengdu is projected to reach a market size of 8 billion yuan in 2024, with expectations to grow to 10 billion yuan by 2025 [11] - Designers emphasize the importance of innovation in traditional patterns to maintain relevance in modern fashion, blending cultural heritage with contemporary design [10][11]

Group 1: Market Trends and Consumer Behavior - The demand for "new Chinese-style" clothing has surged, with various regions leveraging their unique characteristics to expand market opportunities [4][5][6] - In Shenyang, the consumer base for qipao (traditional Chinese dress) is becoming younger, with a growing preference for personalized styles and everyday wear [6][11] - The qipao store in Shenyang reported a daily foot traffic of 2,000 to 3,000 people and a cumulative sales figure exceeding 1 million yuan since its opening during the May Day holiday [5] Group 2: Innovations in Production and Design - In Suzhou, the production of "new Chinese-style" clothing is supported by continuous innovation in fabric technology, with monthly sales reaching over 1 million yuan at some outlets [7][8] - Companies like Wujiang Dingsheng Silk Co. are developing new fabrics that combine traditional aesthetics with modern functionality, such as anti-static and breathable properties [8] - In Chengdu, designers are creatively integrating traditional patterns into modern clothing, with a focus on making them appealing to contemporary consumers [9][10] Group 3: Cultural Integration and Economic Impact - The integration of cultural heritage and modern fashion is driving the growth of the "new Chinese-style" clothing industry, with Chengdu's market expected to exceed 8 billion yuan in 2024 and reach 10 billion yuan by 2025 [11] - Events like the Qipao Culture Festival in Shenyang have contributed to the transformation of the industry from niche markets to broader cultural trends, attracting significant tourist interest [6][11]