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以改革破局 盐城经开区多点突破激活发展新动能
Zhong Guo Xin Wen Wang· 2025-07-11 06:42
Core Viewpoint - The Yancheng Economic Development Zone is focusing on deep reforms and multiple breakthroughs in areas such as administrative approval, foreign investment, state-owned enterprise transformation, and green development to drive economic growth and innovation [1][3][5]. Group 1: Administrative Approval and Service Enhancement - The "One-Stop Comprehensive Service Platform for Foreign Talents" has been recognized as an excellent case at the 2024 National Business Environment and Government Efficiency High-Quality Development Conference [3]. - The Yancheng Economic Development Zone has implemented various innovative measures to enhance approval efficiency and optimize the business environment, including the "Water Resource Demonstration Regional Assessment + Water Extraction Permit Notification Commitment System" reform and the "Fast Track" project approval service [3][6]. - The zone has achieved full coverage of "All-Area Simplified Evaluation" and "Multiple Evaluations Combined," and has established the first legal service center for enterprises in the city [3][6]. Group 2: Open Platforms and Innovation Ecosystem - The opening of the Tmall International Yancheng Ecological Bonded Warehouse marks a significant milestone in the development of cross-border e-commerce in the region, making international shopping more accessible [5]. - The Yancheng Economic Development Zone is enhancing its openness by building high-standard "3+3" investment promotion platforms and establishing various innovation centers, which facilitate the gathering of innovative elements for high-quality development [5][6]. Group 3: State-Owned Enterprise Transformation and Market Vitality - The zone is promoting the quality and efficiency of state-owned enterprises by constructing a "1+6+N" fund system and implementing a model that integrates investment promotion and recruitment [6]. - The establishment of the Jiangsu Network Literature IP Incubation Center and the hosting of the China Network Literature Influence Ranking Release Event are part of the efforts to diversify into new sectors such as medical beauty and cultural tourism [6]. Group 4: Green Development Initiatives - The Yancheng Economic Development Zone is advancing green development through the construction of a new power system demonstration park and the establishment of a "3+7" low-carbon energy framework [6]. - The integration of green energy projects, such as the Qingen Wanbang Energy Storage Power Station and Mobis Factory Commercial Energy Storage Power Station, is aimed at embedding green momentum into the region's development [6].
什么是天猫国际代运营?国外品牌一般都是天猫代运营公司运营的?
Sou Hu Cai Jing· 2025-06-13 11:04
Group 1 - The core idea of the article is that Tmall International's代运营 (agency operation) services are increasingly being chosen by foreign brands looking to enter the Chinese market due to the complexities of platform rules and fierce competition [1][6][9] Group 2 - Tmall International代运营 refers to professional third-party operation companies that provide comprehensive operational services for foreign brands on the Tmall International platform, including store setup, product listing, store decoration, marketing promotion, customer service, and data analysis [3][5] - These代运营 companies act as "all-round housekeepers," leveraging their familiarity with Tmall International's rules and their operational experience to help brands establish a foothold on the platform quickly [3][5] Group 3 - Foreign brands choose Tmall代运营 companies primarily due to a lack of local operational experience, which makes it challenging for them to navigate cultural differences and platform rules independently [6] - Cost savings are another reason, as building an in-house team involves significant expenses related to hiring, training, and office space, while代运营 services provide professional support at a lower cost [7] -代运营 companies can help brands quickly penetrate the market by leveraging their resources and established operational systems to enhance brand visibility and sales [8] Group 4 - Not all foreign brands rely on代运营 services; some choose to build their own teams to maintain control over their brand's operational direction and style [10] - There are limitations to代运营 services, such as the inability to provide highly tailored operations for each brand due to serving multiple clients, which can lead to communication issues and misalignment of goals [11] - A variety of operational models exist for foreign brands on Tmall International, including partnerships with local distributors and hybrid models where some operations are outsourced while others are managed in-house [12]
2024年跨境电商市场规模17.66万亿元 同比增长4.8%
Xin Hua Cai Jing· 2025-05-28 08:55
Core Insights - The cross-border e-commerce market in China is projected to reach 17.66 trillion yuan in 2024, reflecting a 4.8% increase from 16.85 trillion yuan in 2023 [1] - Cross-border e-commerce transactions are expected to account for 40.27% of China's total goods trade import and export value of 43.85 trillion yuan in 2024 [1] - The penetration rate of cross-border e-commerce in China has increased from 38.86% in 2020 to 40.35% in 2023 [1] Industry Structure - The cross-border e-commerce industry consists of three main types: export cross-border e-commerce platforms (e.g., Amazon, eBay, TikTok), import cross-border e-commerce platforms (e.g., Tmall Global, JD International), and cross-border e-commerce service providers (e.g., Ant International, PingPong) [2] - In 2024, the export share of cross-border e-commerce is expected to be 77.6%, while imports will account for 22.4% [2] Market Dynamics - The rise of emerging platforms like Temu and TikTok has intensified competition in the cross-border e-commerce sector [1] - The industry is experiencing pressure due to the introduction of new models such as full-service management, impacting sellers' opportunities [1] - In 2024, there were 17 financing events in the cross-border e-commerce sector, a decrease of 22.73% year-on-year, with total financing amounting to 408 million yuan, down 97.4% from the previous year [2]
中产捧红了山姆,却养不活考拉海购?
以下文章来源于凤凰网财经 ,作者风暴眼 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢 迎访问:http://finance.ifeng.com/ 作者 | 凤凰网财经 来源 | 凤凰网财经 导语 :海购产品结构推新不利,用户购买的品类集中在奶粉、纸尿裤、化妆品和保健品,业务 成长不足。 对于一家大厂来说,一款APP的下线,可以多悄无声息? 在七麦数据上,考拉海购APP显示"已下架",下架时间为2025年3月31日。过了一个多月,才开始有 媒体陆续注意到。 更多人熟悉的是它另一个名字"网易考拉"。它的前任老板丁磊曾对它充满信心,"买进口上考拉"的 slogan背后,其在电视剧里、地铁站上的广告曾经铺天盖地。 2019年,"网易考拉"被网易卖给了阿里,改名"考拉海购"。6年后,考拉海购下架。 但大家对"考拉海购"迟早要到来的"死亡"似乎心知肚明。 同样是做跨境进口业务,考拉海购与业务群里的天猫国际,重叠度太高。 现在、在苹果App Store、华为应用商店等多个平台,已经搜索不到考拉海购,考拉海购的官网无法 打开,官方客服电话也无人接听。 一场 迟早到 ...
一代中产的心头好,消失了
华尔街见闻· 2025-05-15 10:06
以下文章来源于凤凰网财经 ,作者风暴眼 凤凰网财经 . 你好,我们是凤凰网财经,全球华人都在看的财经公众号,传播最有价值的财经报道,你值得关注!欢迎访问:http://finance.ifeng.com/ 图说: 目前七麦数据上已搜索不到考拉海购 更多人熟悉的是它另一个名字"网易考拉"。它的前任老板丁磊曾对它充满信心,"买进口上考拉"的slogan背后,其在电视剧里、地铁站上的广告曾经铺天盖地。 2019年,"网易考拉"被网易卖给了阿里,改名"考拉海购"。6年后,考拉海购下 架。 现在,在苹果App Store、华为应用商店等多个平台,已经搜索不到考拉海购,考拉海购的官网无法打开,官方客服电话也无人接听。 一场迟早到来的"死亡" 考拉海购真实的下线时间或许更早。 业务还算接近考拉海购的刘洋,一度还不知道考拉海购已经下架了,他随后翻了翻内网的工作群,技术同事发出的信息是3月17号"应用下线"。相比于七麦数据上 显示的下架时间,还要早半个月。 这时网络上就有考拉海购的忠实用户,到考拉海购的抖音官方账号上留言,"倒闭了吗,为啥APP搜不到东西了","下载不了了,海购还可以去哪里"。 刘洋对凤凰网财经表示,身边很多同 ...
收购时豪掷百亿,放弃时静默无言,阿里为何“不救”考拉海购?
3 6 Ke· 2025-05-13 09:23
自从被阿里收购后,考拉就不再举办"黑五",转而加入双11和618。但如今,其已陷入停摆状态:APP页面清空,在苹果和各大安卓应用商店下架,官网 无法访问,社交媒体账号停止更新数月。 有用户形容,最后的考拉海购"像一座空城废墟"。 图/七麦数据 618大促即将来临,考拉海购却彻底缺席了。 最初,考拉海购以"网易考拉"的名字广为人知,网易CEO丁磊曾亲自为其站台。 2019年,阿里斥资20亿美元(约140亿元人民币)将其收入囊中,这笔交易在当时看来极具战略价值。 通过将当时市场份额27.7%的行业第一收入囊中,阿里不仅阻止了拼多多等对手的潜在收购,更让自家跨境进口电商市占率突破50%,形成压倒性优势。 并入阿里体系后,考拉经历了深度改造。 从团队重组、业务调整,到核心的供应链和物流资源逐步融入天猫国际体系,原本的独立平台定位,最终演变为天猫国际的辅助角色。 这样的结局在阿里并购史中并不鲜见。从优酷到虾米音乐,许多被收购的明星产品都经历了从市场主角到生态配角的转变。 对阿里而言,这种深度整合强化了整体竞争力;但对考拉来说,却意味着独立品牌的消逝。 如今,这个曾经的市场领导者,只能在天猫国际的成功中寻找自己存在过的痕 ...
阿里巴巴的未来:电商和云+AI
Bei Jing Shang Bao· 2025-05-11 15:10
"电商"与"云+AI"将成为阿里巴巴未来三至五年的核心战略方向。5月10日,阿里巴巴集团董事会主席蔡 崇信在"510阿里日"亲友见面会上发表重要讲话,明确公司未来三至五年的核心战略方向,并强调AI技 术将成为所有业务的核心驱动力。蔡崇信表示,阿里巴巴将全面推动AI技术与各业务板块的深度融 合,以技术创新突破行业边界,探索新的用户入口,增强市场竞争力。 在云计算领域,阿里云正从基础设施服务商向"AI即服务"平台转型。蔡崇信透露,集团每年将投入超 200亿元用于AI大模型研发、算力基础设施建设和行业解决方案开发。目前,通义千问大模型已在金 融、医疗、制造等八大行业落地47个解决方案。 "云+AI"战略包含双重布局:对内支撑集团智能化转型,对外输出技术能力。阿里云已为超3万家企业 提供AI开发平台服务,其中70%为中小企业。值得关注的是,阿里云正在构建行业大模型生态,已与中 科院、浙江大学等机构建立联合实验室。 尽管电商是阿里巴巴的传统优势领域,但蔡崇信坦言,电商本质上是一个垂直类目,并不占据互联网的 全局入口。为了突破这一局限,阿里巴巴计划通过AI技术重构电商生态。蔡崇信提到,AI的应用不仅 限于优化搜索推荐、智 ...