Core Viewpoint - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued measures to promote the development of cruise transportation and tourism services, highlighting ten specific initiatives aimed at expanding cruise routes and enhancing service quality. Group 1: Domestic Cruise Market - The new measures encourage the development of domestic coastal cruise routes, which is significant for the growth of the domestic cruise market [1] - Tongcheng Travel's cruise business director noted that the platform's cruise product offerings have increased by nearly 40% year-on-year as of December 9, 2025 [1] - Popular routes from Guangzhou, Shenzhen, and Hong Kong to Southeast Asian destinations like Singapore and Bali have seen over a 120% increase in bookings compared to the same period last year [1] Group 2: International Cruise Market - In the international cruise market, bookings for Mediterranean multi-country routes and Middle Eastern Persian Gulf routes have increased by over 30% since 2025 [2] - Non-first-tier cities have shown a significant increase in overseas cruise product bookings, with cities like Chengdu, Hangzhou, Nanjing, Wuhan, Hefei, and Changsha experiencing over a 200% year-on-year growth [2] - Other cities such as Shangqiu, Luoyang, Huizhou, and Zhaoqing also reported notable growth in overseas cruise bookings [2]

对此，同程旅行邮轮业务总监姚远想表示，长期以来，国内旅游企业售卖的邮轮产品主要以国内母港出 发的出境长短途航线，以及海外目的地出发的短途或环球航线为主。此次发布的《若干措施》将"鼓励 五星红旗邮轮积极开发国内沿海航线"放在显著位置，对于推动国内沿海航线邮轮市场的发展意义重 大。 "同程旅行将结合市场需求，联合产业链上下游合作伙伴，积极开发国内沿海邮轮旅游航线，丰富船上 服务内容和岸上旅游产品，加强与国内水路旅游客运精品航线的衔接。"姚远想介绍，2025年以来，同 程旅行平台上的邮轮产品持续丰富，截至12月9日，平台上可售卖的邮轮产品数量同比增长近40%，广 州、深圳、香港始发前往新加坡、巴厘岛等东南亚热门目的地航线预订热度，相比去年同期增长超过 120%。 本报讯 （记者梁傲男）近日，交通运输部、文化和旅游部联合印发《进一步促进邮轮运输及旅游服务 发展的若干措施》（以下简称《若干措施》）。其中提出，拓展邮轮始发航线、提升邮轮旅游服务品 质、丰富邮轮旅游产品等10条具体举措。 同程旅行数据显示，今年以来，截至12月9日，成都、杭州、南京、武汉、合肥、长沙等城市的海外邮 轮产品预订热度同比增长超2倍。商丘、洛阳、 ...

Core Insights - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued measures to promote cruise transportation and tourism services, highlighting ten specific initiatives aimed at expanding cruise routes and enhancing service quality [1] Group 1: Domestic Cruise Market - The new measures encourage the development of domestic coastal cruise routes, which is significant for the growth of the domestic cruise market [1] - Since 2025, the number of cruise products available on the Tongcheng Travel platform has increased by nearly 40% year-on-year, with booking popularity for routes from Guangzhou, Shenzhen, and Hong Kong to Southeast Asia rising over 120% compared to the previous year [1] Group 2: International Cruise Market - In the international cruise market, bookings for Mediterranean multi-country routes and Middle Eastern Persian Gulf routes have seen a year-on-year increase of over 30% since 2025 [2] - Non-first-tier cities have shown a significant increase in overseas cruise product bookings, with cities like Chengdu, Hangzhou, Nanjing, Wuhan, Hefei, and Changsha experiencing over a twofold increase in booking popularity [2]

Core Insights - The cruise consumption market is set to benefit from new policies aimed at enhancing the development of cruise transportation and tourism services, which are expected to invigorate the market and promote high-quality industry growth [1][3]. Policy Measures - The Ministry of Transport and the Ministry of Culture and Tourism have jointly issued a notification encouraging collaboration between cruise transportation companies and tourism enterprises to enrich onboard services and promote cultural activities [1][3]. - The notification encourages the development of domestic coastal routes and long-haul routes such as the Maritime Silk Road and global cruises, with specific mention of pilot projects for non-destination sea cruises from Shanghai [3][5]. Service Enhancements - The notification emphasizes the need for improved port services, including the establishment of duty-free shops, currency exchange facilities, and multi-language services to enhance the overall passenger experience [5][6]. - It also calls for collaboration among cruise companies, port operators, travel agencies, and online travel platforms to elevate service quality across various aspects of cruise travel [6]. Market Growth Indicators - In the first eleven months of the year, the cruise passenger transport volume reached 1.265 million, marking a year-on-year increase of 27.8%, indicating a growing demand for cruise tourism [6]. - The introduction of favorable policies is expected to play a significant role in promoting tourism development and expanding consumer spending [6]. Cultural Integration - Companies like Aida Cruises are integrating Chinese cultural elements into their offerings, such as themed activities that reflect traditional culture, aiming to create cruise products that resonate with Chinese consumers [4].

Group 1 - The first Chinese-flagged luxury cruise ship "Zhaoshang Yidun" has officially launched its "7-day Yellow Sea Cultural Journey" route, marking a significant entry into the northern Chinese cruise market [1][3] - "Zhaoshang Yidun" is a representative of the "small but beautiful" segment in the cruise industry, with a capacity of 930 passengers and equipped with various amenities including 7 restaurants and 4 bars [1] - The ship offers 100% Chinese service, enhancing the travel experience for domestic tourists and aiming to attract high-end clientele to Tianjin's cruise tourism sector [1][3] Group 2 - Tianjin International Cruise Home Port has demonstrated its service capabilities and brand appeal, with 120 cruise ship arrivals and departures recorded this year, serving over 200,000 passengers [3] - The summer season has seen a peak in cruise tourism demand, with a reported 60% year-on-year increase in cruise product bookings on online travel platforms [3] - The simultaneous docking of multiple cruise ships at various ports, including Tianjin and Qingdao, indicates a strong recovery and growth in the cruise tourism market [3]