人民财讯9月25日电，记者从公司方面获悉，9月25日，众信旅游（002707）宣布推出国内首个覆盖全球 七大洲的环球邮轮综合服务生态体系，打造"一站式专业邮轮平台"。数据显示，今年以来，众信旅游在 售的邮轮产品已超过千条，邮轮产品占比较去年同期提升153%，产品丰富度较去年同期增长超108%， 用户搜索量增长200%，邮轮订单量增长130%。 ...

Group 1 - The overall tourism booking growth during the summer holiday has increased by nearly 38% year-on-year, with an expected 9.53 billion passengers transported by rail and 1.5 billion by air, representing growths of 5.8% and 5.4% respectively [1] - Family travel, particularly "parent-child" trips, has become a dominant force, accounting for over 60% of bookings, with orders for summer cooling and educational trips increasing by over 70% [1][2] - Despite the trend of declining birth rates, spending on children is rising, making it crucial for travel companies to capture this market [1][3] Group 2 - The summer travel market in 2025 is expected to be characterized by "parent-child dominance, in-depth experiences, and structural upgrades" [1] - Various travel products are gaining popularity, including educational tours that combine learning with travel, such as the "Harry Potter School Tour" in the UK and ecological studies in Australia [2] - Domestic educational travel is thriving, with popular destinations like the Forbidden City and Dunhuang experiencing high demand [3] Group 3 - The trend of "emotional value" in travel products is evident, with over 50% of packages being all-inclusive, and products with emotional services seeing a price premium of 25%-30% [4] - Cruise travel is also gaining traction, with a more than 60% increase in bookings for summer cruises, particularly for long-haul overseas cruises, which saw a 120% increase [5] Group 4 - The domestic tourism market is experiencing double-digit growth in both the number of trips and spending, with a projected 56.2 billion trips and total spending of 5.8 trillion yuan in 2024, reflecting a year-on-year increase of 14.8% and 17.1% respectively [6] - The hotel industry is facing intense competition, with average room revenue declining by 8% during the first week of summer, driven by decreased occupancy rates [7] Group 5 - Companies are launching diverse products and activities to cater to the summer travel market, such as the "Alps Snow Festival" in Taicang and various mountain retreat offerings from Club Med [8] - Cross-industry collaborations are becoming a key marketing strategy, exemplified by the partnership between Hong Kong's Ngong Ping 360 and Disneyland to celebrate the latter's 20th anniversary [8]

Group 1: Travel Market Trends - The travel market is experiencing a surge ahead of the summer season, with major growth in retail sales for travel agencies like Zhongxin Tourism, which reported a weekly GMV exceeding 100 million yuan [1] - Family travel, particularly for parents and children, is expected to account for over 60% of summer travel, with a significant increase in demand for mid to long-distance destinations, especially Europe, which saw a 76% year-on-year increase in travelers [1] - Emerging destinations such as Africa and South America have also seen substantial growth, with increases of over 103% and 178% respectively [1] Group 2: Pricing and Booking Trends - June is identified as a price low point before the summer peak, with average prices for flights and hotels nearly 40% lower than in July and August [2] - There is a notable increase in hotel bookings among travelers aged 22-25, with a 22% year-on-year growth, and over 70% of bookings are for group travel [2] - Popular destinations for high school graduates include historical cities and theme parks, with Shanghai being a top choice due to attractions like Disneyland [2] Group 3: Airline Operations and Capacity - Airlines are actively increasing flight capacity and opening new routes in response to the summer travel peak, with Hainan Airlines planning to operate wide-body aircraft on popular routes [4] - Hainan Airlines has restored and plans to operate over 60 international and regional routes, enhancing connectivity for travelers [4] - Eastern Airlines has launched a direct flight between Shanghai and Geneva, marking a significant milestone in its European operations [5]

Group 1 - The graduation travel market is experiencing a surge in demand, with diverse preferences among different segments of travelers, including popular options like social media hotspots and UNESCO heritage tours [1][2] - The peak travel period for graduates is expected to be from June 10 until the start of summer vacation, with high school graduates leading the trend, followed by college students [2][3] - Group travel is a significant trend, with over 70% of hotel bookings in June being for multiple travelers, and nearly 55% of users opting to travel in groups of 2-3 [2][3] Group 2 - The travel preferences of the post-2005 generation show a tendency for shorter decision-making periods and greater autonomy in budget and destination choices, with a willingness to spend on emotional value and personalized experiences [3][4] - Popular travel destinations include UNESCO heritage sites and coastal cities, with Beijing, Xiamen, and various other cities being favored by graduates [4][5] - There is a notable increase in long-term stays in rental apartments and homestays, with a 30% rise in bookings for stays longer than a week, particularly in cities like Dali and Weihai [5] Group 3 - The outbound travel market for graduates is booming, with a significant increase in bookings for destinations with visa-free access, such as Thailand and Singapore, and a 60% rise in overseas hotel reservations [5] - Popular international destinations include Japan, Indonesia, and various European countries, with short-term free travel and long-term group tours being favored by graduates [5]

Group 1 - The cruise tourism market is experiencing strong growth as the summer season approaches, driven by family travel, graduation trips, and continued interest from the elderly demographic. This summer, cruise bookings are up over 60% year-on-year, with overseas long-haul cruise bookings surging by 120% [1] - Companies are focusing on enhancing customer experiences beyond traditional offerings, with initiatives like the "66 Chao You Festival" launched by Ctrip in collaboration with MSC Cruises, featuring themed voyages that attract younger audiences [1] - The introduction of the "Buy Now, Pay Later" feature for cruise products addresses the high cost of cruise travel, allowing customers to secure bookings without upfront payments and offering a flexible cancellation policy [2] Group 2 - Ctrip has partnered with various cruise lines to offer "Cruise+" themed shore excursions, enhancing the overall travel experience by allowing tourists to engage in local culture and activities [2] - Exclusive pre-booking privileges are available for guests on specific Royal Caribbean ships, allowing them to secure discounts on onboard services and experiences [2]

Core Insights - The cruise tourism market is entering its peak season as summer approaches, with significant growth in bookings reported by Ctrip [1] - As of June 9, 2023, the booking volume for summer cruise products has increased by over 60% year-on-year, indicating a strong recovery in the sector [1] - Notably, overseas long-haul cruise products have seen a remarkable surge, with bookings skyrocketing by 120% year-on-year, highlighting a shift in consumer preferences towards deeper travel experiences [1] Industry Trends - The trend of "cruising for in-depth travel" is becoming a popular choice among Chinese travelers exploring the world [1] - The substantial increase in overseas cruise bookings suggests a growing confidence in international travel and a potential rebound for the tourism industry [1]

Group 1 - The domestic tourism market in China shows a strong recovery during the "May Day" holiday, with multiple trends emerging, including family travel and pet-friendly outings [2][3] - Long-distance travel destinations have performed exceptionally well, with ticket sales for scenic spots in regions like Qinghai, Xinjiang, Ningxia, and Gansu seeing significant year-on-year growth of 1-2 times [2] - The number of inbound travel orders has surged by 130% compared to last year, with new experiences such as agricultural tourism and "China shopping" becoming popular among foreign tourists [2] Group 2 - The trend of family travel is on the rise, with 35% of car rental orders on Ctrip being for family trips, an increase of 11 percentage points [3] - The self-driving travel market is experiencing an upgrade in consumption, with average car rental spending increasing by 24% year-on-year and the average rental duration extending to 4 days [3] - The cruise tourism market has fully recovered, with bookings for cruise products during the holiday increasing by 120% compared to last year and 140% compared to 2019 [4] Group 3 - The integration of national cultural elements into tourism is deepening, with searches for intangible cultural heritage-themed tours skyrocketing and related ticket bookings increasing by 132% [4] - A reverse tourism trend is emerging, focusing on escaping crowds and enhancing experiences, with rural tourism bookings rising by nearly 20% during the holiday [4] - The market is shifting from "scale expansion" to "quality upgrade," reflecting a strong demand for differentiated experiences in tourism [5]