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《广告法》修订实施十年来,广告监管执法有何变化?
腾讯研究院· 2025-08-29 08:03
Core Viewpoint - The article discusses the significant advancements in China's advertising industry over the past decade, particularly following the implementation of the revised Advertising Law in 2015, which has led to a more regulated and competitive market environment [2]. Group 1: Strengthening of Advertising Guidance Regulation - The 2015 Advertising Law expanded the scope of advertising publishers to include individuals, significantly increasing the number of advertising participants and fostering a highly competitive market [3][4]. - The emphasis on advertising guidance regulation has become a top priority for market supervision, promoting positive cultural values and narratives [4]. Group 2: Shift in Regulatory Focus to Internet Media - By 2016, internet advertising accounted for over 50% of the total advertising revenue in China, with projections indicating that by 2024, internet advertising revenue will reach 8,919.1 billion yuan, representing 86.5% of total advertising revenue [6]. - In 2024, market regulators handled approximately 46,900 cases of illegal advertising, with over 30,000 cases related to internet advertising, highlighting the shift in regulatory focus [6]. Group 3: Transition to Intelligent Regulatory Models - The rapid growth of internet advertising necessitated a shift from traditional regulatory methods to technology-driven monitoring systems, leading to the establishment of national internet advertising monitoring centers [8]. - The implementation of intelligent monitoring has significantly improved regulatory efficiency and effectiveness in curbing illegal advertising [8]. Group 4: Shift from Pre-emptive to Post-Event Regulation - The regulatory approach has evolved from a focus on pre-approval processes to a system that emphasizes post-event monitoring, with the number of required approvals significantly reduced since 1994 [10]. - This shift allows for more efficient oversight of advertising practices, focusing on compliance after advertisements are published [10]. Group 5: Systematic and Regularized Enforcement - Since the implementation of the 2015 Advertising Law, advertising monitoring has become a systematic and regularized process, with a focus on key areas such as healthcare and consumer goods [12]. - Continuous enforcement efforts have effectively reduced the prevalence of false and misleading advertisements [12]. Group 6: Collaborative Regulatory Efforts - The complexity of the advertising landscape has necessitated a collaborative approach to regulation, involving multiple government agencies and industry stakeholders [15]. - The establishment of a social supervision system aims to enhance compliance and promote a healthy advertising market [15]. Group 7: Emerging Challenges - The article identifies three key challenges in advertising regulation: the blurring lines between commercial advertising and non-advertising promotions, the lack of regulatory frameworks for new consumer products, and outdated enforcement measures for online advertising [15].
完善国家生态安全工作协调机制重在协同
Ren Min Ri Bao· 2025-08-29 07:25
生态安全是国家安全的重要组成部分,是经济社会可持续发展的重要保障。习近平总书记在全国生态环 境保护大会上强调:"进一步完善国家生态安全工作协调机制"。有效应对我国生态安全面临的风险与挑 战,要深入贯彻落实习近平总书记关于生态安全的重要论述,坚持系统治理理念,健全协调机制,强化 协同联动,使生态安全得到全方位、全地域、全过程保障,守牢美丽中国建设安全底线。 值。其本质是以自然资本界定为基础,通过多元激励机制推进治理,改善生态环境、提升发展品质,推 动生态优势转化为产业优势,这是践行绿水青山就是金山银山理念、支撑保障生态安全和推动绿色发展 的重要途径。 作者单位:中国人民大学科研处 强化多污染物治理协同,搭建综合防治与监测评估机制。污染物协同治理理念植根于生态系统的整体性 特征与污染物迁移转化的复杂性规律。污染物通常具有环境持久性、生物累积性和生物毒性,部分污染 物之间存在协同、相加、拮抗等复合效应,单一污染物治理往往难以从根本上切断污染源头。必须以系 统思维统筹推进不同污染物协同治理,强化对大气、水、土壤等环境介质中多污染物的综合防治。建立 健全多污染物协同治理的监测、评估与考核机制,是确保治理成效的关键。要强 ...
完善国家生态安全工作协调机制
Ren Min Ri Bao· 2025-08-28 01:09
Core Viewpoint - Ecological security is a crucial component of national security and a vital guarantee for sustainable economic and social development, emphasizing the need for a comprehensive and coordinated approach to address ecological risks and challenges [1] Group 1: Coordination Mechanisms - Strengthening inter-departmental collaboration is essential to establish a joint working system, breaking down departmental barriers and enhancing overall governance efficiency [2] - A targeted inter-departmental coordination mechanism should be developed for specific ecological security issues, such as invasive species, requiring collaboration between forestry and customs departments [2] Group 2: Regional Collaboration - The integrity of ecosystems necessitates cross-regional cooperation in ecological security efforts, as ecological events often transcend administrative boundaries [3] - Mechanisms for information sharing, joint law enforcement, and emergency response should be established to enhance regional ecological security capabilities [3] Group 3: Pollution Management - A comprehensive approach to managing multiple pollutants is required, recognizing the complex interactions and cumulative effects of pollutants in the environment [4] - Establishing monitoring, assessment, and evaluation mechanisms for multi-pollutant governance is critical to ensure effective management and risk mitigation [4] Group 4: Policy Synergy - Ecological security policies must be coordinated across various fields, such as industry, energy, and land use, to create a synergistic effect and reduce policy conflicts [5] - The integration of ecological protection policies with spatial planning can promote complementary development between ecological conservation and socio-economic growth [5]
苏州率先实现船民业务“就近办”
Su Zhou Ri Bao· 2025-08-07 00:50
Core Viewpoint - Jiangsu Province is implementing 12 reform measures to enhance the efficiency of inland waterway operations, focusing on issues faced by shipowners such as multiple administrative processes, difficulties in service access, and slow passage through locks [1][2] Group 1: Reform Measures - The reforms aim to address the pain points of shipowners by streamlining operations related to inland shipping, crew qualifications, lock passage, and law enforcement [1] - The "Su Traffic Fast Service" brand will lead the initiative, consolidating various high-frequency administrative services into a single package for easier processing [1] Group 2: Pilot Implementation in Suzhou - Suzhou is designated as a pilot area, introducing a "nearby service" initiative to facilitate waterway-related business operations [2] - The city has established a model where local administrative windows handle applications, while the municipal bureau conducts reviews and approvals, significantly reducing the service costs for shipowners [2] Group 3: Data Sharing and Electronic Services - The new model will cover the entire province within the year, allowing for comprehensive services such as ship registration, inspection, and crew certification to be processed citywide [2] - The system will enable automatic issuance of operating certificates based on data sharing, eliminating the need for shipowners to apply actively [2] - Electronic certification for crew qualifications will be piloted in Suzhou before being rolled out across the province, ensuring that electronic documents hold the same validity as paper versions [2]
从解决一个问题到破解一类难题,“12345”热线推动武汉超大城市现代化治理
Chang Jiang Ri Bao· 2025-08-05 02:32
Group 1 - The article highlights the effectiveness of Wuhan's citizen service hotline "12345" in addressing various urban governance issues, showcasing its role in modernizing city management [1][8] - The hotline has facilitated the opening of a new shuttle service to improve transportation access for residents, addressing the "last mile" travel problem [1] - A specific case involving fake insurance policies was uncovered through the hotline, leading to a broader investigation and the recovery of 5.46 million yuan in insurance fees for affected drivers [2][3] Group 2 - The article discusses the use of big data to identify and resolve traffic congestion issues in the city, with a focus on a specific road that had previously been a major bottleneck [4][5] - The hotline's integration of various data sources allowed for the creation of a "congestion heat map," which helped optimize traffic flow and improve overall transportation efficiency [5][6] - The article emphasizes the importance of collaborative efforts among different departments to address citizen complaints more effectively, reducing response times and improving service delivery [7] Group 3 - The hotline has expanded its capabilities to handle complex issues in "in-between" areas, ensuring that residents receive timely assistance without bureaucratic delays [7] - The article illustrates how the hotline has transformed from merely addressing individual complaints to implementing systemic changes across multiple sectors, such as transportation and education [3][7] - The overall impact of the hotline is framed as a significant step towards enhancing urban governance and citizen engagement in Wuhan [8]