为深入学习贯彻党的二十届四中全会精神，践行"金融为民"的初心使命，中信银行深圳分行立足深圳市 作为移民城市及老龄化与年轻化群体并存的地域特征，以"服务民生、传递温度、赋能社区"为核心目 标，在新开业的华富支行设立了该行首家幸福驿站，将消费者权益保护融入日常经营细节，努力构 建"有温度"的金融服务体系，彰显国有商业银行的社会责任与人文关怀。 适老服务：筑牢"银发幸福"防护网 针对老年群体的金融服务需求与金融安全痛点，幸福驿站以"适老、护老、暖老"为服务核心，依托中信 银行适老服务体系与智能设施，构建全流程贴心服务机制。 在硬件设施方面，幸福驿站全面对标中信银行智慧网点适老标准完成"三重改造"：配备便民服务柜，放 置轮椅等适老用品，等候区设置柔软爱心专座，柜台及填单台配备多度数老花镜、放大镜。同时引入嵌 入式智慧柜台，界面支持字体放大功能，配合专属服务人员的一对一辅导，大幅降低老年客户操作门 槛。驿站还同步配备血压测量仪等健康监测设备，形成"金融+健康"基础服务矩阵。 幸福驿站以"小事办好、实事办实"为原则，依托中信银行基础金融服务能力与普惠设施，构建全域民生 服务网络。 面向环卫工人、快递员等户外劳动者，提供" ...

Core Insights - Suzhou Bank has developed a flexible employment insurance platform that has served over 1.2 million new employment form workers, integrating financial services into urban employment and consumption [1] Group 1: Employment and Social Security Services - The third-generation social security card issued by Suzhou Bank serves as a multifunctional tool for nearly 4.78 million cardholders, allowing them to register for employment, receive subsidies, and manage salary payments through an integrated financial account [2] - The bank's social security card offers significant cost savings for users, including waiving fees for local and cross-bank withdrawals, written loss reports, and annual fees, which collectively save users a substantial amount annually [2] - Suzhou Bank has issued over 20,000 talent cards to support young talents in Suzhou, providing targeted financial support based on the needs of young scientists in research and entrepreneurship [2] Group 2: Consumer Financial Products - The "Su Xin Loan" product has provided nearly 50,000 new citizens with credit, with a total loan amount of nearly 500 million yuan, featuring high limits and lower interest rates compared to previous options [3] - The integration of financial services with consumer offerings, such as discounts on local products and social security registration, enhances consumer engagement and stimulates spending [3] - The "Xin Lin Card," in collaboration with community centers, offers parking discounts and other benefits, demonstrating the bank's strategy to connect community commerce with financial services [3] Group 3: Brand Philosophy and Market Positioning - Suzhou Bank's service philosophy focuses on being rooted in the local community and serving the public, positioning financial services as essential for daily life [4] - The bank's consistent approach to providing practical services has earned it trust within the Suzhou market, reflecting a commitment to community needs [4]