Core Viewpoint - The recent closure of some Xibei restaurants has sparked discussions on social media, but the company asserts that these closures are part of normal adjustments, with plans to open 8 new locations by the end of the year [1][3][4]. Group 1: Store Operations - Xibei plans to open 8 new stores this year, including locations in Shenzhen, Nanjing, and Xi'an [2][3]. - The company has closed nearly 10 stores since October, primarily due to factors like lease expirations and market strategy adjustments [3][4]. - Xibei's annual dynamic store adjustment rate is around 10%, with 2023 seeing 26 new openings and 14 closures, resulting in a total of 354 stores [4]. Group 2: Customer Engagement and Promotions - Xibei initiated a "Please Eat" campaign, offering customers vouchers to encourage visits and feedback on improved dishes, which has led to a 5% increase in overall customer traffic compared to the previous year [5][6]. - The company has been actively issuing vouchers since September 24, with promotions designed to attract both new and returning customers [5][6]. Group 3: Menu and Pricing Adjustments - Starting October 1, Xibei reduced prices on over 30 dishes by nearly 20%, with specific examples showing significant price drops [6]. - The company is committed to continuous improvement based on customer feedback, focusing on enhancing food quality and service [6][7]. Group 4: Brand Reputation and Safety - Xibei has undergone over 70 inspections since September, with no food safety risks identified, maintaining consumer trust in food safety, especially among families [7]. - The company aims to strengthen its focus on family dining, including specialized services for children and the elderly, while also enhancing safety measures in all locations [7].

Core Viewpoint - The company, Xibei Catering Group, has addressed the recent "Xibei store closure wave," stating that opening and closing stores is a normal operational behavior in the restaurant industry, with annual adjustments based on business conditions [1][4]. Store Closures - Xibei has confirmed that recent store closures in cities such as Shenzhen, Shantou, and Yiwu are part of normal operational adjustments [1][4]. - The company adheres to three principles regarding store closures: 1. Advance notifications through announcements and SMS to customers, with options for stored-value members to either refund their remaining balance or use it at other locations [5][10]. 2. Ensuring that every customer at the closing store is informed about nearby Xibei locations [10]. 3. Prioritizing the employment of affected staff at other stores to safeguard employee interests [6][10]. New Openings - Despite the closures, Xibei is also opening new stores, including locations in Harbin and Jinan, with plans to open eight more by December 31, covering cities like Shenzhen, Nanjing, Changsha, Beijing, Langfang, and Xi'an [7][10]. Service and Safety Enhancements - The company is focusing on upgrading services, adjusting menu items, optimizing pricing, and prioritizing food safety, including the promotion of "sunshine kitchen" initiatives [9][10]. - Xibei is committed to valuing customer feedback and suggestions more seriously [9][10].

【导读】西贝回应：深圳、汕头、义乌等地门店闭店均属于正常调整范畴 11月11日上午，针对网传的"闭店潮"，西贝官方发布声明称，开店、闭店属于餐饮行业正常的经营行 为。近期包括深圳、汕头、义乌等地门店闭店，均属于正常调整范畴。 官方回应：均属于正常调整范畴 第二，认真对待闭店前来就餐的每一桌客人。同时告知前来就餐的每位顾客附近西贝门店的地址。 此前，有媒体发文称，10月以来，西贝已累计闭店近10家，有专家分析，这是9月预制菜风波后，公司 的战略性收缩与自救。 西贝表示，近期，关于西贝门店调整的讨论引发了大家的关注与疑问。开店、闭店属于餐饮行业正常的 经营行为，西贝每年都会基于经营情况对门店数量进行动态调整。 今年，西贝门店同样保持动态调整，近期包括深圳、汕头、义乌等地门店闭店，均属于正常调整范畴。 西贝称，公司在闭店方面始终坚持三条原则： 第一，通过在门前发布公告及对本店储值会员发布短信提示的方式，提前告知顾客相关信息；在本店有 储值的顾客可选择无条件退还剩余储值本金，或保留储值在全国其他门店继续消费。 第三，优先安排伙伴到西贝其他门店就业，充分保障伙伴利益。 西贝表示，在部分门店调整的同时，近期西贝也陆续有新 ...