Core Viewpoint - The recent closure of some Xibei restaurants has sparked discussions on social media, but the company asserts that these closures are part of normal adjustments, with plans to open 8 new locations by the end of the year [1][3][4]. Group 1: Store Operations - Xibei plans to open 8 new stores this year, including locations in Shenzhen, Nanjing, and Xi'an [2][3]. - The company has closed nearly 10 stores since October, primarily due to factors like lease expirations and market strategy adjustments [3][4]. - Xibei's annual dynamic store adjustment rate is around 10%, with 2023 seeing 26 new openings and 14 closures, resulting in a total of 354 stores [4]. Group 2: Customer Engagement and Promotions - Xibei initiated a "Please Eat" campaign, offering customers vouchers to encourage visits and feedback on improved dishes, which has led to a 5% increase in overall customer traffic compared to the previous year [5][6]. - The company has been actively issuing vouchers since September 24, with promotions designed to attract both new and returning customers [5][6]. Group 3: Menu and Pricing Adjustments - Starting October 1, Xibei reduced prices on over 30 dishes by nearly 20%, with specific examples showing significant price drops [6]. - The company is committed to continuous improvement based on customer feedback, focusing on enhancing food quality and service [6][7]. Group 4: Brand Reputation and Safety - Xibei has undergone over 70 inspections since September, with no food safety risks identified, maintaining consumer trust in food safety, especially among families [7]. - The company aims to strengthen its focus on family dining, including specialized services for children and the elderly, while also enhancing safety measures in all locations [7].

Core Viewpoint - The company, Xibei Catering Group, has addressed the recent "Xibei store closure wave," stating that opening and closing stores is a normal operational behavior in the restaurant industry, with annual adjustments based on business conditions [1][4]. Store Closures - Xibei has confirmed that recent store closures in cities such as Shenzhen, Shantou, and Yiwu are part of normal operational adjustments [1][4]. - The company adheres to three principles regarding store closures: 1. Advance notifications through announcements and SMS to customers, with options for stored-value members to either refund their remaining balance or use it at other locations [5][10]. 2. Ensuring that every customer at the closing store is informed about nearby Xibei locations [10]. 3. Prioritizing the employment of affected staff at other stores to safeguard employee interests [6][10]. New Openings - Despite the closures, Xibei is also opening new stores, including locations in Harbin and Jinan, with plans to open eight more by December 31, covering cities like Shenzhen, Nanjing, Changsha, Beijing, Langfang, and Xi'an [7][10]. Service and Safety Enhancements - The company is focusing on upgrading services, adjusting menu items, optimizing pricing, and prioritizing food safety, including the promotion of "sunshine kitchen" initiatives [9][10]. - Xibei is committed to valuing customer feedback and suggestions more seriously [9][10].

Core Viewpoint - The company, Xibei, has responded to recent concerns regarding store closures, stating that these adjustments are part of normal operational behavior in the restaurant industry and are not indicative of a crisis [1][2]. Group 1: Store Closures - Xibei has closed nearly 10 stores since October, including locations in Shenzhen, Shantou, and Yiwu, which the company attributes to strategic adjustments following the pre-prepared food controversy in September [1]. - The company emphasizes that store openings and closures are part of its annual dynamic adjustment process based on operational conditions [2]. Group 2: Principles of Store Closures - Xibei adheres to three principles when closing stores: 1. Customers are informed in advance through announcements and SMS notifications to members with stored value, offering them the option to refund or transfer their balance to other locations [3]. 2. The company ensures that every customer dining at the closing store is treated with care and is informed about nearby Xibei locations [4]. 3. Priority is given to arranging employment for affected staff at other Xibei locations to safeguard their interests [5]. Group 3: New Openings and Service Enhancements - Despite the closures, Xibei is also opening new stores, including locations in Harbin and Jinan, with plans to open 8 more stores in cities like Beijing, Shenzhen, Nanjing, Changsha, and Xi'an by December 31 [5]. - The company is continuously upgrading its services, adjusting menu items, optimizing pricing, and prioritizing food safety by advancing the "Sunshine Kitchen" initiative [6].