Core Insights - The emergence of non-standard commercial complexes like Zhonghai Dajixiang reflects a shift in consumer preferences towards personalized and diverse shopping experiences, catering to the "Z generation" [1][4][6] - The successful opening of Dajixiang, which attracted over 200,000 visitors and generated sales exceeding 5 million yuan on its first day, showcases the potential of innovative commercial spaces [2][10] - Non-standard commercial entities are redefining the shopping experience by integrating social, cultural, and experiential elements, moving beyond traditional retail models [5][6][11] Group 1: Market Trends - Non-standard commercial complexes are rising in popularity, driven by urban renewal and the integration of culture, commerce, and leisure [1][4] - Dajixiang features over 150 unique brands, with more than half being first stores or customized shops, indicating a trend towards unique retail offerings [2][3] - The design of Dajixiang incorporates Beijing's cultural heritage while providing modern amenities, appealing to a wide demographic [3][6] Group 2: Consumer Behavior - The "Z generation" favors unique and immersive shopping experiences, leading to a demand for spaces that offer emotional and social value [6][11] - Consumers are increasingly seeking environments that provide not just products but also experiences, reflecting a shift from transactional to experiential consumption [5][6] - The integration of diverse activities such as dining, cultural exhibitions, and social interactions enhances the attractiveness of non-standard commercial spaces [4][6] Group 3: Challenges and Future Directions - Despite initial success, non-standard commercial projects face challenges such as market saturation and the need for sustainable operations beyond the novelty effect [10][11] - Future developments in the sector will likely focus on deeper integration of online and offline experiences, leveraging technology to enhance consumer engagement [10][11] - The importance of thorough market research and understanding local consumer behavior is critical for the long-term viability of new commercial projects [10][11]

以下文章来源于镜相工作室 ，作者镜相作者 镜相工作室 . 商业世界的风向与人 （ID：shangyejingxiang） 进入商业地产行业1 4年，蒋昱松在今年秋天选择暂时离开了这个行业，开起了艺术中 心。 2 0 10年大学毕业后，蒋昱松进入长三角某城市当地一家老牌百货公司做管培生，后来先 后在两家港企、两家国企任职，做过早期的拿地、策划，也负责过前端招商、后端营运 调改，积累了一个商业体从0到1的经验，最终做到了项目总经理。 他也经历了疫情之后购物中心的冷清和复苏，随着客流量的下降，在生存压力下，商场 的经营逻辑也在转变——传统的商场不再受欢迎，更细分、更下沉、体验性业态更丰富 的商场受到欢迎。十年前最强势的星巴克，如今成了商场想要"清走"的品牌；二次元、 谷子店成了不少老商场的救命稻草…… 蒋昱松觉得，商业是一个常常需要更新的行业，而许多商场的问题在于没有跟上消费趋 势的变化。我们和他聊了聊这几年商场的一些新现象，比如年轻人扎堆B1、B2，餐饮业 态占比变高，一些品牌店陆续退场，以及这背后隐藏的消费趋势。 以下是镜相工作室与蒋昱松的对话： 不更新，就会被淘汰 镜相工作室：大概是什么时候开始，大家觉得"商 ...