"俺就是个农民,别人这个年纪都是在家里带孩子,我就想闯一闯,跟着年轻人一起演戏,感觉很好。"青岛西 海岸新区珠海街道北梁家庄的夜晚格外安静,64岁的赵美霞在屋子里翻阅着剧本,这是她第五次出演北梁 家庄自编自导自拍自演的微短剧。而像赵美霞这样的"非主流"村民还有一群人。 当网络助农的春风吹遍乡野,这群从未接触过演戏的村民,竟以"入股"微短剧的方式闯进了新天地,用一部 手机拍出了破3亿流量的"爆款"作品。 杨雪 徐润杰 青岛报道 村子火了,游客投资都来了 当下,网络助农成为新媒体迅速发展的新趋势。村民们从田间走向直播间,各村党支部书记也纷纷化身主 播直播带货。北梁家庄物产丰富,樱桃、红薯等农产品都是当地特产。"就是为了带动村里发展。"谈起 拍摄农村微短剧的初心,张伟说,他希望通过网络把村里的农产品特产销售出去,带动乡村振兴,带领村民致 富。他并没有选择直接直播带货,而是选择"流量先行"。"微短剧火了,带火了村民演员的个人IP,也把北梁 家庄带火了,流量有了,我们直播带货就事半功倍了。"张伟说。 而正如张伟和丁召廷设想的,微短剧爆火后,不仅带动了乡村旅游的发展,"最多的时候一天来了200名游 客"。大流量也让投资商 ...

Group 1 - The core idea of the news is the integration of intangible cultural heritage (ICH) into urban life through a series of activities aimed at promoting Hakka culture and enhancing consumer experiences in commercial spaces [2][3] - The event showcased the achievements of the national-level Hakka cultural ecological protection zone, combining dynamic performances and static experiences to present the diverse aspects of ICH [2] - Various traditional performance arts such as Minxi Han Opera, Hakka puppet show, Longyan tea-picking lamp, and Liancheng boxing were highlighted, demonstrating the charm of traditional arts [2] Group 2 - The activities will take place across seven counties (cities, districts) in Longyan during the New Year period, creating a comprehensive and participatory environment for ICH display and consumer experience [2] - This initiative not only provides a platform for ICH inheritance but also enhances the cultural connotation of consumer experiences through cultural empowerment in commercial spaces [2][3] - Longyan's cultural and tourism bureau plans to explore a regular integration mechanism for ICH with commercial circles, communities, and scenic areas, aiming to create exemplary cases for ICH revitalization and to strengthen the Hakka cultural brand [3]

Core Viewpoint - The article highlights the successful implementation of a collaborative model among villages in Chun'an County, Zhejiang Province, focusing on agricultural development and economic cooperation through the establishment of the "Daxiajiang" brand and a joint party committee [1][2][3]. Group 1: Agricultural Development - The Daxiajiang model promotes centralized planting and unified marketing, allowing farmers to sell their products more efficiently, as demonstrated by the success of sweet potato sales from neighboring villages [1][2]. - The Daxiajiang Company has developed a digital platform called "Jiangma Ganjiji," facilitating online sales of agricultural products, which has helped achieve over 20 million yuan in sales by the end of 2024 [3]. Group 2: Organizational Structure - The Daxiajiang Joint Party Committee, led by county leaders, coordinates resources and establishes a cross-departmental meeting mechanism to enhance efficiency in agricultural initiatives [2][3]. - The company operates on a model where profits are shared with the community, ensuring that the local economy benefits from agricultural sales while maintaining a sustainable business approach [3]. Group 3: Community Impact - The initiative has led to the establishment of a cooperative model among 25 administrative villages, allowing for shared economic benefits and continuous dividends for the community [3]. - The focus on utilizing local resources, such as red educational resources and wild medicinal herbs, aims to diversify income sources and enhance the overall economic resilience of the villages involved [3].

Group 1: Youth Empowerment in Rural Development - The revitalization of rural areas is both a responsibility and an opportunity for the youth, who are becoming key drivers of rural development through various initiatives such as short videos to promote agricultural products and the preservation of cultural heritage [1] - Young individuals are actively engaging in modern agricultural practices, such as scientific planting and the use of technology to enhance productivity and sustainability in farming [1][4] Group 2: Case Study of Li Qiang in Heilongjiang - Li Qiang, a 33-year-old mushroom farmer, has successfully integrated technology into traditional farming by using sensors and data monitoring to optimize the cultivation of wood ear mushrooms, resulting in significant improvements in yield and quality [4][5] - His innovative approach led to a 20% increase in the price of his selenium-enriched mushrooms, which contain three times the selenium content of regular mushrooms, benefiting local farmers by increasing their average annual income by 42,000 yuan [5] Group 3: Case Study of Shen Zhidan in Fujian - Shen Zhidan, a content creator, returned to her hometown to promote local agricultural products through short videos, significantly increasing visibility and sales for local specialties [6][7] - She established a standardized processing facility for agricultural products and formed partnerships with local cooperatives to ensure quality control, resulting in a 300% increase in annual sales for her brand [8][9] Group 4: Case Study of Yu Kangkan in Yunnan - Yu Kangkan, a traditional paper-making artisan, has revitalized the ancient craft of Dai paper-making by incorporating modern technology and marketing strategies, leading to the production of over 10 million sheets annually and generating over 10 million yuan in income for the village [10][12] - The integration of traditional techniques with modern equipment has expanded the product range and improved the aesthetic appeal of Dai paper products, enhancing their marketability [11][12]