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海南老爸茶非遗传承人培养基地成立
Hai Nan Ri Bao· 2025-12-14 01:40
Group 1 - The event titled "'Intangible Cultural Heritage+' Empowering the Development of the Real Economy" was held in Haikou, focusing on the integration of Hainan's "Old Dad Tea" cultural heritage into modern applications and sustainable development [1] - A non-heritage exhibition hall for Old Dad Tea was inaugurated, showcasing its historical context, craftsmanship, and cultural significance through various media [1] - The establishment of a training base for inheritors of Old Dad Tea culture aims to create a standardized system for talent cultivation, ensuring the continuity of this cultural heritage [1] Group 2 - Experts from various fields discussed strategies for "breaking the circle" of the Old Dad Tea industry, emphasizing the transformation from a regional leisure product to a cultural experience representing Hainan's slow lifestyle [2] - The integration of the cultural essence of Old Dad Tea, characterized by "leisure" and "sharing," into product design and branding was highlighted as a way to enhance consumer attraction [2] - The launch of the "Coconut Island Gift Collection" online marketplace aims to expand market channels for Old Dad Tea and related products, facilitating the incorporation of intangible cultural heritage into modern consumption [1][2]
以新场景释放消费新动能
Hai Nan Ri Bao· 2025-12-10 01:15
Core Viewpoint - The Hainan Provincial Committee emphasizes the development of various economic models, including night economy, instant economy, first-release economy, and "Guzi economy," to enhance the international tourism consumption center's capabilities and promote new consumption scenarios [1][6][11][14]. Night Economy - Hainan has significant advantages for developing the night economy, including a favorable climate, a large tourist market, rich culinary resources, a strong commercial atmosphere, and mature coastal landscapes [3][4]. - The province received 84.93 million tourists from January to October 2025, marking an 8.3% year-on-year increase, providing a robust market flow for the night economy [3]. - The government has introduced supportive policies, such as the "Hainan Free Trade Port Tourism Regulations," to enhance the night economy's development [4]. Instant Economy - Instant economy is characterized by meeting consumer demands in real-time through digital platforms, enhancing user experience and efficiency in tourism consumption [6][7]. - The instant retail market in China reached 650 billion yuan in 2023, with a projected growth to over 2 trillion yuan by 2030, indicating a significant market opportunity [7]. - Hainan aims to leverage its policy advantages to foster the instant economy, enhancing the overall competitiveness of its tourism sector [8][10]. First-Release Economy - The first-release economy is identified as a key strategy for Hainan to enhance its international tourism consumption center, capitalizing on unique local advantages [11][12]. - The fifth Consumer Expo showcased nearly 100 new products, demonstrating the potential of the first-release economy to stimulate market engagement and consumer interest [11]. - A comprehensive policy support system is essential for the first-release economy, including streamlined customs processes and intellectual property protections [12][13]. Guzi Economy - The "Guzi economy," derived from the English word "goods," focuses on emotional consumption linked to cultural IPs, with a market size projected to reach 168.9 billion yuan in 2024 [14][15]. - Hainan's free trade policies provide a conducive environment for developing the Guzi economy, attracting top-tier IP companies and fostering local cultural integration [14][15]. - The province aims to create immersive consumer experiences by leveraging its unique tourism resources and developing original IPs that resonate with local culture [15][16].
看排球赛 吃“老爸茶”(我运动 我快乐)
Ren Min Ri Bao· 2025-08-13 22:10
Core Viewpoint - The "Village Volleyball" tournament in Wenchang, Hainan, has successfully engaged the local community, showcasing a blend of sports, culture, and local economy, culminating in the final match where the Longqiao Town Animation Team triumphed over the Jinjiang Town Coffee Team with a score of 3:2 [2][7]. Group 1: Event Overview - The final match of the 2025 "Ninety-Nine Cup" Hainan (Wenchang) Township Volleyball League took place on August 10, featuring 68 matches over two months with participation from 11 cities and counties in the province [2]. - The event attracted a large crowd, with vibrant local festivities including food stalls and a celebratory fireworks display [2]. Group 2: Community Engagement - The tournament has fostered a multi-generational love for volleyball, with participants ranging from young players to seasoned veterans, highlighting the sport's deep roots in the community [3][4]. - Wenchang boasts over 600 volleyball courts, indicating a strong grassroots support for the sport, with local residents actively participating as players and fans [4]. Group 3: Cultural Significance - The local "Old Dad Tea" culture has become intertwined with the volleyball events, creating a unique social atmosphere where spectators enjoy tea and snacks while watching the matches [5][6]. - The "Old Dad Tea" culture was recognized as a representative project of Hainan's intangible cultural heritage, further enhancing the local identity associated with the sport [6]. Group 4: Economic Impact - The integration of sports and tourism has proven beneficial, with the tournament generating significant economic activity, including a reported 5 billion yuan in tourism revenue since its inception in 2023 [7]. - The event has drawn over 1.2 million attendees and achieved over 1.3 billion online exposures, showcasing its popularity and impact on local businesses [7].
海南:非遗“烟火气”激发文旅新活力
Hai Nan Ri Bao· 2025-06-14 00:10
Core Viewpoint - Hainan is actively promoting the protection and innovative development of intangible cultural heritage (ICH), particularly focusing on the traditional craftsmanship of the Li ethnic group, which has gained international recognition and is being integrated into the local economy and tourism [3][4][5]. Group 1: Protection and Development of Intangible Cultural Heritage - Hainan has established a comprehensive framework for the protection of ICH, with 32 national-level ICH projects, 103 provincial-level projects, and 398 municipal-level projects [3]. - The Li brocade weaving technique, recognized as a "living fossil" of the textile industry, has seen its number of practitioners grow from under 1,000 in 2009 to nearly 20,000 today due to ongoing protection efforts [5]. - The inclusion of Li brocade in the UNESCO Representative List of the Intangible Cultural Heritage of Humanity on December 5, 2024, marks a significant milestone for Hainan's ICH protection efforts [5]. Group 2: Economic Impact and Industrialization - The "Old Dad Tea" culture in Hainan has led to the establishment of over 4,000 tea shops, generating an annual sales revenue of approximately 10 billion yuan and creating over 50,000 jobs [7]. - The sales revenue from Hainan's agarwood industry surpassed 200 million yuan in 2023, supported by 145 agarwood enterprises, showcasing a complete industrial chain from cultivation to sales [7]. - Various local food brands, such as Lingao roasted suckling pig and Fushan coffee, are emerging as new economic drivers, transforming culinary heritage into economic opportunities [7]. Group 3: Integration with Tourism - Hainan's cultural tourism sector is thriving, with attractions like the Betel Nut Valley showcasing over 10 ICH elements and receiving millions of visitors annually [9]. - The integration of ICH with tourism is exemplified by initiatives in various regions, such as pottery exhibitions and performances in the Baotu Village, enhancing visitor engagement and experience [10]. - The provincial government has developed a comprehensive plan for the integration of ICH and tourism, aiming to create demonstration projects like the Qilou ICH Art Museum and the Nanshan International ICH Center [10][11].
早餐花样多 地道中国味(体验“中国味儿”)
Core Viewpoint - The article explores the unique breakfast cultures in different regions of China, highlighting the experiences of foreign individuals who have immersed themselves in local culinary traditions and the cultural significance behind these meals [5][11][17]. Group 1: Inner Mongolia Breakfast Culture - The breakfast in Inner Mongolia is characterized by hearty dishes such as lamb offal soup, baked bread, and various dairy products, which are designed to provide substantial energy for the day [6][8]. - The term "hard breakfast" refers to the filling nature of the food rather than its texture, reflecting the historical lifestyle of nomadic herders who required high-calorie meals [8]. - The quality of lamb in Inner Mongolia is attributed to the natural grazing conditions, which reduce the gamey taste, enhancing the overall flavor of the meat [9]. Group 2: Hainan Breakfast Culture - In Hainan, breakfast is not just about food but also about social interaction, exemplified by the "old dad tea" culture where people gather to enjoy tea and dim sum [11][13]. - The variety of local rice noodles, such as the Sanya port noodles, showcases the region's emphasis on fresh ingredients and distinct flavors, with each type of noodle reflecting local characteristics [14][15]. - The experience of trying unique dishes like the Lingshui sour noodles highlights the adventurous spirit of exploring local cuisine, which often includes unexpected ingredients [15]. Group 3: Beijing Breakfast Culture - Beijing's breakfast scene features traditional foods like fried sauce noodles and douzhi (fermented mung bean drink), which are deeply rooted in the city's history and culture [17][19]. - The preparation and consumption of these dishes often involve a communal aspect, with many breakfast vendors located in bustling areas, creating a lively atmosphere [18]. - The stories behind the dishes, such as the origin of the door nail meat pie, add a layer of cultural richness to the culinary experience in Beijing [19].