华福证券认为餐供预制菜迎来行业革新，将重构行业价值链。当前已到行业整体触底变革的重要阶段： 首先，价格竞争已然失效，在需求有限的情况下，一味的价格竞争并不能带来额外增量，反而对产品质 量及盈利能力带来额外负担；其次，餐饮预制菜舆情受社会热议，消费者需要更加透明、安全、标准的 餐饮供应链监管体系。透明度提升后，消费者的比价感知更敏锐，进一步催生更多定制化需求且对产品 质量提出更高要求，同时可有效增厚具备强产品研发能力企业利润空间。 随着西贝事件再次发酵，人民日报近日多次发文评论此事。 人民日报指出，预制菜不是洪水猛兽。推进预制菜产业规范化、标准化、透明化，有助于让14亿多人都 吃上更安全、品质更有保障的肉禽蛋奶、瓜果蔬菜；国家加强预制菜食品安全监管、促进产业高质量发 展，有利于保证供应效率、卫生标准、稳定口味，并降低餐饮消费价格，在维护"舌尖上的安全"同时提 升消费体验，这是一件好事；餐饮企业不仅无需谈预制菜色变，还应大方地标注、公开地推广。 据央视新闻1月22日报道，国务院食安办组织国家卫生健康委、市场监管总局等部门起草了《食品安全 国家标准 预制菜》《预制菜术语和分类》草案；会同市场监管总局、商务部等部门起 ...

Core Viewpoint - The commentary from "People's Daily" emphasizes that the online public opinion environment should not become a shortcoming for business development, highlighting the importance of sincerity in crisis management for companies like Xibei [1][4][10] Group 1: Online Public Opinion and Business Response - The Xibei store closure incident has sparked widespread discussion, reflecting a collective expectation for a rational voice from mainstream media in the online public opinion landscape [4][11] - The response from Xibei's entrepreneur, Jia Guolong, was perceived as overly defensive and failed to transform the crisis into an opportunity, which is a lesson for entrepreneurs in the internet age [5][12] - The online environment is mixed, containing both negative and constructive feedback, indicating a need for improved media literacy and internet thinking among business leaders [5][12] Group 2: Importance of Transparency and Consumer Engagement - The core issue in the Xibei incident is not the pre-prepared food itself but the lack of sincerity from the company, as Jia Guolong admitted to not understanding public relations [6][12] - Transparency and honesty are crucial for businesses; consumers will respond negatively to perceived deception, emphasizing the need for companies to understand their customers [6][12][13] - The pre-prepared food industry should be standardized and regulated to ensure safety and quality, which can enhance consumer trust and experience [6][13] Group 3: Opportunities in Crisis - The criticism from online influencers can present opportunities for companies like Xibei to clarify their offerings and engage with consumers effectively [6][13] - Companies should proactively address consumer concerns about pre-prepared food, using clear communication and professional knowledge to build trust [6][13] - The ability to adapt and respond to consumer feedback is essential for businesses to thrive in the digital age, turning challenges into growth opportunities [14]

Core Viewpoint - The article emphasizes that honesty is the best public relations strategy for companies facing crises, as demonstrated by the recent West B restaurant incident, where the lack of sincerity from the company's leadership exacerbated the situation [3][4]. Group 1: Public Response and Media Influence - The West B incident has sparked significant online discussion, highlighting the public's desire for rational voices from mainstream media [3]. - There is a consensus in society about the importance of fostering a positive public opinion environment to support the development of the Chinese economy [3]. Group 2: Company Leadership and Crisis Management - The response from the company's leader, Jia Guolong, was perceived as strong but ultimately ineffective, failing to turn the crisis into an opportunity [3]. - Jia's admission of not understanding public relations indicates a misdirection in addressing the core issues of the crisis [4]. Group 3: Consumer Relations and Transparency - The article argues that companies must be transparent with consumers; any attempt to hide information or provide misleading responses will lead to consumer backlash [4]. - It is essential for companies to understand consumer needs and maintain honesty, as this builds trust and loyalty [4]. Group 4: Industry Standards and Safety - The article suggests that the pre-prepared food industry should focus on standardization and transparency to ensure food safety and quality for consumers [4]. - Strengthening food safety regulations and promoting high-quality development in the pre-prepared food sector can enhance supply efficiency and consumer experience [4].

智通财经1月19日电，人民日报1月19日再次发布评论文章指出，西贝关店事件，看起来预制菜是引爆 点，但企业不真诚却是问题核心。贾国龙多次称自己"不懂公关"，显然是找问题找错了方向。正所谓真 诚是必杀技，对于企业来说，危机面前，坦诚才是最好的公关。乱发声、乱回应则必然应对失据、左支 右绌可以让懂的人去回答问题但不管怎么回应，怎么公关，都必须对消费者坦诚。换言之，你可以不懂 公关@但必须懂消费者。你对消费者有所隐瞒、狡辩，消费者就会用脚投票。 炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 来源：智通财经 责任编辑：杨红卜 智通财经1月19日电，人民日报1月19日再次发布评论文章指出，西贝关店事件，看起来预制菜是引爆 点，但企业不真诚却是问题核心。贾国龙多次称自己"不懂公关"，显然是找问题找错了方向。正所谓真 诚是必杀技，对于企业来说，危机面前，坦诚才是最好的公关。乱发声、乱回应则必然应对失据、左支 右绌可以让懂的人去回答问题但不管怎么回应，怎么公关，都必须对消费者坦诚。换言之，你可以不懂 公关@但必须懂消费者。你对消费者有所隐瞒、狡辩，消费者就会用脚投票。 预制菜不是洪水猛兽。推进预制 ...

Core Viewpoint - The core issue in the Xibei store closure incident is not the pre-prepared food itself, but the lack of sincerity from the company [1][2]. Group 1: Company Response and Consumer Trust - The company leader, Jia Guolong, has repeatedly stated that he "does not understand public relations," indicating a misdirection in addressing the problem. Sincerity is essential for effective public relations, especially in times of crisis [2]. - Transparency and honesty towards consumers are crucial. Any attempt to hide information or provide misleading responses will lead to consumer backlash [2]. Group 2: Pre-prepared Food Industry - Pre-prepared food should not be viewed negatively. Promoting the standardization, transparency, and regulation of the pre-prepared food industry can ensure safer and higher-quality food for the population [3]. - Strengthening food safety regulations for pre-prepared food will enhance supply efficiency, hygiene standards, and stabilize flavors, ultimately lowering dining costs while ensuring food safety [3]. Group 3: Industry Practices - Restaurant businesses should not shy away from pre-prepared food but should openly label and promote it. The real issues to address are transparency of information, unified standards, fair pricing, and effective execution [4].