数字标签的出现为破解这些难题提供了一把"金钥匙"。所谓数字标签，是指以二维码等形式展示食品数 字信息，消费者可通过手机等移动设备扫描二维码获取食品标签信息。《公告》的发布，为数字标签的 规范化、标准化应用明确了政策依据和发展方向。其核心价值在于，它突破了实物标签的时空限制，构 建了一个可扩展、可交互、可更新的"信息云空间"。 数字标签拓展了信息承载的深度与广度。借助数字标签，企业可以展示远比实体标签更为详尽的内容： 从原料溯源到生产过程，从营养成分解读到适宜人群提示，甚至包括相关的科普知识、认证证书、企业 社会责任报告等。这不仅能更好地满足消费者知情权，也鼓励企业更主动、更完整地披露信息，形成良 性循环。数字标签还能显著提升信息获取的便捷性与可及性。消费者只需用手机轻松一扫，即可清晰看 到多语言版本的标签内容，这些内容也可语音播报，对视力障碍人士和老年人非常友好。这种一对一的 信息服务模式，个性化程度高，用户体验更优。 □ 胡立彪 拿着食品包装查找生产日期，但翻来覆去找不到；想研究一下配料表，却因标签字体太小而看不清…… 消费者在购买预包装食品时遇到的这些问题有望通过数字化手段得到解决。前不久，国家卫生健康委 ...

Core Viewpoint - The announcement by the National Health Commission and the State Administration for Market Regulation marks a significant shift towards digital labeling for pre-packaged food in China, enhancing consumer access to detailed product information and ensuring food safety [1][2][3]. Group 1: Digital Labeling Implementation - The digital labeling system allows for comprehensive information display, including ingredient sources, production methods, and nutritional information, addressing previous limitations of physical labels [4][5]. - The digital labels will feature functionalities such as audio playback and enlarged text, making information more accessible to consumers [3][4]. Group 2: Regulatory Framework - The announcement specifies that digital label content must comply with existing food safety laws and standards, ensuring accuracy and traceability of information [5]. - Clear guidelines are provided for the presentation of digital labels, emphasizing readability and the avoidance of distracting elements [5]. Group 3: Environmental and Economic Benefits - The initiative includes measures to simplify physical labels by allowing producers to abbreviate their addresses, thus freeing up space for more information and reducing packaging costs [6]. - The promotion of digital labels is expected to contribute to carbon reduction efforts and enhance operational efficiency for food producers [6]. Group 4: Future Developments - The year 2025 has been designated as the "Year of Food Digital Label Promotion," with plans for further integration of digital labels into online food sales and smart home applications [6].

Core Points - The announcement by the National Health Commission and the State Administration for Market Regulation on September 8 outlines the implementation of digital labels for pre-packaged foods, emphasizing compliance with the Food Safety Law and national standards [2] - The digital label is defined as the digital representation of the physical label of pre-packaged foods, which must meet specific requirements for clarity, readability, and the absence of disruptive elements [2] - The announcement encourages the integration of QR codes on digital labels with other codes on packaging, allowing for comprehensive information on ingredient sources, consumption methods, and food safety and nutrition [2][3] Industry Summary - The National Health Commission has been working with relevant departments to optimize food label management, resulting in a well-established food label standard system that plays a crucial role in regulating labeling practices, ensuring food safety, and protecting consumer rights [3]