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涪陵榨菜:对新品类市场支持力度较大,费用有所倾斜,上半年餐饮渠道增速超过30%
Cai Jing Wang· 2025-09-01 12:33
Group 1 - The company has introduced 60g and 70g products to cater to different competitive regions, with a stronger presence of 70g products in areas with strong brand power and more 60g products in weaker brand regions [1] - The significant revenue growth in the radish category is attributed to a mature market that does not require consumer education and improvements in processing techniques and flavor adjustments, leading to a richer product offering [1] - The newly launched radish products, particularly the dried radish, have higher costs and are priced competitively to boost sales, resulting in a temporary decline in gross margin, which is expected to improve as sales volume increases [1] Group 2 - The company is focusing on diversifying its product offerings beyond pickled mustard tuber, with significant investment in marketing support for new categories like radish, pickled vegetables, and cowpea, aiming to build brand strength before controlling expenses [2] - The company has developed new products for the restaurant channel, including chili, sauerkraut, radish, and cowpea, which has led to over 30% growth in this channel in the first half of the year [2]