Core Viewpoint - Tengshi Automotive is launching the Tengshi N8L, a family-oriented luxury SUV, alongside the upcoming Tengshi N9, positioning both as flagship models in the high-end new energy SUV market [1][3]. Product Launch and Positioning - The Tengshi N8L is now available for pre-sale, with prices starting at 319,800 yuan for the Honor version and 349,800 yuan for the Flagship version [3]. - The N8L aims to balance family comfort and performance, featuring significant upgrades in space, luxury, and intelligence [3][5]. - The N9 is positioned as a technology and safety flagship SUV, while the N8L focuses on family-oriented luxury, inheriting safety technologies from the N9 [5]. Market Strategy - Since its establishment in 2010, Tengshi has launched five models, achieving cumulative sales of over 400,000 units, with 100,000 units sold in the first eight months of this year [6]. - The N8L targets the mid-to-large new energy SUV market, competing directly with established models like the Li Auto L8 [8]. Design and Features - The N8L features a design language called "Elegant Momentum," with a spacious interior and multiple color options [10]. - It includes electric seats across three rows, 49 storage spaces, and a maximum trunk capacity of 1,128 liters [11]. - The vehicle is powered by a 2.0T efficient engine combined with three electric motors, achieving 0-100 km/h in just 3.9 seconds [11]. Safety and Technology - The N8L incorporates advanced safety features, including a cage body design with high-strength materials and multiple airbags [15]. - It is equipped with intelligent parking assistance and various driving stability systems to enhance safety and ease of use [13]. - The vehicle also features a smart ecosystem, integrating with various partners to provide unique functionalities like smart child seats and in-car payment systems [15].

Core Insights - The 2026 Tengshi N9 has undergone significant upgrades in intelligence, interior and exterior color schemes, and safety features, showcasing BYD's solid automotive foundation despite being a relatively new player in the market [1][4][5] Pricing and Model Variants - The 2026 Tengshi N9 is launched with three variants: Zunrong, Zunyue, and Flagship, priced between 389,800 and 449,800 yuan, maintaining the same pricing as the previous model [2][4] - The new Zunyue variant adds features such as a co-driver zero-gravity seat, a 17.3-inch 2.5K ultra-clear ceiling screen, and NAPPA leather seats, providing consumers with more choices [2] Market Performance - Since its launch on March 21, 2023, the Tengshi N9 achieved impressive market performance, with a delivery of 1,468 units in the first week and over 4,000 units sold monthly within three months, ranking second in the Chinese new energy SUV market above 400,000 yuan [7] - The success of the Tengshi N9 reflects a shift in high-end consumer logic from brand premium to technology value, meeting diverse consumer demands for high-end SUVs [7] Competitive Landscape - The Tengshi N9 faces challenges from competitors like Li Auto L9 and Aito M9, which are enhancing their product performance and service quality, intensifying market competition [7][9] Design and Features - The 2026 Tengshi N9 adopts the "Elegant Momentum" design language, offering eight exterior colors and three interior colors, with the "Purple Zhuang Gold" color being handcrafted by top artisans [9] - The vehicle is equipped with advanced safety features, including the ability to perform high-speed evasive maneuvers and maintain stability under extreme conditions, setting new global speed records for such tests [11] Powertrain and Comfort - The Tengshi N9 features a dedicated 2.0T hybrid engine with nearly 1,000 horsepower, offering a pure electric range of 230 kilometers and a combined range of 1,330 kilometers [13] - It includes the Yunlian-A intelligent body control system, which adjusts suspension and body posture dynamically to enhance ride comfort [13] Technology and User Experience - The vehicle upgrades its intelligent cockpit UI, introducing new features like a time desktop and split-screen functionality, along with support for various digital key technologies [15] - The Tengshi N9 is equipped with advanced driver assistance systems, including parking assistance and intelligent anti-motion sickness systems, with future OTA updates planned to enhance these features [16]