Core Viewpoint - The high-end tea beverage company, Cha Ji Holdings (CHA.US), reported a 10.5% revenue growth in Q2 and opened its first store in Los Angeles, indicating rapid expansion both domestically and internationally [1][3]. Financial Performance - In Q2, the company's revenue reached 3.33 billion yuan (approximately 467 million USD), a 10.2% increase from 3.02 billion yuan in the same period last year. The GMV grew by 15.5% year-on-year, totaling 8.1 billion yuan [1][4]. - The adjusted net profit for the quarter was 630 million yuan, remaining roughly flat compared to the previous year, with a non-GAAP net profit margin decreasing from 20.8% to 18.9% [4]. Expansion Strategy - The company has been rapidly expanding its store count, increasing from 4,881 to 6,830 in China, a growth of approximately 40%. Internationally, the number of stores rose from 115 to 208, nearly doubling [3]. - The overseas GMV surged by 77% to 235 million yuan, with plans for further expansion in the U.S. market, including additional stores in Los Angeles [3]. Market Positioning - Cha Ji Holdings differentiates itself in the competitive high-end tea market by focusing on the quality of original leaf tea and preserving traditional Chinese tea culture, contrasting with competitors that use modern additives [3]. - The company appointed a former Starbucks China CMO as North America Chief Business Officer and hired experienced executives from Dutch Bros Coffee and Popeyes for further development in North America [3]. Membership Growth - As of the end of June, the company had 206.9 million members, reflecting a year-on-year growth of 42.7% [4].

这家高端茶饮连锁企业已提交纳斯达克上市申请，并报告其 2022 至 2024 年营收增长逾 20 倍 Key takeaways: ▶ 霸王茶姬已申请纽约IPO，成为中国头部高端茶饮连锁中首家没选择港交所，而选择赴美上市的 企业 ▶ 通过大规模扩张，公司过去两年营收与利润激增，但增长势头在去年末显现放缓迹象 要是问中国任何一家茶饮或咖啡连锁品牌，他们的效仿对象是谁？最不可能出现的答案应该就是星巴克。 这家美国咖啡巨头主打舒适空间和生活方式品牌形象，与中国现制茶咖行业盛行的"即买即走"快节奏文化 形成鲜明对比。 但 霸王茶姬 试图打破这一传统，想要在争奇斗艳的高端茶饮红海中开辟差异化道路。公司最新的尝试是周 三首次公开提交纳斯达克上市申请——近期多个高端茶饮连锁扎堆选择在香港上市，而霸王茶姬选择了纽 约。 霸王茶姬未披露融资目标，但据其他媒体报道，募资规模可能在5亿美元左右或更高。这或将使其成为自去 年11月自动驾驶公司小马智行在纳斯达克IPO融资约4亿美元以来，中国企业在纽约最大规模的上市交易。 公司希望通过强劲的增长故事来吸引纽约投资者，这个群体的投资品味更挑剔、但对中资消费品牌认知度 低于香港投资者。它还 ...