以下文章来源于黄青春频道 ，作者黄青春Youth 黄青春频道 . 看清流量迁徙的切面 于是， 一场全民参与的"荣誉保卫战"，让《羊了个羊》达成"50 万本金半年流水破亿"的传说。 在此之后，2023 年的《咸鱼之王》、2024年的《寻道大千》《抓大鹅》《向僵尸开炮》《无尽冬 日》、2025 年的《三国冰河时代》《雷霆战机》《英雄没有闪》，无不依托微信庞大的社交关系链 风靡一时。 当然，这场全年龄层渗透的小游戏风潮也带动了商业化的爆发——DataEye 研究院基于小程序游戏国 内买量消耗、买量参投情况、备案新增产品情况、大厂内测产品布局情况综合判断， 预计 2025 年 小游戏市场规模或高达 610 亿，较七年前涨了 10 倍。 有意思的是，一边是小游戏节节攀高的游戏流水，一边是玩家吐槽小游戏频繁跳出的广告——玩家通 过朋友圈广告进入 A 小游戏，为获取游戏道具观看 B 小游戏广告（素材时长一般为 15 秒至 60 秒）；观看时误点进入 B 小游戏，为获取道具又被迫观看 C 小游戏广告—— 以此循环，玩家单个小 游戏没玩多久，倒是把小游戏最热门品类挨个体验了一遍，被动吃下了小游戏广告"全家桶"。 出品｜虎嗅黄青 ...

头图｜视觉中国 当聒噪的短剧让年轻人直呼上头时，一个更隐秘的风口正让网友们无法自拔——过去一年，微信小游戏 用户体量飙至 10 亿，再加上紧随其后的抖音、快手、支付宝、B 站等分发渠道，小游戏正成为统治全 网的"杀时间利器"。 犹记得，2022 年《羊了个羊》击穿朋友圈时，想要激怒好友只需轻轻问一句：你通关了吗？彼时， 《羊了个羊》通关率不到 0.1%，多少个不服输的小年轻都被整破防过，笔者也曾头铁试了几十次无法 通关后，半夜因为给北京拖后腿辗转难眠。 出品｜虎嗅黄青春频道 作者｜商业消费主笔 黄青春 一位从业 15 年的独立游戏人一针见血指出，《羊了个羊》的成功很大一部分要归功于反其道刺激（大 幅提升难度）玩家的压力阈值，"以往消除类游戏强度都不高，但《羊了个羊》兼具休闲性与挑战性， 通关身份标识加上省份排名，无疑会让玩家压力释放同时获得更大的自我实现感。" 于是，一场全民参与的"荣誉保卫战"，让《羊了个羊》达成"50 万本金半年流水破亿"的传说。 在此之后，2023 年的《咸鱼之王》、2024年的《寻道大千》《抓大鹅》《向僵尸开炮》《无尽冬 日》、2025 年的《三国冰河时代》《雷霆战机》《英雄没有闪》， ...

Core Viewpoint - The mobile game "Cooking Party" developed by Friendship Time has officially launched its public beta, generating significant interest in the capital market due to its strong user engagement and market performance [1][11]. Group 1: Game Features and Mechanics - "Cooking Party" features a unique multiplayer cooperation mode, immersive cooking experiences, and a variety of character configurations, quickly gaining attention in the gaming community [3][6]. - The game incorporates a competitive "chaotic" mode where players must quickly switch ingredients and manage cooking times, enhancing the excitement and unpredictability of gameplay [3][4]. - In addition to cooking competitions, the game introduces simulation management gameplay, allowing players to upgrade from chefs to restaurant managers, thus diversifying the gaming experience [4][6]. Group 2: Target Audience and Market Positioning - The game targets a female audience while also appealing to a broader demographic through its engaging characters and gameplay, creating a "breaking the circle" effect [6][12]. - The integration of food culture and regional culinary elements strengthens the game's cultural relevance and enhances player engagement [6][9]. Group 3: Marketing and Collaborations - On its first day of public testing, "Cooking Party" announced collaborations with popular brands and institutions, enhancing its appeal through special in-game events and unique content [7][9]. - The game plans to collaborate with over 30 food and beverage brands, creating a diverse ecosystem of activities and brand interactions [7][9]. Group 4: Performance Metrics and Future Outlook - The game has shown promising metrics, with over one million users on its first day and a high level of engagement reflected in its rankings across various platforms [1][11]. - The party game genre has seen significant growth, with a reported 84.4% increase in user spending in 2023, indicating a strong market potential for "Cooking Party" [12][11]. - The game has received a score of 8.0 on TapTap, with over 800,000 pre-registrations, validating its market potential and sustainability [12][11]. Group 5: Technological Innovations - The game utilizes AI to enhance player experience by optimizing level interactions and providing feedback for game balance, showcasing the company's commitment to technological advancement [14][16]. - Future updates will include new seasons, user-generated content, and continuous iteration based on player feedback, ensuring the game remains fresh and engaging [14][16].