Investment Rating - The report assigns an "Outperform" rating to the company [3][5]. Core Insights - The company has a strong R&D capability and a solid long-term operational experience, particularly with its evergreen IPs "Zhengtu" and "Qiuqiu" [3][31]. - The new product "Supernatural Action Group" has quickly gained popularity, showcasing significant long-term operational potential [3][38]. - Revenue is expected to grow significantly, with projections of CNY 53.7 billion, CNY 92.2 billion, and CNY 110.9 billion for 2025, 2026, and 2027 respectively, reflecting year-on-year growth rates of 83.9%, 71.6%, and 20.3% [3][48]. Summary by Sections Company Overview - The company, founded in 2004 by Shi Yuzhu, has a strong R&D background and has transitioned from a focus on traditional gaming to mobile and international markets [8][14]. - The company has launched several successful games, including "Zhengtu" and "Qiuqiu," which have established a loyal user base [31][34]. Financial Performance - The company reported a revenue of CNY 33.7 billion in the first three quarters of 2025, a year-on-year increase of 51.8% [24]. - The gross margin remains high, around 90%, with sales expenses peaking during new product launches [21][28]. Product Development - The "Zhengtu" series has been a long-standing IP, continuously expanding its user base through various platforms [31][32]. - The new game "Supernatural Action Group" has been well-received, leveraging unique gameplay mechanics and strong social features to attract users [38][39]. Market Position - The company holds a market share of approximately 1.5% in the Chinese gaming industry, ranking 29th among mobile game publishers globally [14][18]. - The gaming market in China is projected to reach CNY 3507.9 billion in 2025, with a growth rate of 7.7% [14]. Future Projections - Net profit is expected to reach CNY 24.1 billion, CNY 45.3 billion, and CNY 51.0 billion for 2025, 2026, and 2027 respectively, with corresponding EPS of CNY 1.62, CNY 3.05, and CNY 3.43 [3][48]. - The company anticipates maintaining a high gross margin and improving operational efficiency through AI integration in game development [45][49].

Investment Rating - The report assigns a "Buy" rating for Century Huatong (002602.SZ) for the first time [1]. Core Insights - Century Huatong has transformed from an automotive parts manufacturer to a leading player in the internet gaming sector, achieving record-high performance in 2025 with revenue of 27.22 billion yuan, a year-on-year increase of 75.30% [6][19]. - The company's net profit for the first three quarters of 2025 reached 4.36 billion yuan, reflecting a 142% increase compared to the same period in 2024, indicating improved profitability efficiency [6][19]. - The revenue structure has shifted significantly, with mobile games accounting for 84.7% of total revenue in the first half of 2025, and overseas revenue surpassing domestic revenue for the first time, reaching 52.06% [6][27]. Financial Performance Summary - Revenue (in million yuan): - 2023A: 13,285 - 2024A: 22,620 - 2025E: 38,204 - 2026E: 48,799 - 2027E: 53,679 - Year-on-year growth rates: - 2023A: 16% - 2024A: 70% - 2025E: 69% - 2026E: 28% - 2027E: 10% [1] - Net profit (in million yuan): - 2023A: 524 - 2024A: 1,213 - 2025E: 5,721 - 2026E: 7,988 - 2027E: 9,755 - Year-on-year growth rates: - 2023A: 108% - 2024A: 132% - 2025E: 372% - 2026E: 40% - 2027E: 22% [1] Business Development - Century Huatong has undergone three phases of evolution, transitioning from automotive parts to internet gaming, and has successfully lifted risk warnings, marking a new development stage [12][14]. - The subsidiary, Diandian Interactive, has become a core growth engine, with revenue increasing from 3.74 billion yuan in 2022 to 14.96 billion yuan in 2024, and accounting for 76% of the group's total revenue in the first half of 2025 [6][70]. - The company has consistently launched successful new products, with titles like "Endless Winter" and "Kingshot" achieving significant market recognition and revenue [6][73]. Market Trends - The Chinese gaming market is recovering, with total sales revenue expected to reach 350.79 billion yuan in 2025, reflecting a year-on-year growth of 7.68% [28]. - The user base for gaming in China is projected to reach 683 million by 2025, providing a solid foundation for revenue growth [29]. - The mobile gaming segment dominates the market, accounting for 73.29% of total revenue, while client games follow with a 22.28% share [31].

Core Insights - The National Press and Publication Administration announced the approval of 159 domestic games and 7 imported games in October 2025, indicating a stable regulatory environment for the gaming industry [1] Industry Analysis - The gaming sector is transitioning from a project-based model to a focus on quality, with longer project cycles reflecting the maturity of the market and elevated player expectations [1] - The current trend emphasizes "quality over quantity," leading to a product line characterized by fewer but more refined games, resulting in extended game lifecycles [1] - The SLG (Simulation Game) genre, particularly SLG+X, is gaining traction as a long-term operational category, suggesting a shift away from traditional project-based approaches [1] Investment Outlook - Jianghai Securities highlights the strong cash flow within the gaming sector, ongoing policy support, and advancements in AI game development as positive indicators for investment [1] - Recent adjustments in the gaming sector have made valuations more attractive, reinforcing a positive outlook for investment opportunities in the gaming industry [1]