智通财经APP获悉，开源证券发布研报称，脑机接口是将人脑与外部设备连接实现信息交互的硬件，其 可用于让运动失能患者等过去难以体验游戏乐趣的群体实现"脑控"游戏，亦可配合游戏用于神经相关疾 病的康复训练，三七互娱(002555.SZ)、汤姆猫(300459.SZ)等国内游戏厂商均有积极布局脑机接口领域 研究或产学研工作。硬件的规模量产降本及植入过程的简便化，有望加速游戏、医疗等各类应用场景的 成熟；随技术进一步发展，脑机接口有望带来新的游戏控制交互体验，为游戏行业培育新增长点。 开源证券主要观点如下： 脑机接口或步入规模量产阶段，游戏作为重要应用场景有望持续受益 建议关注新游上线及老游运营活动，积极把握供需共振下景气度向上、且即将迎来寒假春节旺季、估值 性价比突出的游戏板块投资机会，标的上，重点推荐巨人网络(002558.SZ)、心动公司(02400)、恺英网 络(002517.SZ)、吉比特(603444.SH)、哔哩哔哩-W(09626)、神州泰岳(300002.SZ)、腾讯控股(00700)，受 益标的包括金山软件(03888)、世纪华通(002602.SZ)、三七互娱(002555.SZ)、汤姆猫(30 ...

Investment Rating - Investment rating: Positive (maintained) [1] Core Insights - The brain-computer interface (BCI) technology is entering a phase of large-scale production, with gaming as a significant application area, expected to benefit continuously [3] - The integration of AI in gaming is enhancing multi-modal capabilities and innovative forms, potentially opening up new industry spaces [3] - The upcoming gaming season, with new game launches and updates to existing games, is anticipated to drive revenue growth [4] Summary by Sections Brain-Computer Interface Developments - BCI technology connects the human brain with external devices for information exchange, enabling previously disabled individuals to engage in gaming through "brain-controlled" interfaces [3] - The launch of China's first fully implanted, wireless BCI product by Shanghai Brain Tiger Technology marks a significant breakthrough in core technology [3] - Companies like 37 Interactive Entertainment and Century Huatong are actively investing in BCI-related projects, indicating a growing interest in this field [3] AI Integration in Gaming - AI is enhancing various aspects of game development, from art resource generation to core creative areas like gameplay design and narrative structure [3] - Tencent reported a 40% reduction in animation production time due to AI integration, showcasing efficiency gains [3] - The number of games utilizing generative AI on the Steam platform has increased significantly, indicating a trend towards AI-enhanced gaming experiences [3] Upcoming Gaming Season - Major game releases and updates are scheduled for January, including anniversary events and new collaborations with popular IPs [4] - The report suggests focusing on the gaming sector due to its favorable valuation and expected demand surge during the holiday season [4] - Recommended companies include Giant Network, Xindong Company, and Tencent Holdings, among others, as potential beneficiaries of this trend [4]

Core Insights - The AI wave is transforming industries and capital markets, with significant investments from major companies and a shift in AI applications from novelty to necessity [1] - The AI application index in A-shares has risen by 34.58% this year, outperforming the CSI 300 index, indicating strong market interest and investor confidence in AI's future [3] - Major breakthroughs in AI technology have been observed this year, with significant product launches and advancements from companies like Nvidia and Google [3] Industry Trends - The AI application index consists of 115 companies, with over 75% of them seeing stock price increases this year, and 12 companies doubling their stock prices [4] - Notable performers include Shenghong Technology, whose stock price increased nearly sixfold, and Cambricon, which briefly became the highest-valued stock in A-shares [4][5] - Shenghong Technology has established itself as a leader in high-density printed circuit boards (PCBs) and is focusing on AI-related technologies [5][6] Company Developments - Shenghong Technology is expanding its production capacity in high-end HDI and multi-layer PCBs across multiple locations, including factories in Huizhou, Thailand, Vietnam, and Malaysia [6] - Chunzong Technology, a provider of audio-visual system solutions, is collaborating with a leading company in graphics technology and AI computing, although it faces uncertainties in revenue generation from its AI-related business [6][7] - Giant Network is integrating AI into its gaming products, with a new game achieving significant revenue since its launch [7][8] Market Dynamics - The emergence of domestic large models like DeepSeek has lowered development barriers for AI applications, leading to intensified competition among major internet companies [9] - Other companies in the AI application index, such as Shenghong Technology, Industrial Fulian, and others, are positioned to benefit from the growing demand for AI infrastructure and components [11][12] - The AI sector is expected to see continued growth, with companies like Meiri Interactive and G-bits leveraging AI for data services and gaming, respectively [13] Future Outlook - The advancements in AI technology are expected to penetrate various sectors, including smart manufacturing and precision medicine, with companies that address industry pain points likely to transition from concept stocks to value stocks [14] - The potential for AI applications to enhance productivity across multiple industries is significant, with ongoing technological progress indicating a promising future for competitive companies in the AI space [14]

长沙晚报掌上长沙12月25日讯（全媒体记者 刘军）据最新发布的《2025年中国游戏产业报告》，2025 年，国内游戏市场实际销售收入预计达3507.89亿元，同比增长7.68%。随着数字技术发展，游戏产业开 始与医疗、教育、文旅、制造等领域深度融合，被视为娱乐产品的游戏，正在打开新的发展空间。市场 表现方面，游戏股今年以来平均上涨44.36%。记者发现，湘股中有4只个股包含游戏概念，分别是拓维 信息、天舟文化、ST天择、芒果超媒。 在游戏市场，2025年增长最快的是主机游戏与小程序游戏。其中，主机游戏市场收入83.62亿元，同比 激增86.33%，连续三年保持爆发式增长。小程序游戏收入535.35亿元，同比增长34.39%。不仅如此，中 国自研游戏海外市场销售收入204.55亿美元，同比增长10.23%。在全球经济波动、竞争加剧的背景下， 中国游戏企业凭借创新实力与应变能力，展现出强劲发展韧性。 业内人士认为，随着产业迭代与技术革新，游戏早已超越单纯的娱乐载体属性，成为前沿科技的"练兵 场"、文化创新的"孵化器"。游戏企业对AI技术的高频需求，持续助推AI应用加速落地。随着游戏企业 AI应用的不断成熟，技术价 ...

Industry Overview - The Chinese gaming industry is experiencing steady growth, with the actual sales revenue expected to reach 350.79 billion yuan in 2025, a year-on-year increase of 7.68%, and the user base growing to 683 million, up 1.35% [1] - The market shows a "stronger stronger, emerging rise" pattern, with the console gaming market continuing its rapid growth, achieving sales revenue of 8.36 billion yuan, a staggering increase of 86.33% year-on-year [1] - Mini-program games have emerged as a major highlight, generating revenue of 53.54 billion yuan, a year-on-year growth of 34.39%, driven by dual-track monetization through in-app purchases and advertising [1] International Expansion - The overseas market for self-developed games has also performed well, with actual sales revenue reaching 20.46 billion USD, a year-on-year increase of 10.23%, maintaining a scale of over 100 billion yuan for six consecutive years [1] Policy Support - The "Game Shanghai Ten Measures" was officially released, introducing systematic support policies in key areas of industry development, with an annual support fund totaling 50 million yuan, aimed at building a globally influential gaming and esports industry ecosystem [1] Technological Integration - The gaming industry is evolving from a mere entertainment medium to a flexible tool driving digital transformation in traditional sectors such as healthcare, education, and manufacturing, reshaping perceptions of gaming and opening new growth points [2] - Game companies are increasingly demanding AI technology, which is accelerating the application of AI in the industry, further enhancing its value to society and achieving a leap in digital and real-world integration [2] Market Performance - A-share gaming stocks have shown strong performance this year, with an average increase of nearly 44%, and three leading gaming stocks have doubled in price [3] - Giant Network's stock has surged over 260% this year, driven by the deep integration of AI technology into its core gaming business [3] - As of December 19, three gaming stocks have seen net purchases exceeding 50 million yuan in December, with Giant Network leading at 263 million yuan [3] Investor Interest - The most frequently researched company this year is Shunwang Technology, with 23 investor inquiries, indicating strong interest in its upcoming asymmetric competitive card mobile game [4]

Core Insights - The Chinese gaming industry is experiencing steady growth, with historical highs in core metrics, including an expected actual sales revenue of 350.79 billion yuan in 2025, representing a year-on-year increase of 7.68%, and a user base growth to 683 million, up 1.35% [1] Industry Performance - The console gaming market continues its rapid growth, with actual sales revenue reaching 8.362 billion yuan, a staggering year-on-year increase of 86.33%, marking three consecutive years of explosive growth [1] - Mini-program games have emerged as a significant highlight, generating revenue of 53.535 billion yuan, up 34.39%, driven by dual monetization through in-app purchases and advertising [1] - The overseas market for self-developed games also performed well, with actual sales revenue reaching 20.455 billion USD, a year-on-year increase of 10.23%, maintaining a scale of over 100 billion yuan for six consecutive years [1] Policy and Support - The "Game Shanghai Ten Measures" was officially released, introducing systematic support policies in key areas of industry development, with an annual support fund totaling 50 million yuan, aimed at building a globally influential gaming and esports industry ecosystem [1] Technological Integration - The gaming industry is evolving beyond mere entertainment, integrating with traditional sectors such as healthcare, education, and manufacturing, thus reshaping perceptions and opening new growth avenues [2] - Game companies are increasingly demanding AI technology, which is accelerating the application of AI in the industry and creating a value leap through the integration of digital and physical realms [2] Market Trends - The gaming industry is expected to maintain a high level of prosperity, with new products being launched and cross-platform connectivity contributing to growth, while seasonal activities are likely to enhance user engagement and average revenue per user (ARPU) [2] - The mini-program gaming sector is anticipated to exhibit characteristics of sustained high prosperity, stable growth rates, and optimized profit structures, supported by collaborations between WeChat and Apple [2] Stock Market Performance - Leading gaming stocks have shown strong performance in the A-share market, with an average increase of nearly 44% this year, and three stocks, including Giant Network, Century Huatong, and G-bits, have doubled in price [3] - Giant Network's stock has surged over 260% this year, driven by the integration of AI technology into core gaming operations and innovative product offerings [3] - As of December 19, three gaming stocks, including Giant Network, Zhejiang Shuju, and G-bits, saw net purchases exceeding 50 million yuan in December, with net buying amounts of 263 million yuan, 66 million yuan, and 58 million yuan respectively [3]

在全球经济波动、竞争加剧的背景下，中国游戏企业凭借创新实力与应变能力，展现出强劲发展韧性。 游戏产业多项数据创历史新高 12月19日，2025中国游戏产业年会在上海召开。此次大会上发布的《2025年中国游戏产业报告》显示，中国游戏产业实现稳步增长，核心数据均创历史新 高。2025年，国内游戏市场实际销售收入预计达3507.89亿元，同比增长7.68%；用户规模增至6.83亿，同比增长1.35%。 细分市场呈现"强者恒强、新兴崛起"的分化格局。主机游戏市场延续高速增长态势,实销收入83.62亿元,同比激增86.33%,连续三年保持爆发式增长。小程序游 戏成为最大亮点,收入达535.35亿元,同比增长34.39%,内购与广告变现双轨并行推动规模扩容。 出海业务同样表现亮眼，自研游戏海外市场实际销售收入达204.55亿美元，同比增长10.23%，规模已连续6年超1000亿元人民币。在全球经济波动、竞争加 剧的背景下，中国游戏企业凭借创新实力与应变能力，展现出强劲发展韧性。 作为年会核心亮点，上海正式发布"游戏沪十条"，围绕产业发展关键领域推出系统性支持政策，每年扶持资金总额达5000万元，旨在构建具有全球影响力的 ...

截至2025年11月，今年游戏版号发放量已达1624个，超去年总量，其中11月单月发放184个版号创下新 高。游戏行业在稳定政策预期下供给充足，市场销售收入同步增长，展现出强劲复苏势头。在精品化、 全球化与智能化融合推进的背景下，游戏行业迎来了从"规模扩张"向"质量提升"的关键转型期。 政策引领提振信心 游戏版号发放重回稳定轨道，为行业注入强心剂。 与以往不同，今年以来一个明显的变化是——中国游戏市场已进入全面多元化时期，多种游戏类型、各 大游戏平台、国内外市场全面发力。 平台多元化也日益明显。微信、抖音、快手等平台的小游戏迅速崛起，2025年1-6月，国内小程序游戏 市场实际销售收入232.76亿元，同比增长40.2%。小游戏凭借低门槛和社交属性，成功拓展了游戏用户 边界。 截至11月，2025年累计发放版号已达1624个，超过了去年全年总量。特别是11月份单月发放了184个版 号，再次刷新单月新高，显示出审批常态化趋势审批节奏的稳定与可预期，极大促进了优质新游戏的开 发和上线。版号常态化发放标志着行业步入更加成熟的发展阶段。随着政策的引领，游戏公司也更专注 于业务创新与可持续发展，游戏产业正呈现精品化趋势 ...

Core Insights - The Chinese domestic gaming market revenue reached 31.359 billion yuan in October 2025, with a month-on-month growth of 5.66% and a year-on-year growth of 7.83% [1] - The mobile gaming sector was the main contributor to the growth, with several products benefiting from anniversary celebrations, version updates, and related activities [1] - The client game market emerged as the primary growth driver year-on-year, with mature products and several cross-platform products contributing several billion yuan in incremental revenue [1] AI Integration and Industry Upgrades - AI is significantly enhancing research and operations in the gaming industry, leading to cost reduction and efficiency improvements [1] - Companies like G-bits are utilizing AI platforms to achieve substantial cost savings in art asset generation [1] - Companies such as Kaiying Network are shortening development cycles to hourly levels through "AI+IP" integration, showcasing diverse applications of AI in gaming [1] - Giant Network is merging AI with gameplay, introducing a "mixed confrontation" competitive mechanism in its game "Space Kill" [1] - Shenzhou Taiyue has launched an intelligent voice robot, avavox, based on its self-developed voice semantic PaaS, improving interaction reliability [1] - The large-scale implementation of AI technology is driving upgrades across the entire industry chain, enhancing both manufacturer competitiveness and player experience [1] Market Trends and Investment Opportunities - The gaming sector is experiencing multiple catalysts, including AI, content, and commercialization model transformations [2] - The gaming ETF tracks the CSI Animation and Gaming Index, reflecting the overall performance of A-share listed companies in the animation and gaming industry, presenting investment opportunities in gaming ETFs [2]

Investment Rating - The report indicates a positive investment outlook for the gaming industry, driven by increased licensing approvals and the acceleration of AI integration [1]. Core Insights - The gaming industry is experiencing a sustained upward trend in market sentiment, supported by a combination of high license issuance and advancements in AI technology [1][19]. - The report highlights a significant increase in daily login frequency among players, rising from 3.2 times to 5.7 times, although the average session duration has decreased to 12 minutes, indicating a shift towards more fragmented gaming experiences [19]. - Game developers are responding to these trends by focusing on lightweight products, such as mini-games, which require lower investment and allow for flexible testing [19]. - The report emphasizes the importance of cross-platform experiences and global expansion, as evidenced by recent updates to major game titles and a stable policy environment for international game releases [19]. - AI technology is being leveraged to enhance both development and operational efficiency, with companies like Gigabit and Kaineng Network showcasing significant advancements in cost reduction and development speed [20]. - The report suggests that the combination of supportive policies, industry recovery, and rapid AI implementation constitutes a robust driving force for the gaming sector [20]. Market Review - The social services sector ranked sixth in the weekly performance of Shenwan's primary industry sectors, with a weekly increase of 3.92% [9]. - The report provides a detailed analysis of the performance of various sub-sectors within the social services industry, highlighting both individual stock performances and overall market trends [9][14]. Industry News Dynamics - Recent initiatives in Shanghai aim to stimulate youth economic development through educational programs, reflecting a broader trend of integrating cultural and economic activities [21]. - The launch of the Beijing-Zhangjiakou ice and snow cultural tourism season illustrates the growing emphasis on combining cultural experiences with tourism to drive economic growth [21]. - The report notes the increasing adoption of AI in cultural heritage education, showcasing innovative projects that enhance engagement and learning through technology [21].