Investment Rating - The report maintains a "Buy" rating for the company [7] Core Viewpoints - The launch of the first "Dream Level" costume "Wuling'er - Mirror Dream" for the game "Supernatural Action Group" on the 17th has led to a peak ranking in the iOS free list at Top 3 and Top 4 in the sales list, marking a new high since its launch [2][4] - The unique themes and gameplay of "Supernatural Action Group" are driving sustained interest, with strong social features potentially making it another blockbuster product with high daily active users (DAU) [2][4] - The company is actively advancing several new games, including "Five Thousand Years" and "Famous Generals Kill," alongside a comprehensive layout of game + AI strategies, supporting long-term growth [2][4] Summary by Sections Event Description - The first "Dream Level" costume "Wuling'er - Mirror Dream" was launched on the 17th, achieving significant rankings in various app store categories [4] Event Commentary - The game "Supernatural Action Group" has maintained a weekly update frequency since summer, with new costumes, characters, and maps contributing to its ranking improvements [11] - The game features innovative themes such as "supernatural, Cthulhu, and folk horror," appealing to younger players' desire for excitement and curiosity [11] - The company is integrating AI technology into gameplay, with products like "Space Kill" being among the first to utilize AI in the gaming industry [11] Financial Forecast and Investment Suggestions - The company is projected to achieve net profits of 2.26 billion and 2.86 billion for 2025 and 2026, respectively, corresponding to price-to-earnings ratios of 24.3 and 19.1 times [11]

Group 1: Investment and Financing - The bubble tea brand "Bieyang Bubble" has completed angel round financing of 10 million yuan, with funds primarily allocated for team building and product refinement [2] - The metaverse game developer MiAO has received a new investment of 140 million yuan, bringing its valuation to nearly 2 billion yuan [3] - The AR company "Liangliang Vision" confirmed over 100 million yuan in strategic financing, aimed at advancing AR glasses development and expanding international market reach [4] - "Xinglian Future" has completed a Pre-A round financing of several tens of millions of yuan, focusing on developing smart collars for pets [5] - "Zero Six Two Nine Cultural Technology" secured seed round financing of several million yuan to enhance its capabilities in children's content IP incubation [6] Group 2: Company Developments - The ice cream brand "Yeren Xiansheng" has no plans for an IPO, focusing instead on sustainable growth and rapid store expansion, with over 900 stores opened [8][9] - "Pang Dong Lai" reported a cumulative sales of 13.585 billion yuan this year, nearing 80% of last year's total sales, with supermarkets being the largest revenue contributor [10] - "Heytea" has opened a new store in Cupertino, California, marking significant international expansion with over 100 overseas locations [11][12] - TikTok is testing local lifestyle services in the U.S. by partnering with Booking.com for hotel reservations, aiming to attract new advertisers [13] Group 3: Market Trends - The summer movie market is expected to see a blockbuster, with total box office surpassing 1.5 billion yuan, led by the film "Nanjing Photo Studio" [17] - Dongguan has introduced new policies to promote the trendy toy industry, allocating 120 million yuan for high-quality development [18] - U.S. imports fell sharply by 8.4% in June due to tariff increases, with predictions of a 5.6% decline in total imports for the year [19]

Core Viewpoint - The article highlights recent investments and developments in various consumer brands and technology companies, indicating a growing trend in the market for innovative products and services. Group 1: Investment Highlights - The bubble tea brand "Bieyang Bubble" has completed angel round financing of 10 million yuan, with funds allocated for team building and product refinement [4] - The metaverse game developer MiAO has received a new investment of 140 million yuan, raising its valuation to nearly 2 billion yuan [5][6] - The AR company "Liangliang Vision" confirmed over 100 million yuan in strategic financing, aimed at advancing AR glasses development and expanding international market reach [7] - "Xinglian Future," a company focused on smart collars for pets, has completed a Pre-A round financing of several tens of millions of yuan [8] - "0629 Cultural Technology" secured seed round financing in the millions, focusing on children's content IP incubation [9] Group 2: Company Developments - The ice cream brand "Yeren Xiansheng" has no plans for an IPO despite rapid expansion, with over 900 stores opened and a gross margin exceeding 60% [10][11] - "Pang Donglai" reported a cumulative sales figure of 13.585 billion yuan this year, nearing 80% of last year's total sales, with a focus on maintaining quality and service [14][15][16] - "Heytea" has opened a new store in Cupertino, California, marking significant international expansion with over 100 overseas locations [17][18][19] Group 3: Market Trends - The summer movie market is projected to see a blockbuster, with total box office revenue exceeding 1.5 billion yuan in August [30][31] - Dongguan has introduced new policies to promote the潮玩 (trendy toy) industry, allocating 120 million yuan for development [32] - The U.S. saw a significant drop in imports in June, down 8.4% year-on-year, attributed to increased tariffs, with expectations of further declines in 2025 [33]

游 戏 又 火 了 。 吴 萌，这 位 游 戏 圈 大 神 又 融 资 了 。 作者 I 王露 报道 I 投资界PEdaily 投资界获悉，心动公司发布公告，以1 40 0万美元（约1亿元人民币）战略投资游戏公司 MiAO，后者估值达2. 64亿美元（约2 0亿元人民币）。 8 5后，东北人，高中辍学创业，吴萌是游戏圈老兵，与米哈游蔡浩宇是多年好友。后来 受史玉柱邀请，他加入巨人网络，做到了CEO。直至2 0 22年离职，吴萌转身创立游戏公 司MiAO，当年天使轮颇为轰动——红杉中国、高榕创投、Monolit h砺思资本联手投了。 VC重新拥抱游戏行业。过去很长一段时间里，游戏赛道被创投圈抛弃，最终造就了大家 集体抱憾错过了米哈游和《黑神话·悟空》。AI时代下，游戏被赋予更大想象空间，投资 人似乎开始回来了。 一位85后创业 来自东北，高中辍学 吴萌的故事历来为人津津乐道。 1 9 8 5年出生在黑龙江的一个小城，他打小贪玩爱冒险，不按常理出牌。2 0 0 0年前后，刚 上高中的吴萌因为喜欢周杰伦，在网吧里创立周杰伦中文网（ J a yCn ），巅峰时期会员 超过1 3 0万，一度成为国内最大的歌迷社区。 小 ...

Core Viewpoint - The article discusses the significant potential of the gaming industry, particularly focusing on the integration of social elements and AI, highlighting the emergence of new platforms and opportunities for companies like MiAO [4][9][10]. Group 1: Company Overview - MiAO, founded in 2022 by former Giant CEO Wu Meng, has a founding team with over 15 years of experience in the gaming and internet sectors [4]. - MiAO has successfully developed several high DAU games, including the popular titles "Ball Battle" and "Space Kill," achieving millions of DAU [4]. - Following its recent financing round, MiAO's valuation is nearly 2 billion RMB, with total funding reaching approximately 500 million RMB from notable investors [4]. Group 2: Industry Trends - The gaming industry is experiencing stable growth and globalization, with Chinese self-developed games accounting for 30% of global market revenue, and mobile games making up 50% of that [7]. - The success of games like "Black Myth: Wukong" illustrates the potential for Chinese teams to compete globally, breaking cultural barriers [7]. Group 3: Social Integration in Gaming - The article emphasizes that gaming is becoming a crucial social language for younger generations, particularly Gen-Z, who are expected to be lifelong gamers [9]. - There is a significant unmet demand for social features in online games, as gaming provides an effective social environment that can alleviate loneliness [9]. Group 4: AI's Impact on Gaming - AI is seen as a transformative force in the gaming industry, with the potential to revolutionize content creation and reshape social experiences within games [10]. - The long-term vision for AI in gaming includes creating immersive experiences and characters that enhance player engagement, leading to a shift from purposeful to aimless gaming [10].

Summary of Giant Network Conference Call Company Overview - **Company**: Giant Network - **Industry**: Gaming and Entertainment Key Points and Arguments 1. Strong Foundation and User Base - Giant Network has established a solid foundation through its IP "Journey" and products like "Ball Battle," accumulating a large user base that supports revenue growth [2][4][5] 2. Successful Product Launches - In 2024, the company successfully expanded into mini-games, with "King's Journey" generating a total revenue of 600 million yuan and adding over 25 million new users, validating the feasibility of heavy MMO games in the mini-program sector [2][4][5] - "Supernatural Action Group" performed exceptionally in 2025, targeting young female users and the micro-horror segment, with June revenue nearing 200 million yuan and July expected to exceed 300 million yuan, becoming a new growth driver [2][4][9] 3. Revenue Growth from Existing Titles - "Ball Battle" achieved record-high core user retention and significantly improved payment penetration, with monthly revenue reaching a five-year high [2][4][8] - "Space Kill" utilized AI technology to gain a leading position in Southeast Asia and South America, attracting new players and enhancing user experience [2][4][8] 4. AI Integration - The company actively employs AI technology, such as in "Space Kill," where AI-assisted gameplay enhances user engagement and reduces costs, driving innovation [2][4][10] 5. Financial Projections - Projected net profits for Giant Network from 2025 to 2027 are 1.919 billion, 2.307 billion, and 2.56 billion yuan, respectively, with potential upward adjustments due to the strong performance of products like "Supernatural Action Group" [3][12] 6. Importance of "Journey" IP - The "Journey" IP is crucial for the company, serving as a foundation for stability and a driver for innovation and expansion, with significant contributions expected from new iterations and mini-games [5][12] 7. Market Position and Competitive Edge - The company has successfully diversified its product matrix, covering various demographics and game types, which enhances its market position and growth potential [4][5][12] 8. Future Development Plans - Giant Network has a rich product pipeline, including "5,000 Years," a strategy game expected to leverage social interactions to enhance player retention and revenue [10][11] - The company is optimistic about the future performance of its products, particularly in the SLG market, which is projected to grow significantly [11] 9. Valuation and Investment Recommendation - The current valuation is considered safe, with estimates for 2026 returning to below 20 times earnings, indicating potential for upward adjustment [13][14] - The company is recommended as a key investment target due to optimistic profit forecasts and the potential for valuation recovery driven by new product cycles and AI integration [12][14] 10. Long-term Growth Outlook - The long-term growth outlook for Giant Network is very positive, supported by new product launches and AI capabilities that could enhance profitability and market share [14]

Core Viewpoint - The article discusses the recent investment by Xindong in MiAO, highlighting the company's growth potential and the experience of its founder, Wu Meng, in developing successful games [5][10][12]. Group 1: Investment Details - Xindong announced the acquisition of a 5.3% stake in MiAO for $14 million, valuing the company at approximately $264 million [5][10]. - MiAO has raised a total of 500 million RMB in funding over the years, indicating strong investor interest [7][10]. Group 2: Company Background - MiAO was founded by former Giant CEO Wu Meng and has quickly established partnerships with notable investors such as Sequoia and Hongrong, securing 100 million RMB in angel funding [8][10]. - The company focuses on developing games with high daily active users (DAU), leveraging Wu Meng's successful track record in the gaming industry [12][14]. Group 3: Market Position and Potential - MiAO's valuation and funding levels are rare in the gaming industry, with many listed gaming companies not reaching similar heights [12]. - Wu Meng's previous successes, including the popular games "Ball Ball Battle" and "Space Kill," provide a strong foundation for MiAO's future growth [12][14]. - The company is currently testing a new product that has shown promising results, indicating ongoing innovation [14].

Core Insights - The 22nd ChinaJoy has opened with unprecedented enthusiasm, showcasing a significant recovery in the interactive entertainment industry compared to last year [1][6][3] - The event features over 11,000 square meters of exhibition space, attracting hundreds of companies and thousands of new products, with expected attendance reaching several hundred thousand [3][6] - The domestic gaming market has achieved a record revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08% [6] Industry Overview - ChinaJoy has evolved from a simple gaming exhibition to a comprehensive "technology + entertainment" event, becoming a barometer for the interactive entertainment industry [3] - The event includes 11 exhibition halls and showcases major digital entertainment sectors such as gaming, animation, internet film and television, music, esports, and new entertainment [3][6] Company Highlights - Major gaming companies like Tencent, NetEase, Giant Network, and Perfect World are showcasing multiple products, with Tencent occupying nearly half of the N4 hall with 17 products [8] - NetEase is presenting 45 games under the theme "Challenge! My Passion Partner," while Century Huatong features 13 games and an immersive "Game for Gamers" theme [8] Product Launches - Notable new games include NetEase's "Destiny: Stars" and Tencent's global premiere of "Runeterra: League of Legends Card Battle" [9][10] - Classic IPs are also highlighted, with Tencent showcasing three products from the "Dungeon and Fighter" series [13] Technological Innovations - Century Huatong's "Game+Lab" is demonstrating AI integration in gaming, showcasing tools like AI character editors and brain language assessment platforms [14] - Three Seven Interactive's self-developed model "Xiao Qi" has significantly improved art material generation efficiency and AI customer service accuracy [18] Industry Discussions - Industry leaders are discussing the need to bridge the gap between high performance and value perception in the gaming market, emphasizing the importance of cultural depth and intellectual property protection [17] - The focus is on transforming technological innovations into industry momentum, with a push for personalized content generation and non-linear gameplay as future battlegrounds [18]

Core Insights - The 22nd ChinaJoy was held from August 1 to 4 in Shanghai, showcasing the debut of the game "Supernatural Action Team," which attracted significant attention from attendees [2] - The game has performed well in the market, with simultaneous online users exceeding 1 million and ranking high on multiple platform charts [2] - Giant Network's stock price has surged by 100% over the past three months, with a year-to-date increase of over 90% as of July 31 [2] Company Developments - Giant Network continues to leverage its two major evergreen IPs, with "Zhengtu" collaborating with the film IP "Empresses in the Palace" to introduce a "Palace Storm" gameplay, exploring the integration of national warfare games with traditional culture [2] - The tenth anniversary of "Ball Battle" has been marked by the launch of a nostalgic server and a series of welfare activities [2] Industry Trends - Other games such as "Space Kill," "Night of the Full Moon," "Light of El," and "Pocket Fighting" also presented new highlights at the exhibition [2] - "Space Kill" featured an AI-native gameplay demo called "Endgame Duel," becoming a highlight in the AI direction at the event [2] - "Night of the Full Moon" is set to release a collaborative DLC with "Wang Wang Mountain Little Monsters," showcasing a new 1v1 card battle gameplay demo at the exhibition [2] - Giant Network is focusing on a premium development strategy to expand user reach and brand influence [2]

Core Viewpoint - The A-share gaming sector has shown significant strength since April 2023, with the China Animation and Gaming Index rising over 30% from its low point in early April, indicating positive changes in the industry [3][6]. Policy Support and Market Dynamics - The gaming industry has received continuous policy support, with the National Press and Publication Administration issuing 158 game copyright numbers in June 2025, marking a new high since the regulatory pause in 2021 and 2022 [7][9]. - In the first half of 2025, a total of 812 new games were approved, with 757 being domestic games, reflecting a more than 20% increase compared to the same period in 2024, signaling a shift towards high-quality development in the gaming sector [9][10]. - Various provinces and cities have issued policies to support the high-quality development of the gaming and esports industries, with Beijing's recent measures focusing on optimizing reviews and promoting quality content [10]. Leading Companies and Market Performance - The top ten stocks in the Animation and Gaming Index account for 73.41% of the index's weight, with the top five stocks representing 49.05%, indicating that leading companies are likely to benefit more from the ongoing industry reforms [11]. - Notable companies such as Kayi Network, Giant Network, and Sanqi Interactive have seen significant stock price increases since early April, with gains of 30.28%, 106.46%, and 40.53% respectively [14][13]. AI Integration in Gaming - The integration of AI in gaming is reshaping the industry, with companies like Giant Network pioneering AI-driven gameplay, enhancing user experience and product innovation [15][18]. - Sanqi Interactive has developed an AI model named "Xiao Qi," which enhances various operational aspects, including game development and marketing, significantly improving efficiency [19][21]. International Expansion and Cultural Export - The gaming industry is focusing on international expansion, with China's game exports reaching $18.557 billion in 2024, a 13.39% increase year-on-year, marking a new high [25][26]. - Major companies are actively pursuing global markets, with Sanqi Interactive's upcoming titles targeting international audiences, reflecting a strong commitment to globalization [27][29]. Industry Outlook - The combination of supportive policies, AI advancements, and cultural exports positions the domestic gaming industry for a transformative period, potentially leading to a "DeepSeek" moment in the sector [30][31].