点击上图▲立即收听 " 第一印象很重要，我很期待一些基础的问题可以解决，让更多外国人能看到最美丽的、最先进的、最便利的的中国。 " 文 / 巴九灵（微信公众号：吴晓波频道） 曾在北京和苏州留过学的戴乐，来自旅游大国意大利，几乎走遍了中国主要的大城市。谈及旅途中的不便之处，他最先想到的是住宿。"以前最不 方便的地方是有一些比较便宜的酒店民宿不许外国人住，我必须住贵一点的酒店，有些酒店价格高到离谱，背刺了。" 上海邮轮口岸母港航次外籍旅客占比创新高 他还提到，尽管这两年对外国人的住宿限制放宽了，但"门票"这只拦路虎依然没解决。"许多景区需要提前预约，很多预约景点门票的网站和小程 序，必须用中国身份证，我的护照不行。有一些界面完全是中文，我的一位非洲朋友就表示完全看不懂。有些景点即便买了票，工作人员仍把我拉 进小屋子，要求我护照登记。" 穿着汉服和露着胸肌的NPC拍写真，腿上穿戴最新款的机械腿爬天门山，额头贴着退烧贴涮老北京火锅……人挤人的国庆假期，你可能发现身边 多了不少外国人，像你一样感受崭新的中国。 老外游中国的火爆得益于近两年的签证放宽。特别是去年12月，国家移民管理局将过境免签从原72小时和144小时均延 ...

Core Insights - The article highlights the significant growth in China's tourism market during the "Golden Week" holiday, driven by the expansion of visa-free policies and changing travel preferences among foreign tourists [1][4][5]. Group 1: Visa-Free Policy Impact - The number of foreign tourists entering China visa-free has increased by 52.1% year-on-year, with a total of 15.89 million visa-free entries recorded [4]. - The implementation of visa-free policies has notably boosted the enthusiasm of Russian tourists, with many expressing their excitement about the ease of travel [6][8]. Group 2: Tourist Preferences and Trends - Popular source countries for tourists during the holiday include South Korea, Japan, Thailand, Malaysia, and the United States, with cities like Shanghai, Beijing, and Guangzhou being top destinations [5]. - Tourists are increasingly opting for less conventional travel experiences, such as exploring smaller cities and engaging in local cultural activities [9][15]. Group 3: Technological and Service Enhancements - Foreign tourists have reported a high level of satisfaction with China's modernized travel services, including payment systems and communication facilities [12][13]. - The rise of technology-driven experiences, such as automated services and high-speed internet, has become a significant draw for international visitors [14][16]. Group 4: Cultural and Shopping Experiences - Tourists are showing interest in purchasing local products, including cultural souvenirs and modern tech items, reflecting a shift in shopping preferences [15][16]. - The trend of seeking authentic cultural experiences is evident, with many tourists engaging in local customs and exploring historical sites [10][11].

Core Insights - The Shanghai Hongqiao Border Inspection Station processed a total of 603,000 inbound and outbound travelers during the 2025 summer transportation period, marking a 4.3% increase compared to the same period in 2024, achieving the highest volume in three years [1][3] Group 1: Passenger Flow and Trends - The station recorded over 125,000 foreign travelers, with approximately 57% entering through visa-free and transit visa-free policies, highlighting the positive impact of China's expanding visa-free policies [3][4] - The station handled over 2,800 transportation vehicles, maintaining an average daily passenger flow of over 10,000 during the peak summer travel season [3] Group 2: Efficiency and Technology - The implementation of a smart border inspection system and data analysis has improved the efficiency of customs clearance, reducing average processing time by over 20% through a pre-declaration model for foreign travelers [4][5] - The station adopted a "dynamic reinforcement + classified inspection" operational model during peak hours, enhancing service quality with multilingual support and streamlined processes [3][5] Group 3: Future Initiatives - The Hongqiao Border Inspection Station plans to continue optimizing immigration management services and deepen collaboration with airlines and travel agencies to support the "China Travel" brand and facilitate international exchanges [5]

Group 1 - The "Yi Dance" is a folk art form that integrates song, dance, and music, recognized as a national intangible cultural heritage since 2008 [1] - The annual Torch Festival in Wenshan County, Dali Prefecture, Yunnan Province, features a grand Yi Dance celebration [3] - The event attracts participants from various backgrounds, including international visitors, showcasing the vibrant culture of China's ethnic minorities [7] Group 2 - In 2024, China is expected to receive 26.94 million foreign tourists, marking a 96% year-on-year increase [10] - The "China Travel" trend continues to thrive, with more foreign friends exploring a confident and inclusive China [10]

Core Viewpoint - The article discusses the increasing trend of foreign influencers visiting China, highlighting the potential for positive cultural exchange and economic benefits for both parties involved [4][21][45]. Group 1: Foreign Influencers in China - The arrival of foreign influencers, such as "甲亢哥" and "野兽先生," has created a surge in interest in China, with their content gaining significant traction on platforms like TikTok and YouTube [5][7][12]. - "甲亢哥" attracted over 7 million viewers during a live stream in China, and his social media following grew by 3.6 million in just 15 days [12][29]. - The trend is supported by China's 144-hour visa-free transit policy, which has facilitated easier access for foreign visitors [11][25]. Group 2: Economic and Cultural Impact - The influx of foreign influencers is expected to bring considerable economic benefits to local tourism and businesses, as they attract attention and visitors to various regions [21][45]. - The article emphasizes the importance of breaking down misconceptions about China, which have been perpetuated by biased Western media, and the role of influencers in showcasing a more authentic image of the country [6][46]. - The potential for cultural exchange is highlighted, as foreign influencers can provide new perspectives on Chinese culture, which may resonate with their audiences back home [34][36]. Group 3: Challenges and Opportunities - Despite the opportunities, there are challenges in managing the influx of influencers, including logistical issues and cultural misunderstandings that can arise during their visits [39][40]. - The need for influencers to create content that resonates with Chinese audiences while maintaining their unique style is crucial for their success in the market [41][43]. - The article suggests that collaboration between influencers and local agencies can help tailor content to better fit the Chinese context, fostering a more meaningful connection with audiences [43][44].

Core Insights - The article discusses the increasing openness of China to foreign visitors, highlighted by the introduction of a 240-hour visa-free policy, which has significantly boosted foreign tourism and cultural exchange in the country [1][3]. Group 1: Immigration Management and Policies - The introduction of the 240-hour visa-free policy has led to a surge in foreign visitors, with over 2.37 million foreign entries recorded at Guangzhou Baiyun Airport last year, marking a 92.6% year-on-year increase [1]. - In the first five months of this year, the number of foreign visitors entering through Baiyun Airport exceeded 1.2 million, reflecting a 41.7% increase compared to the same period last year [1]. - The article emphasizes the role of immigration management police in facilitating a welcoming environment for foreign visitors, showcasing improvements in service efficiency and cultural engagement [3][4]. Group 2: Local Initiatives and Services - Guangzhou Baiyun Airport has established a multilingual service team to enhance the experience of foreign visitors, including specialized services for specific languages like Korean [3]. - The Shanghai Immigration Management Bureau has implemented technology solutions, such as OCR passport recognition, to streamline the check-in process for foreign guests at over 7,000 hotels [6]. - Efforts to improve payment systems for foreigners have been made, allowing them to use electronic and mobile payment methods similar to local residents, thereby enhancing their overall experience in China [6]. Group 3: Cultural Exchange and Perception - Foreign visitors have expressed their appreciation for Chinese culture and hospitality, indicating a positive perception of China as a travel destination [3]. - The article highlights that the ongoing discussions around "China Travel" reflect a broader recognition of China's commitment to building a "Rule of Law" and "Safe China" environment, which is seen as a positive affirmation by foreign visitors [6].

Core Viewpoint - The upgraded departure tax refund policy in China aims to enhance the shopping experience for international travelers and stimulate domestic consumption, reflecting China's openness to global tourism and commerce [1][2][4]. Group 1: Policy Changes and Impact - The new departure tax refund policy has led to a 116% year-on-year increase in the number of tax refund transactions and a 56% increase in sales at refund stores during its first month of implementation [1]. - The minimum purchase amount for tax refunds has been lowered to 200 yuan, making it easier for travelers to qualify for refunds even on small purchases [3]. - The cash refund limit has been raised to 20,000 yuan, providing more flexible payment options for travelers purchasing high-value items [3]. Group 2: Economic and Cultural Implications - The combination of optimized tax refund policies, visa-free entry, and improved cross-border payment systems is expected to enhance the overall experience for international visitors, thereby increasing their positive perception of China [4]. - In May, the Shanghai First Department Store reported a 338% year-on-year increase in tax refund transactions, indicating a significant boost in consumer spending and recognition of Chinese brands [5]. - The upgraded tax refund policy is anticipated to convert tourism interest into sustained consumer engagement, contributing to the growth of domestic markets and the promotion of "Made in China" products [5].

Core Insights - China's visa-free policy is expanding, now including 43 countries, which is driving an increase in inbound tourism and hotel occupancy rates [3][6][12] - The hotel industry is experiencing a surge in foreign guests, with some hotels reporting foreign guest occupancy rates as high as 90% [6][8][12] - The influx of foreign tourists is prompting hotels to upgrade their services, including multilingual signage and tailored dining options [4][18] Group 1: Inbound Tourism Growth - Inbound tourism orders during the Dragon Boat Festival increased by nearly 90% year-on-year, with GMV for entrance tickets to tourist attractions growing over 150% [3] - Shanghai Yilong Hotel saw foreign guest occupancy rise from 10% to 90% in April 2023, reflecting a significant shift in guest demographics [6][12] - Other hotels in Shanghai and Guangzhou also reported substantial increases in foreign guest numbers, with some hotels experiencing over 90% year-on-year growth in foreign visitor reception [8][12] Group 2: Hotel Industry Adaptation - Hotels are adapting to the influx of foreign guests by hiring foreign staff for welcoming roles and engaging international influencers for promotions [3][7][18] - The average length of stay for foreign guests is longer than that of domestic guests, with many foreign visitors staying 3 nights or more, positively impacting hotel revenue [12][18] - The increase in foreign guests is leading to a rise in average daily rates, with some hotels reporting increases of 100 to 200 yuan during peak seasons [12][18] Group 3: Marketing and Service Enhancements - Hotels are focusing on improving service quality by training staff in cultural awareness and communication skills to better serve international guests [18][19] - Marketing strategies are evolving, with hotels leveraging international social media platforms like Instagram and TikTok to reach potential foreign customers [19] - Collaborations with international travel agencies and third-party platforms are becoming essential for hotels to expand their customer base [19]

Core Insights - The "China Travel" phenomenon has seen significant growth, particularly during the recent May Day holiday, with inbound tourism orders surging by 130% year-on-year [4][6][9] - The implementation of policies such as the 240-hour visa-free transit and the new "buy and refund" tax refund policy has stimulated this growth [2][8] - The tourism market in China is projected to enter a "super cycle" by 2025, with domestic travel expected to reach 314 million trips during the May Day holiday, a 6.4% increase from the previous year [3][10] Policy Impact - The 240-hour visa-free transit policy has led to 9.215 million inbound visitors, a 40.2% increase compared to the previous year, with 71.3% of these being visa-free entries [1][8] - The "buy and refund" tax refund policy has lowered the threshold for refunds, further encouraging spending among foreign tourists [8][9] Market Trends - The tourism and hotel indices have shown positive momentum in the stock market, with significant increases following the holiday [6][9] - The influx of high-spending tourists is expected to enhance the contribution of inbound tourism to China's GDP, which currently stands at 0.5% compared to 1%-2% in developed countries [9][10] Future Projections - Morgan Stanley and other international research institutions predict that China's inbound tourism market could grow by 4 to 8 times over the next decade [7][9] - The Asia-Pacific region is expected to be a key growth area for global tourism, with China's role being crucial in this expansion [11][12] Consumer Behavior - The rise of social media has significantly influenced travel trends, with platforms driving a 200% increase in hotel search indices during the holiday [6] - The appeal of cultural experiences and diverse activities has attracted a large number of foreign tourists, particularly in cities like Shenzhen and Beijing [4][5][9]

Core Insights - Southeast Asia has long been a popular destination for Chinese outbound tourists, and now more Southeast Asian tourists are choosing China as their travel destination [1][2] - Dagu Glacier in Aba Tibetan and Qiang Autonomous Prefecture, Sichuan Province, is attracting a growing number of overseas visitors due to its unique features and proximity to major cities [1][2] Tourism Growth - The number of Thai tourists visiting Dagu Glacier has surged, with 15,215 visitors expected in 2024 and 18,570 visitors recorded so far this year [5] - The mutual visa exemption agreement between China and Thailand, effective from March 1, 2024, is expected to further boost travel between the two countries [2][5] Local Business Impact - Local businesses, such as a small guesthouse run by a Tibetan man named Zaxi, are experiencing increased bookings from Thai tourists, prompting adaptations like adding Thai language menus [3][5] - Zaxi utilizes AI software for managing guest communications and enhancing the customer experience, demonstrating the integration of technology in local hospitality [5][7] Visitor Experience - Thai tourists express excitement about the unique experience of visiting snow-capped mountains, contrasting with their tropical climate [5][7] - The accessibility of Dagu Glacier from Chengdu, with a travel time of approximately three hours, makes it an attractive option for Southeast Asian travelers [7]