Core Viewpoint - Shanghai has introduced significant policy measures to support the gaming and esports industry, aiming to create a robust ecosystem and enhance technological and capital empowerment, with annual special funding from the government [1][11]. Group 1: Industry Growth and Economic Impact - The overall contribution of China's gaming and related industries is expected to exceed 1.2 trillion yuan in 2025, with a core layer generating 497.2 billion yuan, an associated layer of 554.8 billion yuan, and a radiation layer of 173 billion yuan [12]. - Shanghai's online gaming industry is projected to achieve sales revenue of 170.7 billion yuan in 2025, marking a year-on-year growth of 9.57%, with overseas revenue expected to reach 30.3 billion yuan, growing by 13.7% [14]. Group 2: Technological Innovation - The policy emphasizes strengthening technological empowerment, particularly in AI and game development tools, aligning with the company's long-term technological strategies [15]. - The company has integrated AI technology into approximately 80% of its game development processes, significantly enhancing production efficiency by 60% to 80% [15][16]. Group 3: Cultural Integration and IP Development - The policy encourages the integration of game IP with traditional culture and local brands, fostering a new model of cultural and commercial synergy [17]. - The company has successfully leveraged its classic IPs, such as "Legend World" and "Dragon Valley," to create immersive cultural experiences, exemplified by collaborations during events like ChinaJoy [20]. Group 4: Collaborative Ecosystem and Future Prospects - The company recognizes the long-term value of the policy as a catalyst for sustained growth, emphasizing the synergy between policy support and corporate innovation [21]. - The upcoming relocation of the company and its partners to the Shanghai Technology Innovation Building is expected to enhance collaboration with leading research institutions, further driving innovation and resource aggregation [16][18].

Investment Rating - The report does not explicitly state an investment rating for the building block toy industry Core Insights - The building block toy industry is experiencing high growth driven by innovative gameplay and IP integration, with local brands gaining market share against international leaders like LEGO [4][11][15] Summary by Sections Industry Overview - Building block toys are creative entertainment tools composed of multiple small parts, promoting various developmental skills and appealing to both children and adults [5][6] - The market is characterized by IP integration, innovative gameplay, a broad audience, and a gradual rise of local brands [11] Market Dynamics - The market size is expanding due to a solid foundation, the explosion of miscellaneous retail formats increasing exposure and accessibility, and a resonance between supply and demand [4][39] - Future changes are expected from the rise of niche categories and local brands, particularly character-based toys leading growth [40] Competitive Landscape - In 2023, the global market concentration (CR3) reached 84%, with LEGO holding a dominant 75% share, although its market share in China decreased by 8.5 percentage points [15][44] - Local brands like Blokus are capturing market share through competitive pricing and rapid market response, with Blokus achieving a 30.3% market share in the character toy segment [22][31] Consumer Trends - The consumer base is diversifying, with demand expanding from children to teenagers and adults, who seek personalized, high-quality, and creative products [14][34] - IP has become a core factor influencing consumer purchasing decisions, with 59% of LEGO's products being IP-based, leading to a 19% premium on these products [23][34] Supply Chain Analysis - The supply chain consists of raw material suppliers, IP licensors, manufacturers, and consumers, with a focus on cost reduction through standardized parts and efficient production paths [21][39] - The price of key raw materials like ABS plastic has decreased significantly, aiding manufacturers in lowering production costs [26] Future Outlook - The rise of character-based toys is expected to be a key growth driver, with local brands leveraging IP collaborations to enhance product appeal [40] - The market is anticipated to see increased competition as local brands continue to innovate and expand their reach into lower-tier markets [46]