而在技术驱动维度，AI技术在研发、运营、分发全链条的应用持续深化，跨端融合与IP长线运营成为行 业主流趋势，高端用户对优质内容的需求持续释放，推动行业从流量竞争转向价值竞争。 近日，格隆汇"金格奖·年度卓越公司榜单"揭晓，心动公司凭借稳健的经营表现与清晰的成长路径，斩 获"年度投资价值奖"。 这一奖项的背后，既是资本市场对其过去一段时间业绩突破的认可，也折射出在游戏行业高质量发展深 化期，具备精品化研发能力与平台生态优势的企业所获得的估值倾斜。 以"自研游戏+TapTap平台"的双轮驱动模式，心动公司延续营收利润的同步高增，其投资价值的核心逻 辑，正与行业发展趋势形成深度共振。 行业共振，高质量发展周期下的机遇契合 2025年是中国游戏产业转型深化的关键一年，政策引导、全球布局与技术驱动构成行业发展的三大主 线。 政策端的积极信号尤为关键，版号发放常态化持续稳固市场预期，今年1-11月累计发放游戏版号1625 个，同比增长26.8%，为优质研发企业的产品落地提供稳定保障。 全球布局则成为行业增长的核心突破口，《2025年中国游戏产业发展报告》数据显示，前三季度国内游 戏市场实际销售收入达2560亿元，虽受高基 ...

Core Financial Metrics - Total revenue for Q3 reached 28.4 billion RMB, representing a year-on-year growth of 8.2% [2] - Gross profit was 18.2 billion RMB, with a year-on-year increase of 10.3% [2] - Net profit stood at 8.6 billion RMB, flat compared to the previous quarter, but up 32.3% year-on-year [2] - Non-GAAP net profit was 9.5 billion RMB, reflecting a year-on-year growth of 26.7% [2] - Operating expenses totaled 10.2 billion RMB, up 9.7% year-on-year, with a significant quarter-on-quarter increase of 13.3% due to higher game marketing expenditures [2] - Cash flow from operations improved significantly, reaching 12.9 billion RMB [2] Core Business Performance - The gaming segment accounted for 82% of total revenue, generating 23.3 billion RMB, with a year-on-year growth of 11.8% [2][3] - Notable contributions came from popular games such as "Fantasy Westward Journey" and "Marvel Duel" [2][3] - The online gaming revenue represented 97.6% of the gaming segment, an increase from 96.8% in the same period last year [2] Non-Gaming Business Challenges - Youdao's revenue was 1.6 billion RMB, with a slowdown in growth to 3.6% year-on-year, attributed to regulatory challenges in the education sector [4] - Cloud Music reported revenue of 2 billion RMB, down 1.8%, facing strong competition from Tencent Music [5] - Innovative business and other revenues fell to 1.4 billion RMB, a decline of 18.9%, linked to increased internal transaction offsets and a downturn in the e-commerce segment [5]

Core Viewpoint - The company reported a significant year-on-year revenue growth of 245%-250% for Q3 2025, exceeding market expectations, with strong performance across various channels and regions [1][2]. Revenue Performance - Domestic revenue in China grew by 185%-190%, with offline channels increasing by 130%-135% and online channels by 300%-305% [1]. - Overseas revenue surged by 365%-370%, with specific growth rates of 170%-175% in the Asia-Pacific region, 1265%-1270% in the Americas, and 735%-740% in Europe and other regions [1]. IP Development and Longevity - The commercial value curve of the labubu IP does not align with its popularity curve, indicating that high-quality IPs have a longer lifecycle than market perceptions suggest [1]. - Historical data shows that most of the company's key IPs have achieved continuous year-on-year revenue growth, with MOLLY, an early artist IP, maintaining a CAGR of 22% from 2019 to 2023 [1]. Global Market Expansion - The company is leveraging its diverse IP matrix to enhance its presence in global markets, which is crucial for catering to varying cultural preferences [2]. - The success of multiple IPs in overseas markets, such as crybaby and 星星人, demonstrates a notable increase in popularity, with regional differences in demand [2]. - The company is optimistic about expanding its store presence in overseas markets, which will allow for greater audience reach and maximize the commercial value of its diverse IP matrix [2].

Core Viewpoint - The market is optimistic about the future performance of Yu Wen Group despite a significant decline in copyright revenue, as institutions anticipate strong growth in IP derivatives and short drama businesses in the second half of the year [1] Group 1: Financial Performance - In the first half of the year, Yu Wen's total revenue reached 3.19 billion yuan, with net profit attributable to shareholders increasing by 68.5% to 850 million yuan [1] - The GMV of IP derivatives reached 480 million yuan, nearing last year's total level, while the hit rate of short dramas exceeded 60% [1] Group 2: IP Development Model - Yu Wen's transformation reflects a qualitative change in IP development, moving from a linear model of "novel to film" to a multi-threaded, networked ecosystem [2] - The success of IPs like "Da Feng Da Geng Ren" demonstrates the ability to create a closed loop of content explosion, feedback to the original work, and derivative development [3] Group 3: Long-tail IP Activation - Yu Wen has broken the conventional wisdom that the value of a completed work declines over time, as seen with "Da Feng Da Geng Ren," which experienced a resurgence in popularity years after its completion [6] - The company effectively manages long-term operations of IPs, allowing dormant IPs to be reactivated at the right moments [8] Group 4: Derivative Products and Market Strategy - Yu Wen's "Guzi Economy" challenges the notion that high-priced products are the mainstay of the market, as low-priced items like cards and blind boxes have generated significant revenue [12][16] - The company has established a comprehensive ecosystem for its derivative products, collaborating with numerous online and offline channels to expand market reach [12][16] Group 5: User Engagement and Monetization - The quality of paid users has improved, with a significant increase in the average monthly paid user count to 9.2 million, reflecting a deeper willingness to spend on IP-related products [18] - Yu Wen's strategy involves creating a full-chain development path from "web literature to film, animation, short dramas, and derivatives," ensuring continuous user engagement across different formats [20][22]