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选择研学游,该如何避坑(民生一线)
Ren Min Ri Bao· 2025-08-21 22:13
Core Insights - The popularity of study tours has surged, attracting many parents to enroll their children in various programs, but the market is plagued by safety incidents and issues such as inflated prices and lack of educational content [2][3][4] Market Issues - Many study tour programs do not meet the advertised standards, leading to dissatisfaction among parents. For instance, a parent reported that a program promised access to prestigious universities but only allowed a visit to one campus and required additional fees for a guide [3][4] - The pricing of study tours varies significantly, with some programs costing from hundreds to thousands of yuan, often without clear standards or transparency [5] - There is a prevalence of ordinary tourism products masquerading as study tours, which diminishes the educational value and turns them into mere sightseeing experiences [4][5] Industry Standards and Regulations - The rise of study tours has been supported by government policies, with recent guidelines issued by the Ministry of Culture and Tourism to regulate the industry [6] - Many organizations offering study tours lack the necessary travel agency qualifications, leading to misleading advertising and market confusion [6][7] - The profession of study tour guide is being formalized, but there is currently no unified standard for training or certification, resulting in a proliferation of questionable training programs [7] Safety and Quality Assurance - Parents are advised to verify the qualifications of travel agencies before enrolling their children in study tours, ensuring they have valid licenses and insurance [8][9] - The Ministry of Culture and Tourism has initiated pilot programs to enhance the quality of study tour bases, with several provinces selected for this initiative [9] - It is recommended that parents sign clear contracts with study tour providers to protect their rights and responsibilities [9][10]
今年市场规模预计增长19% 研学游,目标瞄准品质优
Ren Min Ri Bao· 2025-08-20 00:38
Core Insights - The summer has seen a surge in educational travel, with a focus on experiential learning through activities like artificial intelligence, space exploration, and rainforest discovery. This trend has led to a significant increase in the market size of educational travel, projected to reach 213.2 billion yuan in 2023, reflecting a 19% year-on-year growth [1]. Group 1: Market Trends - The educational travel market is becoming a hotspot for cultural and tourism consumption, with products that are deeper, broader, and more engaging to meet market demands [1]. - The market is characterized by a mix of high-quality offerings and some subpar experiences, leading to a need for better regulation and standardization [7]. Group 2: Educational Experience - Programs are designed to provide hands-on experiences, such as coding for rescue robots and witnessing rocket launches, which enhance students' understanding and retention of knowledge [2][3]. - Parents are increasingly seeking educational travel as a means to foster their children's independence and interest in science beyond traditional classroom settings [3]. Group 3: Quality and Regulation - There are concerns regarding the quality of services provided by some educational travel institutions, with reports of misleading marketing and inadequate qualifications [7]. - The Ministry of Culture and Tourism has implemented industry standards to regulate educational travel products and services, aiming to establish a quality management system [7][8]. Group 4: Institutional Development - Some regions are actively working to improve the quality of educational travel by introducing well-qualified institutions and developing comprehensive training programs for educators [8]. - Collaborative efforts among education, tourism, and regulatory bodies are essential to ensure the quality and sustainability of educational travel services [8].
研学游,目标瞄准品质优(探访)
Ren Min Ri Bao· 2025-08-19 22:46
Core Insights - The summer research study tours have become a popular trend in cultural tourism, with a projected market size of 2,132 billion yuan in 2023, reflecting a 19% year-on-year growth [4][5]. Group 1: Market Trends and Growth - The research study tour market is expanding rapidly, driven by diverse offerings that include artificial intelligence, space exploration, and tropical rainforest experiences [4][5]. - The increasing demand for high-quality educational experiences is prompting institutions to enhance their offerings and optimize supply [8][11]. Group 2: Educational Impact - Research study tours provide unique learning experiences outside traditional classroom settings, fostering children's interest in science and technology [6][7]. - Programs are tailored to different age groups, emphasizing hands-on activities and practical knowledge application, which enhances students' understanding of theoretical concepts [6][7]. Group 3: Quality and Regulation Challenges - The market faces challenges such as uneven quality and varying standards among providers, with some institutions lacking proper qualifications [9][10]. - Recent regulations from the Ministry of Culture and Tourism aim to standardize the industry, focusing on quality management and service evaluation [10][11]. Group 4: Institutional Development - Some regions are establishing associations and training programs to improve the quality of research study tours, ensuring that instructors possess the necessary skills and knowledge [10][11]. - Collaborative efforts among education, tourism, and regulatory bodies are essential for creating a comprehensive governance system to maintain service quality [11].
今年市场规模预计增长19% 研学游,目标瞄准品质优(探访)
Ren Min Ri Bao· 2025-08-19 22:11
Core Insights - The summer has seen a surge in educational travel, with a focus on experiential learning through activities like artificial intelligence and space exploration, meeting market demand effectively [1] - The Chinese educational travel market is projected to reach 213.2 billion yuan this year, reflecting a 19% year-on-year growth [1] Group 1: Market Trends - The educational travel market is expanding, with a notable increase in the variety of programs offered, such as hands-on experiences in AI and space [2][3] - Parents are increasingly seeking educational travel for their children to enhance scientific interest and independence, indicating a shift towards experiential learning [3][4] Group 2: Quality and Standards - There is a growing concern regarding the quality and consistency of educational travel programs, with reports of inadequate services and unqualified providers [7] - The Ministry of Culture and Tourism has implemented industry standards to regulate educational travel products and services, aiming to improve quality management [7][8] Group 3: Institutional Support - Some regions are introducing well-qualified institutions into the educational travel market, enhancing the quality of offerings and training for instructors [8] - Collaborative efforts among education, tourism, and regulatory bodies are essential for establishing a comprehensive governance system to ensure quality in educational travel services [8]
透视研学游的“冷”与“热”
Ren Min Ri Bao· 2025-08-18 03:30
Core Insights - The summer research travel market is experiencing a "cold" and "hot" phenomenon, indicating a shift in market demand [1][2] - The disparity in market performance is attributed to product quality and consumer experience, with negative feedback leading to decreased interest in certain programs [2] - The current "cooling" phase in the research travel sector presents an opportunity for industry development, driven by improved regulations and diverse consumer needs [3] Group 1: Market Trends - Research travel programs are facing challenges, with some unable to reach the required number of participants and a 60% drop in inquiries for previously popular projects compared to last year [1] - Conversely, certain programs in regions like Qinghai and Guizhou are thriving, offering unique cultural and educational experiences that remain in high demand [1] Group 2: Quality and Consumer Experience - The decline in interest is linked to poor experiences, such as superficial activities, misleading marketing, and safety concerns, leading parents to hesitate in purchasing these programs [2] - To succeed, the industry must focus on enhancing quality and addressing consumer expectations, ensuring that children gain meaningful knowledge and experiences [2] Group 3: Regulatory Environment and Future Opportunities - The industry is witnessing stricter regulations and improved standards, which are essential for fostering a healthier market environment and encouraging innovation [3] - The emphasis on balancing commercial viability with educational value is crucial for the long-term success of research travel programs, as they must provide genuine learning experiences [3]
透视研学游的“冷”与“热”(人民时评)
Ren Min Ri Bao· 2025-08-14 21:58
Core Insights - The summer study tour market is experiencing a dichotomy, with some programs facing low demand while others remain popular, reflecting changing consumer preferences [1][2] - The quality of products and consumer experience are key factors influencing market performance, with negative reviews leading to decreased interest in certain programs [2][3] - The current "cooling" of the study tour market presents an opportunity for industry development, as regulatory frameworks and quality standards are being established [3] Market Trends - Some study tour programs are struggling to reach the required number of participants, with inquiries down by 60% compared to the previous year [1] - In contrast, innovative programs in regions like Qinghai and Guizhou are thriving, offering unique cultural and educational experiences that are in high demand [1][2] - The market is expanding rapidly, but there is a need to return to the core educational purpose of study tours to ensure sustainable growth [2] Regulatory Environment - The government is increasingly involved in promoting study tours, with new policies and standards being implemented to enhance service quality [3] - The industry is undergoing a cleansing process, with stricter regulations and a focus on high-quality offerings, which is expected to foster a healthier market environment [3] Consumer Expectations - Parents are looking for meaningful educational experiences for their children, and programs that fail to deliver on this promise are likely to face backlash [2] - Successful study tour products are those that effectively combine educational value with enjoyable experiences, ensuring that children gain knowledge and skills [3]
把紧研学游的安全绳
Jing Ji Ri Bao· 2025-08-13 22:07
Core Viewpoint - The recent incident involving a missing autistic boy during a study tour in Dali, Yunnan, highlights the safety risks and responsibility deficiencies in the study tour industry, raising questions about how to uphold the original intent and standards of educational travel [1] Group 1: Industry Challenges - The core value of study tours is to extend classroom learning into real-world experiences, but commercial interests often overshadow educational principles, leading to rushed and superficial experiences where safety is compromised [1] - Some institutions lack basic emergency knowledge among their staff, while outdoor programs cut costs by eliminating professional safety personnel, putting children at risk [1] Group 2: Safety Measures - Safety is deemed the lifeline of study tours, necessitating professional teams, thorough risk assessments, reliable positioning devices, and rapid emergency response mechanisms integrated into every aspect of the itinerary [1] - For children with special needs, it is essential to provide qualified caregivers and tailor safety plans and routes accordingly; strict ratios of teachers to students must be maintained for activities like factory visits and hiking, ensuring comprehensive safety measures [1] Group 3: Regulatory Recommendations - Strengthening safety requires a collaborative effort, including the establishment of a transparent safety credit evaluation platform by regulatory bodies, enhancing process supervision, and conducting dynamic inspections [2] - There should be zero tolerance for negligence regarding safety, with increased penalties for violators, including severe punishments for those responsible for accidents, to ensure "safety first" becomes a non-negotiable principle [2] Group 4: Educational Integration - Safety education is a crucial component of quality study tours, merging safety awareness with knowledge exploration; practical experiences should teach children to recognize safety warnings, avoid risks, and master self-rescue techniques [2] - Each study tour should be designed as a manageable, educational, and controlled growth challenge, ensuring that safety, responsibility, and professionalism are interwoven to provide peace of mind for parents and society [2]
“研学游热”的冷思考
Xin Hua Wang· 2025-08-08 08:18
Core Insights - The Chinese study tour industry has reached a market size of 146.9 billion yuan in 2023, with expectations to exceed 300 billion yuan by 2028, indicating significant growth potential [1] - The combination of travel and education is increasingly popular, as evidenced by the high participation rates in various study tour programs across different regions [2][3] Growth of Study Tours - In Shaoxing, Zhejiang, the Lu Xun Memorial Hall has seen an average of 2,000 underage visitors daily during the summer, with educational revenue accounting for over 30% of total revenue [1] - There is a noticeable shift in parents' and students' preferences towards technology-oriented projects rather than traditional farming activities, leading to the development of new courses like "Children's Agricultural Science Institute" [1][2] Experiences and Benefits - Parents appreciate study tours for providing their children with independence and social skills, as well as knowledge acquisition [2] - The educational philosophy is evolving, emphasizing real-world learning experiences that integrate various aspects of personal development [2] Industry Challenges - The rapid growth of the study tour market has led to issues such as misleading advertising and a lack of quality in some programs, with parents reporting unsatisfactory experiences [3][4] - There is a concern about the imbalance between educational value and economic interests, leading to a decline in course quality and safety [4] Regulatory Developments - Various regions are implementing digital management platforms to enhance oversight and improve the quality of study tours [5][6] - New national standards for study tour services have been introduced, focusing on safety, course design, and staff-to-participant ratios [5] Future Outlook - The study tour industry is expected to continue expanding, with trends towards personalization, quality, and diversity in offerings [6] - The establishment of industry standards and self-regulation is crucial for maintaining quality and ensuring the sustainability of the market [6]
谁都能骑在旅行社的头上?“内卷式”竞争的结局
Sou Hu Cai Jing· 2025-08-07 13:21
Core Insights - The article discusses the negative impact of cutthroat competition in the study tour market, emphasizing the need for collaboration rather than price wars [4][5][8] - It highlights the importance of service quality in the tourism industry, suggesting that poor service leads to a loss of consumer trust and ultimately harms businesses [5][6] Group 1: Industry Competition - The study tour market is experiencing a downturn due to intense competition, which has led to a decline in product quality and consumer trust [4][5] - The article contrasts the current situation in the study tour sector with price wars in other industries, noting that the latter often maintains product quality while the former does not [4] - The ongoing price competition is unsustainable and has resulted in a vicious cycle of negative profits and declining service quality [5][6] Group 2: Collaboration and Strategic Partnerships - The article advocates for a collaborative approach between study tour institutions and travel agencies, highlighting the strengths each can bring to the table [4][8] - Successful partnerships, such as the collaboration between a travel agency and a STEAM education institution, have shown that strategic cooperation can lead to higher profit margins [8] - The concept of "cooperation for mutual benefit" is rooted in ancient wisdom and is presented as a viable solution to current industry challenges [8][9] Group 3: Industry Events - The article mentions the recent travel business study tour summit held on August 28, which aimed to promote the idea of cooperation among industry players [9] - Various exhibitors, including travel agencies and educational institutions, participated in the summit to explore potential partnerships and share insights on the future of study tourism [10][12][16]
研学游成暑期消费新势力 产业加速从规模扩张转向品质竞争
Core Insights - The immersive educational travel market is experiencing significant growth, with a 44% year-on-year increase in bookings for study tours in the first half of the year, and a doubling of bookings in early July [1] - The market is transitioning from scale-driven growth to quality-driven growth, with a focus on high-quality and professional study tour products [1][2] - The Chinese study tour market is projected to reach 179.1 billion yuan in 2024, with a year-on-year growth of 21.9%, and is expected to exceed 213.2 billion yuan in 2025, with a growth rate of over 15% [1][2] Industry Dynamics - The growth of the study tour industry is driven by diverse consumer demands for immersive education, continuous improvements in course design and scene innovation, and regulatory guidance for standardized development [2] - The consumer base is diversifying, with middle and primary school students remaining the main group, while college students and professionals are emerging as new forces [2] - There is a shift from superficial experiences to deep, immersive participation, emphasizing the need for professional content and interactive experiences [2] Market Supply Upgrades - Companies like Jiangsu Tianmu Lake Tourism Co., Ltd. are integrating high-quality resources and developing a "classroom on the go" study tour system, positioning themselves as leaders in the study tour industry [3] - The study tour industry is benefiting from a virtuous cycle of demand driving supply and supply creating new demand, leading to continuous improvements in course quality and technological integration [3] Cross-Industry Integration - The rise of study tours is not an isolated phenomenon but a catalyst for multi-industry integration, creating new consumption scenarios and restructuring value chains [4] - Traditional scenic spots are transforming into study bases, enhancing their value through added courses and facilities [5] - Companies are increasingly adopting a hybrid model of "online + offline" study tours, utilizing technologies like VR and AR to enhance user experiences [5] Future Development and Recommendations - The market is undergoing a critical transition from scale expansion to quality competition, which is expected to generate significant consumer growth and accelerate the iteration of quality supply [6] - Recommendations include establishing industry standards for study tour products, encouraging traditional venues to develop professional services, and promoting collaboration between educational institutions and enterprises to address the shortage of qualified instructors [7]