Core Viewpoint - The aging population in China has surpassed 310 million, accounting for over 20% of the total population, necessitating a shift in the elderly care service system from basic security to high-quality supply [1][3]. Group 1: Current Situation and Challenges - China's aging population is accelerating, with over 31 million people aged 60 and above, marking the transition to a moderately aging society [3]. - The annual increase in elderly population exceeds 20 million, leading to significant pressures on pension payments and a growing demand for elderly care services [3]. - There are only about 40,000 elderly care institutions and less than 10,000 professional nursing institutions, which are insufficient to meet the diverse needs of the elderly [3][4]. Group 2: Future Development of Elderly Care Services - The transition from "universal coverage" to "quality service" in the elderly care industry faces obstacles primarily related to improving service quality [4]. - There is a pressing need to establish more specialized elderly care and nursing institutions and to develop a highly skilled workforce, including professional elderly care workers [4][5]. - A multi-layered and diversified elderly care service ecosystem is essential to meet the varying needs of different groups and to integrate institutional, community, and home care [5]. Group 3: Role of Elderly Care Workers - The establishment of the "Elderly Care Worker" profession signifies a shift towards professionalization in the industry, addressing the shortage of skilled personnel [2][9]. - The new profession aims to enhance the overall quality of elderly care services through systematic training and qualification standards [10]. - Elderly care workers are expected to possess comprehensive skills, including care techniques, geriatric psychology, and health management, to provide personalized service plans [8][10]. Group 4: Collaborative Support in Home Care - The new home care model emphasizes collaboration among families, communities, and social services, moving away from isolated family care [10][11]. - Smart devices and community support systems are being integrated to provide real-time assistance and safety for elderly individuals at home [10]. - Professional institutions play a crucial role in resource integration, offering diverse services to meet the complex needs of the elderly [11].

今年以来，我国银发经济政策持续出台，旨在创新银发消费新业态新场景、优化银发经济发展环境，更 好地增进老年人福祉。 近期，陕西省民政厅、陕西省财政厅等多部门联合发布了《关于促进养老服务消费的十项措施》。此 前，吉林省、广东省、四川省、湖南省等多地均积极部署相关工作，推动银发经济发展。 中国社会科学院财经战略研究院财政研究室主任、研究员何代欣对《证券日报》记者表示，一系列政策 举措的发布，为我国银发经济的长远发展夯实了基础，也为消费提振、产业转型升级、科技成果转化创 造了更多可能性。 供给方面，养老服务不断丰富，上门照料、日间照料、短期照护、老年助餐、外出支持、针对性康复服 务、康养旅居等服务方式，为老年人提供了更多的生活与健康保障；养老产品加速迭代，适老类健身器 材、康复辅具、营养保健食品、老龄洗护化妆用品正在走进越来越多的老年人家庭。 需求方面，老年群体消费潜力巨大、喜好多样。一方面，老年人对社区养老、机构养老、居家养老的刚 性需求持续增长；另一方面，越来越多老年人愿意为"悦己"买单，带动老年旅游服务、体育健康服务、 文化娱乐活动等银发经济细分领域的销售收入显著增长。 此外，数字技术与养老产业融合加深。5G、 ...

Core Insights - The aging population in China has surpassed 310 million, accounting for over 22% of the total population, marking the transition to a moderately aging society and moving towards deep aging [2][3] - The establishment of the "Elderly Care Service Specialist" as a new profession signifies a shift from labor-intensive to professionalized services in the elderly care industry [1][5] Group 1: Current State of Elderly Care - The rapid increase in the elderly population, particularly the baby boomer generation, adds significant pressure on pension systems and increases the demand for elderly care services [2][3] - There are currently over 40,000 elderly care institutions in China, with fewer than 10,000 being specialized nursing facilities, highlighting a mismatch between supply and demand [2][3] - The construction of a robust elderly care service system is essential, requiring both an expansion of service capacity and an enhancement of service quality to meet societal expectations [2][3] Group 2: Challenges and Future Directions - The primary obstacle to transitioning from "universal coverage" to "quality service" in elderly care is the need to improve service quality through the establishment of more specialized institutions and a highly skilled workforce [3][4] - A multi-tiered, diversified elderly care service ecosystem is necessary to meet the varied needs of different demographic groups, integrating institutional, community, and home care [4][10] Group 3: Role of Elderly Care Service Specialists - The introduction of the "Elderly Care Service Specialist" aims to address the talent shortage in the elderly care sector by creating a standardized training and certification system [8][9] - This new profession requires a higher level of professional skills and comprehensive qualities compared to traditional caregivers, including knowledge in geriatric psychology and health management [7][9] - The establishment of clear professional standards and qualification systems will help standardize service processes and elevate the overall professionalism in the elderly care industry [9][10] Group 4: Collaborative Support in Home-Based Elderly Care - The modern home-based elderly care model emphasizes collaboration among families, communities, and professional institutions, moving away from isolated self-care [10] - Smart devices and community service platforms play a crucial role in providing real-time support and safety for elderly individuals at home [10] - The integration of resources from professional institutions enhances the service quality and meets the diverse needs of the elderly population [10]

编者按：迎来爆发式增长。近日，21世纪经济报道与平安人寿联合发布《中国居家养老服务师职业发展报告（2025）》，详解 居家养老服务师作为养老服务需求下产生的新职业，其角色定位、发展挑战与广阔前景，在"9073"养老格局中的又能起到何种 关键作用？ 北京市朝阳区的杨明（化名）的父亲今年80多岁了，患有关节炎，行动略有不便，独住在自己家附近的一个小区里。 杨明日常工作繁忙，时常出差，自己无暇照护父亲。他想把父亲送进养老院，但父亲因为旧家难离不愿意去，只能同意父亲居 家养老。但对杨明来说，随着之而来的问题是：如何找到靠谱的照护者？老人独自在家磕着摔着怎么办？ 杨明遇到的照护难题并非个例，是众多家庭面临的现实困境。数据显示，截至2024年年末，我国60岁及以上老年人口总量已突 破3亿，其中九成老人选择并希望在家中度过晚年。近日，21世纪经济报道联合平安人寿发布了《中国居家养老服务师职业发展 报告（2025）》（以下简称《报告》）。《报告》分析了当前居家养老的需求、变革及产业态势，为破解养老难题提供了参 考。 居家养老成主流 "家庭+社区"协同需求凸显 从"能养老"到"养好老" 专业照护与适老化改造成关键 不过，在共识 ...

Core Viewpoint - The emergence of the "home care service provider" profession in China is a response to the growing demand for elderly care services amid an aging population, marking a shift from a "rough development" to a "professional upgrade" in the industry [1][3]. Group 1: Industry Demand and Supply Gap - The number of disabled elderly individuals in China is approximately 35 million, accounting for 11.6% of the elderly population, and is projected to reach 46 million by 2035, creating a pressing need for professional care services [3]. - Currently, there are only 1.338 million professionals in the elderly care sector, with 597,000 in institutions and 741,000 in community services, leading to a significant shortfall compared to the international standard of one caregiver for every three disabled elderly individuals [3][4]. Group 2: Professional Standards and Training - The elderly care industry has relied heavily on workers from laid-off and rural migrant backgrounds, who often lack systematic professional training, highlighting the need for improved training systems and service standards [4]. - The establishment of the "home care service provider" profession aims to address these industry pain points by requiring higher professional qualifications and comprehensive knowledge in areas such as elderly psychology and health management [5][6]. Group 3: Development Opportunities and Challenges - The introduction of the home care service provider role is expected to fill the talent gap in the elderly care sector, supported by ongoing national policies and the establishment of a professional training system [6]. - Companies like China Ping An are leading the way in developing professional standards and training mechanisms, which can enhance service quality and create a more robust career development path for home care service providers [6][7]. Group 4: Industry Impact and Future Prospects - The involvement of leading companies in setting industry standards can improve the social recognition of the profession and enhance the overall image of elderly care services [7]. - The integration of various resources through a "platform + talent" model can streamline service delivery and facilitate the career progression of home care service providers from basic care roles to more specialized positions [7].

Core Viewpoint - The emergence of the "home care service provider" profession reflects the growing demand for elderly care services in China as the country enters a deeply aging society, highlighting the need for professionalization in the industry [1] Group 1: Industry Demand and Supply Gap - The number of disabled elderly individuals in China is approximately 35 million, accounting for 11.6% of the total elderly population, and is projected to reach 46 million by 2035, creating a pressing need for professional home care services [3] - Currently, there are only 1.338 million professionals in the elderly care sector, with 597,000 working in institutions and 741,000 in community services, indicating a significant shortfall compared to the international standard of one caregiver for every three disabled elderly individuals [3][4] Group 2: Professionalization and Training Challenges - The elderly care industry has long relied on workers from laid-off and rural migrant backgrounds, who lack systematic professional training, leading to a shortage of qualified personnel [4] - Although vocational and higher education institutions have begun offering elderly care programs, issues such as small enrollment sizes and weak industry-academia connections hinder effective talent development [4] Group 3: Role and Importance of Home Care Service Providers - The role of home care service providers differs from traditional caregivers, focusing on comprehensive assessments and personalized care plans, requiring a higher level of professional knowledge [5] - The recognition of home care service providers as a new profession by the Ministry of Human Resources and Social Security is significant for establishing qualification standards and enhancing professional skills in the elderly care sector [5] Group 4: Talent Development and Industry Standards - The establishment of a comprehensive "selection-training-保障" (guarantee) chain for home care service providers is crucial for the long-term health of the industry, with some organizations already implementing effective practices [6] - Companies like China Ping An have set clear responsibilities and evaluation mechanisms for various roles in elderly care, contributing to the establishment of industry standards and improving service quality [6][7] Group 5: Industry Impact and Future Opportunities - The involvement of leading companies in setting industry standards can enhance the social recognition of home care service providers and improve their professional image [7] - The integration of resources through a "platform + talent" model can facilitate career advancement for home care service providers, transitioning them from basic care roles to higher-level positions in health management and rehabilitation [7] - The successful implementation of home care services by companies like Ping An, covering over 100 cities and serving tens of thousands of elderly clients, demonstrates the critical role of home care service providers in enhancing service quality and client trust [7]

Core Viewpoint - The article discusses the tax incentives provided by the Chinese government to support the development of the elderly care service industry in response to the aging population, highlighting various tax exemptions and reductions for different types of elderly care institutions and services [2]. Group 1: Tax Incentives for Elderly Care Institutions - Elderly care institutions providing services are exempt from value-added tax (VAT) [3]. - The scope of eligible elderly care institutions includes those registered according to the Ministry of Civil Affairs' regulations and those that provide concentrated living and care services for the elderly [3][4]. Group 2: Community-Based Elderly Care Services - Institutions providing elderly care services in communities are also eligible for tax exemptions [6]. - Community elderly care services include life care, rehabilitation nursing, meal assistance, emergency rescue, and spiritual comfort [7]. Group 3: Tax Exemptions for Non-Profit Elderly Care Institutions - Non-profit elderly care institutions established by government departments and social organizations are exempt from corporate income tax and various property-related taxes [9]. - Donations made to these non-profit elderly care institutions are fully deductible before calculating corporate and personal income taxes [9]. Group 4: Administrative Fees for Elderly Care Institutions - Non-profit elderly care and medical institutions are subject to reduced or exempt administrative fees, including those related to land and construction [11]. - Specific administrative fees that may be exempt or reduced include fees for land use and construction related to elderly care facilities [11]. Group 5: Tax Exemptions for Land and Property - Non-profit organizations, including elderly care institutions, are exempt from deed tax when acquiring land and property for their operations [12]. - This exemption applies to non-profit legal entities and organizations that are registered as public institutions, social groups, or foundations [12].

Core Insights - China is entering a deep aging society, with the elderly population aged 60 and above expected to reach 310 million by 2024, accounting for 22% of the total population, and the number of disabled elderly people projected to rise from 35 million to 46 million by 2035 [1] - The current workforce in the elderly care service sector is only 1.338 million, which is less than 10% of the required number based on international standards [1] - The introduction of the "Elderly Care Service Specialist" as a new profession marks a significant step towards professionalizing the elderly care industry, aiming to alleviate the talent shortage and improve service quality [1] Industry Challenges - The elderly care service industry faces a dual gap in quantity and quality, with only 597,000 staff in care institutions and 741,000 in community services, insufficient to meet the needs of 35 million disabled elderly individuals [2] - There is a low percentage of qualified professionals, with only 248,000 having obtained relevant certifications, and a lack of advanced professionals to meet complex service demands [2] - The unclear career development path for elderly care workers is a major bottleneck, as many are viewed as manual laborers without a clear advancement system [2] Social Perception and Compensation Issues - Social biases and imbalanced compensation create barriers to attracting talent, with over 80% of current workers reporting daily work hours exceeding 10 hours and nearly 70% stating their income is barely sufficient [3] - The lack of a comprehensive training system and industry standards exacerbates the talent crisis, with educational programs being limited and practical training opportunities insufficient [3] Talent Development Initiatives - Companies like Ping An are exploring solutions by establishing a comprehensive training system for elderly care specialists, integrating selection, training, and support [4] - By 2025, Ping An aims to cover 100 cities with its home care services, having served nearly 240,000 clients, with high satisfaction rates among service providers [5] - The strict selection criteria for caregivers and ongoing training programs are essential for enhancing service quality, with significant service hours logged and high customer satisfaction reported [5][6] Standardization and Quality Assurance - The establishment of a robust standard system is crucial for retaining talent, with Ping An's home care services recently receiving a five-star rating based on comprehensive evaluation criteria [6] - The development of a clear professional standard for elderly care specialists can enhance social recognition and support industry transformation [6] Collaborative Solutions for Industry Growth - The industry requires collaboration among government, enterprises, and society to address talent shortages effectively, emphasizing the need for a standardized framework covering service provision, personnel qualifications, and quality evaluation [8] - Continuous optimization of talent supply necessitates a solid training framework, with a focus on practical skills and humanistic care [8] Enhancing the Appeal of the Profession - To make elderly care specialists an attractive profession, efforts should be made to improve economic compensation and social recognition, including policy support and positive publicity [9][10] - Establishing a standardized professional system and diverse support policies will help ensure high-quality development in the home care industry, benefiting the elderly population [10]

Core Insights - Zhengzhou has implemented a comprehensive "1+4+N" elderly care policy, establishing 93 elderly care institutions and 1,166 community care centers, enhancing the quality of life for seniors in urban and rural areas [1] - The city has created a "15-minute service circle" for elderly care, ensuring that services such as meal delivery and health monitoring are easily accessible [1][2] Group 1: Meal Services - The "Mama Restaurant" in Longdong Community serves over 200 elderly individuals daily, offering affordable meals with discounts for seniors [1] - Zhengzhou has 645 meal service points that have served over 2 million people, providing customized meals for seniors with specific health needs [1] Group 2: Health Monitoring - The community health service center utilizes a smart health management platform to monitor the health status of 85,00 elderly residents, ensuring timely medical assistance [2][4] - Emergency response systems are in place, allowing seniors to receive immediate help through a dedicated alert system [4] Group 3: Social Engagement - Community centers offer various activities, such as chess and music classes, fostering social interaction among seniors and enhancing their mental well-being [5] - The "property + elderly care" model promotes neighborly support, creating a sense of community among the elderly [5]

Core Viewpoint - The article emphasizes the importance of addressing the mismatch in supply and demand for elderly care services in Shenyang, aiming to elevate the quality of these services from mere availability to a higher standard of care [1] Group 1: Survey Focus - The Shenyang Civil Affairs Bureau is launching a quality elderly care service demand survey for the third consecutive year, focusing on home care, community care, and institutional care models [1] - The survey aims to gather insights on elderly preferences for family care beds, home modifications for aging, community services like embedded care complexes and senior dining halls, as well as specialized institutions for medical and cognitive care [1] Group 2: Community Engagement - The Shenyang Civil Affairs Bureau invites citizens to participate in the survey to share their genuine needs and valuable suggestions for improving elderly care services [1] - The initiative aims to collaboratively create a vision for quality elderly care characterized by love, kindness, warmth, and companionship in Shenyang [1]