Core Insights - The Yangtze River Performing Arts Alliance aims to enhance collaboration and expand the performance market along the Yangtze River, officially established in 2024 [1][2] - The alliance has successfully signed contracts for 65 performances, exceeding 200 shows, with a total contract value surpassing 25 million yuan [4] Group 1: Alliance Formation and Objectives - The Yangtze River Performing Arts Alliance was formed to promote resource sharing and cultural exchange among 12 performing arts groups along the Yangtze River [2][3] - The alliance focuses on creating a high ground for performing arts through cooperation and mutual benefits [1] Group 2: Performance Highlights and Innovations - The alliance showcased diverse stage art forms, including opera, dance drama, acrobatics, and traditional Chinese opera, reflecting the cultural richness of the Yangtze River region [2] - Notable performances include the ethnic symphonic poem "Spring River, Flower Moon Night" and the children's musical "Yangtze Dolphin Star: A Wonderful Return," emphasizing themes of cultural heritage and environmental protection [2][3] Group 3: Market Impact and Future Prospects - The overall revenue of the national performance market in 2024 is projected to be 79.629 billion yuan, with a year-on-year growth of 7.61% [4] - The average cross-city viewing rate for large performances remains above 60%, indicating strong audience engagement and market vitality [4] - The alliance is expected to further innovate in script incubation for Yangtze-themed productions and enhance digital empowerment for cultural dissemination [4]

乘着政策和需求的东风，跃跃欲试的文化"出海"者正加力突破海外市场的语言翻译、渠道控制、文化理 解、法律政策等诸多壁垒。和网络游戏、影视剧等网络文艺形式不同，舞台演出的生命力在于现场，这 让它在出海的过程中充满挑战，也让它讲述的中国故事足够独特。以舞剧《咏春》为例，当在世界各地 的舞台上，五大掌门对打的精彩比武告一段落，剧院内观众无不爆发出长久的欢呼声与掌声。跨越国界 和语言，唤起异国观众情感共鸣的生动写照。 原创孵化 成功"破圈"海外 当演唱会成为"时尚单品"，中国演出市场也走到海外。2023年，周杰伦吉隆坡演唱会门票线上开 卖，"票仓"刚一打开，瞬间秒空。同样的场景还出现在了周杰伦新加坡演唱会，35公顷的新加坡国家体 育场可以容纳5万多名观众，即便这样，连开两场仍旧是座无虚席。 除了已有较高知名度的音乐人外，不少较为小众的演出也走到海外。4月25日起，中国原创舞剧《咏 春》在莫斯科大剧院拉开俄罗斯巡演的帷幕并连演三场，这也是该剧蛇年海外巡演的首站。在结束莫斯 科演出后，演出剧团深圳歌剧舞剧院转至圣彼得堡马林斯基剧院，继续三场演出。该剧团也将成为首支 在俄罗斯"双一流"艺术殿堂完成演出的中国舞团。 舞剧《咏春 ...

三亚支持高品质优秀剧目文艺演出，对主办单位引进国际知名或国内一流院团优秀剧目，按照累计观演 观众予以事后一次性奖励。人数3000至5000人次（含），予以20万元奖励；5000人次以上，且岛外观众 比例超过40％的，予以50万元奖励。同时支持有影响力的文化演艺类市场主体落地，对在国际国内有举 办大型演艺活动经验并取得较好市场效益的主办单位，迁移总公司到三亚或在三亚设立分公司、新注册 文化公司并开展实质性运营，举办至少一场万人规模大型演唱会、音乐节等演艺活动的，给予一次性30 万元奖励。（记者 蔡文娟） 转自：央广网 三亚实施上浮奖励，标准为满足岛外购票观众比例为达50%（含）、举办时间为4月至9月、以境外团队 为主或具有国际广泛影响力、在新建体育馆运营首年内举办等情形，每满足一项奖励标准上浮10%，总 额不超过200万元。该市还制定奖励，对三亚建设海南国际旅游消费中心核心区等有关战略目标有重大 正面影响力的项目，按"一事一议"制定专项奖励措施和落地保障方案，奖励金额最高不超过活动总支出 50%。 日前，三亚市旅游和文化广电体育局、三亚市商务局和三亚市财政局印发《三亚市加强文体旅商展联动 进一步促进消费的若干措 ...

演艺项目充分展现大湾区文旅融合与国际化视野。其中，银河娱乐集团与大麦娱乐控股集团将联手打 造"大湾区演艺枢纽"；猫眼(广州)文化娱乐有限公司将在广州黄埔成立；深圳龙华区不仅将迎来全球知 名IP"哈利·波特禁忌森林之旅"沉浸式夜游项目国内首站，还将与中国东方演艺集团合作共建剧院群。 中新网深圳5月23日电 (记者 程景伟)22日下午，在第二十一届文博会上，广东展团举行广东文化产业重 点项目签约仪式，18个重点项目顺利签约，标志着一批全国头部企业、头部IP将落地广东或与广东合 作。这些项目涵盖影视、演艺市场、动漫影视、网络游戏、电子竞技、网络视听等多个领域，总成交额 超16亿元。 此外，腾讯、网易分别宣布"穿越火线嘉年华暨职业联赛夏季赛总决赛"和"网易电竞世界赛"两大电竞赛 事落地深圳。 签约活动 多部"国潮"动漫IP有望实现开发上的重要突破。高国民度IP《琅琊榜》有望被打造为动画电影，将由正 午阳光影业携手易动文化联合出品；《雄狮少年》创作班底将推出"广东非遗三部曲"之《龙舟少年》； 国民IP"猪猪侠"也将与京东、名创优品等品牌开展合作，构建更具活力的新消费生态体系。此外，《外 来媳妇本地郎》这部陪伴无数人成长 ...

据介绍，银河综艺馆所属的「澳门银河」是全球首屈一指的豪华综合度假城、酒店及娱乐企业，大麦则 是中国领先的现场娱乐全产业综合服务提供商。2023年，银河综艺馆与大麦达成战略合作，双方明确在 系统服务、项目销售、内容投制、市场营销等方面紧密合作，共拓港澳市场。2024年，由大麦旗下演出 行业数智化经营管理平台麦座自主研发的国际版票务系统正式交付银河综艺馆使用。随着此次银河综艺 馆与大麦大湾区演出长期发展项目的签约，银河综艺馆与大麦的合作也将更为深入。 5月22日，第二十一届中国（深圳）国际文化产业博览交易会（以下简称"文博会"）广东重点文化产业 项目签约活动在深圳国际会展中心举办。当天，银河娱乐集团娱乐统筹行政副总裁姜力铎与大麦演出总 裁何弭携手亮相，就银河综艺馆与大麦大湾区演出长期发展项目达成签约。未来，双方将在现有基础 上，进一步深度合作，推动打造粤港澳大湾区演艺枢纽。 据悉，包含该项目在内，当天共有18个重点文化产业项目在活动现场达成签约，各类合作涵盖了影视、 演艺、动漫、游戏、电竞、网络视听等多个领域，总成交额超16亿元。 根据签约内容，银河综艺馆与大麦将本着"资源共享、优势互补、协同发展"的原则，从大湾 ...

5月22日至26日，"国家对外文化贸易基地（深圳）演艺出海推介舞台"将以专业化、国际化视角，精选 全国30+演艺项目，精心策划音乐会专场、合家欢专场、音乐剧与戏曲专场、非物质文化遗产与港澳台 演艺项目专场、舞剧与舞蹈专场，通过现场项目介绍、项目视频展播、现场片段演出等组合形式，为海 内外文化机构代表提供全方位的演艺项目体验，展现中国演艺精品的艺术魅力与市场价值，搭建中国演 艺作品与国际演艺市场的专业化对话交流平台。 此外，聚橙作为第二十一届文博会演艺博览交易展区"国家对外文化贸易基地（深圳）演艺出海推介舞 台"运营单位，将连续5天于南山文体中心聚橙剧院同步推出演艺精品展演。包括大型民族音乐诗画剧 《锦瑟东方》、民国女性题材原创话剧《阮玲玉》、《我的阿勒泰》非遗文化沉浸式音乐会、多媒体创 意戏曲秀《一园青菜成了精》河北梆子版、《舞出中国风》黄豆豆专题讲座、功夫舞台剧《功夫天下》 秀等将陆续登上聚橙剧院舞台。 从大型民族音乐诗画剧《锦瑟东方》到《我的阿勒泰·治愈迁徙》非遗文化沉浸式音乐会，从贵阳路边 音乐到国潮跨界音乐，文博会期间，推介舞台将集聚中国特色演艺成果，呈现国内院团精品剧目、演艺 新业态等创新内容，并联 ...

Core Viewpoint - The introduction of the "policy package" for the cultural industry in Guangdong Province has generated strong reactions among industry professionals, who view it as a significant benefit for the cultural market in Guangzhou, leading to a more vibrant cultural landscape [1] Group 1: Performing Arts - The "17 policies for the Guangdong performing arts market" have been met with enthusiasm, with industry leaders expressing optimism about the potential for growth and innovation in the sector [1] - Guangzhou Grand Theatre has initiated the first "Drama Spark" youth drama program in the Greater Bay Area, aiming to cultivate a thriving drama ecosystem supported by the new policies [1] - Guangzhou Performing Arts Film Co., Ltd. plans to leverage the policies to enhance its resources and contribute to the development of a new highland for film and performing arts in Guangzhou [1] Group 2: Animation Industry - The policies are seen as a major boost for the animation industry, with companies expressing increased confidence in their ability to create high-quality content [2] - Guangdong has a strong foundation in the animation industry, and the new policies will support the entire industry chain, encouraging the development of both family-friendly films and traditional cultural themes [2] Group 3: Film Industry - The "15 policies for Guangdong's film industry" are expected to facilitate the growth of the film sector by providing comprehensive support across the entire industry chain [3] - The Guangzhou Film Association will continue to implement the "Bay Film Youth Talent Training Program" to nurture young talent and incubate original projects [3] - The policies also aim to enhance the visibility of films through events like premieres and screenings in Guangzhou, while supporting both local and international film productions [3]

广州日报讯（全媒体记者王纳、柯学东）5月22日，第二十一届中国（深圳）国际文化产业博览交易会 （以下简称"文博会"）开幕。广东推动文化产业高质量发展"政策包"如约而至。 当日下午，广东省新闻办发布了一揽子87条政策措施，覆盖影视、演艺市场、动漫影视、网络游戏、电 子竞技、网络视听等6个领域，全力激活广东文化产业市场潜力、投资热力。 据统计，广东是我国文化产业第一大省，文化产业规模总量连续22年居全国首位。2024年，全省规模以 上文化企业营业收入2.5万亿元，约占全国1/6；文化领域新质生产力日益壮大，文化新业态营业收入 9150亿元，增长10.5%，在数字创意、动漫游戏、网络视听、数字文化创作等领域形成较强竞争优势。 五是突出支持文化出海。打造出海品牌，培育出海集群，鼓励到东南亚、南太平洋和"一带一路"共建国 家开展文化贸易。如演艺政策鼓励粤产演艺精品海外巡演；网络游戏政策鼓励将中华优秀传统文化、岭 南文化、现代流行文化等优质内容融入游戏创作，孵化具有全球影响力的原创IP。 六是突出人才引进培养。结合"百万英才汇南粤"行动，联合高校、职院（技校）等，多渠道培育引进高 层次人才、急需紧缺人才和青年人才。如电子 ...

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair has opened, with Guangdong Province launching a comprehensive policy package of 87 measures aimed at promoting high-quality development in the cultural industry, covering various sectors including film, performing arts, animation, online games, e-sports, and online audio-visual content. Film Industry - Development of the Pearl River Delta Film Industry Belt by leveraging the dual-engine role of Guangzhou and Shenzhen, with tax incentives for eligible enterprises [2] - Establishment of a film creation topic database and project coordination mechanism to encourage diverse creative types and support low-cost excellent films [3] - Implementation of a funding support mechanism for key projects, with up to 2 million yuan available for production stages and additional rewards based on box office performance [4][5] - Encouragement of the establishment of film industry parks and improvement of distribution and investment mechanisms [7][8] - Support for the application of cutting-edge technologies in film production, with funding available for projects utilizing advanced filming techniques [9] Performing Arts Market - Support for Guangzhou and Shenzhen to become international performing arts capitals, with incentives for large-scale performance venues [16] - Promotion of cultural cooperation and exchange within the Guangdong-Hong Kong-Macao Greater Bay Area [16] - Encouragement of international collaboration and the introduction of high-quality performances to Guangdong [16][18] - Support for the development of new performing arts formats and integration with tourism [20] Animation and Film Industry - Creation of a favorable ecosystem for animation and film in the Guangdong-Hong Kong-Macao Greater Bay Area, focusing on original IP and digital transformation [27] - Encouragement of high-quality original animation content production with financial support for selected projects [28] - Support for the application of advanced technologies in animation production [29] - Financial rewards for animation works that achieve significant recognition in national and international awards [30] Online Gaming Industry - Support for the development of original online gaming products and technological innovation, with funding for projects that integrate cultural elements [35] - Optimization of the business environment for gaming companies, including improved administrative services [36] - Development of gaming industry clusters in key regions, enhancing collaboration with other sectors [37][39] E-sports Industry - Establishment of Guangzhou and Shenzhen as e-sports hubs, promoting resource sharing and policy coordination [42] - Support for the production of e-sports content that incorporates traditional cultural elements [43] - Development of a dual-track system for top-tier and unique e-sports events, with funding for international competitions [44] Online Audio-Visual Industry - Increased financial support for the online audio-visual industry, focusing on quality content creation and technological innovation [51] - Enhancement of industry park capabilities to support the growth of the online audio-visual sector [52] - Promotion of high-quality audio-visual content that reflects cultural values and local stories [53]

Group 1 - The Guangdong government has launched a "policy package" consisting of 6 documents and 87 policy measures aimed at promoting high-quality development in the cultural industry [1] - The six policy packages cover various sectors including film, performing arts, animation, online gaming, esports, and online audio-visual industries [1][2] - The policies include significant financial support and incentives, with specific measures tailored to enhance industry ecosystems and foster innovation [1][2] Group 2 - The "Measures for Promoting High-Quality Development of Guangdong Film Industry" includes 15 policy initiatives focusing on building a film industry belt and improving the support mechanisms [1] - The "Measures for Promoting High-Quality Development of Guangdong Performing Arts Market" outlines 17 initiatives aimed at cultivating the market and expanding the performance industry chain [1][2] - The "Measures for Promoting High-Quality Development of Guangdong Animation and Film Industry" propose 15 initiatives to create a favorable ecosystem and support talent development [2] - The "Measures for Promoting High-Quality Development of Guangdong Online Gaming Industry" include 13 initiatives focused on supporting original content and optimizing the business environment [2] - The "Measures for Promoting High-Quality Development of Guangdong Esports Industry" present 18 initiatives to enhance industry layout and talent cultivation [2] - The "Measures for Promoting High-Quality Development of Guangdong Online Audio-Visual Industry" propose 9 initiatives to strengthen Guangdong's competitive advantage nationally [2][3] Group 3 - Guangdong is recognized as the largest cultural industry province in China, maintaining the top position in cultural industry scale for 22 consecutive years, with strong competitive advantages in digital creativity, animation, gaming, and online audio-visual sectors [3]