Core Insights - The global pre-sale of the world's first off-road hybrid pickup, the Shanhai Pao Hi4-T, was officially launched at the Shanghai Auto Show on April 23, with a starting price of 228,800 yuan for the global version and 249,800 yuan for the performance version [1][3] Group 1: Product Features - The Shanhai Pao Hi4-T utilizes the Tank platform's super hybrid Hi4-T architecture, integrating multi-purpose pickup capabilities with new energy technology [3] - It is equipped with a Miller cycle hybrid-specific 2.0T engine and a 9HAT transmission, delivering a combined power of 300 kW and a torque of 750 N·m, suitable for high-intensity off-road and towing conditions [3] - The vehicle features three power modes: pure electric, hybrid, and intelligent, optimizing performance across various driving scenarios [3] Group 2: Performance Metrics - The high-capacity 37.1 kW·h battery provides an NEDC pure electric range of 115 km, allowing for one to two charges per week for daily commuting, thus achieving low fuel consumption for an off-road vehicle in urban settings [3] - For long-distance travel, the vehicle boasts a combined fuel consumption of 1.7 L/100 km and a fuel consumption of 7.9 L/100 km when the battery is depleted, with an NEDC comprehensive range of 1000 km [3] - The vehicle is equipped with advanced four-wheel drive capabilities, including nine all-terrain driving modes and features like a tank turn, enhancing its off-road performance [3] Group 3: Market Context - The marketing director of Great Wall Pickup, He Pengfei, indicated that the decision to launch the Hi4-T this year was influenced by changes in the domestic consumption environment and the development pace of various pickup manufacturers [4] - The company believes that this year marks the beginning of a new era for electric pickups in China [4]

4月23日，第二十一届上海国际汽车工业展览会启幕。4月24日，以"长安猎手，智行天下"为主题的长安皮卡全球发展规划暨长安猎手K50上市发布会正 式举办，全球首款超级大增程数智皮卡——长安猎手K50上市开售，成为第一批搭载L2组合驾驶辅助功能皮卡，搭载最受房车用户喜爱的电动皮卡底盘，正 式开启数智皮卡时代！ 长安猎手K50四驱全域型，让远方没有边界，官方指导价19.29万元； 长安猎手K50四驱全能型，把科技带入日常，官方指导价18.29万元； 现在下订，更有五重好礼。购车享3000元置换补贴、非营运首任车主终身享受三电系统和增程系统质保、36期7万年付贷或12期8万尾款贷、免费赠送基 础流量和每月娱乐服务流量2GB，指定时间内下定送露营礼包一份。 长安猎手同步焕新，全系产品12.79万元起，新车已到店，欢迎进店详询。 智行天下，长安皮卡和全球用户共进数智皮卡时代 天地双擎，长安猎手K50重塑数智皮卡全新体验 去年3月，长安皮卡推出长安猎手，屡获新能源皮卡单品销量排行榜第一，在泰国荣膺"最值得期待产品荣誉奖"，成为新能源皮卡引领者。 2024年，汽车产业迎来智能化元年，在"电动化"浪潮之后，"智能化"正引领汽车 ...

乘联分会：3月皮卡市场销售5.8万辆 同比增长13.1% 智通财经4月14日电，乘联分会数据显示，2025年3月全国皮卡生产5.6万辆，同比增长10.7%，1-3月皮 卡生产13.2万辆，同比增长9.4%；2025年3月份皮卡市场销售5.8万辆，同比增长13.1%，环比增长 33.5%，处于近5年的高位水平。2025年1-3月份皮卡市场销售13.7万辆，同比增长6.8%。 ...

Core Viewpoint - The article highlights the strong growth and performance of the pickup truck market in China, focusing on production, sales, exports, and the emerging segment of electric pickups, indicating a robust demand and potential for future expansion [2][3][4]. Production and Sales - In March 2025, the national pickup production reached 56,000 units, a year-on-year increase of 10.7%, with a total production of 132,000 units in the first quarter, up 9.4% year-on-year [2]. - March 2025 saw pickup sales of 58,000 units, marking a 13.1% year-on-year increase and a 33.5% month-on-month increase, the highest level in five years. Total sales for the first quarter were 137,000 units, up 6.8% year-on-year [2]. - The leading companies in the domestic pickup retail market include Great Wall Motors, Jiangling Motors, Zhengzhou Nissan, and Jiangxi Isuzu, maintaining a "one strong, three strong" market structure [2]. Regional Demand - The main sales regions for pickups are concentrated in the Southwest and Northwest, accounting for approximately 48% of total demand in March 2025. The demand in these regions is notably strong [2]. - The article suggests that with the adjustment in the real estate market and the return of migrant workers, there is significant potential for domestic demand growth in the pickup market, particularly in the central and northern regions [2]. Export Performance - In 2024, the total export of pickups reached 233,000 units, representing a growth rate of 76%. In March 2025, exports were 24,000 units, up 20% year-on-year and 22% month-on-month [3]. - The export share of pickups reached 45% of total sales in 2024, with March 2025 seeing an export share of 42%. The first quarter of 2025 also recorded an export share of 45% [3]. - The article notes that the international demand for pickups has been bolstered by a supply gap from international manufacturers, leading to a strong growth trajectory for Chinese pickup exports [3]. New Energy Pickups - In 2024, the sales of new energy pickups reached 12,500 units, a year-on-year increase of 59%. In March 2025, sales were 2,700 units, up 219% year-on-year and 25% month-on-month [4]. - The first quarter of 2025 saw cumulative sales of new energy pickups at 6,200 units, reflecting a growth of 187% [4]. - The article emphasizes the growing market for electric pickups, with companies like Geely and Changan making significant contributions to sales, indicating a shift towards electrification in the commercial vehicle sector [4].

Core Viewpoint - The article highlights the robust performance of the pickup truck market in China, with significant growth in production, sales, and exports, particularly in the context of the increasing demand for electric pickups and the strong positioning of leading manufacturers like Great Wall Motors [2][3][12]. Overall Analysis of the Pickup Market - In February 2025, the production of pickups reached 38,000 units, a year-on-year increase of 32%, while sales were 43,000 units, up 30% year-on-year and 18% month-on-month, marking a historical high for the same period in five years [2][10]. - The overall performance of the pickup market is strong, with Great Wall Motors maintaining a leading position domestically and internationally, supported by other manufacturers like Jiangling Motors and Zhengzhou Nissan [2][3][12]. Export Performance - In February 2025, pickup exports reached 20,000 units, a year-on-year increase of 46% and a month-on-month increase of 8%, with a cumulative export of 38,000 units in the first two months, up 38% year-on-year [2][12]. - The export share of pickups in total sales has increased, reaching 47% in February 2025 and 48% in the first two months, indicating a strong international demand for Chinese pickups [12]. New Energy Pickup Trends - The sales of new energy pickups in 2024 are projected to reach 13,000 units, a 59% increase year-on-year, with February 2025 sales at 2,000 units, up 299% year-on-year and 25% month-on-month [3][15]. - The market for electric pickups is expected to grow rapidly, driven by increasing consumer demand and the introduction of models like the Geely Radar electric pickup [3][15]. Regional Sales Characteristics - The main sales regions for pickups are concentrated in the southwest and northwest, accounting for approximately 48% of total demand in February 2025, with strong performance noted in cities like Chongqing and Chengdu [19][20]. - The demand in eastern regions has not seen significant growth, while the county and rural markets have shown a notable increase in sales [20][22]. Competitive Analysis of Pickup Manufacturers - Great Wall Motors continues to dominate the domestic market with nearly 50% market share, while other manufacturers like Jiangling Motors and Zhengzhou Nissan are also performing well [27][33]. - The competitive landscape is characterized by a strong performance from leading manufacturers, particularly in export markets, with companies like SAIC Maxus and Changan Motors showing significant growth [25][30].