跨境电商

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钟爱南方的跨境电商们,正在悄悄“北上”
3 6 Ke· 2025-07-09 09:03
Core Insights - The landscape of cross-border e-commerce in China is shifting from a southern dominance to a more balanced northern presence, with cities like Wuhan and Qingdao emerging as significant players [1][2][3] - In 2024, China's cross-border e-commerce imports and exports are projected to reach 2.63 trillion yuan, marking a 10.8% year-on-year increase [2] - The northern regions are benefiting from lower production costs, abundant labor resources, and improved logistics networks, making them attractive destinations for cross-border e-commerce [3][5] Regional Developments - Southern cities like Guangzhou and Shenzhen have historically dominated cross-border e-commerce, with Guangdong province alone achieving an annual growth rate of 71.4% from 2015 to 2023 [1] - Northern cities such as Ezhou and Qingdao are seeing significant growth, with Ezhou's cross-border e-commerce import and export volume surging by 566% in 2024 [1][2] - The number of cross-border e-commerce enterprises in Shandong province has reached 14,000, indicating a robust growth in the northern market [1] Policy and Infrastructure - The "policy siphon" effect is evident, with cities like Qingdao being designated as cross-border e-commerce pilot zones, attracting a significant number of enterprises [2] - The logistics network in northern China is being upgraded, with Hebei province experiencing a 49% year-on-year increase in foreign trade containers in 2024 [3] - The establishment of over 1,000 cross-border e-commerce industrial parks and 2,500 overseas warehouses across the country is facilitating this growth [2] Market Trends - In the first half of 2024, cross-border e-commerce exports to the U.S. accounted for 34.2%, while exports to the U.K. and Germany were 8.1% and 6.2%, respectively [5][6] - The Asian market is becoming increasingly important, with platforms like Temu gaining traction in South Korea, achieving a 42.8% increase in user downloads [5][6] - The global e-commerce market is projected to reach $6.3 trillion, with cross-border e-commerce accounting for 22% of this total [17] Competitive Landscape - The competition in the cross-border e-commerce sector is intensifying, with many companies facing declining profit margins and increasing operational costs [20][21] - Major players are experiencing significant increases in marketing and warehousing expenses, with some companies reporting over 100% year-on-year increases in these costs [20][21] - The need for differentiated competition and complementary development between southern and northern markets is emphasized as essential for the sustainability of the industry [22]
超3万国际品牌!亚马逊首个“海折节”,缘何加码进口电商?
Nan Fang Du Shi Bao· 2025-07-09 07:06
Core Insights - Amazon is enhancing its import e-commerce segment in China with the launch of the "Sea Discount Festival," aimed at providing a better shopping experience for local consumers and empowering Chinese sellers to enter cross-border e-commerce [1][2] Group 1: Amazon's Strategic Moves - The "Sea Discount Festival" will feature over 30,000 international brands and more than 2 million overseas products, offering global zero-threshold free shipping and fast delivery options [1][2] - Amazon's collaboration with SF Express has improved the delivery speed of overseas products to Chinese consumers, with the delivery efficiency from Ningbo Bonded Warehouse increasing by over 25% year-on-year [2] - The company is focusing on localizing its services by exploring opportunities in video accounts and live-streaming e-commerce [1][3] Group 2: Market Trends and Consumer Behavior - There is a noticeable trend of younger consumers with higher income and education levels engaging in cross-border shopping, particularly in first and second-tier cities, with increasing purchasing power in third and fourth-tier cities [3][4] - The Chinese consumer market is recovering, with a growing inclination towards products that contribute to personal achievement, such as education and health-related goods [4] - The favorable policies, including tax incentives and improved customs infrastructure, are creating a conducive environment for the growth of cross-border e-commerce [4] Group 3: Competitive Landscape - Amazon is adapting its strategy in China by partnering with local e-commerce platforms like JD.com, focusing on a "light asset" operation model to reduce independent operational costs [5] - The competition in cross-border e-commerce is intensifying, with major players leveraging partnerships rather than direct competition to capture market share [5]
今年上半年黑河跨境电商出口包裹量激增48倍
news flash· 2025-07-09 05:41
据中新网报道,记者从黑河海关获悉,今年上半年,黑河跨境电商"9610"模式业务出口包裹2959.6万 件,同比增长4824.3%;出口包裹总重4302吨,同比增长482%;出口货值23.8亿元(人民币,下同),同 比增长1552.8%,各项数据均创历史新高,呈现蓬勃发展态势。 ...
非洲第一个中国公司设立的跨境电商产业园,就要来了!
Sou Hu Cai Jing· 2025-07-09 05:03
Core Viewpoint - The establishment of the Changjiang International Trade South Africa Cross-Border E-Commerce Industrial Park aims to enhance the export of Chinese goods to Africa while providing local employment support and entrepreneurial training [1][3] Group 1: Project Overview - The industrial park will be the first cross-border e-commerce park set up by a Chinese state-owned enterprise in Africa, focusing on bringing high-quality Chinese products to the African market [1] - The project is currently in preparation and is expected to form a complete outbound service system by August [1] Group 2: Local Collaboration - The project team has engaged in discussions with local government departments in Johannesburg, reaching a consensus on support for the industrial park [3] - The South African Local Government Sector Education and Training Authority (LGSETA) will provide comprehensive support for the project, including policy coordination and resource alignment [3] Group 3: Operational Strategy - The industrial park will introduce various domestic production lines, leveraging China's complete manufacturing supply chain and the lower labor and land costs in South Africa [3] - The initial phase will focus on small household appliances, with plans to gradually expand to other domestic industries [3] - The park will also establish 100 live streaming positions and train local hosts to accelerate e-commerce development in Africa [3]
报告:上半年金融、科技与高端制造业需求突出 促上海办公室市场小幅回暖
Zhong Guo Xin Wen Wang· 2025-07-09 03:49
Group 1: Market Overview - The Shanghai real estate market showed signs of recovery in the first half of 2025, driven by strong performance in finance, consumer goods manufacturing, and technology sectors [1] - A total of 4 new office projects were launched, with a cumulative supply of 302,000 square meters, reflecting a 3.9% decrease compared to the previous period [1] - The financial sector led the demand for office space, accounting for 22%, followed by consumer goods manufacturing at 17%, and TMT (Technology, Media, and Telecommunications) at 16% [1] Group 2: Rental Trends - Rental prices in Shanghai decreased by 3.0% to 247.2 yuan per square meter, while effective rents fell by 4.3% to 174.4 yuan per square meter [2] - The market is expected to see an additional supply of approximately 770,000 square meters in the next six months, which may increase competition but also enhance market liquidity [2] Group 3: Retail Market Insights - The retail property market is projected to receive about 577,000 square meters of new supply in the coming months, which is expected to improve regional commercial quality [3] - The demand for dining establishments dominated the retail market, accounting for 45%, with a notable presence of Chinese cuisine brands [2][3] - The retail sector's demand share increased to 41%, with apparel demand at 23%, indicating active expansion of fashion and outdoor brands [2][3]
跨境电商板块震荡走高,跨境通触及涨停
news flash· 2025-07-09 02:23
跨境电商板块震荡走高,跨境通(002640)触及涨停,德马科技涨超10%,大叶股份(300879)、万里 马(300591)、丽人丽妆(605136)跟涨。 ...
全球跨境电商交易博览会10日启幕
Hang Zhou Ri Bao· 2025-07-09 02:12
7月10日—12日,2025全球跨境电商交易博览会将在杭州大会展中心举行。本届博览会由浙江省商 务厅、杭州市人民政府支持,杭州市商务局发起,扩展集团、深圳市海圈科技有限公司、杭州日报、都 市快报、跨境百人会共同组织。这是中国(杭州)跨境电商综合试验区成立十周年的重要献礼,也是杭 州推动跨境电商高质量发展行动计划的重要实践。 直播出海专区联合8家头部MCN机构,分享欧美、东南亚市场的爆品孵化方法论。知识论坛专区设 置4大论坛、20个专场,邀请上百位行业嘉宾分享实战经验。政府服务专区首创"多位一体"政务咨询模 式,为企业提供关务、税务等一站式服务。"外贸优品 科技出海"专区则整合各类资源,助力企业拓展 海外市场。 据悉,展会期间将举办多场高规格论坛活动。6号馆将举行开幕式及国际供应链对接会;3号馆设有 跨境卖家增长论坛和全球平台大讲堂,帮助卖家实现从0到1的突破和从1到100的增长;4号馆举办产业 带出海论坛,聚焦电子汽配、家居户外等热门品类。 作为全国跨境展览会的风向标,本届博览会不仅展示杭州跨境电商发展的丰硕成果,更为中国企业 开拓海外市场搭建了重要平台。从产业带到人才,从直播到合规服务,这里将汇聚全球资源, ...
杭州构筑服务业开放新格局
Zhong Guo Jing Ji Wang· 2025-07-08 23:47
Core Viewpoint - The rapid expansion of the digital economy, along with the profound reshaping of industrial patterns by artificial intelligence and cloud computing, is driving significant transformation and innovation in China's service industry [1] Group 1: Policy and Strategic Initiatives - The Chinese government initiated the first round of comprehensive pilot work for expanding the service industry in Beijing in 2015, which has since expanded to 20 provinces and cities [1] - Hangzhou was approved as a pilot city for expanding the service industry at the end of 2022, with 97 pilot tasks assigned [1][2] - The State Council issued a notice in April 2023 to accelerate the pilot work, specifying 119 tasks [1][2] Group 2: Implementation and Achievements - Hangzhou has implemented 97 pilot tasks across 42 departments and 13 districts, achieving a completion rate of 94.8% [5] - The city's service industry added value reached 15,962 billion yuan in 2024, with a year-on-year growth of 5.0% [6] - Actual foreign investment in Hangzhou reached 6.542 billion USD, ranking third among all cities in China [6] Group 3: Digital Economy and Innovation - Hangzhou is leveraging digital technology to drive urban development, with initiatives like digital identity registration and the promotion of digital RMB [4] - The city has established a robust artificial intelligence ecosystem, with significant contributions from leading digital enterprises and innovative projects [5] Group 4: Cross-Industry Collaboration and Infrastructure - The city has introduced a new "one box, one order" model for sea-rail intermodal transport, enhancing logistics efficiency and reducing operational costs for businesses [8] - Various departments in Hangzhou are working collaboratively to provide innovative solutions and support for the service industry pilot [7] Group 5: Future Directions and Goals - Hangzhou aims to establish itself as a national leader in service industry reform, focusing on digital industries, finance, healthcare, commerce, and tourism [13] - The city plans to implement a "seven actions" strategy to enhance top-level design, innovate policy support systems, and create exemplary projects [13]
SHOPLINE刘元喆:独立站老客复购成本或仅为新客一成
Nan Fang Du Shi Bao· 2025-07-08 11:27
谈及品牌出海,独立站成为不得不聊的布局重点。但独立站是否就仅仅是个能下单的品牌官网?与跨境 电商平台相比,独立站究竟该怎么用? 以一站式建站服务出圈,SHOPLINE是全球跨境电商独立站建站工具的鼻祖。本期《湾财出海观》《三 猫跨境说》对话SHOPLINE市场总监刘元喆。在刘元喆看来,独立站并非单纯品牌官网,如果用得好, 老客复购成本仅为开拓新客的两成不到。流量沉淀、购买归因,独立站是品牌出海的一大利器。 刘元喆:SHOPLINE主要面向中国跨境电商卖家和品牌出海的企业。从利用AI装点独立站门面,到开放 对接各种官方平台和引入沉淀不同渠道的流量,以及销售下单时的海量支付工具,SHOPLINE一站式的 建站方案和工具,也是围绕这些客户需求来开发和延展的。 这其中,我觉得独立站的几个价值,值得中国商家和出海企业去深耕的。其一,独立站作为自有的店 铺,可以自由打造出氛围感、互动感,以便更好留住流量。其二,注重流量运营的长尾效应。 现在不少人讲起流量,就会说新流量、获客拓新,但对于要做和想做出海品牌的企业而言,流量的运 营、沉淀、激活更重要。 比如我们一个品牌企业,它的邮件营销所贡献的营收占比,可以高达40%,远高于 ...
特朗普“大而美”法案落地:中国经济如何应对
Jing Ji Guan Cha Wang· 2025-07-08 10:26
当地时间7月4日,美国总统特朗普签署"大而美"税收和支出法案。美国国会众议院7月3日下午以218票 赞成、214票反对的表决结果通过了总统特朗普推动的"大而美"法案。 "大而美"法案是特朗普2025年初重返白宫后推出的标志性立法议程。该法案主要内容包括延长特朗普在 其第一个任期内于2017年通过的企业和个人减税措施,让小费和加班工资收入免于纳税等,其核心条款 是降低企业税。 美国国内担忧该法案将进一步加剧美国财政赤字与债务风险。对于法案的批评主要在于美国没有控制财 政扩张的冲动,在结构上也不利于缩小贫富差距等,对于美元资产的长期信心有负面影响。这对于稳慎 推进人民币国际化,提供了一定的历史机遇,但是根本上还是取决于中美经济实力的比拼。 "大而美"法案签署通过后,会给中国经济带来哪些影响? 中国银河(601881)证券首席宏观分析师张迪认为,从经济层面来看,减税对于美国经济形成一定利 好,有助于延缓美国经济衰退预期,美国经济景气度恢复将从一定程度上为特朗普政府赢得一些谈判筹 码;从贸易层面来看,"大而美"法案涉及取消全球范围内小额包裹免税权,进一步增加小额交易的摩擦 成本,800美元以下的小额包裹通过出海、转口 ...