Core Insights - The overseas micro-drama app market is rapidly expanding, with 446 apps projected by August 2025 and a monthly increase of 18.57% in new app launches [1] - Micro-drama applications dominate the revenue rankings for non-gaming apps from China, with nine out of the top twenty spots [1] - The rise of native platforms like TikTok and YouTube is prompting micro-drama producers to replicate domestic strategies abroad [1][3] Group 1: Market Dynamics - The domestic micro-drama market is characterized by a "one strong, many strong" scenario, with leading firms dominating while mid-tier and new entrants focus on overseas expansion [1] - The number of overseas micro-dramas has surged from under 10,000 at the beginning of the year to over 26,000 [1] - TikTok for Business reported a threefold increase in micro-drama ad impressions, indicating significant user conversion improvements [3] Group 2: Content Preferences - There is a notable regional differentiation in content preferences, with emotional, urban, and revenge themes being the most popular, accounting for 70% of the overseas micro-drama market in the first half of 2025 [6] - Different regions exhibit distinct preferences for themes, such as North America favoring CEO and werewolf narratives, while Southeast Asia leans towards themes like "fake rich girl" and "restart life" [6][10] Group 3: Target Audience Segmentation - The demand for content is increasingly segmented by age, with younger audiences in North America gravitating towards campus love stories, while older viewers prefer family-oriented narratives [13] - The analysis of 6,524 revenge-themed micro-dramas shows significant variations in audience preferences across regions, necessitating tailored content strategies [10][12] Group 4: Distribution Strategies - The traditional reliance on single-app distribution is evolving towards a multi-channel approach, allowing for broader audience reach [16] - The "social media acquisition - app retention" model is prevalent, leveraging platforms like TikTok and Facebook to attract users before directing them to dedicated apps [18] - Direct engagement within social media platforms is becoming a viable strategy, as seen with the Japanese team "ごっこ倶楽部," which has achieved over 5 billion views on TikTok [19] Group 5: Quality Over Quantity - The focus is shifting from rapid growth to high-quality content, with an emphasis on global distribution strategies that leverage data tools for market identification and localization [22] - Successful cases like "好一个乖乖女" demonstrate the effectiveness of pre-planning for multilingual adaptations and synchronized releases across markets [25] - The future of micro-drama exports lies in building international platforms and nurturing local creators to foster global IP collaboration [28]

Core Insights - The event highlighted the development of the micro-short drama industry in Zhengzhou, emphasizing high-quality growth and collaboration among industry players [1][2][7] - Zhengzhou's micro-short drama production value exceeded 2.3 billion in 2024, establishing "Zhengzhou production" as a notable brand in the industry [2][7] - The event featured awards for outstanding scripts, with 8 selected for production support, showcasing the cultural richness of Zhengzhou as a source of inspiration [2][3] Industry Development - The micro-short drama industry in Henan has over 1,000 companies and 15 established filming bases, employing more than 50,000 people [7] - The industry is recognized as a significant player nationally, with four of the top ten short drama production companies based in Henan [7] - The event marked a new phase in the industry, with Zhengzhou attracting numerous enterprises and forming a complete industry chain from content creation to distribution [7] Cultural Integration - The integration of traditional culture, exemplified by the performance of the Henan opera "Mulan," is seen as a way to enrich micro-short dramas and broaden their appeal [5][6] - The collaboration between traditional and modern storytelling is viewed as a strategy for enhancing the cultural narrative of Zhengzhou [5][6] Future Prospects - The industry aims to explore diverse themes beyond common tropes, focusing on family, reality, and culture to achieve high-quality development [6] - There is a commitment to continue building platforms for creative exchange, supporting the emergence of more quality works that tell Zhengzhou's stories [6][7]

Core Insights - The 2025 Beijing Cultural Forum emphasizes the integration of culture and technology, focusing on the development of micro-short dramas in the AI era [1] - The forum highlights the significant market growth of micro-short dramas, which have surpassed the entire Chinese film market, reaching a scale of 500 billion with a user penetration of 52% among internet users [4][5] - AI technology is seen as a transformative force in the creative process, enabling a new wave of content creation and empowering a broader range of creators [4][6] Current Status - The micro-short drama market has evolved from a blue ocean to a red ocean, with nearly 100,000 related companies and around 10,000 new registrations in 2024 [4][5] - The growth of micro-short dramas is attributed to the dual victory of content demand and technological empowerment, with AI facilitating precise recommendations and enhancing user engagement [5][6] - The market is transitioning towards quality content, with increasing regulatory support and diverse business models emerging [5][6] Future Trends - AI is expected to play a crucial role in the future of micro-short dramas, driving innovation and efficiency across the production chain [7][8] - The integration of AI tools is anticipated to democratize content creation, allowing anyone to participate in storytelling [7][8] - The potential for interactive short dramas is highlighted, merging gaming elements with narrative structures to enhance user experience [12][13] International Development - The international dissemination of Chinese micro-short dramas is deemed significant, with a focus on cultural promotion and global cooperation [10] - The forum discusses the importance of addressing global challenges and enhancing digital inclusivity through micro-short dramas [10] Industry Evolution - The micro-short drama industry is recognized as a vital new force in China's cultural sector, supported by robust technological foundations and a rich content ecosystem [13] - The future landscape is expected to be characterized by collaborative growth and diverse creative expressions within the industry [13]

技术创新AI全方位塑造短剧创作路径 在于轲看来，目前短剧基本上进入到"下半场"阶段，在精品化和降本增效的双重压力下该如何破局？答 案就是技术创新。AI正在全方位地塑造整个短剧的创作路径，有了AIGC的工具，能够看到创作者可以 实现超现实的想象力，AIGC在技术革命中对于有想法的创作者带来了内容的平权。 新京报讯（记者刘玮）9月24日，由北京市广电局承办，百度APP协办的2025北京文化（000802）论 坛"热AI无限，剧力生长：微短剧内容与技术创新沙龙"在北京朗园举办。本次北京文化论坛秉持着"传 承·创新·互鉴"的精神，奏响"文化与科技融合"的年度之音，而"微短剧内容与技术创新沙龙"作为北京文 化论坛的20余个专业沙龙之一，与业内众多微短剧公司、高校学者、行业专家共话AI时代微短剧的破 圈和突围之道。到场嘉宾通过交流，凝聚行业共识，共同推进AI技术和微短剧的高质量融合创新和发 展。AI技术为创作带来了新的方向和希望，技术正在做的不仅仅是简单的普惠，更重要的是一场深刻 的赋能，把内容的创作权、话语权真正交到更广大的创作者手里。 内容的需求与技术赋能的双重胜利 本次沙龙在百度副总裁、百度信息分发平台总经理李小婉 ...

文｜DataEye研究院 国内微短剧市场竞争日趋白热化，已进入"贴身肉搏"的红海阶段，越来越多厂商将视野转向海外。 根据DataEye-ADX海外短剧数据，目前在投的海外微短剧 APP 已达446款，其中8月新上线 APP 数量增长18.57%，新入局者仍在持续增加。 这股热度不仅体现在行业大盘数据上，平台端的动态更为直观。 在今年9月11日举办的 TikTok for Business 短剧出海大会上，DataEye短剧观察了解到，平台内微短剧广告展示量实现三倍增长，用户转化数也出现显著提 升。无论是从大盘增长还是平台反馈来看，海外微短剧的红利期远未结束。 随着2025年第四季度的临近，成为行业关注焦点。本文将结合会议最新资讯与行业数据，探讨微短剧出海还有哪些环节可以优化，如何进一步优化出海策略 和实施方案以实现更好的市场效果。 一、内容策略：扩数量，也要深耕质量 DataEye-ADX海外短剧版数据显示，海外在投微短剧数量已从年初不足一万部增长至超过2.6万部。 在这一背景下，如何系统性地提升内容供给并实现精准输出，成为微短剧出海的关键命题。这不仅需要"量"的积累，更需在"质"的层面实现本地化与标准化 的 ...

Core Insights - The micro-short drama industry is entering a new phase of quality improvement and efficiency enhancement after experiencing explosive growth in the past two years, with the market expected to reach 634.3 billion yuan in 2025, surpassing domestic box office revenues for the first time [1][2][4] - Cities across China are competing to become "micro-short drama capitals," with significant investments in infrastructure, talent cultivation, and resource allocation to leverage the industry's growth for local economic development [1][2][4] - The characteristics of low investment and high returns in micro-short dramas make them attractive to second and third-tier cities, allowing them to participate in a market previously dominated by first-tier cities [4][6] Market Dynamics - The micro-short drama market is projected to grow to 504.4 billion yuan in 2024, with a 25.4% increase in related enterprises in Zhengzhou, totaling over 800, and a 26.6% increase in employment to 24,000 [6][10] - The industry is creating a "content-flow-consumption" closed loop, linking various sectors such as tourism, dining, and e-commerce, thus driving new opportunities for industrial transformation in smaller cities [6][8] Competitive Landscape - Xi'an and Zhengzhou are the leading cities in the micro-short drama sector, with Xi'an having over 600 companies and producing around 60% of the nation's micro-short dramas, while Zhengzhou benefits from lower production costs and a high turnover rate [10][11][13] - Both cities face unique challenges: Xi'an excels in industry scale and content innovation but may struggle with cost efficiency, while Zhengzhou has rapid growth but needs to improve its industry chain completeness and communication mechanisms [13][14] Quality Enhancement - The industry is shifting from rapid expansion to a focus on quality, with initiatives aimed at producing high-quality content and fostering a more diverse range of themes and narratives [15][20] - Platforms like Hongguo are launching programs to support creators in producing premium content, with a goal of releasing around 100 influential micro-short dramas by 2027 [18][20]

Core Insights - The globalization narrative of Chinese enterprises has evolved from merely exporting products to offering culturally rich experiences and identities, encompassing both abstract and concrete elements [1] - The "Cultural Going Global" theme event organized by 36Kr focused on the new paths, challenges, and opportunities for Chinese culture in the global market, highlighting various sectors including gaming, new consumption, and short dramas [1] Industry Overview - The micro-short drama market in China has rapidly developed, surpassing the box office revenue of Chinese films last year, and continues to grow in both paid and free models [3] - The overseas short drama market began in August 2022, with the first company launching a micro-short drama app targeting North American users, initially using local actors for better reception [4] - In Q1 of this year, the app ranked first in download charts in the US, indicating strong user preference for the micro-short drama format, which features tight pacing and engaging plots [5] Market Growth and Potential - The overseas short drama market is projected to maintain rapid growth, with some quarters expected to exceed 70% growth in 2024, and an overall growth rate of 20%-30% anticipated from late 2024 to 2025 [5] - The US market accounts for over half of the revenue, benefiting from a large user base and strong willingness to pay, while Latin America and Southeast Asia show rapid growth in downloads [5] - The user penetration rate for paid content in the overseas short drama market has significant room for improvement, with only a small percentage of Netflix users engaging with micro-short dramas [6] Strategic Insights - The success of micro-short dramas abroad is attributed to China's economic strength and the foundational work laid by e-commerce and product exports [6] - The app model adopted for overseas distribution enhances user engagement and consumption, contrasting with the lack of a mini-program ecosystem in overseas markets [6] - The company aims to localize content to better serve overseas audiences, recognizing that local stories resonate more effectively with viewers [7] Content Development and Trends - The company has successfully tested various themes in overseas markets, with genres like werewolf dramas and campus stories gaining popularity [8] - Collaborations with domestic partners have resulted in significant revenue sharing, with over 20 million RMB distributed in the first half of this year to support the global reach of quality Chinese content [8] Future Directions - The company is exploring deeper integration of short dramas with gaming and e-commerce, leveraging the wide reach of short dramas to enhance product visibility [9] - There is a call for collaboration to expand user bases and promote Chinese micro-short dramas globally, emphasizing the potential for localized content production [10]

Core Insights - The 2025 Zhengzhou Micro Short Drama High-Quality Development Conference was held in Zhengzhou, emphasizing the city's commitment to becoming a hub for micro short drama creation [1][2] - Zhengzhou aims to leverage its rich cultural resources and favorable market conditions to foster the growth of the micro short drama industry, inviting talent and enterprises to innovate and collaborate [2][3] Industry Overview - Zhengzhou has nearly 1,200 micro short drama companies and over 50,000 professionals, establishing a complete industry chain from creation to distribution [3] - The market size for micro short dramas in Zhengzhou reached 3.85 billion yuan in the first eight months of this year, indicating significant growth and positioning Zhengzhou as a national leader in this sector [3] Strategic Initiatives - The conference highlighted the importance of high-quality development in the micro short drama industry, advocating for a focus on quality, accessibility, and international perspectives [2] - The National Radio and Television Administration proposed an "Excellent Animation Micro Short Drama Support Plan" to further promote the industry [2]

Core Insights - The micro-short drama industry has rapidly emerged, transforming various underutilized properties into vibrant filming locations, thus revitalizing these spaces and contributing to local economies [1][2][17] Group 1: Industry Transformation - The micro-short drama sector has gained popularity, leading to the repurposing of old properties such as abandoned shopping centers and real estate sales offices into filming sites [1][4] - Local governments are encouraging the use of historical buildings and vacant spaces to foster micro-short drama filming bases, aiming to leverage this industry for greater social and economic benefits [2][17] Group 2: Case Studies of Property Repurposing - Real estate sales offices, once solely for showcasing properties, are now being utilized as filming locations for micro-short dramas, as seen in various regions including Shandong and Zhengzhou [4][5] - The "Evergrande Health Valley" project in Zhengzhou, which faced financial difficulties, has turned its sales office into a filming site, highlighting the trend of utilizing idle properties for creative industries [5][9] Group 3: Development of Filming Bases - The transformation of traditional home improvement markets into micro-short drama filming bases is notable, with the "Phoenix City" in Zhengzhou being a prime example, where a significant area has been repurposed for this purpose [10][12] - Filming bases are being developed to provide comprehensive services, connecting creators, producers, and platforms, thus creating a full industry chain from scriptwriting to filming and distribution [14][16] Group 4: Corporate Engagement and Policy Support - Real estate companies are increasingly collaborating with local governments to embrace the micro-short drama industry, as seen with Greenland Group's initiatives in Zhengzhou [17] - Recent policies from the Ministry of Natural Resources aim to optimize urban space utilization, which includes repurposing idle properties for new industries like micro-short dramas [18][19]

Core Viewpoint - Cities like Xi'an and Zhengzhou are experiencing a significant surge in the short drama industry, with Zhengzhou establishing 15 filming bases and Xi'an being a major contributor to the market [2][4]. Group 1: Market Growth and Scale - The micro short drama market in China is projected to reach 50.4 billion yuan in 2024, with expectations to exceed 68 billion yuan in 2025 and surpass 100 billion yuan by 2027 [2]. - In 2022, the market size of micro short dramas exceeded that of box office revenues for films, with user numbers reaching 662 million [2]. Group 2: Regional Development and Support - Zhengzhou aims to become a hub for micro short drama creation, with plans to cultivate several filming bases and competitive production companies, targeting a market size of 10 billion yuan by 2027 [3][4]. - The government of Henan has included support for Zhengzhou's micro short drama initiatives in its key tasks for 2025, highlighting the strategic importance of this industry [3]. Group 3: Competitive Advantages - Zhengzhou benefits from lower production costs, with costs being 30% to 40% lower than first-tier cities, and the ability to complete a 100-episode micro short drama for 300,000 to 800,000 yuan [4]. - The city’s transportation infrastructure, including a comprehensive high-speed rail network and an international airport, facilitates efficient filming operations [4]. Group 4: Industry Challenges and Regulations - Despite the growth, the short drama industry faces challenges such as regulatory scrutiny, competition, and issues related to copyright and content quality [6]. - The core business model of short dramas relies on user acquisition through paid content, which may need refinement as user growth stabilizes and acquisition costs rise [6]. Group 5: Government Initiatives - Major cities, including Shenzhen, are investing in the short drama sector, with initiatives aimed at enhancing the local film industry and providing financial support for quality productions [5][6]. - Shenzhen offers financial incentives for outstanding scripts and encourages filming in the city to boost tourism and enhance its image [6].