Core Perspective - The article emphasizes the complexities and emotional significance of settling down in a big city, highlighting the role of real estate agents in facilitating this process and the personal stories behind their work [1] Group 1: Role of Real Estate Agents - The article features two real estate agents, Ma Jizhou and Tang Guoxiu, who work for Lianjia in Shanghai, showcasing their different approaches to the profession [1] - Ma Jizhou focuses on data, processes, and meticulous calibration, viewing professionalism as a responsibility to ensure decisions withstand the test of time [1] - Tang Guoxiu emphasizes the importance of community engagement and personal relationships, believing that genuine companionship can alleviate client apprehensions [1] Group 2: Emotional and Social Aspects - The narrative illustrates that homes represent not just physical shelter but also the culmination of individual struggles and aspirations for stability and dignity in urban life [1] - The agents are portrayed as guardians of others' dreams of homeownership, while simultaneously pursuing their own futures in the bustling city [1]

Core Viewpoint - The registration volume of second-hand subsidized housing in Hong Kong has outperformed the market, reaching a six-quarter high with 1,530 registrations in Q4, an increase of approximately 20.2% compared to Q3 [1][4]. Group 1: Registration Volume Performance - In Q4 (ending December 23), the registration volume of second-hand subsidized housing was 1,530, up from 1,273 in Q3, marking a 20.2% increase [1][4]. - The registration volume for second-hand subsidized housing increased significantly from October to December, with registrations rising from 367 in October to 526 in November, and further to 637 in the first 23 days of December [3]. - The total registration volume for second-hand residential properties (including private and public housing) in Q4 was 12,083, a modest increase of about 1.8% from 11,866 in Q3 [3]. Group 2: Registration by Price Segment - In Q4, the registration volume for second-hand subsidized housing priced at or below HKD 4 million was 902, an increase of 15.6% from 780 in Q3 [4]. - For properties priced between HKD 4 million and 5 million, the registration volume reached 430, reflecting a significant increase of 36.5% from 315 in Q3 [4]. - The registration volume for properties priced above HKD 5 million was 198, which is an 11.2% increase from 178 in Q3 [4]. Group 3: Top Housing Estates by Registration - In terms of registration volume by housing estate in Q4, the top three estates showed mixed performance: - Kowloon Bay's Regal Garden had 36 registrations, down 5.3% from 38 in Q3 [6]. - Tin Shui Wai's Tin Song Court ranked second with 34 registrations, a notable increase of 47.8% from 23 in Q3 [6]. - Tin Shing Court also made the top three with 30 registrations, marking a significant increase of 76.5% from 17 in Q3 [6].

据数据统计，截至11月底，合肥二手房市场交出了一份让人亮眼的答卷，前11个月，合肥二手房在以价换量的加持下成交了5.6万套房源，保持着较高的 市场活跃度。 NO.1|壹 以价换量，前11个月合肥二手房成交5.6万套 近年来房地产市场进入深度调整，但对合肥二手房市场来说依然保持着较高的活跃度。从近一年合肥二手房成交情况来看，成交量方面，数据呈现出波动 中保持相对活跃的态势。2024年12月达到阶段性高点6234套后，2025年初受春节等因素影响出现回落，但3月迅速反弹至6517套，之后基本维持在每月 4500-6000套区间。 截至2025年11月，合肥当年二手房成交量累计约5.6万套，这一数据表明，市场仍然保持着相当较高的流动性，市场依然保持着较高的需求。 再来看下二手房价格，近一年合肥二手房价格几乎每月都在下滑，从2024年11月的1.57万/㎡开始，到2025年11月已跌至1.13万/㎡，累计跌幅高达28%。 特别是2025年6月以后，价格下跌速度明显加快，从1.35万/㎡跌至11月的1.13万/㎡，仅用5个月时间就下跌了16.3%。 另外，根据国家统计局发布的数据显示，合肥二手房已经连续31个月价格持续 ...

Core Viewpoint - The Hong Kong property market is experiencing a decline in viewing appointments, with a notable drop of approximately 10.9% over the weekend of December 27-28, marking the fifth consecutive week of decline and reaching a 17-week low [1] Group 1: Market Activity - The total number of viewing appointments for the top ten indicator estates in Hong Kong was about 353, down from approximately 396 the previous weekend [1] - During the four-day Christmas holiday period from December 25-28, the total number of viewing appointments recorded was about 562 [1] Group 2: Market Sentiment - The decline in viewing appointments is attributed to the Christmas holiday atmosphere, with many residents traveling and celebrating, which has impacted the secondary market [1] - Despite recent positive sentiment driven by new property launches and interest rate cuts, the holiday season has increased cautiousness among potential buyers [1] Group 3: Future Outlook - After the Christmas and New Year holidays, it is expected that the festive factors will diminish, leading to a resurgence of previously deferred demand in the market [1] - The activity in viewing appointments for secondary estates is anticipated to stabilize, with transaction momentum expected to return to normal [1] Group 4: Regional Breakdown - By region, the viewing appointments in the Hong Kong Island area recorded 19 appointments, down approximately 20.8% week-on-week [1] - The Kowloon area recorded 184 appointments, down about 10.2% week-on-week [1] - The New Territories recorded 150 appointments, also down about 10.2% week-on-week [1]

Core Viewpoint - The Central City Leading Index (CCL) has shown a slight decline, indicating a stabilization in the Hong Kong property market after a period of increases, with expectations for future price growth remaining positive [1][2]. Group 1: CCL Index Performance - The latest CCL index stands at 143.56 points, down 1% week-on-week, after two weeks of increases, but still remains at its highest level in 80 weeks since June 2024 [1]. - The CCL Mass index is reported at 144.8 points, down 0.99% week-on-week, marking the end of a two-week upward trend, while still being the third highest in 80 weeks since June 2024 [2]. - The CCL for small units is at 143.54 points, also down 0.99% week-on-week, reflecting a similar trend as the CCL Mass index [2]. Group 2: Price Trends and Projections - The property market sentiment remains positive, with short-term expectations for price increases unchanged, targeting 147 points by Q1 2026, which is 3.44 points or 2.4% away from the current level [1]. - The CCL has increased by 6.21% from the low of 135.16 points in May 2025, indicating a recovery in property prices [1]. - For 2025, the overall CCL has shown a cumulative increase of 4.30%, with specific increases in various categories, such as CCL Mass at 4.83% and CCL for small units at 4.77% [3].

Core Insights - The article highlights the importance of customer service in the real estate industry, emphasizing that clients seek not just properties but also long-term convenience and trust in their transactions [1][2][3] Group 1: Service Philosophy - The company promotes a service philosophy where transparency and honesty are prioritized, as demonstrated by a mentor's advice to disclose property flaws to build long-term trust with clients [1] - The concept of "customer first" is embodied in the creation of a comprehensive "House Usage Manual," which addresses various aspects of living in a new home, enhancing the customer experience beyond the transaction [3] Group 2: Professional Development - The company encourages continuous learning and adaptation among its employees, as seen in the protagonist's commitment to mastering new areas of real estate, which has led to sustained high performance in sales [2] - A structured training program fosters a culture of systematic thinking, enabling employees to develop reusable tools and frameworks that enhance service delivery [2] Group 3: Client Engagement - The company recognizes the significance of personalized engagement, as illustrated by the protagonist's efforts to build rapport with clients through detailed market analysis and tailored service [3] - The proactive approach to client needs, such as coordinating moving logistics during adverse weather, reinforces the company's dedication to exceptional service [2][3]

年末已至，原本趋于平稳的二手房市场突然又热闹起来了，上海、北京双双上演"翘尾"行情。 今年上半年上海二手房成交量一路狂飙，7月份后虽然下行，但到了11月又开始抬升，全年数据不仅轻 松超越了去年，还创下近四年新高。 北京也有类似情况，11月、12月二手房成交套数环比增长，热门小区看房人络绎不绝。价格方面，部分 楼盘的业主甚至组起了"保价联盟"，生怕自家房价被"卷"下去。 这波行情背后，究竟是政策效应延续、供需关系变化还是以价换量？ "老破小挂牌一周就能卖掉" "最近，哪怕就是'老破小'，只要挂牌价合理，一周就能卖掉。"12月下旬，位于上海市普陀区某头部中 介曹杨板块门店工作人员对第一财经表示。 这名中介人士感觉到，临近年末，工作又忙碌起来了，市场出现成交量上行趋势。 而据上海市房地产交易中心披露数据统计，截至12月18日，今年上海二手房市场已累计成交24.39万 套，这一数据已经超越了2024年全年的24.27万套，更是显著高于2023年和2022年的数据，创下近四年 来的二手房成交量新高。 "离12月份结束还有一周，如果12月仍能超过2万套，那市场是真的好起来了，明年的市场气势有望进一 步拉升。"某头部中介内 ...

有业内人士预计上海二手房止跌趋势将在2026年进一步蔓延。 年末已至，原本趋于平稳的二手房市场突然又热闹起来了，上海、北京双双上演"翘尾"行情。 今年上半年上海二手房成交量一路狂飙，7月份后虽然下行，但到了11月又开始抬升，全年数据不仅轻 松超越了去年，还创下近四年新高。 北京也有类似情况，11月、12月二手房成交套数环比增长，热门小区看房人络绎不绝。价格方面，部分 楼盘的业主甚至组起了"保价联盟"，生怕自家房价被"卷"下去。 这波行情背后，究竟是政策效应延续、供需关系变化还是以价换量？ "老破小挂牌一周就能卖掉" "最近，哪怕就是'老破小'，只要挂牌价合理，一周就能卖掉。"12月下旬，位于上海市普陀区某头部中 介曹杨板块门店工作人员对第一财经表示。 这名中介人士感觉到，临近年末，工作又忙碌起来了，市场出现成交量上行趋势。 而据上海市房地产交易中心披露数据统计，截至12月18日，今年上海二手房市场已累计成交24.39万 套，这一数据已经超越了2024年全年的24.27万套，更是显著高于2023年和2022年的数据，创下近四年 来的二手房成交量新高。 从全年成交走势来看，2025年上海二手房市场有"前高后低、年 ...

数据显示，南方基金旗下1只基金位居世联行十大流通股东。南方中证房地产ETF发起联接A（004642） 三季度减持15.88万股，持有股数1507.8万股，占流通股的比例为0.76%。根据测算，今日浮亏损失约 256.33万元。 南方中证房地产ETF发起联接A（004642）成立日期2017年8月24日，最新规模2.02亿。今年以来收益 1.26%，同类排名4050/4197；近一年亏损5.14%，同类排名4095/4154；成立以来亏损43.57%。 12月23日，世联行跌5.18%，截至发稿，报3.11元/股，成交2.03亿元，换手率3.23%，总市值61.98亿 元。 资料显示，深圳世联行集团股份有限公司位于广东省深圳市罗湖区深南东路2028号罗湖商务中心(罗湖 智汇大厦)15楼，成立日期1993年4月13日，上市日期2009年8月28日，公司主营业务涉及以房地产交易 服务、资产管理服务、金融服务和互联网+(电商)服务等房地产中介服务业务。主营业务收入构成为： 物业及综合设施管理业务33.35%，互联网+业务30.92%，综合营销业务22.87%，招商及空间运营业务 6.28%，其他(补充)3.38%，咨 ...

Core Viewpoint - The Hong Kong property market is showing positive performance with continuous price increases, as indicated by the latest "Centaline Property Price Index" reaching 134.39 points, marking a week-on-week increase of 0.22% and a one-and-a-half-year high [1] Price Index Summary - The latest property price index has risen by 1.87% compared to four weeks ago, with a cumulative increase of 4.89% year-to-date, and a rise of 6.42% from the year's low [1] - The "Centaline Hong Kong Island Price Index" is at 140.56 points, up 0.3% week-on-week; the "Centaline Kowloon Price Index" is at 139.13 points, up 0.48%; while the "Centaline New Territories Price Index" is at 123.29 points, showing a slight decline of 0.01% [1] - Compared to four weeks ago, property prices in all three regions (Hong Kong Island, Kowloon, and New Territories) have increased by 2.1%, 0.94%, and 2.6% respectively [1] - Year-to-date price changes show increases of 3.41% for Hong Kong Island, 6.18% for Kowloon, and 4.32% for New Territories [1] Confidence Index Summary - The "Centaline Confidence Index" has risen to 73.8 points, reflecting a slight week-on-week increase of 0.1% after two weeks of decline, indicating improved owner confidence in the market [1] - The confidence index remains above the average level, suggesting a strong potential for continued price increases in the Hong Kong property market [1]