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双脑协同:揭秘P2S2C双层漏斗模型如何重塑AI驱动的智能选品新范式
Sou Hu Cai Jing· 2025-12-10 05:11
在信息爆炸与消费者偏好瞬息万变的商业环境中,供应链选品正面临着前所未有的复杂性挑战。传统选品依赖人工经验,易受主观局限且效率低下;纯算法 驱动的AI选品虽能处理海量数据,却可能陷入"数据黑箱",错失新兴趋势与人文洞察。朗尊电商(Legendshop)创新性地将 P2S2C双层漏斗模型 与 AI人工 推荐 深度融合,打造了一种兼具科学性、精准性与人性化的 专利选品模式。该模式并非简单的"人机分工",而是构建了一个"算法洞察+专家判断+市场反 馈"的 双脑协同智能选品系统,其核心在于通过 双重筛选机制,从海量商品中实现与细分市场需求的精确匹配。本文旨在深度解析这一创新模式如何重构供 应链选品流程,如何将"人找货"升维为"货找人+人慧选"的 供需双向精准匹配 闭环,从而在私域电商、企业福利等场景中创造独特的竞争优势与客户价值。 一、选品困局:从经验依赖到数据迷失的演进与突围 经验主义的"窄巷"与数据主义的"迷雾" 传统选品模式根植于采购经理或买手的个人经验与市场直觉。他们凭借对行业的深度理解、人脉网络和过往成功案 例进行决策,这种模式在面对熟悉的、稳定的市场时可能高效。然而,其弊端日益凸显:选品范围受限于个人视野, ...
从IPO辅导到借壳:乐其电商拟通过普路通实现A股上市
Sou Hu Cai Jing· 2025-12-06 18:36
Group 1 - The core announcement is that Pulu Tong (002769.SZ) is planning to acquire control of Leqee Group Limited through a share issuance and cash payment [1][3] - If successful, this acquisition will allow Leqee Group, a well-known brand e-commerce service provider, to enter the A-share market via a state-owned listed company [3] - Leqee Group, established in 2018 and registered in the Cayman Islands, focuses on brand digital and e-commerce services, covering major platforms like Tmall, JD.com, and Douyin [3] Group 2 - Pulu Tong has transformed from a supply chain management service company to one that also operates in the new energy sector, with its main business now including supply chain management, photovoltaic energy services, and energy storage ecosystem operations [4] - The change in Pulu Tong's controlling shareholder to Guangdong Green Investment Operation Co., Ltd. in March 2024 is a key background for understanding this transaction [4] - The transaction is classified as a cross-border acquisition, with Pulu Tong planning to raise matching funds through a share issuance to its controlling shareholder or its controlled enterprises [4]
上海冲出一家IPO,帮餐饮、宠物等品牌线上卖货,年入近17亿
格隆汇APP· 2025-12-06 09:34
Core Insights - The article discusses a new IPO from Shanghai that assists brands in the restaurant and pet sectors to sell products online, generating nearly 1.7 billion yuan in annual revenue [1] Group 1: Company Overview - The company focuses on facilitating online sales for various brands, particularly in the restaurant and pet industries [1] - It has achieved significant revenue growth, with annual earnings reaching approximately 1.7 billion yuan [1] Group 2: Market Impact - The IPO indicates a growing trend in the digital transformation of traditional retail sectors, especially in food and pet care [1] - The company's success may inspire similar business models in other regions, highlighting the potential for online sales in various industries [1]
第三届长三角电商交易会在苏州开幕 线上线下联动近1000家商户
Yang Zi Wan Bao Wang· 2025-12-05 14:16
Core Insights - The third Yangtze River Delta E-commerce Trade Fair opened in Suzhou, focusing on platform integration, industrial linkage, and digital transformation [1][7] - The event aims to showcase the innovative vitality of the e-commerce ecosystem in the Yangtze River Delta region [1] Group 1: Event Overview - The trade fair covers an area of 15,000 square meters with over 500 exhibition booths, attracting nearly 1,000 enterprises from various sectors including food, home goods, beauty, and textiles [2] - The event features nearly 100 professional broadcasting teams for live streaming and has launched an online sub-event showcasing over 100,000 selected products [2] Group 2: Activities and Participation - Multiple thematic activities will be held during the trade fair, focusing on hot topics such as AI e-commerce, cross-border cooperation, and platform policies [2] - Representatives from major platforms like 1688, Douyin, Suning, and SHEIN, along with industry experts, will engage in discussions on digital transformation, overseas strategies, and new consumer trends [2] Group 3: Local and International Engagement - The trade fair emphasizes the "Su Products, Su Goods" initiative, attracting nearly 300 high-quality local enterprises from Jiangsu province [5] - The event showcases local specialties such as women's clothing, home textiles, and food products, highlighting regional collaborative development advantages [5] - E-commerce platforms from countries involved in the Belt and Road Initiative, such as Malaysia, are participating to help enterprises expand into international markets [2][5]
今天起,“饿了么”更新为“淘宝闪购”
Sou Hu Cai Jing· 2025-12-05 13:51
Core Insights - The official announcement from Taobao Flash Purchase indicates that the "Ele.me" app will be fully transformed into "Taobao Flash Purchase" following an update, aligning with Alibaba Group's "big consumption platform" strategy [1][4] - The rebranding will involve a comprehensive upgrade of all scenarios previously associated with the "Ele.me" brand, which will gradually transition to "Taobao Flash Purchase" [1] Group 1 - The update aims to enhance service quality and reflects the accumulated service capabilities, product technology, user trust, and organizational resilience of Ele.me over the years [4] - Taobao Flash Purchase emphasizes that this transformation is a critical step in delivering greater value to users, merchants, and delivery personnel [4]
电商客服全流程工作指南:售前与售后职责详解
Sou Hu Cai Jing· 2025-12-05 10:25
在电商的每一天,客服都是离顾客最近的人。他们不仅是简单的"客服"——更是推动成交的关键、品牌形象的代言人、用户体验的守护者。要让客服真正成 为店铺的核心竞争力,就得先弄清楚:售前该做什么,售后该负责什么。否则团队再忙,也可能只是原地打转。 他们是潜在顾客接触店铺的第一印象,核心目标就是消除疑虑,建立信任,最终促成订单。售前核心职责包括: | | 客服岗位工作详解 | | --- | --- | | ੜ੍ਹਿੰਦ | 工作职员 | | | 接待客户咨询:快速响应进线客户关于产品功能、材质、尺码、使用场景等问题;早班人员需优先处 言池中未回复的客户消息,避免流失潜在订单。 | | | 精准推荐商品:基于客户需求提供个性化建议(如尺码匹配、搭配方案),提升购买意愿; | | | 熟悉全店商品详情,做到"问不倒、答得准"。 ○ | | 前 | 完善订单备注:按客户要求准确备注快递偏好、赠品需求、特殊包装、发票信息等;避免因漏备注弓 后纠纷或客户不满。 | | 客 | 协助修改订单信息:在订单未发货前,及时为客户调整颜色、尺码、收货地址等关键信息。 | | 服 | 主动推送促销信息:主动告知当前优惠活动(如满减、限时折 ...
商务部副部长盛秋平在曼谷出席“丝路电商”云上大讲堂泰国线下专场活动
Zheng Quan Shi Bao Wang· 2025-12-04 11:18
Core Viewpoint - The event "Silk Road E-commerce" online lecture series successfully held an overseas training session in Bangkok, Thailand, aimed at enhancing bilateral economic and trade cooperation between China and Thailand [1] Group 1: Event Overview - The event was attended by representatives from the Thai Ministry of Commerce, Ministry of Digital Economy and Society, ASEAN Business Association, and over 60 small and medium-sized enterprises [1] - The purpose of the event is to implement the annual work plan of the China-Thailand E-commerce Cooperation Memorandum and promote talent exchange and deep industrial cooperation between the two countries [1] Group 2: Key Statements - Vice Minister of Commerce, Sheng Qiuping, highlighted the continuous deepening of practical cooperation in "Silk Road E-commerce" between China and Thailand, noting that the online lecture series has been organized in Bangkok for two consecutive years [1] - China is willing to share its large e-commerce market with Thailand, promote industrial digital transformation, and enhance digital talent cultivation, aiming to create high-quality capacity-building courses [1] - The initiative seeks to introduce high-quality Thai products through e-commerce channels, assist Thailand in improving its digitalization level, and contribute to the construction of a China-Thailand community of shared future [1]
盛秋平副部长在曼谷出席“丝路电商”云上大讲堂泰国线下专场活动
Shang Wu Bu Wang Zhan· 2025-12-04 11:10
Core Viewpoint - The event "Silk Road E-commerce" online lecture series successfully held in Bangkok, Thailand, aims to enhance bilateral economic and trade cooperation between China and Thailand, focusing on e-commerce talent exchange and industry collaboration [2] Group 1: Event Overview - The event was attended by representatives from Thailand's Ministry of Commerce, Ministry of Digital Economy and Society, ASEAN Business Association, and over 60 small and medium-sized enterprises [2] - The initiative is part of the annual work plan to implement the China-Thailand E-commerce Cooperation Memorandum [2] Group 2: Key Statements - Vice Minister Sheng Qiuping emphasized the deepening practical cooperation in e-commerce between China and Thailand, noting that the online lecture series has been organized in Bangkok for two consecutive years [2] - China is willing to share its large e-commerce market with Thailand, promote digital transformation in industries, and enhance digital talent training [2] Group 3: Educational Content - Instructors from Guangxi International Business Vocational Technical College and major e-commerce platforms provided lectures on digital cross-border models for Thai SMEs and foreign trade product promotion [2] - The event saw enthusiastic interaction, with nearly 40 Thai companies reaching preliminary cooperation intentions with Chinese e-commerce platforms [2]
002769跨境并购,今起停牌!
Shang Hai Zheng Quan Bao· 2025-12-03 23:05
Core Viewpoint - The announcement of the "Six Guidelines for Mergers and Acquisitions" has led to increased inclusivity and flexibility in A-share listed companies' merger and acquisition activities, with enhanced attractiveness for cross-border mergers and acquisitions [1] Company Overview - Pulutong (002769) announced on December 3 that it is planning to acquire control of Leqee Group Limited through a combination of issuing shares and cash payments, while also raising matching funds from Guangzhou Zhidu Investment Holdings Group Co., Ltd. and/or its controlled enterprises [1][3] - The company’s stock will be suspended from trading starting December 4, with a plan to disclose the transaction proposal within no more than 10 trading days [3] - If the board meeting to review and disclose the restructuring plan is not held within the stipulated time, the stock will resume trading by December 18 at the latest, and the related matters will be terminated [3] Target Company Details - Leqee Group Limited, established in 2018 and registered in the Cayman Islands, specializes in brand digital and e-commerce services, offering a wide range of professional services including e-commerce operations, channel expansion, digital marketing, consumer operations, professional customer service, warehousing logistics, strategic consulting, and technical solutions [3][4] - The company operates across major domestic and cross-border e-commerce platforms, including Tmall, JD.com, and Douyin, serving various sectors such as beauty, maternal and infant products, and food [3] Transaction Details - The preliminary transaction counterparties include shareholders of the target company, such as CMC Lollipop Holdings Limited and CMC Lollipop II Holdings Limited [4] - Pulutong has signed intention agreements with some counterparties, agreeing to purchase equity in the target company through share issuance and cash payments, with the final price determined by an evaluation report from a qualified appraisal agency [4] - The transaction will not result in a change of the company's actual controller [4] Financial Performance - In the first three quarters of the year, Pulutong achieved operating revenue of 505 million yuan, a year-on-year increase of 14.13%, and a net profit attributable to shareholders of 35.99 million yuan, marking a turnaround from losses [5] Stock Performance - Prior to the restructuring suspension, Pulutong's stock showed active performance, with multiple consecutive trading days of increases. On December 3, the stock opened with a limit-up and closed at 12.94 yuan per share, with a total market capitalization of 4.831 billion yuan [6]
国际残疾人日:走近京东“阳光天使”的12年 从几个人到几百人的生活与梦想
Zheng Quan Ri Bao Wang· 2025-12-03 12:46
Core Viewpoint - The article highlights the success of JD.com's "Sunshine Angel" project, which provides employment opportunities for individuals with disabilities, showcasing the positive impact on their lives and the company's commitment to social responsibility [1][2][3]. Group 1: Project Overview - The "Sunshine Angel" project was initiated in collaboration with local disability associations, officially starting in October 2013, and has grown from 12 initial members to hundreds of employees [1]. - JD.com offers equal treatment in terms of salary, benefits, and career advancement for disabled employees, including provisions for accessible workspaces and regular team-building activities [1]. Group 2: Personal Impact - Over 12 years, employees like Li Jian have experienced significant personal milestones, such as buying a car and a house, and have become role models within their community [2]. - Li Jian has also formed a band with team members to encourage self-expression through music, further enhancing their work-life balance [2]. Group 3: Social Responsibility - JD.com has been recognized as a "National Advanced Collective for Assisting the Disabled," reflecting its long-term commitment to supporting disabled individuals and promoting their employment [2]. - The company has provided technical training for thousands of disabled individuals, encouraging them to pursue their dreams and achieve dignified employment [2][3].