Group 1 - Alibaba Group CEO Wu Yongming announced the merger of Ele.me and Fliggy into Alibaba's China e-commerce business group, marking a strategic upgrade towards becoming a comprehensive consumer platform [2] - Ele.me's Chairman and CEO Fan Yu, along with Fliggy's CEO Nan Tian, will continue to lead their respective companies while reporting directly to the head of the China e-commerce group, Jiang Fan [2] - The integration aims to enhance user experience by optimizing business models and organizational structures from a user-centric perspective [2] Group 2 - The Alibaba e-commerce business group was established on November 21, 2024, under the leadership of Jiang Fan, consolidating various e-commerce operations including Taobao, Tmall, and international digital commerce [2] - The merger is expected to leverage the strengths of Ele.me and Fliggy to create a more complete consumer service system, particularly enhancing collaboration in the instant retail sector [2] - Taobao Flash Purchase, which was launched in late April, has seen significant growth, with daily order volume exceeding 60 million and a year-on-year increase of 179% in retail orders [3][5] Group 3 - The integration of Fliggy is anticipated to inject new vitality into Alibaba's consumer ecosystem, targeting young consumers and enhancing travel service offerings [5] - Fliggy's stable management under Nan Tian is expected to benefit from Alibaba's extensive user base and e-commerce experience, facilitating rapid growth in travel product sales [5] - The merger is a crucial strategic adjustment for Alibaba, aiming to create strong synergies across e-commerce, local services, and tourism sectors [6]

Core Viewpoint - Alibaba Group's CEO announced the merger of Ele.me and Fliggy into Alibaba's China e-commerce business group, marking a strategic upgrade towards becoming a comprehensive consumer platform focused on enhancing user experience [2][8]. Group 1: Company Developments - Ele.me started in 2008 from a college dormitory, evolving from a simple phone ordering service to a major player in local life services, achieving significant milestones such as daily orders exceeding 1,000 by October 2009 [3][4]. - In 2018, Alibaba acquired Ele.me for $9.5 billion, integrating it into its new retail strategy and enhancing its capabilities in online food delivery and local services [4]. - Fliggy, originally Alibaba Travel, was launched in 2014 to compete in the online travel market, leveraging Alibaba's resources to establish a strong market presence [5][6]. Group 2: Strategic Implications - The merger aims to create a complete consumer service system, combining Ele.me's local services, Fliggy's travel offerings, and Alibaba's e-commerce foundation to provide a seamless consumer experience across various sectors [8][9]. - The integration is expected to enhance the synergy between instant retail and traditional e-commerce, as evidenced by the successful collaboration between Taobao's flash purchase service and Ele.me, which saw over 40 million orders in less than a month [9][10]. - The merger will facilitate the fusion of travel and e-commerce resources, allowing for cross-marketing opportunities and the creation of diverse consumer scenarios [10]. Group 3: Management and Leadership - Jiang Fan, who has a proven track record in e-commerce, will lead the integration, leveraging his experience to ensure effective resource coordination and team collaboration during the merger [6][7]. - The management structure will maintain a corporate governance model for Ele.me and Fliggy, ensuring operational flexibility while aligning with Alibaba's strategic goals [11]. - This strategic move is part of Alibaba's broader plan to enhance its competitive edge in the consumer market, optimizing resource allocation and improving operational efficiency [11].

饿了么、飞猪加入阿里中国电商事业群！ 6月23日，阿里巴巴集团CEO吴泳铭发布全员邮件宣布，即日起，饿了么、飞猪加入阿里中国电商事业群。 有行业人士分析称，在过去两个月，淘宝闪购协同各方展现出的业务潜力，促使阿里进一步坚定了加大投入、 整合资源的决心。本次调整，是为了给消费者更好地提供优惠与便利，也为品牌及商家探索新的商业模式和生 意增长创造更大空间。 淘宝闪购今年发力 今年5月2日，淘宝闪购正式上线，不到一个月，日订单量即超4000万。阿里巴巴2025财年第四季度及全年财报 业绩会曾透露，淘宝闪购无论在规模增长还是效率提升上均超出预期。 数据显示，在刚刚过去的天猫618，淘宝闪购用户规模和活跃度创下新高，平台购买用户数实现双位数增长， 618全周期天猫剔除退款后的GMV同比增长10%。在今年天猫618，品牌纷纷加码即时零售，3C数码、服饰、 快消、运动户外等行业多个品牌。 有分析认为，此次战略调整后，阿里加大力度整合集团资源，升级走向大消费平台，也有望为淘宝闪购带来更 多发展空间。 具体来看，范禹继续担任饿了么董事长兼CEO，南天继续担任飞猪CEO，两人均向阿里电商事业群CEO蒋凡汇 报。饿了么、飞猪继续保 ...

瑞财经 吴文婷6月23日，据媒体报道，阿里巴巴集团CEO吴泳铭发布全员邮件，宣布即日起，饿了么、飞猪合并入阿里中国电商事业群。 其中，范禹继续担任饿了么董事长兼CEO，向蒋凡汇报。南天继续担任飞猪CEO，向蒋凡汇报。饿了么、飞猪继续保持公司化管理模式，业务决策执行上与 中国电商事业群集中目标、统一作战。 吴泳铭表示："这是我们从电商平台走向大消费平台的战略升级。未来，我们将更多从用户角度出发优化整合业务模式和组织形态，为用户创造更丰富优质 的生活消费体验。" 在业内人士看来，过去两个月，淘宝闪购协同各方展现出的业务潜力，促使阿里进一步坚定了加大投入、整合资源的决心。特别是即时零售领域，淘宝闪购 与饿了么将加强协同，全面打通各项资源。 2025年6月23日 以下是内部邮件全文： 各位饿了么、飞猪、淘天的同学： 向大家宣布一项集团组织决定：即日起，饿了么、飞猪合并入阿里中国电商事业群。范禹继续担任饿了么董事长兼CEO，向蒋凡汇报。南天继续担任飞猪 CEO，向蒋凡汇报。饿了么、飞猪继续保持公司化管理模式，业务决策执行上与中国电商事业群集中目标、统一作战。 这是我们从电商平台走向大消费平台的战略升级。未来，我们将更多 ...

5月2日，淘宝闪购正式上线，不到一个月，日订单量即超4000万。据统计，从订单结构来看，已向全品类大 幅拓展，非茶饮占比达75%，非餐品类订单增长远超预期。在履约水平上，淘宝闪购订单准时率达97%。 阿里大消息。 阿里巴巴集团CEO吴泳铭6月23日发布全员邮件宣布，即日起，饿了么、飞猪加入阿里中国电商事业群。范禹 继续担任饿了么董事长兼CEO，向蒋凡汇报。南天继续担任飞猪CEO，向蒋凡汇报。饿了么、飞猪继续保持公 司化管理模式，业务决策执行上与中国电商事业群集中目标、统一作战。 吴泳铭在全员邮件中说："这是我们从电商平台走向大消费平台的战略升级。未来，我们将更多从用户角度出 发优化整合业务模式和组织形态，为用户创造更丰富优质的生活消费体验。" 行业人士分析称，过去两个月，淘宝闪购协同各方展现出的业务潜力，促使阿里进一步坚定了加大投入、整合 资源的决心。特别是即时零售领域，淘宝闪购与饿了么将加强协同，全面打通各项资源。 此前，阿里巴巴在2025财年第四财季及全年财报业绩会上曾透露，淘宝闪购无论在规模增长还是效率提升上 均超出预期。 淘宝闪购显著提升了平台用户活跃度。在刚刚过去的天猫618购物节，用户规模和活跃度 ...

6月23日，阿里巴巴集团CEO吴泳铭发布全员邮件，宣布即日起，饿了么、飞猪合并入阿里中国电商 事业群。饿了么飞猪继续保持公司化管理模式，业务决策执行上与中国电商事业群集中目标、统一作 战。 这是阿里从电商平台走向大消费平台的战略升级。飞猪、饿了么、淘天在各自领域有多年的能力和资 源积淀，会师之后，将会发挥各自优势和长项，构建更加完整的大消费服务体系。 ...