9月11日，"泉城暖新 驿路同行"——贝壳骑手服务驿站揭牌暨历下区"15分钟暖新服务圈"发布仪式启动。 这标志着济南链家全市门店启动暖"新"服务阵地，为新就业群体提供日常关爱、参与党建活动和社区志愿活动等服务，进一步增强新就业群体的获得感与归 属感。这是济南链家扎根社区、服务社会的又一次温暖行动。 and and and the states 1978年 r 1988 195 从社区好邻居到骑手暖心港 济南链家初心不变 济南链家扎根泉城10年，始终以"社区好邻居"为定位，将门店打造成"城市补给站"。 去年开始全面升级的5.0门店，外观更大气美观，空间更宽敞明亮，在功能设计上深度融入服务社区基因。 基于门店网络，链家推出丰富多样的便民服务，从免费提供应急打印、免费饮水等日常便民服务，到经纪人组织社区文化活动、开展帮助老年人学习使用智 能手机的公益课堂，身体力行地以"家"的温度，做社区好邻居。 l I l l 注 : 炉 、 济南链家总经理姚勇刚介绍："链家长期聚焦社区友好，助力美好社区建设。未来，我们将积极与各方携手合作，为社区居民、为社会创造更多价值，让关 爱在城市的每个角落生根发芽。 从"敢赔付"到"真省心 ...

Core Viewpoint - A real estate agency in Shanghai reported a case of personal information leakage, leading to an investigation that uncovered a significant illegal operation involving the sale of personal data related to property listings [1] Group 1: Incident Overview - In November 2024, a real estate agency in Shanghai reported that its exclusive property information was allegedly leaked, causing disturbances for homeowners [1] - The investigation revealed that an internal staff member, Ren, was using their position to illegally sell personal information of homeowners, accumulating over 10,000 pieces of data and generating over 3 million yuan in illicit funds [1] Group 2: Criminal Network - The investigation identified a complete criminal chain involving information acquisition, agency distribution, and end-user purchase, with over 10 agents involved in the resale of the information [1] - By January 2025, police arrested 13 suspects, all of whom had experience in real estate sales, indicating a well-organized operation [1] Group 3: Ongoing Operations - From March to May 2025, police conducted further operations, arresting an additional 18 suspects involved in the illegal trade of property information [2] - A total of 31 suspects have been apprehended, all facing charges for violating personal information laws, with the case progressing through the legal system [2]

Core Insights - A criminal gang involved in the illegal sale of personal information in the real estate sector was dismantled by the Shanghai Fengxian police, revealing a significant breach of citizen privacy [1][2] Group 1: Criminal Activities - The investigation began after a real estate agency reported suspected leaks of exclusive property information, leading to the identification of a key suspect, Ren, who exploited his position to sell personal information [1] - Ren sold over 10,000 pieces of personal information, generating illegal profits exceeding 3 million yuan (approximately 0.43 million USD) [1] - The criminal operation involved a complete chain from information acquisition to distribution and sale, with multiple accomplices identified [2] Group 2: Law Enforcement Actions - A coordinated operation across multiple regions led to the arrest of 31 suspects, all charged with violating personal information laws [2] - The police uncovered additional leads related to lower-tier distributors, resulting in further arrests [2]

刚过去的那个周末，我和家人陪伴表弟看房。一上午的奔波，身心俱疲，我们在售楼处的沙发上稍作休 息。这时，一位在这行深耕了十几年的资深中介师傅主动与我们攀谈起来。聊到关键处，他压低声音，语 重心长地分享了他的"心里话"："奉劝各位，房子一旦超过20年，真心不建议大家购买。除非你们只是追求 价格上的便宜，且打算住个三五年就打算换手。" 这番出乎意料的"劝退"之言，让我们都愣住了。毕竟，中介的职责通常是促成交易，怎么会反过来给我们泼 冷水？看到我们惊诧的表情，这位师傅笑了笑，解释道："做这行久了，见过太多买了老房子后来后悔的 人。有些话不说出来，我心里也过意不去。" 经验之谈：为何20年房龄是二手房的"一道坎"？ 数字背后，20年房龄的"隐形代价" 原来，20年这个数字并非空穴来风。据中国建筑科学研究院发布的调研数据显示，我国住宅建筑的实际平 均使用寿命大致在30到50年之间。听上去似乎还可以接受？但关键问题在于，房子一旦过了20年，各种潜 在的"毛病"便会开始集中暴露，给住户带来一系列麻烦。 我们不妨先算一笔经济账。假设一套2000年建成的房屋，如今已有25年房龄。如果您现在购入，并打算一 直居住到退休，那么到您计 ...

Group 1 - The article emphasizes that landlords should be cautious about revealing their psychological price (bottom line) to real estate agents due to the current buyer's market conditions, where supply exceeds demand [1][2] - It highlights that revealing the bottom line to agents can unfairly set a baseline for negotiations, as buyers tend to negotiate down from any quoted price [1] - The article points out that the significant number of listings in the Shanghai real estate market leads to increased information asymmetry between agents and landlords, which can result in agents leveraging this information to pressure landlords into lower prices [1] Group 2 - The article acknowledges the reality of a buyer's market, where properties are difficult to sell, and price reductions are often necessary for transactions to occur [2] - It advises landlords to find a balance between setting a competitive listing price to attract agents and being cautious about their bottom line during negotiations with potential buyers [2] - The article concludes with a wish for landlords to successfully sell their properties at acceptable prices despite the challenges presented by the market dynamics [2]

Group 1 - The core idea of the article emphasizes the evolution of business models and marketing strategies in the new commercial era, highlighting the importance of continuous dialogue with consumers and the need for brands to adapt to changing consumer behaviors and preferences [2][3][90] - The emergence of new leading companies every seven to eight years is noted, with examples like Xiaohongshu becoming a key platform for brand promotion and consumer engagement [3][5] - The transition from traditional marketing methods to innovative approaches, such as the use of AI and personalized marketing strategies, is discussed as essential for businesses to thrive in the current landscape [4][10][90] Group 2 - The role of MCN (Multi-Channel Network) institutions and influencers is crucial in the current ecosystem, as they help brands amplify their value and complete sales cycles [5][10] - Consumer behavior is shifting towards more rational decision-making, with an emphasis on value, affordability, and experiential purchases, indicating a need for brands to adapt their strategies accordingly [8][10] - The evolution of MCN institutions from traditional signing models to supply chain-focused operations is highlighted, showcasing the importance of integrating content creation with sales strategies [10][12] Group 3 - The concept of "seed circles" and the ripple effect in marketing is introduced, where brands target specific consumer groups to create a broader market impact [33][36] - Emotional value in content creation is emphasized, suggesting that brands should embed emotional triggers in their products to resonate with consumers [37][40] - The importance of creating and sustaining marketing hotspots is discussed, with examples of successful campaigns that maintain consumer interest and engagement over time [43][46] Group 4 - The significance of mindshare marketing is highlighted, where brands need to create lasting impressions in consumers' minds to drive loyalty and recognition [50][51] - The integration of AI in enhancing content efficiency and consumer interaction is projected as a future trend, with the potential for personalized marketing experiences [65][68] - The need for brands to identify and leverage external channels for profit maximization is discussed, emphasizing the importance of a comprehensive strategy that includes both online and offline presence [71][73]

Group 1: Beijing Real Estate Market - In August, Beijing's new residential property transactions reached 2,824 units, a month-on-month increase of 2.3% [1] - The second-hand residential property transactions totaled 13,119 units, reflecting a month-on-month growth of 4.1% [1] - Following the adjustment of housing purchase restrictions and housing provident fund policies on August 8, positive changes have been observed in the real estate market [3] Group 2: Shanghai Real Estate Market - In August, Shanghai's second-hand housing transactions exceeded 19,912 units, showing a year-on-year increase of over 11% [6] - The implementation of the "Six Measures" policy led to a significant rise in daily transactions, with average daily sales surpassing 710 units during the week of the policy announcement [8] - New residential property sales in Shanghai reached over 110,000 square meters in the last week of August, marking a month-on-month increase of 35% [8] Group 3: Wuhan Real Estate Market - Wuhan's new residential and second-hand housing transactions showed significant growth in August, with new residential sales reaching 9,497 units, a year-on-year increase of 31.74% [15] - The second-hand housing transactions in Wuhan totaled 8,185 units, reflecting a year-on-year growth of 2.56% [15] Group 4: Shenyang Housing Fund Policy - Shenyang has continuously optimized its housing provident fund policies since 2025, effectively lowering the threshold for home purchases [16] - The city has extended the minimum down payment policy of 15% until the end of 2025, enhancing support for both first-time and second-time homebuyers [19] - From the beginning of 2025 to the end of August, the amount of provident fund loans issued in Shenyang increased by 13.8% year-on-year [19]

Group 1: Beijing Market Insights - In August, Beijing's second-hand residential transactions increased to 13,331 units, up by 547 units from July, attributed to new policy adjustments and market supply-demand dynamics [1][2] - The new policies focus on optimizing housing purchase restrictions and enhancing public housing loan support, injecting vitality into the market [1][2] - There is potential for further policy optimization, such as lowering purchase thresholds and simplifying procedures, which could accelerate the circulation of second-hand housing [2] Group 2: Shenzhen Market Performance - Shenzhen recorded 5,267 second-hand housing transactions in August, a 7.1% decrease month-on-month but a 12.8% increase year-on-year, maintaining above the industry "boom-bust line" for six consecutive months [3][4] - The upcoming "Golden September and Silver October" is expected to be realized, driven by increased market activity and promotional efforts from developers [4] - Factors such as rising stock market performance and seasonal demand are anticipated to boost market confidence and activity [4] Group 3: Guangzhou Market Trends - Guangzhou's second-hand residential transactions fell to 8,700 units in August, a decrease of 2.92% month-on-month, with a year-to-date total of 74,275 units, reflecting a 7.62% year-on-year increase [5][6] - The market is experiencing a slowdown due to adverse weather conditions and a traditional off-peak season, with expectations for limited breakthroughs in September [5][8] - Recent policy implementations, such as converting commercial loans to public housing loans, aim to support housing demand but may have limited immediate impact [6][8]

中原地产研究院统计数据显示，8月，北京二手房住宅网签13331套， 较7月增加547套。 对于二手房市场活跃度提升的原因，中原地产首席分析师张大伟认为，是北京楼市政策调整与市场供需的双重作用。 一方面，北京8月8日出台的楼市新政力度较大，主要聚焦进一步优化住房限购政策和加大公积金贷款支持力度两个方 面，为市场注入了新的活力。另一方面，市场各方积极响应，买卖双方的行为与预期都发生了显著的改变。 张大伟指出，从市场结构来看，新政有利于引导需求向五环外流动，优化市场库存结构。近年来北京五环外新房供应 集中，且未来仍为供地主力。五环外是新房市场的成交主力地区，占比超80%，二手住宅成交占比也超50%。放开五 环外购房套数限制，让有能力、有意愿、有需要的居民家庭进入市场，在促进市场修复的同时，也更好地支持了职住 平衡。对于想卖出五环外二手房改善住房的需求来说，也带来了新的机会，促进这部分改善需求释放。 张大伟认为，整体来看，8月北京楼市在政策调整的刺激下，市场活跃度有所提升，市场信心得到一定程度的修复， 未来政策仍有进一步优化的空间，如进一步降低购房门槛、简化购房手续，支持公积金 "带押过户"，加大人才公积金 政策支持 ...

一线城市二手房成交备受关注。 最新数据显示，8月，北京在新政刺激下，二手房住宅网签较7月有所增加；深圳二手房单月录得量仍超5000套，已连续6个月 超行业"荣枯线"；广州受天气等多方面原因影响，市场交易节奏放缓，二手住宅网签量环比下降。 业内人士认为，未来北京政策仍有进一步优化空间，随着需求逐步释放，二手房市场的房源流通速度也将加快。预计9月深圳 或松绑外围限购政策，"金九银十"大概率会实现；广州9月二手住宅成交量回升的可能性不大。 北京新政下市场活跃度提升 中原地产研究院统计数据显示，8月，北京二手房住宅网签13331套， 较7月增加547套。 对于二手房市场活跃度提升的原因，中原地产首席分析师张大伟认为，是北京楼市政策调整与市场供需的双重作用。一方 面，北京8月8日出台的楼市新政力度较大，主要聚焦进一步优化住房限购政策和加大公积金贷款支持力度两个方面，为市场 注入了新的活力。另一方面，市场各方积极响应，买卖双方的行为与预期都发生了显著的改变。 张大伟指出，从市场结构来看，新政有利于引导需求向五环外流动，优化市场库存结构。近年来北京五环外新房供应集中， 且未来仍为供地主力。五环外是新房市场的成交主力地区，占 ...