面对海南自由贸易港建设带来的发展机遇，各大免税主体迅速响应，围绕香化品、黄金、钟表等13类热 门免税品开展促销活动。从品牌专享4.5折优惠、限时闪购到多倍积分兑换等，各类促销活动都精准对 接消费者需求。部分免税店还推出政府消费券满减活动，进一步激发旅客消费强劲动能。记者 畅凯 通 讯员 陈思筠 吕琳彬 本报讯 海南自由贸易港封关首月，离岛免税市场也交出了一份亮眼答卷。据海口海关统计，自2025年 12月18日至2026年1月18日，海口海关共监管离岛免税购物金额50.2亿元，同比增长46.8%；购物人数 77.2万人次，同比增长29.7%；购物件数362.1万件，同比增长14.3%。消费者购物热情高涨，充分展现 出离岛免税市场的澎湃活力。 ...

海口海关方面介绍，海口海关以智慧监管为引擎，从商品入库到旅客提货，构建了一套全链条、智能 化、高效率的海关监管服务模式。依托大数据平台和"集中+自动"审单系统，实现免税品"即到即报、即 审即放"，显著节约企业时间与物流成本，为封关平稳运行提供了有力保障。接下来，海口海关将持续 以制度集成创新为核心，以智慧海关建设为支撑，提升监管效能与服务品质，以智慧化手段护航离岛免 税产业高质量发展。 面对海南自由贸易港建设带来的发展机遇，各大离岛免税经营主体迅速响应，围绕香化品、黄金、钟表 等13类热门免税品开展促销活动。1月6日，万宁王府井国际免税港促销活动首日，人头攒动，各品牌专 柜前都围满了游客。万宁王府井国际免税港负责人表示，希望通过差异化的促销策略和沉浸式的消费体 验，让旅客在享受免税政策优惠的同时，也能获得良好的购物体验。 海免海口美兰机场免税店引入数码摄像和电子乐器新品类，推出"美兰买金、保你放心"金饰销售活动。 中免海南公司联动国际品牌，举办"封关启航 中免献礼"主题促销。各项活动涵盖品类丰富、优惠力度 较大，吸引大量游客打卡消费。 上证报中国证券网讯（记者 黎灵希）海南自由贸易港封关首月，离岛免税消费热度 ...

Core Insights - Hainan Free Trade Port has successfully completed its first month of operation since the full closure on December 18, 2025, with smooth and efficient customs operations [1] Group 1: Customs Operations - As of January 17, 2026, Haikou Customs has supervised "zero tariff" goods worth 750 million yuan and processed value-added goods exempt from tariffs worth 85.867 million yuan [1] - The overall operation of the customs has been stable and orderly, with policies being effectively implemented [1] Group 2: Duty-Free Market Performance - The duty-free shopping market in Hainan reported impressive figures, with total shopping amounts reaching 4.86 billion yuan, a year-on-year increase of 46.8% [1] - The number of shoppers reached 745,000, marking a 30.2% increase year-on-year, while the number of items purchased was 3.494 million, up by 14.6% [1] Group 3: Passenger Traffic - Haikou Customs monitored 311,000 inbound and outbound passengers at Hainan's air ports, reflecting a significant year-on-year growth of 48.8% [1] Group 4: Policy Adjustments - Starting November 1, 2025, the Hainan duty-free policy was adjusted, increasing the number of exempted product categories from 45 to 47, including new electronic products like digital cameras and drones [1] - The policy expansion allows departing travelers to enjoy duty-free shopping, which is expected to boost the proportion of international tourists participating in duty-free shopping [1] Group 5: Tourism Growth - The implementation of the closure operation has led to a notable increase in the number of tourists from major European and American countries since December 2025, becoming a key highlight for annual growth [1]

中新网海口1月19日电 (陈思筠 吕琳彬)海南自贸港封关首月，离岛免税市场交出亮眼答卷，实现消 费"量效齐升"。海口海关19日披露，自2025年12月18日至2026年1月18日，海口海关共监管离岛免税购 物金额50.2亿元，同比增长46.8%；购物人数77.2万人次，同比增长29.7%；购物件数362.1万件，同比增 长14.3%。 "现在我们可购买的离岛免税商品种类更多了，以前没有的宠物用品、乐器现在都能买到了，价格也很 优惠。"正在海口国际免税城购物的游客李先生说。 面对海南自由贸易港建设带来的发展机遇，各大免税主体围绕香化品、黄金、钟表等13类热门免税品开 展促销活动。从品牌专享4.5折优惠、限时闪购到多倍积分兑换等，各类促销活动都精准对接消费者需 求。部分免税店还推出政府消费券满减活动，进一步激发旅客消费强劲动能。 1月6日，万宁王府井国际免税港促销活动首日，人头攒动，各品牌专柜前都围满了游客。万宁王府井国 际免税港负责人表示，希望通过差异化的促销策略和沉浸式的消费体验，让旅客在享受免税政策优惠的 同时，也能获得良好的购物体验。 海免海口美兰机场免税店引入数码摄像和电子乐器新品类，推出"美兰买金、保 ...

消费者购物热情高涨，充分展现出离岛免税市场的澎湃活力。（央视新闻） 海口海关共监管离岛免税购物金额50.2亿元，同比增长46.8%； 购物人数77.2万人次，同比增长29.7%； 购物件数362.1万件，同比增长14.3%。 海南自由贸易港封关首月，离岛免税市场也交出了一份亮眼答卷。 据海口海关统计，自2025年12月18日至2026年1月18日， ...

海南自由贸易港封关首月，离岛免税市场也交出了一份亮眼答卷。海口海关统计显示，自2025年12月18 日至2026年1月18日，海口海关共监管离岛免税购物金额50.2亿元，同比增长46.8%；购物人数77.2万人 次，同比增长29.7%；购物件数362.1万件，同比增长14.3%。消费者购物热情高涨，充分展现出离岛免 税市场的澎湃活力。(央视新闻) ...

Core Insights - Hainan Free Trade Port has achieved a smooth start and initial results since the official closure operation began on December 18, 2025, with a focus on comprehensive policy implementation and effective risk management [1] Group 1: Policy Implementation and Economic Impact - In the first month of the closure, the "zero tariff" policy facilitated 53 transactions with a total value of 753 million yuan, marking a year-on-year increase of 38.9%, and tax reductions amounted to 109 million yuan, up 194.6% [1] - The processing and value-added duty-free policy recorded 214 transactions, a growth of 37.2%, with a total value of 85.87 million yuan and tax reductions of 3.32 million yuan [1] Group 2: Customs and Trade Efficiency - Customs has optimized the declaration process for eligible imported goods, reducing the number of declaration items from 105 to 33, significantly enhancing clearance efficiency [2] - The value of imported "zero tariff" goods reached 753 million yuan, benefiting over 10,000 market entities, indicating the initial effects of policy empowerment on industrial development [2] Group 3: Domestic Sales and Logistics - In the first month, domestic sales reached 85.87 million yuan, with tax reductions exceeding 3.32 million yuan, and the declaration process for outbound goods was streamlined by over 60% [2] - The intelligent system at the "second line" ports has been fully operational, allowing for non-stop vehicle inspections, with average clearance times controlled within 2 minutes, further reducing logistics costs [2] Group 4: Consumer Activity and Market Dynamics - The number of inbound and outbound passengers at Hainan's airports reached 311,000, a year-on-year increase of 48.8%, while duty-free shopping amounted to 4.86 billion yuan, up 46.8% [2] - The number of consumers engaging in duty-free shopping reached 745,000, with a 30.2% year-on-year increase, and the number of items purchased grew by 14.6% [2] Group 5: Industry Development and Challenges - New business scenarios in self-produced goods and processing value-added have emerged, with key industries like petrochemicals and medical devices accelerating their development [3] - The provincial government emphasizes the need for efficient and precise management of the "second line" to ensure safety without compromising clearance convenience, aiming to create a secure and predictable investment environment [3]

Core Viewpoint - The article highlights the transformation of duty-free shopping in Hainan from a focus on "travel souvenirs" to an emphasis on "quality living," driven by favorable policies and promotional activities that enhance consumer experience and attract more shoppers [1]. Group 1: Duty-Free Shopping Growth - Hainan's duty-free shopping has seen significant growth, with a total shopping amount of 4.86 billion yuan and 745,000 shoppers from December 18, 2025, to January 17, 2026, marking year-on-year increases of 46.8% and 30.2% respectively [2]. - The average daily consumer spending in Hainan's duty-free stores remains high at approximately 160 million yuan, indicating robust consumer interest [2]. Group 2: Consumer Experience and Policy Enhancements - The continuous improvement of the duty-free policy allows eligible local residents to purchase 15 categories of goods without limits on the number of purchases, enhancing convenience [3]. - The expansion of the tax exemption list to over 6,600 items, including new categories like robotic vacuums and high-end appliances, reflects a shift towards quality living [3]. Group 3: Tourism and Retail Synergy - During the New Year holiday, Hainan welcomed 2.1716 million tourists, with total tourism spending reaching 3.136 billion yuan, both showing over 25% growth year-on-year [4]. - Events like the TF family New Year concert in Sanya effectively converted tourist traffic into retail sales, with 303,000 visitors to duty-free stores generating sales of 333 million yuan [4].

Core Insights - The first month after the closure of Hainan's duty-free shopping saw 745,000 visitors and a total shopping amount of 4.86 billion yuan, marking year-on-year increases of 46.8% and 30.2% respectively [2][4] - The average daily shopping volume reached approximately 160 million yuan, with around 25,000 visitors shopping each day [3][4] - The duty-free shopping experience is evolving from being traveler-exclusive to increasingly involving local residents, driven by policy changes that allow more frequent purchases [3][4] Group A: Shopping Trends and Visitor Demographics - The influx of international tourists has significantly increased, with notable growth from regions such as Southeast Asia, Russia, North America, and Europe [4] - The new duty-free policies have attracted local consumers, with a shift in shopping behavior from bulk buying to more frequent, smaller purchases [3][4] - The average daily shopping amount and visitor numbers indicate a vibrant market, with local residents contributing to the growth of the duty-free sector [3][4] Group B: Policy Changes and Market Dynamics - The introduction of the seventh freedom rights policy has facilitated direct flights from various countries, enhancing accessibility for international tourists [5][6] - New duty-free policies allow departing travelers to enjoy tax-free shopping, with an annual limit of 100,000 yuan and no restrictions on the number of purchases [6][7] - The expansion of product categories, including pet supplies and portable musical instruments, has stimulated consumer interest and increased sales [7][8] Group C: Future Strategies and Consumer Engagement - To maintain momentum, the industry is focusing on enhancing consumer experiences and adapting to changing shopping behaviors [9][10] - Local consumer engagement is being prioritized, with suggestions for tailored shopping plans and promotional activities to meet the needs of residents [10][11] - The potential for expanding product offerings to include sports equipment and customized services is being explored to attract a broader customer base [11][12]

来源：新华社 作者：周慧敏 据海口海关统计，自2025年12月18日至2026年1月17日，海口海关共监管离岛免税购物金额48.6亿元， 同比增长46.8%；购物人数74.5万人次，同比增长30.2%；购物件数349.4万件，同比增长14.6%。消费者 购物热情高涨，充分展现出离岛免税市场的澎湃活力。 三亚国际免税城相关负责人表示，免税新政实施后，特别是海南自贸港封关以来，门店日均销售额稳步 攀升，客流量节节走高。下一步，免税城将继续以"免税+"为支点，通过持续的产品创新、场景再造和 服务升级，让免税消费热度不断延续，让离岛免税的吸引力越来越强。 免税消费的火爆，既源于海南自贸港全岛封关带来的超高人气，也得益于政策红利的集中释放。为推进 更高水平对外开放，更好满足旅客多元化购物需求，自2025年11月1日起，海南离岛免税政策迎来新一 轮调整，免税商品类别由45类增至47类，享惠对象进一步扩大，允许离境旅客享受离岛免税购物政策， 直接带动国际游客免税购物占比提升。 (责任编辑：王擎宇) "这个购物中心太棒了！这里有很多我想买的东西，价格也合适。"来自俄罗斯的游客爱丽丝说，三亚国 际免税城有很多国际品牌，其中不少 ...