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2025年“超级黄金周”数据盘点:出境入境双线升温,音乐节和体育赛事再度带火县域旅游
Mei Ri Jing Ji Xin Wen· 2025-10-08 09:23
Core Insights - The "Super Golden Week" during the National Day and Mid-Autumn Festival saw a total of 2.36 billion cross-regional trips, averaging about 295 million trips per day, representing a year-on-year increase of approximately 3.2% [1] - The tourism market exhibited strong characteristics such as sustained interest in small towns, a dual increase in inbound and outbound travel, and a shift towards experiential consumption [1] - The film market, in contrast, underperformed with a total box office of less than 1.8 billion yuan during the same period, highlighting a stark contrast with the booming tourism sector [2] Tourism Market Trends - The trend of deepening travel experiences is evident, with hotel bookings for stays of two days or more increasing by over 52% year-on-year, and users booking multiple cities also seeing significant growth [1] - Non-first-tier city users showed a remarkable increase in domestic group tour bookings, with a year-on-year growth of over 70%, while first-tier city users are willing to pay a premium for high-quality services [1] County-Level Tourism - County-level tourism is evolving into a more diverse and in-depth market, with over 30 county destinations seeing hotel booking increases of over 100% year-on-year [5] - Cultural events such as music festivals and sports events are becoming key drivers for county tourism, significantly boosting local hotel bookings [5] Outbound and Inbound Travel - Outbound travel is experiencing a notable increase, particularly among non-first-tier city residents, with long-distance and deep travel trends becoming prominent [8] - Inbound tourism is also thriving, with a 33% year-on-year increase in domestic flight bookings by foreign passport holders, indicating a growing interest in less traditional tourist destinations within China [9] Travel Behavior Changes - The trend of staggered travel is gaining traction, with over 30% of workers opting for early departures and late returns, leading to a significant increase in bookings during the holiday's peak and post-holiday periods [10][12] - This "segmented travel" approach is helping to alleviate pressure on resources during peak times and optimize resource allocation [12]
为情绪买单,为体验付费:超级黄金周收官,中国旅游迈向“体验经济”新时代
Yang Zi Wan Bao Wang· 2025-10-08 09:08
Group 1 - The core viewpoint of the articles highlights a significant shift in Chinese tourists' travel preferences towards long-distance and immersive experiences during the recent "super golden week" holiday, reflecting a deeper understanding of the meaning of travel [1][15][16] - Domestic long-distance travel orders increased by 3 percentage points year-on-year, while outbound long-distance travel orders saw a rapid growth, with several European destinations experiencing order increases of over 100% [1][15] - The rise of "relaxed tourism" emphasizes comfort and low-energy travel experiences, with ticket orders for attractions equipped with convenient facilities increasing by 20% to 100% [2][11] Group 2 - Popular long-distance travel destinations in China include Beijing, Chengdu, Shanghai, and Nanjing, with orders from remote areas like Urumqi and Lhasa increasing by nearly 30% [6][7] - Lesser-known cities are gaining popularity, with significant order growth in places like Enshi and Yuncheng, driven by their unique cultural offerings and slower pace of life [7] - The trend of segmented and staggered travel is becoming the norm, with travelers saving costs by traveling before or after the peak holiday period, leading to a notable increase in orders for off-peak travel [11] Group 3 - Outbound travel is recovering, with Japan, Thailand, and Malaysia being top choices for Chinese tourists, while European destinations like Iceland and Spain also see substantial order increases [15][16] - The inbound tourism market is thriving, with foreign tourists engaging in traditional Chinese cultural activities during the holiday, showcasing a growing interest in local experiences [16] - The overall trend indicates a shift in tourism consumption towards experiential travel, where travelers seek to immerse themselves in the destination rather than merely visiting [16]
假日经济|全世界都知道中国人放假了,马尔代夫有酒店超50%是中国客人
Di Yi Cai Jing· 2025-10-08 08:25
Core Insights - The main trend for this year's National Day tourism is long-distance travel and deep experiences, with domestic long-distance travel orders increasing by 3 percentage points compared to last year [1] - The average spending per trip during the holiday has risen by 14.6% year-on-year, with the post-95 generation making the highest proportion of bookings [1] - Family travel is prominent, with nearly 52.4% of travelers being family groups, and major cities' surrounding areas becoming popular destinations [1][4] Travel Trends - The "please take 3 days off and rest for 12" staggered travel model is favored by tourists, with nearly 15% of users starting their journeys before the holiday [3] - The family demographic accounts for over 80% of travelers during the holiday, with major cities like Beijing, Shanghai, and Chengdu being top sources of travelers [4] - There is a significant shift towards experiential travel, with activities like island cycling and cultural experiences gaining popularity [4] Accommodation Insights - The domestic accommodation market saw over a 65% increase in overall bookings, with multi-city bookings rising by over 20% [7] - Non-first-tier cities experienced a 90% increase in high-quality hotel bookings, indicating a growing interest in these areas [7] - Tujia reported a 20% year-on-year increase in homestay bookings, with smaller cities emerging as new travel hotspots [8] International Travel - Outbound tourism is booming, with popular destinations including Japan, Maldives, and Southeast Asian countries, reflecting a strong interest in island vacations [11] - Chinese tourists are increasingly visiting the Maldives, with over 50% of hotel guests during the holiday being from China, and many local guides speaking Chinese [11][12] - The inbound tourism market is also thriving, with countries like South Korea and the U.S. becoming popular among incoming travelers, driven by visa-free policies [12]
“非遗+互动”、文博之夜……多元文化盛宴点亮假日 激活文旅消费引擎
Yang Shi Wang· 2025-10-08 08:25
Core Insights - The tourism market is experiencing a surge during the National Day and Mid-Autumn Festival holidays, driven by intangible cultural heritage, historical sites, and folk activities, which are enhancing tourist engagement and spending [1] Group 1: Tourism Trends - The popularity of the Aizhai Wonder tourism area in Hunan is notable, featuring a 355-meter-high bridge and extreme sports activities, attracting many visitors [3] - The ancient Yao village in Tongcheng, Hubei, has reopened after renovations, offering traditional experiences and a large outdoor performance that showcases Yao culture [7] - In Pingyang, Zhejiang, the ancient Ponan Old Street is hosting cultural events that highlight its historical significance, providing a rich cultural experience for visitors [10] Group 2: Cultural Events - Nanjing's Yangtze Road has transformed into a pedestrian street, blending traditional and modern performances, creating a vibrant atmosphere during the holidays [14] - Museums in Liaoning are experiencing a visitor boom, with extended hours to accommodate the influx of tourists eager to explore historical and cultural exhibits [16] Group 3: Coastal Tourism - The coastal area of Beidaihe is attracting tourists with its beautiful beaches and diverse recreational activities, enhancing the appeal of seaside tourism during the autumn season [21] - Many visitors are engaging in sports activities such as sailing and kayaking, integrating physical fitness with holiday enjoyment [23]
“反向旅游”渐热,假期旅游打开新方式
Xin Hua Wang· 2025-10-08 08:18
当手机那头的朋友和自己吐槽去的景区满是"人从众"时,河北姑娘陈斐正躺在沈阳法库南八虎山的绿坡上远眺蓝天。她的身旁除了正在吃草的牛 群,只有寥寥几组登山客。 在江西,比起坐落着庐山的九江和有着"瓷都"之称的景德镇,龙南是典型的"小众旅行地"。但这个假期,这里的热度却逐步攀升。数据统计,10 月1日至5日,龙南市18家旅游饭店平均入住率达90.92%。大量游客来到这个被称为"世界围屋之都"的客家古邑,感受客家文化、观赏围屋之美。 古寨、峡谷、森林、方山台地……四川省内江市威远县有着全球规模最大的穹窿地貌区。随着"反向旅游"兴起,在社交媒体上,"打卡"威远的贴 文被越来越多网民分享、推荐,人们开始感叹,这座宝藏城市为何"藏得这么深"。 当下,越来越多年轻人将目光放向更广袤的空间,旅途的边界不断拓展。从"打卡"式"看一眼"转向深度体验,记者采访发现,县域景区凭借其独 特的资源禀赋与文化价值,正成为承接"反向旅游"流量红利的重要载体。 美团旅行发布的《2025年"十一"假期旅游热点及趋势报告》显示,越来越多的游客"反向"涌入县域小城,寻求高性价比和差异化体验,县域旅游 酒店预订热度涨幅明显。 "这个国庆假期我没有去人流 ...
文化新观察·聚焦国庆中秋假期丨“反向旅游”渐热,假期旅游打开新方式
Xin Hua Wang· 2025-10-08 08:07
图为10月5日拍摄的辽阳青峰村小天池。新华社记者 于也童 摄 从扎堆热门景区到探索冷门宝藏地,这个国庆中秋假期,越来越多年轻人选择"反向旅游",在另辟蹊径中乐享一方天地。 在卧龙湖静候水鸟翩跹掠过水面,乘坐游船看湖面倒映蓝天白云;"下稻田"亲手捕捉膏满黄足的稻田蟹……这个假期,不少"反向旅游"的外 地游客表示,自己被沈阳康平的"好玩"惊艳到。"我们围绕康平县坐拥'山水林田湖草沙'全要素生态基底的特点,精心打磨了四条文旅精品线路, 受到游客欢迎。"沈阳市康平县委常委、副县长梁强说。 当手机那头的朋友和自己吐槽去的景区满是"人从众"时,河北姑娘陈斐正躺在沈阳法库南八虎山的绿坡上远眺蓝天。她的身旁除了正在吃草 的牛群,只有寥寥几组登山客。 "这个国庆假期我没有去人流如织的大景区,从黑龙江伊春的林海,到辽阳青峰村小天池,一路我去了很多小众却有趣的地方,这里没有人群 的喧嚣,能让我更深入了解当地风土人情,感受假期。"陈斐说。 华夏佰强旅游咨询中心副主任吴南轩认为,从人群结构看,县域旅游的核心客群以18至34岁的年轻人为主,他们自驾偏好突出,数字化赋能 显著,超八成通过短视频平台获取旅游信息。 在江西,比起坐落着庐山的九 ...
节后开门红,稳了?
格隆汇APP· 2025-10-08 07:27
Core Viewpoint - The article discusses the potential for A-shares to rise after the National Day holiday, supported by historical trends and recent global market movements, while highlighting key events that may influence market dynamics. Global Market Performance - During the National Day holiday, global stock indices mostly rose, with MSCI global index up by 0.8%, MSCI developed markets up by 0.7%, and MSCI emerging markets up by 2% [6] - Taiwan's weighted index and Korea's composite index each rose by 3.6%, while the US indices saw slight increases: Nasdaq up by 0.5%, Dow Jones up by 0.8%, and S&P 500 up by 0.4% [6] Commodity Market Trends - Most global commodities saw price increases, except for crude oil, which fell by 1.1% for WTI and 1% for Brent due to OPEC+ supply news [8] - Precious metals continued to rise, with COMEX gold up by 2.7% and silver up by 3.9% during the holiday [8] Key Events Impacting Markets - The US government shutdown has delayed key economic reports, leading to heightened expectations for interest rate cuts, which in turn supports gold prices [12][13] - Japan's political developments, particularly the potential election of the first female Prime Minister, may lead to increased inflationary pressures and affect market liquidity positively [16] AI and Semiconductor Sector - OpenAI's recent partnerships with major semiconductor companies like Samsung and AMD are expected to significantly boost their performance, driving up related stocks and the overall semiconductor sector [19][20] - OpenAI's collaborations could lead to a substantial increase in computing power, estimated at a cost of $1 trillion, indicating its pivotal role in the future of the AI industry [23] Domestic Consumption Trends - The National Day holiday saw a surge in outbound tourism, with daily outbound travelers expected to exceed 2 million [27] - The domestic consumption market is also heating up, with a nearly 40% increase in spending by inbound tourists during the holiday [30] A-share Market Outlook - Historical data shows a 70% probability of A-shares rising after the holiday, with the Shanghai Composite Index averaging a 0.48% increase on the first trading day of October [36][37] - Analysts maintain a positive outlook for the A-share market in Q4, expecting a "slow bull" trend amid wide fluctuations [38] Investment Opportunities - Key sectors for investment in Q4 include technology and cyclical industries, particularly those benefiting from advancements in solid-state battery technology and AI demand [44]
银发旅行热:消费升级、适老化与新蓝海
Jing Ji Guan Cha Bao· 2025-10-08 06:08
Core Insights - The silver-haired population in China is increasingly engaging in travel, with a significant rise in travel orders for this demographic, particularly among those aged 61-65, which saw a 58% year-on-year increase [1][2] - The shift in travel preferences indicates that older travelers are no longer seeking budget options but are willing to pay more for quality experiences [2][4] - The aging population is projected to reach 22% by 2024 and over 32% by 2035, highlighting the growing importance of the silver economy in the travel sector [4] Travel Trends - The motivations for travel among the elderly include social interaction, self-fulfillment, and health and wellness, with a preference for slow-paced, immersive experiences rather than rushed sightseeing [3][4] - There is a notable trend towards diverse destination choices, including cultural and historical sites, alongside natural attractions [3][4] Market Opportunities - The travel industry is responding to the needs of the silver-haired demographic by developing tailored products and services, such as comfortable itineraries and specialized travel guides [8][9] - Companies like Ctrip and Zhongxin Tourism are innovating with offerings like "parent travel guardians" and high-end cultural products to cater to the desires of older travelers [9] Service Enhancements - There is a growing expectation for travel services to provide emotional support and companionship, alongside practical assistance with technology and travel logistics [6][7] - The design of travel products for seniors should focus on personalized experiences rather than standardized packages, ensuring a consistent service quality throughout the journey [7][9] Future Outlook - The silver economy is anticipated to thrive, with projections indicating that by 2050, a significant portion of the population will be over 60, making this demographic a mainstream market [9]
大家假期都去哪儿了?这组出行大数据告诉你
Yang Shi Xin Wen Ke Hu Duan· 2025-10-08 04:47
今天(10月8日)是假期第8天,这个国庆中秋假期,您都去哪儿玩了?跟着大数据一起来看看全国游客 的选择,感受国庆中秋假期的旅游热度。 休闲街区受欢迎 假期第七天,陕西重点监测的55家旅游景区中,西安秦始皇帝陵博物院、西安大明宫国家遗址公园、榆 林古城等接待游客量位居前列。假期第七天,陕西接待国内旅游团1758个;19家国家级和省级旅游休闲 街区累计客流量达到76.63万人次,其中,西安大唐不夜城步行街、宝鸡石鼓文化城、宝鸡西府老街客 流较为集中。 湖北:A级景区迎客超1862万人次 消费热力足 湖北省文化和旅游厅统计数据显示,截至昨天,假期前七天,湖北A级旅游景区接待游客1862.27万人 次,星级饭店平均出租率73.17%。双节期间,湖北文旅部门联合重点零售企业投放1亿元消费券,游客 只需凭目的地为湖北的火车票、演出票等票据票根,便能兑换"吃住行游购娱"多场景的丰富权益。 甘肃:接待游客331万人次 实现旅游花费超20亿元 记者从甘肃省文化和旅游厅了解到,昨天,全省接待游客331万人次,实现旅游花费20.4亿元。甘肃8个 5A级旅游景区和敦煌莫高窟共接待游客17万人次。 陕西:文博景区热度高 假期第七天,安 ...
文旅融合赋能假日经济
Nei Meng Gu Ri Bao· 2025-10-08 04:25
Core Insights - The integration of culture and tourism in Inner Mongolia has created a vibrant holiday atmosphere, attracting a significant number of visitors during the National Day and Mid-Autumn Festival [1][5] Group 1: Tourism Growth - Inner Mongolia received a total of 19.4 million domestic tourists during the first six days of the holiday, showcasing a robust growth in the tourism sector [4] - The region's tourism market is not only reflected in visitor numbers but also in the economic benefits and improved living standards for local residents [4] Group 2: Cultural and Recreational Activities - Various cultural and recreational activities have been organized, such as traditional Mongolian events and themed tourism routes, enhancing the visitor experience [2][3] - The "Cultural Tourism + Sports" model has shown significant economic impact, with over 600,000 attendees at local sports events generating 176 million yuan in economic benefits [3] Group 3: Economic Impact - The tourism sector has become a crucial part of the local economy, with domestic tourist spending reaching 4.14 billion yuan over the holiday [6] - Local residents have adapted to the tourism boom by converting idle properties into guesthouses, thus increasing their income [4] Group 4: Strategic Initiatives - Inner Mongolia has implemented various initiatives to enhance the tourism experience, such as offering discounts on tickets and accommodations to stimulate local tourism [2][3] - The region has developed multiple themed tourism routes and activities, which have significantly increased visitor engagement and satisfaction [7]