Core Insights - The ice and snow economy has evolved from a niche market to a trillion-yuan industry, transitioning from event-driven growth to a systematic and industrialized development phase [1] Group 1: Transformation of Ice and Snow Economy - The surge in ice and snow tourism is driven by a profound change in consumer behavior, moving beyond mere sightseeing to immersive experiences that resonate emotionally with visitors [1] - The integration of ice and snow with culture, sports, and technology has diversified offerings, allowing for better alignment with consumer demands [1] Group 2: Cultural Revitalization - Historical resources serve as valuable assets for the ice and snow economy, with innovative approaches transforming old cultural elements into new attractions [2] - The introduction of AR technology in historical sites, such as the ice and snow night tour in Luoyang, enhances visitor engagement by blending history with modern experiences [2] Group 3: Collaborative Development - The ice and snow economy thrives on collaboration, requiring a break from isolated development to create synergies across multiple attractions and regions [3] - The model of leveraging a central attraction, like the snow town in Heilongjiang, to benefit surrounding areas exemplifies effective regional cooperation [3] Group 4: Expanding Industry Boundaries - The development of the ice and snow economy must address existing gaps and leverage available resources to maximize value [4] - Initiatives such as enhancing transportation networks and developing snow equipment industries in regions like Zhejiang illustrate strategies to fill market voids and stimulate growth [4] - The rise of the ice and snow economy reflects broader trends in economic restructuring and the release of consumer potential in China [4]

厚重的历史积淀和遗存，是发展冰雪经济的宝贵资源。以游客视角为原点，未曾见过即为新，未曾体验 即为奇 新疆阿勒泰的粉雪雪道上，冰雪爱好者踏雪逐风；吉林长白山的琼枝树挂间，远方来客赏雪寻幽；开往 黑龙江漠河的冰雪专列中，游人一路向北览胜观景……新雪季以来，冰雪旅游热潮涌动，"冰雪+"业态 花式上新，冰雪经济热力无限。 点面联动，凝聚发展新合力。 冰雪经济不是单点"独唱"，而是多点"合唱"。单一景区或城市资源有限，唯有打破壁垒，点面结合，才 能形成规模效应与协同优势。 黑龙江以雪乡为核，辐射带动凤凰山"雪谷"、海林"林海雪原"、柴河"雪村"等泛雪乡旅游精品区，不仅 缓解单一景区的承载压力，还形成"一点爆红、全域受益"格局。这种"点上突破、面上开花"的模式，能 实现优势互补，让冰雪经济的辐射力持续增强。 从曾经的小众领域到如今的万亿元产业，冰雪经济已从"赛事驱动"迈向系统化、产业化发展的新阶段。 冰天雪地转化为金山银山，其间的创新实践，为各类消费新场景的打造提供了什么样的借鉴？ 供需匹配，解锁体验新维度。 冰雪经济的"热"，源于旅游消费的深刻变革。过去观光模式下，冰雪景致趋同、天寒地冻难聚人气。而 如今，旅游早已超越 ...

从因冬奥而走向世界的河北崇礼，到让东南亚游客邂逅人生第一场雪的云南迪庆；从吉林延边的雾凇奇 景到新疆阿勒泰的"粉雪天堂"……广袤的中国大地上，冰雪画卷绚丽多姿，吸引越来越多外国游客。他 们或驰骋雪道之上，或徜徉群山之间，或漫步街巷之中，领略冰雪运动的激情，感受冰雪文化的魅力。 冰雪旅游热度不断提升，持续带动消费升级，促进产业融合，是中国扩大高水平开放、推动经济高质量 发展的缩影。 12月13日，2025—2026赛季国际雪联自由式滑雪U型场地世界杯云顶站决赛在河北省张家口市崇礼区云 顶滑雪公园举行。冰雪与重要赛事的再度相逢，让这座冬奥小城格外热闹。各国游客纷纷到来，观看国 际比赛，体验冰雪运动。 在崇礼，一流的场地设施与健全的服务保障，不仅为专业运动员提供了施展才华的舞台，也让普通游客 尽情享受冰雪运动的乐趣。 "身体侧倒，收紧四肢……"富龙滑雪场的初级赛道上，教练朱恕泽正在为来自马来西亚的12岁女孩咏琳 示范防护动作。几次尝试后，咏琳很快掌握了技巧，"滑雪很快乐，在这里的每一天我都很开心。"从小 生长在气候温暖的地方，咏琳对冰雪向往已久。这趟中国之行，姐姐静怡特意为她安排了冰雪体验活 动。 "我们先到北京游 ...

央视网消息：近期，各地冰雪旅游热度持续攀升，特色冰钓、雾凇漂流、雪屋火锅等吸引大批游客 沉浸式感受北国风光。 ...

以河北崇礼为例，顺丰推出999元雪季寄存卡，同步附赠15次免费配送服务，覆盖万龙、富龙、云顶、太舞等热门雪场，支持雪场间随心转场，无需反复寄 递，极大提升了滑雪旅程的自主性与灵活性，使其能够专注享受滑雪乐趣。 又到一年冰雪季，冰雪经济的热度持续攀升。新疆阿勒泰、吉林长白山（603099）、黑龙江亚布力等滑雪胜地吸引大批雪友前往打卡，但雪具运输易磕碰损 坏、难携带、提货久等，成为影响雪友们出游体验的重要因素。 从解决雪具运输的痛点出发，近年来各大物流企业纷纷在冰雪物流赛道发力，并持续拓宽服务边界。以顺丰为例，公司精准切入冰雪产业链，以专业雪具寄 递服务为起点，进一步拓展出"物流+冰雪旅游"新生态，为冰雪经济持续增添活力。 跨省最快7小时极速送达，"人到雪具到" 随着冰雪经济消费主体的逐渐多元化，亲子家庭、年轻群体正成为滑雪消费的主力军，轻松出行服务也随之愈发受到青睐。 居住在北京的滑雪爱好者李女士经常周末往返崇礼，但出行往往需要带着雪板在车站、酒店、雪场来回奔波，过程耗时且费体力。另外，亲子家庭出行时， 往往需要携带多件装备，出发前行李超重、行程中需同时看顾孩子及装备的安全，都让出行体验受到一定影响。 因此，在 ...

Core Viewpoint - The combination of the "ice and snow economy" and visa-free policies is becoming a key driver for the growth of China's tourism industry, particularly in the winter season of 2025 [7]. Group 1: Ice and Snow Economy Growth - The "ice and snow economy" is thriving in various regions of China, with diverse and personalized experiences being developed [13]. - The introduction of official "snow holidays" in regions like Jilin and Xinjiang encourages students to participate in winter sports, contributing to a winter consumption boom [10]. - The search interest and booking rates for ice and snow travel routes, popular cities, and hotels near ski resorts are rapidly increasing, indicating a surge in demand [10]. Group 2: Visa-Free Policy Impact - The expansion of visa-free arrangements significantly enhances the convenience for international tourists entering China, creating a synergistic effect with the ice and snow tourism [7]. - The increase in foreign tourists is complemented by domestic visitors who are shifting from quick visits to multi-day stays, transforming ice sports into a lifestyle [7]. Group 3: Unique Tourist Experiences - Various regions are innovating unique ice and snow tourism projects, such as ice fishing competitions and immersive experiences like "fog rafting" and "snow house hot pot" [16][21]. - The first ice and snow tourism special train from Harbin to Mohe emphasizes a "slow travel, deep experience" approach, catering to tourists from major urban areas [4][30]. - The special train features themed decorations and offers tailored services for elderly travelers, enhancing the overall travel experience [38].

Core Viewpoint - The opening ceremony of the fifth Liao Yuan Ice and Snow Season aims to promote the development of ice and snow tourism, sports, culture, and equipment in Liao Yuan City, with a focus on cultivating the local ice and snow tourism industry [1] Group 1: Ice and Snow Projects - The Liao Yuan new snow season plans to use 24,000 cubic meters of ice and 16,000 cubic meters of snow for its ice and snow project landscaping [1] - The overall layout of ice and snow sculptures in Liao Yuan is divided into two main areas: Tianlu Mountain Ski Resort and Yuedong Liao Yuan Happy Gathering, featuring a total of 31 ice and snow sculptures and 4 ice slides [1] Group 2: Thematic Elements - The ice and snow sculptures are themed around classic tales from the Three Kingdoms, including scenes like "Borrowing Arrows with Straw Boats" and "The Battle of Red Cliffs," along with local landmarks [2] - The Yuedong Liao Yuan Happy Gathering will feature a Three Kingdoms-themed winter performance with classic NPC characters such as Liu Bei, Guan Yu, and Zhuge Liang, enhancing the cultural experience for visitors [2] Group 3: Future Events - The second Liao Yuan Spring Festival Lantern Festival in 2026 will showcase 34 large and medium-sized lantern groups, significantly increasing in scale, with the main gate lantern group height rising from 35 meters to 50 meters [3] - The Lantern Festival will incorporate local culture, environmental sustainability, and interactive elements, creating an immersive experience for attendees [4]

培育省级以上滑雪旅游度假地10个，打造冰雪旅游精品线路10条以上，开发一批门槛低、趣味性强的冰雪嬉戏主题产品……到2027年， 省内外游客将享受到辽宁更多更优质的冰雪旅游产品，全省冰雪旅游力争实现年接待人次突破2.6亿，年综合收入达到2500亿元以上。 近日，省文化和旅游厅、省发展改革委、省体育局联合印发文件，推出我省冰雪旅游高质量发展近期目标及重点任务。未来，我省将充 分挖掘辽宁冰雪文化内涵，积极构建层次清晰、特色鲜明的辽宁冰雪旅游发展新格局，全面推进高品质冰雪旅游目的地建设，促进冰雪旅游 消费提质升级。 "深挖文化内涵价值"是冰雪旅游高质量发展的任务之一，我省将推动文化元素向旅游产品、体验场景和消费业态深度转化。支持各地塑 造具有地域标识度的冰雪文旅IP，全面提升辽宁冰雪旅游的文化厚度、情感温度和品牌辨识度。 在拓展多元业态场景方面，我省将推动冰雪旅游从"观景打卡"向"深度体验"升级，创新开发"冰雪+"和"+冰雪"旅游产品，推动冰雪旅游 与体育赛事、海洋旅游、温泉康养、非遗民俗、特色美食、精品民宿等有机融合，培育打造冰雪融合重点示范项目。持续办好"冬游辽宁"系 列活动，推动形成全时段、全龄段冰雪旅游消费新 ...

快乐父子俩。 12月28日，海东市平安区莲花山冰雪大世界内热闹非凡，趁着周末前来滑雪、体验雪上娱乐项目的游客络绎不绝。据景区负责人介绍，自开业以来，这里的 游客量呈持续上涨态势，周末单日接待量已从最初的百余人，攀升至如今的近千人。随着学校寒假和春节假期的临近，景区预计届时单日游客接待量有望突 破三千人次。 本报记者 李兴发 摄 冬季滑雪成为时尚。 ...

这个新雪季，河北承德的金山岭银河滑雪场已开放了9条雪道，滑雪爱好者从雪峰疾驰而下，在皑皑白雪间画出流畅曲线，尽享速度与激情。雪场开板以 来，接待游客超两万人次，较去年同期增长约20%。在四川汶川，今年当地对雪场设施全面提档升级，可同时容纳6000名滑雪爱好者，还增加了雪上羌族传 统运动项目，吸引不同年龄段游客畅享雪上乐趣。 央视网消息（新闻联播）：眼下，各地推出一系列丰富多样的冰雪项目，推动冰雪旅游持续释放新活力。 室外雪场的运动热力十足，室内雪场同样火热。在上海，这家雪场为新手专门增加了初级雪道，推出新手免费课程，吸引了越来越多的初学者前来体验。今 年，雪场新增面积1200多平方米，雪场游客同比增长近四成。 依托冰雪资源，各地推出一系列新场景、新玩法。在陕西汉中，游客可以参与雪地拔河、雪地冰壶等趣味赛事，还可以逛逛非遗集市。在黑龙江桦川，扭一 扭东北大秧歌，尝一尝特色美食，"冰雪+民俗"让打卡式旅游变为沉浸式感受。在辽宁天女山森林公园，除了有雪地摩托、雪圈滑道等项目外，游客还能借 助VR、AR等数字技术，体验冰河梦幻乐园，开启知识与趣味的探索之旅。在新疆阿勒泰将军山，新增了滑翔伞等项目，游客可以换个视角俯瞰 ...