Core Viewpoint - The article highlights the successful launch of the 2025 Deqing Gonggan Carnival, emphasizing the promotion and marketing strategies for Deqing Gonggan, a renowned citrus fruit, aiming for global sales and brand enhancement [9][11][15]. Group 1: Event Overview - The Deqing Gonggan Carnival commenced on November 22, 2023, featuring a spectacular drone light show and celebrating the harvest season of Deqing Gonggan [9][5][6]. - The event aims to attract domestic and international fruit buyers, agricultural enterprises, and local farmers to explore marketing and cultural narratives surrounding Deqing Gonggan [13][14]. Group 2: Marketing and Brand Development - The "Media+" initiative is set to empower the marketing of Deqing Gonggan, enhancing its global sales model and brand recognition [10][11]. - The carnival includes various promotional activities such as a national selection for Gonggan ambassadors and a series of marketing events to elevate the brand's value chain [31][34]. Group 3: Agricultural Insights - Deqing Gonggan's cultivation area remains stable at over 40,000 acres, with favorable weather conditions contributing to increased juice content and larger fruit size this year [61][62]. - The expected total yield for the 300-acre base is over 900,000 pounds, with nearly 400,000 pounds already pre-ordered through various sales channels [77][78]. Group 4: Economic Impact - The brand value of Deqing Gonggan has reached 10.8 billion yuan, positioning it as a significant contributor to local economic development and a symbol of prosperity for the community [47][40]. - The local government is actively promoting the integration of agriculture with cultural tourism to enhance the market presence of Deqing Gonggan [40][41]. Group 5: Community Engagement - The "I have a Gonggan tree in Deqing" adoption program has been running for five years, fostering consumer engagement and securing sales for farmers [43][50]. - The carnival serves as a platform for showcasing local specialties and cultural products, enhancing community interaction and tourism [106][113].

Core Insights - The article highlights the successful development of high-standard greenhouse vegetable cultivation in the Bo Wang Town of Fangcheng County, Henan Province, showcasing a vibrant agricultural scene despite the cold winter season [1] Group 1: Agricultural Development - Bo Wang Town has focused on the revitalization of its specialty industries, particularly greenhouse vegetables, golden pears, roses, and grapes, with a total planting area exceeding 40,000 acres [1] - The town has seen the emergence of 27 "leading representatives" since 2022, who have helped over 2,000 farmers improve their livelihoods [2] - The introduction of winter-warm plastic greenhouses has led to the construction of over 380 new greenhouses this year, significantly increasing the economic benefits and crop rotation efficiency [3] Group 2: Innovative Techniques - Representative Li Yuzhong has pioneered an efficient planting model combining off-season tomatoes with cucumbers or peppers, achieving an average annual income of 30,000 yuan per acre [2] - Innovative pest control techniques, such as the use of "soil pesticides and biological traps," have effectively reduced pest outbreaks, resulting in a yield of 6,500 pounds of high-quality tomatoes per acre, with a profit of 13,000 yuan [2] - The adoption of the "four arches and four membranes" technology has improved greenhouse temperatures by 5-10 degrees during winter, allowing for year-round planting and increased economic returns [3]

Core Insights - The article highlights the successful launch and sales of "Ice Sugar Heart" apples from the Hongqi Po area, emphasizing their quality despite a late harvest due to weather conditions [1][2] - The "Meiman Life" platform has been instrumental in promoting these apples, receiving positive feedback from customers and expanding its product offerings [1][3] Group 1: Product Quality and Characteristics - The "Ice Sugar Heart" apples are known for their unique sweetness and nutritional value, attributed to the specific growing conditions in the Aksu region, including fertile soil and abundant sunlight [2] - The apples are harvested only after experiencing significant temperature variations, which enhances their sweetness and results in the characteristic crystalline structure in the core [2] - The article explains that "Ice Sugar Heart" is not a specific variety but a phenomenon resulting from the climatic conditions, with a recommendation for proper storage to maintain quality [2] Group 2: Sales and Distribution - The daily shipping volume from the farm has reached 3,000 units, indicating strong demand and effective distribution channels [1] - The pricing for different packaging options of the apples is detailed, with family-sized boxes and gift sets available at competitive prices [1] - The "Meiman Life" platform has been established to support local businesses and facilitate consumer access to quality products, showcasing a variety of items beyond just apples [3][4]

Report Industry Investment Rating - No information provided Core Viewpoints of the Report - This year, apple production has declined, the excellent fruit rate is poor, and preservation is more difficult. The market expects that the cold storage inventory data is likely to be low. The effective inventory is expected to be low, and the apple fundamentals are strong. However, due to large recent fluctuations, it is recommended to stand on the sidelines for single - sided trading, arbitrage, and options trading [16]. Summary According to Relevant Catalogs 1. Logic Analysis and Trading Strategy a. Spot Analysis - In Shandong and Shanxi, some apple sources are still being stored in cold storage, and ground trading is gradually ending. Inventory trading is limited. In the sales areas, it is still the off - season, and the trading atmosphere is light. The increasing supply of citrus squeezes the apple sales space. The prices in major producing areas vary. For example, in Shandong, the ground transaction price of late Fuji has different ranges for different sizes and grades; in Shaanxi, the出库 prices also vary by region and fruit quality [7]. b. Supply Analysis - As of November 20, 2025, the national cold storage inventory ratio is about 55.69%, 7.94 percentage points lower than the same period last year, a year - on - year decrease of 12.48%. This week, the national cold storage capacity ratio decreased by 0.18 percentage points, and the destocking rate was 0.32%. Shandong and Shaanxi have different inventory trends. The cold storage capacity ratio in Shandong increased by 0.57 percentage points, and in Shaanxi, it decreased by 0.08 percentage points. As of November 19, 2025, the national main - producing area apple cold storage inventory was 773.16 million tons, an increase of 8.92 million tons from last week [12]. c. Demand Analysis - In the Guangdong Chalong market, the number of morning arrival vehicles has little change. The market is mainly dominated by Gansu apple sources, and the sales of Yunnan smooth - skinned apples have slowed down. The enthusiasm of second - and third - level wholesalers for purchasing is not high. The average wholesale price of 6 key - monitored fruits on November 20 was 7.18 yuan per kilogram, slightly lower than last Friday, and at a high level in recent years. The profit statistics of storage merchants for Qixia 80 first - and second - grade apples have been suspended [15]. d. Trading Strategy - Trading Logic: Apple production has declined this year, and the cold storage inventory peak is likely to be lower than last year. The apple fundamentals are strong. - Single - sided: Due to large recent fluctuations, it is recommended to stand on the sidelines. - Arbitrage: It is recommended to stand on the sidelines. - Options: It is recommended to stand on the sidelines [16]. 2. Weekly Data Tracking a. Apple Supply and Demand Situation - There are data on apple exports, planting areas, and consumption, but no specific numerical analysis is provided in the summary part. b. Inventory and Shipment - There are trend charts of national and Shandong cold storage apple inventory and national cold storage apple shipment, but no specific numerical analysis is provided in the summary part. c. Price Spread and Basis - There are data on 5 - month basis, 10 - month basis, 1 - 5 price spread, 5 - 10 price spread, and 10 - 1 price spread, but no specific numerical analysis is provided in the summary part.

Group 1 - The core viewpoint of the articles highlights the economic benefits and growth of the "Ruixue" apple industry in various counties, particularly in Chunhua and Changwu, where farmers are experiencing increased income from apple cultivation [1][2][3] - In Chunhua County, farmers are adapting their apple varieties based on market conditions, with one farmer reporting an annual income of 160,000 yuan from 10 acres of apple orchards [1] - The county has invested over 40 million yuan in apple cultivation this year, resulting in a total planting area of 34,000 acres for Ruixue apples [1] Group 2 - In Changwu County, the market for Ruixue apples is thriving, with premium apples selling for 20 yuan per kilogram, and a local company has sold nearly 500,000 kilograms [2] - The local government provides financial subsidies for new and existing orchards, with 2,000 yuan per acre for new orchards and 1,000 yuan for the renovation of old ones [2] - Changwu County has established 88 concentrated apple demonstration gardens of over 50 acres each, contributing to the expansion of the apple industry [2] Group 3 - Xi'an City is optimizing its apple planting structure by promoting new varieties such as Ruixue, with over 350,000 acres dedicated to various apple types [3] - The articles emphasize the collaborative efforts of farmers and agricultural managers in enhancing apple cultivation and management practices [3]

Report Information - Report Name: Apple Industry Daily Report 2025 - 11 - 20 [1] - Researcher: Wang Cuibing [2] - Futures Practitioner Qualification Number: F03139616 [2] - Futures Investment Consulting Practitioner Certificate Number: Z0021556 [2] 1. Report Industry Investment Rating - No information provided 2. Core View - As the apple storage process is not yet finished and is currently in the peak storage period, the volume of farmers' apple supplies going into storage has significantly increased. In the Shaanxi region, the storage and shipment processes are happening simultaneously, with the storage process almost complete. There is a small amount of external - sourced apples being shipped back to Luochuan, and some merchants are transferring locally - sourced low - price apples for storage, resulting in a relatively small overall shipment volume. In the sales market, there is good enthusiasm for purchasing high - quality apples. With the upcoming stocking period for Christmas and New Year's Day, the apple futures price is expected to remain high in the short term [2] 3. Summary by Relevant Catalogs 3.1 Futures Market - The closing price of the apple futures main contract is 9496 yuan/ton; the position of the main contract is 140787 hands, with an increase of 16254 hands. The net long position of the top 20 futures holders is 9165 hands, with an increase of 293 hands [2] 3.2 Spot Market - The spot price of apples in Gansu Jingning (paper - bagged, above 75) is 5.25 yuan/jin; in Shandong Yiyuan (paper - bagged, above 75) is 2.6 yuan/jin; in Shaanxi Luochuan (paper - bagged, above 70 semi - commercial) is 4.2 yuan/jin; in Shandong Yantai Qixia (paper - bagged, above 80, first - and second - grade fruit farmers' goods) is 4 yuan/jin, all with no change [2] 3.3 Upstream Situation - The annual apple production in China is 5128.51 million tons, with an increase of 168.34 million tons [2] 3.4 Industry Situation - The weekly apple wholesale price is 9.43 yuan/kg, with a decrease of 0.06 yuan/kg; the average weekly wholesale price of Fuji apples is 9.12 yuan/kg, with an increase of 0.08 yuan/kg. The total weekly inventory in national apple cold storage is 65.82 million tons. The weekly capacity utilization ratio of Shandong apple cold storage is 0.54, with an increase of 0.03; that of Shaanxi is 0.59, with a decrease of 0.01. The monthly apple export volume is 70000 tons, with no change. The monthly import value of fresh, dried fruits and nuts is 1837980 million US dollars, with an increase of 248684.5 million US dollars. The monthly year - on - year growth rate of apple export value is - 8.5%. The weekly profit of first - and second - grade paper - bagged 80 apple storage merchants is 0 yuan/jin, with no change [2] 3.5 Downstream Situation - The weekly wholesale price of pears is 6.67 yuan/kg, with an increase of 0.01 yuan/kg; the weekly wholesale price of bananas is 5.56 yuan/kg, with an increase of 0.2 yuan/kg; the weekly wholesale price of watermelons is 5.34 yuan/kg, with a decrease of 0.05 yuan/kg. The average daily number of incoming trucks in the morning at the Guangdong Jiangmen wholesale market is 12.2, with no change; at the Guangdong Xiaqiao wholesale market is 16, with a decrease of 1; at the Guangdong Chalong wholesale market is 23.8, with a decrease of 0.2 [2] 3.6 Option Market - The implied volatility of at - the - money call options for apples is 21.81%, with a decrease of 1.43%; the implied volatility of at - the - money put options for apples is 21.81%, with a decrease of 1.43% [2] 3.7 Industry News - As of November 19, 2025, the total inventory in apple cold storage in major producing areas in China is 773.16 million tons, with an increase of 8.92 million tons compared to last week. The capacity utilization ratio of Shandong apple cold storage is 54.29%, with an increase of 3.02%; that of Shaanxi is 59.10%, with a decrease of 0.34%. The storage of new - season late - maturing Fuji apples is almost complete, and the remaining inventory is mainly concentrated in places like Qixia, Shandong. The ground - level trading in the Shandong producing area is coming to an end [2]

Core Viewpoint - The upcoming 2025 Deqing Gonggan Carnival, scheduled from November 22 to 28, aims to celebrate and promote the Deqing Gonggan, a historically significant citrus fruit recognized as a national geographical indication product, inviting guests to experience its rich cultural heritage and agricultural bounty [5][6][18]. Group 1: Event Details - The 2025 Deqing Gonggan Carnival will take place from November 22 to 28, featuring various activities to showcase the Gonggan fruit [5][6]. - The event will include business negotiations with representatives from supermarkets and agricultural enterprises, highlighting the appeal of Deqing Gonggan [42][43]. - Activities such as the selection of "Deqing Gonggan Image Ambassador," music performances, and local food exhibitions will be part of the carnival [44][46]. Group 2: Cultural and Historical Significance - Deqing Gonggan has a rich history, being cultivated since the Tang Dynasty and recognized as a tribute fruit during the Song Dynasty [17][18]. - The fruit is celebrated for its unique flavor profile, combining the crispness of oranges and the sweetness of pomelos, making it a seasonal delicacy [11][12][18]. Group 3: Economic Impact and Brand Development - The brand value of Deqing Gonggan has surpassed 10.8 billion yuan, positioning it as a model for agricultural industry development in the province [20]. - The local government is implementing the "Hundred-Thousand-Ten Thousand Project" to enhance the quality and efficiency of the Gonggan and other agricultural products [19][20]. - The integration of agriculture, technology, culture, and tourism is being promoted to strengthen the brand and market presence of Deqing Gonggan [26][40]. Group 4: Marketing and Promotion Strategies - The "Media+" initiative is being utilized to enhance the marketing of Deqing Gonggan, with plans to announce promotional activities during the carnival [36][37]. - The "I Have a Gonggan Tree in Deqing" adoption program has been ongoing for five years, allowing consumers to engage directly with the product and its heritage [26][29]. - The establishment of an international procurement center for citrus fruits aims to expand the market reach of Deqing Gonggan, successfully exporting to countries like Malaysia and Germany [22][23].

Core Viewpoint - The harvest of the Majia pomelo in Jiangxi's Guangfeng District is contributing significantly to local farmers' income and is recognized as a key element in rural revitalization efforts [1][3][5]. Group 1: Industry Overview - The Majia pomelo, a red-fleshed variety, is primarily produced in Guangfeng District, Shangrao City, Jiangxi Province, and is one of China's eight major pomelo varieties [1][3]. - The "Wanqi Xing Wan Village" demonstration base showcases standard orchards of Majia pomelo, which are currently full of ripe, golden fruits ready for harvest [1][3]. Group 2: Economic Impact - The cultivation of Majia pomelo is not only enhancing the income of local farmers but is also being hailed as the "golden fruit" for rural revitalization [1][3][5]. - Farmers are actively engaged in the harvesting process, indicating a robust agricultural activity in the region [1][3][5].

11月13日，眉山市彭山区黄丰镇团结村，村民们在考农业无人机飞手证。 村企合建的柑橘分选基地内，工作人员分拣新采柑橘，同步通过网络直播带货。记者 韦维 摄 "不急！"进入11月，川内各类柑橘陆续上市，眉山市彭山区黄丰镇团结村党委书记马怀江脸上却丝毫不慌， 还抽空组织村民考农业无人机飞手证。 眼下，团结村报名无人机飞手培训的种植大户有10多位，时常聚在村委会专心学习。面对"园里果子怎么 办"的疑问，他们也笑着摆摆手道："不用担心。" 为何不慌？记者在村里实地调查后发现，不仅因为团结村柑橘上市晚，村民们还有绝招。 搞好农业基建 "走，去果园看看。"飞手考试一结束，马怀江便热情邀请记者实地参观果园。走在村中，路边的柑橘触手可 及。 "这种'触手可及'是精心规划的结果！"马怀江介绍，如今村里绝大部分果园地块都实现了与村中马路无缝对 接；而对于面积较大或地势特殊的果园，则配备了承重300公斤的轨道运输车。"周密布局，最终是为了在丰收时 节让每一颗柑橘都能高效、顺畅地运往市场。" 还有更精巧的设计。驻足在一棵果树下，马怀江拨开树根处的落叶，露出一截黑色管道。"村里耗时近5年建 成水肥一体化系统，可实现对每棵果树精准灌溉。 ...

Core Viewpoint - Apple futures prices have been rising since October, with a cumulative increase of approximately 900 yuan/ton, driven by concerns over reduced production and quality for the 2025/2026 season [2] Supply Side Analysis - Adverse weather conditions in key production areas such as Henan, Shaanxi, and Shandong have negatively impacted apple yield and quality, leading to a significant decline in new season apple production, estimated at 34.23 million tons, down 3.12 million tons from the previous season [2][4] - The national cold storage inventory ratio is approximately 55.87%, a decrease of 7.52 percentage points year-on-year, with total inventory at 7.36 million tons, down 12.13% from last year [4] Demand Side Analysis - There is a strong demand for high-quality apples, with traders actively purchasing from regions with low inventory, particularly in Gansu [3][4] - The market is experiencing a price disparity based on quality, with small apples seeing price increases due to demand from foreign trade and speculative buyers [3] Market Trends - The apple market is expected to maintain high prices in the short term, especially as winter approaches, which is a peak consumption season for apples [4][5] - The pricing logic for apple futures is shifting from supply-driven to consumption-driven as the harvest season progresses, indicating potential volatility in future pricing [5]